On the public citation graph

Unveiling Consumer Behavior on Youtube: Exploring Perceived Value, Purchase Intention, and the Role of Parasocial Interaction

https://doi.org/10.2139/ssrn.4901834
0 signed · 195 inferred · view as graph

Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

Is this your work? Sign in with ORCID and put your name on the claims that are yours.
Claim with ORCID
Reference health. See whether every reference in this work resolves to a known work and none has been retracted — and get a dated CiteStamped badge you can embed.
See reference health

What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/asi.10016openalex-snapshot
Believe it or not: Factors influencing credibility on the Web
inferredcites →https://doi.org/10.1002/asi.20672openalex-snapshot
Making sense of credibility on the Web: Models for evaluating online information and recommendations for future research
inferredcites →https://doi.org/10.1002/asi.21149openalex-snapshot
Twitter power: Tweets as electronic word of mouth
inferredcites →https://doi.org/10.1002/cb.158openalex-snapshot
Building the buzz in the hive mind
inferredcites →https://doi.org/10.1002/cb.1632openalex-snapshot
Consumer segments in social commerce: A latent class approach
inferredcites →https://doi.org/10.1002/cb.1945openalex-snapshot
Influencer marketing in China: The roles of parasocial identification, consumer engagement, and inferences of manipulative intent
inferredcites →https://doi.org/10.1002/cb.22openalex-snapshot
Opinion leadership in a computer-mediated environment
inferredcites →https://doi.org/10.1002/dir.20082openalex-snapshot
Word of mouth communication within online communities: Conceptualizing the online social network
inferredcites →https://doi.org/10.1002/mar.21001openalex-snapshot
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
inferredcites →https://doi.org/10.1002/mar.21018openalex-snapshot
Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement
inferredcites →https://doi.org/10.1007/978-3-642-23753-9_100openalex-snapshot
Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce Settings
inferredcites →https://doi.org/10.1007/978-3-642-23808-6_2openalex-snapshot
Influence and Passivity in Social Media
inferredcites →https://doi.org/10.1007/978-3-8349-9215-4_11openalex-snapshot
A Comparison of Antecedents and Consequences of Market Mavens and Opinion Leaders
inferredcites →https://doi.org/10.1007/978-3-8349-9772-2_15openalex-snapshot
The Concept of Information Overload - A Review of Literature from Organization Science, Accounting, Marketing, MIS, and Related Disciplines (2004)
inferredcites →https://doi.org/10.1007/978-981-15-1564-4_6openalex-snapshot
The Influence of YouTubers in Consumer Behavior
inferredcites →https://doi.org/10.1007/bf02723327openalex-snapshot
On the Evaluation of Structural Equation Models
inferredcites →https://doi.org/10.1007/s10660-010-9072-yopenalex-snapshot
Gender differences in consumers’ perception of online consumer reviews
inferredcites →https://doi.org/10.1007/s10660-019-09349-4openalex-snapshot
Factors affecting consumers’ mobile payment behavior: a meta-analysis
inferredcites →https://doi.org/10.1007/s11002-013-9248-zopenalex-snapshot
Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance
inferredcites →https://doi.org/10.1007/s11042-016-4249-6openalex-snapshot
Multimedia tool as a predictor for social media advertising- a YouTube way
inferredcites →https://doi.org/10.1007/s11129-011-9105-4openalex-snapshot
Impact of social network structure on content propagation: A study using YouTube data
inferredcites →https://doi.org/10.1007/s11356-020-11027-0openalex-snapshot
Effects of perceived value on green consumption intention based on double-entry mental accounting: taking energy-efficient appliance purchase as an example
inferredcites →https://doi.org/10.1007/s11747-014-0403-8openalex-snapshot
A new criterion for assessing discriminant validity in variance-based structural equation modeling
inferredcites →https://doi.org/10.1016/j.ausmj.2020.03.002openalex-snapshot
Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media
inferredcites →https://doi.org/10.1016/j.bushor.2018.01.010openalex-snapshot
Using online opinion leaders to promote the hedonic and utilitarian value of products and services
inferredcites →https://doi.org/10.1016/j.chb.2010.12.009openalex-snapshot
Why people use social networking sites: An empirical study integrating network externalities and motivation theory
inferredcites →https://doi.org/10.1016/j.chb.2011.08.019openalex-snapshot
Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits
inferredcites →https://doi.org/10.1016/j.chb.2014.01.015openalex-snapshot
Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization
inferredcites →https://doi.org/10.1016/j.chb.2014.03.018openalex-snapshot
Understanding the perceived community value of Facebook users
inferredcites →https://doi.org/10.1016/j.chb.2015.06.005openalex-snapshot
Measuring Information Seeking through Facebook: Scale development and initial evidence of Information Seeking in Facebook Scale (ISFS)
inferredcites →https://doi.org/10.1016/j.chb.2015.07.052openalex-snapshot
Are you connected? Evaluating information cascades in online discussion about the #RaceTogether campaign
inferredcites →https://doi.org/10.1016/j.chb.2016.01.037openalex-snapshot
Evaluating the influence of YouTube advertising for attraction of young customers
inferredcites →https://doi.org/10.1016/j.chb.2016.03.003openalex-snapshot
The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption
inferredcites →https://doi.org/10.1016/j.chb.2016.07.027openalex-snapshot
Predicting user response to sponsored advertising on social media via the technology acceptance model
inferredcites →https://doi.org/10.1016/j.chb.2016.07.059openalex-snapshot
Unfriend or ignore tweets?: A time series analysis on Japanese Twitter users suffering from information overload
inferredcites →https://doi.org/10.1016/j.chb.2016.11.009openalex-snapshot
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
inferredcites →https://doi.org/10.1016/j.chb.2017.02.007openalex-snapshot
Explaining the adoption of social networks sites for sharing user-generated content: A revision of the UTAUT2
inferredcites →https://doi.org/10.1016/j.chb.2018.05.029openalex-snapshot
Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
inferredcites →https://doi.org/10.1016/j.comcom.2015.06.017openalex-snapshot
Social exchange in online social networks. The reciprocity phenomenon on Facebook
inferredcites →https://doi.org/10.1016/j.elerap.2014.11.003openalex-snapshot
What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value
inferredcites →https://doi.org/10.1016/j.elerap.2016.10.006openalex-snapshot
An integrated value-risk investigation of contactless mobile payments adoption
inferredcites →https://doi.org/10.1016/j.elerap.2022.101223openalex-snapshot
What and how driving consumer engagement and purchase intention in officer live streaming? A two-factor theory perspective
inferredcites →https://doi.org/10.1016/j.hitech.2017.04.002openalex-snapshot
Perceived value of online customization experience in China: Concept, measurement, and consequences
inferredcites →https://doi.org/10.1016/j.iedeen.2016.10.001openalex-snapshot
Store brands’ purchase intention: Examining the role of perceived quality
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2016.08.005openalex-snapshot
The influence of peer characteristics and technical features of a social shopping website on a consumer’s purchase intention
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2017.01.007openalex-snapshot
The influence of cultural blogs on their readers’ cultural product choices
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2018.06.001openalex-snapshot
Investigating the impact of social media advertising features on customer purchase intention
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.102047openalex-snapshot
Predicting mobile wallet resistance: A two-staged structural equation modeling-artificial neural network approach
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2022.102589openalex-snapshot
Recommendation content matters! Exploring the impact of the recommendation content on consumer decisions from the means-end chain perspective
inferredcites →https://doi.org/10.1016/j.ijpe.2013.09.016openalex-snapshot
Information sharing and collaborative behaviors in enabling supply chain performance: A social exchange perspective
inferredcites →https://doi.org/10.1016/j.im.2011.09.006openalex-snapshot
Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective
inferredcites →https://doi.org/10.1016/j.im.2015.08.006openalex-snapshot
Self-disclosure in Chinese micro-blogging: A social exchange theory perspective
inferredcites →https://doi.org/10.1016/j.im.2016.02.001openalex-snapshot
Knowledge sharing in online health communities: A social exchange theory perspective
inferredcites →https://doi.org/10.1016/j.im.2016.02.010openalex-snapshot
Continuance usage of corporate SNS pages: A communicative ecology perspective
inferredcites →https://doi.org/10.1016/j.intmar.2013.12.003openalex-snapshot
Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
inferredcites →https://doi.org/10.1016/j.jbusres.2007.06.017openalex-snapshot
Hedonic and utilitarian shopping goals: The online experience
inferredcites →https://doi.org/10.1016/j.jbusres.2011.10.014openalex-snapshot
Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand
inferredcites →https://doi.org/10.1016/j.jbusres.2015.05.003openalex-snapshot
The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
inferredcites →https://doi.org/10.1016/j.jbusres.2015.12.071openalex-snapshot
Parasocial relationship effects on customer equity in the social media context
inferredcites →https://doi.org/10.1016/j.jbusres.2016.04.171openalex-snapshot
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
inferredcites →https://doi.org/10.1016/j.jbusres.2021.05.024openalex-snapshot
Trust me, trust me not: A nuanced view of influencer marketing on social media
inferredcites →https://doi.org/10.1016/j.jbusres.2023.113774openalex-snapshot
Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products
inferredcites →https://doi.org/10.1016/j.jretconser.2016.04.011openalex-snapshot
Adoption of in-store mobile payment: Are perceived risk and convenience the only drivers?
inferredcites →https://doi.org/10.1016/j.jretconser.2018.11.015openalex-snapshot
Examining the role of anxiety and social influence in multi-benefits of mobile payment service
inferredcites →https://doi.org/10.1016/j.jretconser.2019.01.002openalex-snapshot
Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness
inferredcites →https://doi.org/10.1016/j.jretconser.2019.01.011openalex-snapshot
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
inferredcites →https://doi.org/10.1016/j.jretconser.2019.102027openalex-snapshot
YouTube vloggers’ popularity and influence: The roles of homophily, emotional attachment, and expertise
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102778openalex-snapshot
How can I Be as attractive as a Fitness YouTuber in the era of COVID-19? The impact of digital attributes on flow experience, satisfaction, and behavioral intention
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102786openalex-snapshot
Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103686openalex-snapshot
Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention
inferredcites →https://doi.org/10.1016/j.jsis.2005.05.001openalex-snapshot
Determinants of IS sourcing decisions: A comparative study of transaction cost theory versus the resource-based view
inferredcites →https://doi.org/10.1016/j.pragma.2013.07.012openalex-snapshot
Credibility and trust of information in online environments: The use of cognitive heuristics
inferredcites →https://doi.org/10.1016/j.procs.2019.09.004openalex-snapshot
Technological Factors of Mobile Payment: A Systematic Literature Review
inferredcites →https://doi.org/10.1016/j.techsoc.2020.101293openalex-snapshot
Developing a general extended UTAUT model for M-payment adoption
inferredcites →https://doi.org/10.1016/j.tele.2016.06.004openalex-snapshot
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: The moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention
inferredcites →https://doi.org/10.1016/j.tele.2016.06.006openalex-snapshot
Determinants of backers’ funding intention in crowdfunding: Social exchange theory and regulatory focus
inferredcites →https://doi.org/10.1016/j.tele.2020.101364openalex-snapshot
How vloggers embrace their viewers: Focusing on the roles of para-social interactions and flow experience
inferredcites →https://doi.org/10.1016/j.tele.2022.101881openalex-snapshot
I’ll follow the fun: The extended investment model of social media influencers
inferredcites →https://doi.org/10.1016/s0022-4359(03)00034-4openalex-snapshot
eTailQ: dimensionalizing, measuring and predicting etail quality
inferredcites →https://doi.org/10.1037/1082-989x.3.4.424openalex-snapshot
Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.
inferredcites →https://doi.org/10.1037/h0024833openalex-snapshot
The contribution of studies of source credibility to a theory of interpersonal trust in the communication process.
inferredcites →https://doi.org/10.1080/00332747.1956.11023049openalex-snapshot
Mass Communication and Para-Social Interaction
inferredcites →https://doi.org/10.1080/00913367.1990.10673191openalex-snapshot
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
inferredcites →https://doi.org/10.1080/0144929x.2014.978378openalex-snapshot
Trust in product review blogs: the influence of self-disclosure and popularity
inferredcites →https://doi.org/10.1080/0144929x.2023.2281500openalex-snapshot
The moderating influence of SNS users’ attachment style on the associations between perceived information overload, SNS fatigue, and mental health
inferredcites →https://doi.org/10.1080/02650487.2007.11072994openalex-snapshot
Hidden persuasions in soap operas: damaged heroines and negative consumer effects
inferredcites →https://doi.org/10.1080/02650487.2014.995284openalex-snapshot
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
inferredcites →https://doi.org/10.1080/02650487.2015.1021898openalex-snapshot
Advertising in social media: a review of empirical evidence
inferredcites →https://doi.org/10.1080/02650487.2017.1348035openalex-snapshot
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
inferredcites →https://doi.org/10.1080/02650487.2021.1881237openalex-snapshot
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
inferredcites →https://doi.org/10.1080/0267257x.2020.1866648openalex-snapshot
How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value
inferredcites →https://doi.org/10.1080/03637756909375602openalex-snapshot
Source trustworthiness, opinionated statements, and response to persuasive communication
inferredcites →https://doi.org/10.1080/08838158709386664openalex-snapshot
Development of parasocial interaction relationships
inferredcites →https://doi.org/10.1080/08961530.2016.1236311openalex-snapshot
Brand Attitude and Perceived Value and Purchase Intention toward Global Luxury Brands
inferredcites →https://doi.org/10.1080/10641734.1995.10505022openalex-snapshot
How Consumers Assess the Value of Advertising
inferredcites →https://doi.org/10.1080/1352726042000286499openalex-snapshot
Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications
inferredcites →https://doi.org/10.1080/13527266.2013.797758openalex-snapshot
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
inferredcites →https://doi.org/10.1080/13527266.2019.1569088openalex-snapshot
Acquiring travel-related information from mobile social networking services: What factors predict social networking services users’ perceived value and trust in Malaysia?
inferredcites →https://doi.org/10.1080/1369118x.2013.777757openalex-snapshot
PRIVACY PROTECTION STRATEGIES ON FACEBOOK
inferredcites →https://doi.org/10.1080/14783363.2018.1486550openalex-snapshot
Factors influencing continued use of mobile easy payment service: an empirical investigation
inferredcites →https://doi.org/10.1080/14792779943000116openalex-snapshot
Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes
inferredcites →https://doi.org/10.1080/15205436.1998.9677854openalex-snapshot
A Cross-Cultural Comparison of the Effects of Source Credibility on Attitudes and Behavioral Intentions
inferredcites →https://doi.org/10.1080/15252019.2006.10722114openalex-snapshot
Measuring Motivations for Online Opinion Seeking
inferredcites →https://doi.org/10.1080/15252019.2008.10722141openalex-snapshot
Consumers’ Reliance on Product Information and Recommendations Found in UGC
inferredcites →https://doi.org/10.1080/15256480.2015.1130669openalex-snapshot
The Mediating Effect of Virtual Interactivity in Travel-Related Online Social Network Websites
inferredcites →https://doi.org/10.1080/16522354.2018.1501146openalex-snapshot
Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model
inferredcites →https://doi.org/10.1080/20932685.2018.1461020openalex-snapshot
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
inferredcites →https://doi.org/10.1080/23808985.2003.11679029openalex-snapshot
Credibility for the 21st Century: Integrating Perspectives on Source, Message, and Media Credibility in the Contemporary Media Environment
inferredcites →https://doi.org/10.1086/209376openalex-snapshot
Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value
inferredcites →https://doi.org/10.1086/378616openalex-snapshot
We Are What We Post? Self-Presentation in Personal Web Space
inferredcites →https://doi.org/10.1086/518527openalex-snapshot
Influentials, Networks, and Public Opinion Formation
inferredcites →https://doi.org/10.1108/03090560310495456openalex-snapshot
Customer repurchase intention
inferredcites →https://doi.org/10.1108/03090560710773390openalex-snapshot
Role of electronic trust in online retailing
inferredcites →https://doi.org/10.1108/13612020810889272openalex-snapshot
An analysis of factors affecting fashion opinion leadership and fashion opinion seeking
inferredcites →https://doi.org/10.1108/apjml-03-2020-0176openalex-snapshot
The role of social media elements in driving co-creation and engagement
inferredcites →https://doi.org/10.1108/apjml-10-2021-0719openalex-snapshot
Mass customization: the role of consumer preference measurement, manufacturing flexibility and customer participation
inferredcites →https://doi.org/10.1108/eum0000000006984openalex-snapshot
Perspectives on information overload
inferredcites →https://doi.org/10.1108/ijchm-09-2021-1090openalex-snapshot
Food vloggers and parasocial interactions: a comparative study of local and foreign food vlogs using the S-O-R paradigm
inferredcites →https://doi.org/10.1108/ijrdm-11-2016-0206openalex-snapshot
Understanding how Millennial shoppers decide what to buy
inferredcites →https://doi.org/10.1108/intr-01-2017-0038openalex-snapshot
Determinants of users’ information dissemination behavior on social networking sites
inferredcites →https://doi.org/10.1108/intr-06-2016-0164openalex-snapshot
The influence of perceived value on purchase intention in social commerce context
inferredcites →https://doi.org/10.1108/itp-12-2017-0424openalex-snapshot
Understanding “window” shopping and browsing experience on social shopping website
inferredcites →https://doi.org/10.1108/jeim-06-2015-0047openalex-snapshot
Social media content and product co-creation: an emerging paradigm
inferredcites →https://doi.org/10.1108/jfmm-09-2017-0095openalex-snapshot
How citizen influencers persuade their followers
inferredcites →https://doi.org/10.1108/jpbm-02-2019-2280openalex-snapshot
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
inferredcites →https://doi.org/10.1108/jpbm-05-2013-0299openalex-snapshot
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
inferredcites →https://doi.org/10.1108/jpbm-06-2019-2442openalex-snapshot
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
inferredcites →https://doi.org/10.1108/jpbm-09-2015-0969openalex-snapshot
Transforming celebrities through social media: the role of authenticity and emotional attachment
inferredcites →https://doi.org/10.1108/jrim-04-2020-0072openalex-snapshot
Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
inferredcites →https://doi.org/10.1108/jrim-12-2020-0253openalex-snapshot
Perceived authenticity of social media influencers: scale development and validation
inferredcites →https://doi.org/10.1108/jsm-11-2022-0363openalex-snapshot
How do influencers’ characteristics affect followers’ stickiness and well-being in the social media context?
inferredcites →https://doi.org/10.1108/mip-09-2018-0375openalex-snapshot
Instafamous and social media influencer marketing
inferredcites →https://doi.org/10.1108/oir-05-2018-0175openalex-snapshot
Exploring the antecedents of mobile payment service usage
inferredcites →https://doi.org/10.1108/oir-06-2014-0128openalex-snapshot
Conceptual mindsets and heuristics in credibility evaluation of e-Word of Mouth in tourism
inferredcites →https://doi.org/10.1108/oir-06-2017-0197openalex-snapshot
The credibility and attribution of online reviews
inferredcites →https://doi.org/10.1108/oir-09-2018-0263openalex-snapshot
The influence of subjective characteristics of social network sites on consumers' word-of-mouth sharing
inferredcites →https://doi.org/10.1108/wjemsd-06-2017-0035openalex-snapshot
Customer retention and the mediating role of perceived value in retail industry
inferredcites →https://doi.org/10.1111/hcre.12063openalex-snapshot
Parasocial Interaction and Parasocial Relationship: Conceptual Clarification and a Critical Assessment of Measures
inferredcites →https://doi.org/10.1111/ijcs.12647openalex-snapshot
Social media influencer marketing: A systematic review, integrative framework and future research agenda
inferredcites →https://doi.org/10.1111/j.1083-6101.2006.tb00315.xopenalex-snapshot
The Role of Horizontal and Vertical Individualism and Collectivism in Online Consumers' Responses Toward Persuasive Communication on the Web
inferredcites →https://doi.org/10.1111/j.1083-6101.2007.00393.xopenalex-snapshot
Social Network Sites: Definition, History, and Scholarship
inferredcites →https://doi.org/10.1111/j.1468-2958.1985.tb00071.xopenalex-snapshot
LONELINESS, PARASOCIAL INTERACTION, AND LOCAL TELEVISION NEWS VIEWING
inferredcites →https://doi.org/10.1111/j.1559-1816.2004.tb02547.xopenalex-snapshot
The Persuasiveness of Source Credibility: A Critical Review of Five Decades' Evidence
inferredcites →https://doi.org/10.1145/1753326.1753587openalex-snapshot
What do people ask their social networks, and why?
inferredcites →https://doi.org/10.1146/annurev.ps.38.020187.003043openalex-snapshot
Attitudes And Attitude Change
inferredcites →https://doi.org/10.1146/annurev.so.02.080176.002003openalex-snapshot
Social Exchange Theory
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/009365085012004001openalex-snapshot
MESSAGE COMPLEXITY AND ATTENTION TO TELEVISION
inferredcites →https://doi.org/10.1177/009365089016001003openalex-snapshot
Attribution in Social and Parasocial Relationships
inferredcites →https://doi.org/10.1177/014616728063023openalex-snapshot
Better Liked than Right
inferredcites →https://doi.org/10.1177/1354856517736976openalex-snapshot
YouTube celebrities and parasocial interaction: Using feedback channels in mediatized relationships
inferredcites →https://doi.org/10.1177/1440783315573613openalex-snapshot
YouTube and bereavement vlogging: Emotional exchange between strangers
inferredcites →https://doi.org/10.1177/2056305116641342openalex-snapshot
“Aren’t These Just Young, Rich Women Doing Vain Things Online?”: Influencer Selfies as Subversive Frivolity
inferredcites →https://doi.org/10.1177/2056305119865475openalex-snapshot
What KPIs Are Key? Evaluating Performance Metrics for Social Media Influencers
inferredcites →https://doi.org/10.1207/s15506878jobem4701_5openalex-snapshot
Viewer Aggression and Homophily, Identification, and Parasocial Relationships With Television Characters
inferredcites →https://doi.org/10.13106/jafeb.2020.vol7.no10.939openalex-snapshot
Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention
inferredcites →https://doi.org/10.13106/jafeb.2021.vol8.no9.0101openalex-snapshot
How YouTube Influencers Impact Customers' Purchase Intention: An Empirical Study of Cosmetic Brands in Vietnam
inferredcites →https://doi.org/10.1348/014466601164939openalex-snapshot
Efficacy of the Theory of Planned Behaviour: A meta‐analytic review
inferredcites →https://doi.org/10.14257/ijmue.2017.12.2.02openalex-snapshot
Comparative Analysis of Galaxy and Xiaomi on Switching Intention Process of Smartphone Using Structural Equation Modeling
inferredcites →https://doi.org/10.14707/ajbr.170035openalex-snapshot
The Impact of Social Media Influencers on Purchase Intention and the Mediation Effect of Customer Attitude
inferredcites →https://doi.org/10.1509/jmkg.70.1.034.qxdopenalex-snapshot
Brands as Signals: A Cross-Country Validation Study
inferredcites →https://doi.org/10.1509/jmkg.71.3.143openalex-snapshot
Can A Retail Web Site be Social?
inferredcites →https://doi.org/10.1509/jmkg.74.2.133openalex-snapshot
Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics
inferredcites →https://doi.org/10.1509/jmkr.40.3.310.19238openalex-snapshot
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
inferredcites →https://doi.org/10.1515/comm.2008.025openalex-snapshot
The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes
inferredcites →https://doi.org/10.15722/jds.18.6.202006.37openalex-snapshot
Factors Influencing Consumer’s Purchase Intention on Beauty Products in Youtube
inferredcites →https://doi.org/10.1609/icwsm.v4i1.14033openalex-snapshot
Measuring User Influence in Twitter: The Million Follower Fallacy
inferredcites →https://doi.org/10.2307/1250041openalex-snapshot
Pricing: Making Profitable Decisions
inferredcites →https://doi.org/10.2307/1251446openalex-snapshot
Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
inferredcites →https://doi.org/10.2307/2065853openalex-snapshot
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.
inferredcites →https://doi.org/10.2307/2087772openalex-snapshot
Communication and Persuasion: Psychological Studies of Opinion Change.
inferredcites →https://doi.org/10.2307/41166272openalex-snapshot
Stealth Marketing: How to Reach Consumers Surreptitiously
inferredcites →https://doi.org/10.2501/ijmr-2013-053openalex-snapshot
Social media and consumer choice
inferredcites →https://doi.org/10.2501/jar-51-1-313-320openalex-snapshot
Following the Fashionable Friend: The Power of Social Media
inferredcites →https://doi.org/10.2501/jar-52-1-102-117openalex-snapshot
Benchmarking the Use of QR Code in Mobile Promotion
inferredcites →https://doi.org/10.2501/s026504870920104xopenalex-snapshot
The Hofstede model
inferredcites →https://doi.org/10.2753/joa0091-3367400308openalex-snapshot
Interpersonal Trust and Platform Credibility in a Chinese Multibrand Online Community
inferredcites →https://doi.org/10.2991/aebmr.k.210510.027openalex-snapshot
Key Performance Indicators for Influencer Marketing on Instagram
inferredcites →https://doi.org/10.32424/jorim.v1i2.20openalex-snapshot
The Effects of Vlogger Credibility as Marketing Media on Brand Awareness to Customer Purchase Intention
inferredcites →https://doi.org/10.32655/libres.2014.2.2openalex-snapshot
Issues in information behaviour on social media
inferredcites →https://doi.org/10.3389/fpsyg.2017.00255openalex-snapshot
Parasocial Interactions and Relationships in Early Adolescence
inferredcites →https://doi.org/10.3389/fpsyg.2017.01972openalex-snapshot
Dark Triad, Perceptions of Organizational Politics and Counterproductive Work Behaviors: The Moderating Effect of Political Skills
inferredcites →https://doi.org/10.3389/fpsyg.2019.02567openalex-snapshot
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
inferredcites →https://doi.org/10.3389/fpsyg.2022.1080507openalex-snapshot
Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
inferredcites →https://doi.org/10.4018/978-1-4666-4026-9.ch007openalex-snapshot
Can Your Business Have One Million Friends?
inferredcites →https://doi.org/10.4038/jbt.v5i0.54openalex-snapshot
The Impact of YouTube Advertisement Value on Purchase Intention of YouTube Users in Western Province, Sri Lanka
inferredcites →https://doi.org/10.4324/9781003081388openalex-snapshot
Persuasion
inferredcites →https://doi.org/10.4324/9781315126234openalex-snapshot
Personal Influence
inferredcites →https://doi.org/10.4324/9781315126234-7openalex-snapshot
Interpersonal Networks: Communicating within the Group
inferredcites →https://doi.org/10.4324/9781315776279-10openalex-snapshot
How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions
inferredcites →https://doi.org/10.4337/9781035308767.ch42openalex-snapshot
Transaction cost economics theory
inferredcites →https://doi.org/10.5038/2640-6489.4.2.1097openalex-snapshot
YouTube advertising value and its effects on purchase intention
inferredcites →https://doi.org/10.5860/choice.29-3352openalex-snapshot
Multiple regression: testing and interpreting interactions
inferredcites →https://doi.org/10.7264/n3mw2ffgopenalex-snapshot
Communicative ❤ intimacies: Influencers and Perceived Interconnectedness
inferredcites →https://doi.org/10.7763/ijssh.2015.v5.464openalex-snapshot
Does Opinion Leadership Increase the Followers on Twitter
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.