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Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers

https://doi.org/10.1080/02650487.2021.1881237
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/9781405186407.wbiecp006openalex-snapshot
Parasocial Interactions and Relationships
inferredcites →https://doi.org/10.1002/mar.21001openalex-snapshot
Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
inferredcites →https://doi.org/10.1016/j.chb.2016.11.009openalex-snapshot
Exploring the credibility of online celebrities' Instagram profiles in influencing the purchase decisions of young female users
inferredcites →https://doi.org/10.1016/j.chb.2018.05.029openalex-snapshot
Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
inferredcites →https://doi.org/10.1016/j.chb.2018.12.014openalex-snapshot
“Thanks for watching”. The effectiveness of YouTube vlogendorsements
inferredcites →https://doi.org/10.1016/j.chb.2019.04.024openalex-snapshot
“This is not sponsored content” – The effects of impartiality disclosure and e-commerce landing pages on consumer responses to social media influencer posts
inferredcites →https://doi.org/10.1016/j.chb.2019.09.015openalex-snapshot
The effects of the standardized instagram disclosure for micro- and meso-influencers
inferredcites →https://doi.org/10.1016/j.intmar.2016.12.002openalex-snapshot
“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook
inferredcites →https://doi.org/10.1016/j.jbusres.2016.04.171openalex-snapshot
YouTube vloggers' influence on consumer luxury brand perceptions and intentions
inferredcites →https://doi.org/10.1016/j.pubrev.2019.03.002openalex-snapshot
Relationship management through social media influencers: Effects of followers’ awareness of paid endorsement
inferredcites →https://doi.org/10.1016/s0065-2601(08)60214-2openalex-snapshot
The Elaboration Likelihood Model of Persuasion
inferredcites →https://doi.org/10.1080/00332747.1956.11023049openalex-snapshot
Mass Communication and Para-Social Interaction
inferredcites →https://doi.org/10.1080/00913367.1988.10673110openalex-snapshot
Perceived Believability of Warning Label Information Presented in Cigarette Advertising
inferredcites →https://doi.org/10.1080/00913367.1990.10673191openalex-snapshot
Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
inferredcites →https://doi.org/10.1080/00913367.2000.10673613openalex-snapshot
The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs
inferredcites →https://doi.org/10.1080/00913367.2013.834804openalex-snapshot
The Skeptical Green Consumer Revisited: Testing the Relationship Between Green Consumerism and Skepticism Toward Advertising
inferredcites →https://doi.org/10.1080/00913367.2015.1115380openalex-snapshot
Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
inferredcites →https://doi.org/10.1080/00913367.2018.1539363openalex-snapshot
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
inferredcites →https://doi.org/10.1080/00913367.2018.1544952openalex-snapshot
Parenting “YouTube Natives”: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
inferredcites →https://doi.org/10.1080/00913367.2020.1765909openalex-snapshot
A Meta-Analysis of the Effects of Disclosing Sponsored Content
inferredcites →https://doi.org/10.1080/02650487.2008.11073052openalex-snapshot
Exploring the relationship between celebrity endorser effects and advertising effectiveness
inferredcites →https://doi.org/10.1080/02650487.2014.993795openalex-snapshot
Disclosing the persuasive nature of advergames: moderation effects of mood on brand responses via persuasion knowledge
inferredcites →https://doi.org/10.1080/02650487.2017.1348035openalex-snapshot
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
inferredcites →https://doi.org/10.1080/02650487.2019.1575108openalex-snapshot
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
inferredcites →https://doi.org/10.1080/02650487.2019.1585649openalex-snapshot
Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language
inferredcites →https://doi.org/10.1080/02650487.2019.1596446openalex-snapshot
How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter
inferredcites →https://doi.org/10.1080/02650487.2019.1622326openalex-snapshot
Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
inferredcites →https://doi.org/10.1080/02650487.2019.1634898openalex-snapshot
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
inferredcites →https://doi.org/10.1080/02650487.2019.1658438openalex-snapshot
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
inferredcites →https://doi.org/10.1080/02650487.2020.1824751openalex-snapshot
An expert with whom i can identify: the role of narratives in influencer marketing
inferredcites →https://doi.org/10.1080/0267257x.2020.1718740openalex-snapshot
When less is more: the impact of macro and micro social media influencers’ disclosure
inferredcites →https://doi.org/10.1080/10641734.2004.10505164openalex-snapshot
Measuring Attitude toward the Brand and Purchase Intentions
inferredcites →https://doi.org/10.1080/15213269.2011.620540openalex-snapshot
Reconsidering Advertising Literacy as a Defense Against Advertising Effects
inferredcites →https://doi.org/10.1080/15213269.2017.1305281openalex-snapshot
Romantic Parasocial Attachments and the Development of Romantic Scripts, Schemas and Beliefs among Adolescents
inferredcites →https://doi.org/10.1080/15252019.2017.1366885openalex-snapshot
Disclosing Instagram Influencer Advertising: The Effects of Disclosure Language on Advertising Recognition, Attitudes, and Behavioral Intent
inferredcites →https://doi.org/10.1080/15252019.2018.1533501openalex-snapshot
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
inferredcites →https://doi.org/10.1080/15252019.2020.1737849openalex-snapshot
I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type
inferredcites →https://doi.org/10.1080/1553118x.2019.1617716openalex-snapshot
Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers
inferredcites →https://doi.org/10.1080/1553118x.2019.1634075openalex-snapshot
Social Media Influencers in Strategic Communication
inferredcites →https://doi.org/10.1080/23808985.2013.11679153openalex-snapshot
10 The Effects of Engagement with Entertainment
inferredcites →https://doi.org/10.1086/209380openalex-snapshot
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
inferredcites →https://doi.org/10.1089/cyber.2016.0355openalex-snapshot
Following Your “Friend”: Social Media and the Strength of Adolescents' Parasocial Relationships with Media Personae
inferredcites →https://doi.org/10.1093/ct/qty032openalex-snapshot
Theorizing Development of Parasocial Engagement
inferredcites →https://doi.org/10.1111/j.1460-2466.2012.01677.xopenalex-snapshot
Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
inferredcites →https://doi.org/10.1145/3097286.3097322openalex-snapshot
Exploring the Perception of Influencers Vs. Traditional Celebrities
inferredcites →https://doi.org/10.1348/135910709x461752openalex-snapshot
What is the best way to change self‐efficacy to promote lifestyle and recreational physical activity? A systematic review with meta‐analysis
inferredcites →https://doi.org/10.2466/pr0.1991.68.3.859openalex-snapshot
THE CELEBRITY APPEAL QUESTIONNAIRE
inferredcites →https://doi.org/10.2501/jar-2019-030openalex-snapshot
The Perceived Fit between Instagram Influencers and the Endorsed Brand
inferredcites →https://doi.org/10.3389/fpsyg.2019.02567openalex-snapshot
Fancying the New Rich and Famous? Explicating the Roles of Influencer Content, Credibility, and Parental Mediation in Adolescents’ Parasocial Relationship, Materialism, and Purchase Intentions
inferredcites →https://doi.org/10.3389/fpsyg.2019.03042openalex-snapshot
Disclosing Influencer Marketing on YouTube to Children: The Moderating Role of Para-Social Relationship
inferredcites →https://doi.org/10.4324/9780203873694openalex-snapshot
Psychology of Entertainment

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Understanding the impact of sports influencer attributes on follower attitudes and purchase behavior in India
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How do corporate environmental protection practices benefit brand loyalty and purchase intention?
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Responses to (Un)healthy advice: Processing and acceptance of health content creators’ nutrition misinformation by youth
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The appeal of “real” in parasocial interaction: The effect of self-disclosure on message acceptance via perceived authenticity and liking
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From social media diet to public riot? Engagement with “greenfluencers” and young social media users' environmental activism
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Time-sensitive “teacher”: A longitudinal model of follower contributions on educational social media influencers based on S–O-R framework
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Engaging narratives, authentic connections: The role of storytelling in body-positivity-themed influencer sponsored posts
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Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior
inferred← citeshttps://doi.org/10.1016/j.jbusres.2025.115362openalex-snapshot
Is it real or not? construction of meaning and identity in virtual influencer marketing
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Understanding followers’ processing and perceptions of social media influencer destination marketing: Differences between #Millennials and #GenZs
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Influselling as a new retail format: How Influencer culture transforms buyer-seller relationships
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Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses
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Mere copycat? The effects of human versus human-like virtual influencers on brand endorsement effectiveness: A moderated serial-mediation model
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Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach
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Green influencers and consumers’ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam
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AI-Driven Context Interpretation in Influencer Marketing with ChatGPT Pro: Exploring Semantic Boundaries
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When non-CSR-themed social media influencers endorse corporate CSR initiatives: Effects of publics’ perceived influencer characteristics and leadership
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Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective
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The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity
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Social media advertising endorsement: the role of endorser type, message appeal and brand familiarity
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#Instafame: exploring the endorsement effectiveness of influencers compared to celebrities
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Are many too much? Examining the effects of multiple influencer endorsements from a persuasion knowledge model perspective
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The role of conspicuity: impact of social influencers on purchase decisions of luxury consumers
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When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows
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Attractiveness or expertise? Which is more effective in beauty product endorsement? Moderating role of social distance
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Luxury brands’ live streaming sales: the roles of streamer identity and level strategy
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Social media influencers helping the world? uncovering their advantages and tipping factors in cause-related marketing
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Cute but concerning: investigating the impact of portraying children in momfluencer content on engagement, advertising value and advertising effectiveness
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Beyond likes: the persuasive potential of romantic parasocial relationships with influencers
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The peril of perfection: how consumer power diminishes brand attitudes toward flawless virtual influencers
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Drivers of sponsored fashion haul viewers’ purchase intentions: a mixed-methods study of post characteristics, social media influencer characteristics, and haul viewers’ attributes
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Beyond ‘ I fancy you ’: measuring trans-parasocial relationships in influencer advertising
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Can too many hashtags backfire? Understanding audiences’ perceptions of hashtags on Instagram
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Counteracting the Impact of Online Fake News on Brands
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Commercialization of influencer content on social media: the roles of parasocial relationships and sponsorship disclosures
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What Do Social Media Influencers Say About Birth Control? A Content Analysis of YouTube Vlogs About Birth Control
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#workoutathome: How Instructions in the Captions of Fitfluencers’ Posts Impact Adolescents’ Body Satisfaction and Intention to Exercise
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Memorable Health Messages on Social Media
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“Let’s Chill and Chat”: Exploring the Effects of Streamers’ Self-Disclosure on Parasocial Interaction via Social Presence
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How Life-like Digital Humans in Voting Advice Applications Can Stimulate Young Voters to Inform Themselves About Politics: The Role of Familiarity and Expertise
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(Over)Eating with Our Eyes: An Examination of Mukbang Influencer Marketing and Consumer Engagement with Food Brands
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It’s a Match: The Impact of Influencer-Message Congruence and Recipients Identity on Perceptions of Rainbowwashing
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Parasocial Relationships and Self-Disclosure: Strengthening Brand Image Through Brand Attitude in Premium Cosmetics
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Beyond the Facade: Exploring the Authenticity of Social Media Influencers and Its Influence on Consumer Brand Engagement and Advocacy
inferred← citeshttps://doi.org/10.1080/10584609.2026.2708127openalex-snapshot
Trending Topics, Growing Knowledge? How Curating Actors’ Political Social Media Content Affects Youth’s Political Knowledge
inferred← citeshttps://doi.org/10.1080/10641734.2022.2066230openalex-snapshot
Between Skepticism and Identification: A Systematic Mapping of Adolescents’ Persuasion Knowledge of Influencer Marketing
inferred← citeshttps://doi.org/10.1080/10641734.2024.2310062openalex-snapshot
You Are So Much Like Me—You Just Have to Tell the Truth: Impact of User-Influencer Similarity on Parasocial Interactions in the Perception of Diversity Washing in Advertising
inferred← citeshttps://doi.org/10.1080/10641734.2024.2320186openalex-snapshot
The Impact of Following Duration on the Perception of Influencers and Their Persuasive Effectiveness Explained by Parasocial Relationship Stages
inferred← citeshttps://doi.org/10.1080/10641734.2025.2529004openalex-snapshot
Intersectional Political Consumerism on TikTok: How Selective Exposure to Content Creators and TikTok Advertising Engagement Influence Black Cisgender Heterosexual and Black LGBTQ Consumers
inferred← citeshttps://doi.org/10.1080/10641734.2026.2670642openalex-snapshot
Influencers’ Relationships with Followers: The Role of Authenticity and Self-Disclosure in Fostering Parasocial Relationships and Engagement
inferred← citeshttps://doi.org/10.1080/10641734.2026.2676823openalex-snapshot
Virtual Influencers as Environmental Activists: Enhancing Perceived Authenticity Using Anthropomorphism and Narratives
inferred← citeshttps://doi.org/10.1080/10641734.2026.2684946openalex-snapshot
Do Virtual Influencers Need Self-Disclosure? Differential Effects on Parasocial Interaction Between Human and Virtual Influencers and the Moderating Role of Openness
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Aggro-truth: (Dis-)trust, toxic masculinity, and the cultural logic of post-truth politics
inferred← citeshttps://doi.org/10.1080/13527266.2024.2413916openalex-snapshot
Short and long-term impact of the frequency of social media influencers’ sponsored posts on attitudinal and behavioral brand outcomes
inferred← citeshttps://doi.org/10.1080/15205436.2023.2216688openalex-snapshot
The Impact of Familiarity with a Communicator on the Persuasive Effectiveness of Pandemic-Related Fear Appeals Explained Through Parasocial Relationships
inferred← citeshttps://doi.org/10.1080/15205436.2025.2550597openalex-snapshot
Intimate and Opinion-Oriented Communication? Examining Social Media Influencers’ Opinion Leader Potential Through Their Political Content
inferred← citeshttps://doi.org/10.1080/15228916.2025.2585607openalex-snapshot
Understanding Public Health Promotion of Vaccination to Rural Communities: Integrating Human Values, Religiosity, Ubuntu and Trust in National Radio Advertisements
inferred← citeshttps://doi.org/10.1080/15252019.2023.2236102openalex-snapshot
A Systematic Review of Virtual Influencers: Similarities and Differences between Human and Virtual Influencers in Interactive Advertising
inferred← citeshttps://doi.org/10.1080/15252019.2024.2388644openalex-snapshot
Followers’ Cognitive Elaboration of Sponsored Influencer Content: The Significance of Argument Quality
inferred← citeshttps://doi.org/10.1080/15252019.2025.2589445openalex-snapshot
Simulated Persuasion in Extended Realities: Virtual Influencers in Immersive Virtual Environments
inferred← citeshttps://doi.org/10.1080/15252019.2026.2656658openalex-snapshot
Self-Disclosure Enhances the Mitigating Role of Parasocial Relationships in Influencer-Brand Incongruence
inferred← citeshttps://doi.org/10.1080/15332861.2023.2234121openalex-snapshot
Intention to Purchase through Parent Blogs: Evidence from Poland
inferred← citeshttps://doi.org/10.1080/1553118x.2023.2231922openalex-snapshot
Employees as Corporate Influencers: Exploring the Impacts of Parasocial Interactions on Brand Equity and Brand Outcomes
inferred← citeshttps://doi.org/10.1080/17482798.2026.2628226openalex-snapshot
Longitudinal relations between exposure to YouTube influencer videos and Dutch teenagers’ materialism and advertised product desire
inferred← citeshttps://doi.org/10.1080/17524032.2022.2109708openalex-snapshot
#Greenfluencing. The Impact of Parasocial Relationships with Social Media Influencers on Advertising Effectiveness and Followers’ Pro-environmental Intentions
inferred← citeshttps://doi.org/10.1080/17524032.2022.2131868openalex-snapshot
Beyond Individualized Responsibility Attributions? How Eco Influencers Communicate Sustainability on TikTok
inferred← citeshttps://doi.org/10.1080/17524032.2023.2237693openalex-snapshot
Inspiring G(re)en Z: Unraveling (Para)social Bonds with Influencers and Perceptions of Their Environmental Content
inferred← citeshttps://doi.org/10.1080/19331681.2026.2719907openalex-snapshot
Defining political influencers: a scoping review and young adults’ perspectives
inferred← citeshttps://doi.org/10.1080/20932685.2025.2529816openalex-snapshot
Angry or happy? The role of active engagement in transforming emotions into usage in live commerce
inferred← citeshttps://doi.org/10.1080/23251042.2024.2408702openalex-snapshot
The role of virtual influencers in environmental messaging: a case study of Noonoouri
inferred← citeshttps://doi.org/10.1080/23311975.2024.2380807openalex-snapshot
The branding power of social media influencers: an interactive marketing approach
inferred← citeshttps://doi.org/10.1080/23311975.2024.2432539openalex-snapshot
Consumer mimicry of sports influencers on social media: a study on how influencers’ traits influence consumer buying behaviors
inferred← citeshttps://doi.org/10.1080/23311975.2025.2541040openalex-snapshot
Influencer credibility and consumer behavior: the mediating role of self-brand congruity and moderating role of involvement
inferred← citeshttps://doi.org/10.1080/23311975.2026.2722885openalex-snapshot
Brand relationships and consumer intentions: mapping research trends through a systematic literature review and bibliometric analysis
inferred← citeshttps://doi.org/10.1089/jwh.2023.0251openalex-snapshot
Promotion of an Algorithm-Based Tool for Pregnancy Prevention by Instagram Influencers
inferred← citeshttps://doi.org/10.1093/hcr/hqab006openalex-snapshot
Reducing Resistance: The Impact of Nonfollowers’ and Followers’ Parasocial Relationships with Social Media Influencers on Persuasive Resistance and Advertising Effectiveness
inferred← citeshttps://doi.org/10.1093/hcr/hqaf029openalex-snapshot
The impact of body-positive and fitspirational influencers on body satisfaction: a longitudinal study of evolving parasocial relationships
inferred← citeshttps://doi.org/10.1093/jcr/ucad003openalex-snapshot
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective
inferred← citeshttps://doi.org/10.1093/jcr/ucag013openalex-snapshot
Made With AI: Consumer Engagement With Social Media Containing AI Disclosures
inferred← citeshttps://doi.org/10.1093/oxfordhb/9780197650677.013.1openalex-snapshot
The History and Scope of Parasocial Research
inferred← citeshttps://doi.org/10.1093/oxfordhb/9780197650677.013.16openalex-snapshot
Effects of Parasocial Experiences With Spokespersons on Consumer Behavior
inferred← citeshttps://doi.org/10.1093/oxfordhb/9780197689875.013.0010openalex-snapshot
The Psychology Underlying Media-Based Persuasion
inferred← citeshttps://doi.org/10.1108/apjba-07-2025-0531openalex-snapshot
Influence unveiled: examining sponsorship disclosure in influencer marketing through moderated serial mediation and MGA across PSRs and generational differences
inferred← citeshttps://doi.org/10.1108/apjml-01-2023-0059openalex-snapshot
The relationship among relationship-selling, celebrity attachment and customer engagement
inferred← citeshttps://doi.org/10.1108/apjml-02-2024-0170openalex-snapshot
The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility
inferred← citeshttps://doi.org/10.1108/apjml-05-2024-0561openalex-snapshot
The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan
inferred← citeshttps://doi.org/10.1108/apjml-10-2025-2221openalex-snapshot
When two are a crowd: parasocial romantic relationships, romantic jealousy and gendered effects in dyadic co-streaming
inferred← citeshttps://doi.org/10.1108/apjml-12-2025-2783openalex-snapshot
Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence
inferred← citeshttps://doi.org/10.1108/bfj-06-2024-0630openalex-snapshot
Associations between followers’ perceptions of social media influencer personality traits, perceptions of influencer credibility and intentions to purchase endorsed dietary supplements
inferred← citeshttps://doi.org/10.1108/ejm-03-2022-0172openalex-snapshot
The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics
inferred← citeshttps://doi.org/10.1108/ejm-03-2022-0185openalex-snapshot
Color effects on AI influencers’ product recommendations
inferred← citeshttps://doi.org/10.1108/ejm-09-2020-0703openalex-snapshot
Influencer marketing effectiveness: the mechanisms that matter
inferred← citeshttps://doi.org/10.1108/ijbm-05-2024-0256openalex-snapshot
Finfluencer: can financial social media influencers promote desirable financial behaviours?
inferred← citeshttps://doi.org/10.1108/ijqss-10-2023-0174openalex-snapshot
Social media influencer marketing: science mapping of the present and future trends
inferred← citeshttps://doi.org/10.1108/imr-04-2025-0175openalex-snapshot
Understanding global social media influencer (SMI) marketing through credibility: a review, integrative framework and research agenda
inferred← citeshttps://doi.org/10.1108/itp-07-2021-0548openalex-snapshot
Be my friend! Cultivating parasocial relationships with social media influencers: findings from PLS-SEM and fsQCA
inferred← citeshttps://doi.org/10.1108/jcm-01-2023-5819openalex-snapshot
Consumer response to podcast advertising: the interactive role of persuasion knowledge and parasocial relationships
inferred← citeshttps://doi.org/10.1108/jcm-02-2024-6611openalex-snapshot
Consumers’ parasocial interactions and relationships with online influencers: a systematic review
inferred← citeshttps://doi.org/10.1108/jcm-12-2025-8590openalex-snapshot
The role of trait-based parasocial tendency in influencer marketing
inferred← citeshttps://doi.org/10.1108/jfmm-04-2025-0173openalex-snapshot
How fashion influencers drive consumers’ online brand-related activities (COBRAs)
inferred← citeshttps://doi.org/10.1108/jhti-01-2024-0042openalex-snapshot
The role of influencers and social comparison in shaping travel intentions
inferred← citeshttps://doi.org/10.1108/jhti-11-2025-1320openalex-snapshot
Travel vloggers as affiliate marketers: parasocial relationships and credibility driving purchase intentions
inferred← citeshttps://doi.org/10.1108/jpbm-09-2025-6347openalex-snapshot
Corporate versus influencer voices in low-severity product-harm crises: a cross-national study of recovery messaging
inferred← citeshttps://doi.org/10.1108/jrim-03-2020-0059openalex-snapshot
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
inferred← citeshttps://doi.org/10.1108/jrim-08-2021-0214openalex-snapshot
“I will buy what my ‘friend’ recommends”: the effects of parasocial relationships, influencer credibility and self-esteem on purchase intentions
inferred← citeshttps://doi.org/10.1108/jrme-04-2022-0052openalex-snapshot
Entrepreneurs as influencers: the impact of parasocial interactions on communication outcomes
inferred← citeshttps://doi.org/10.1108/jsit-09-2023-0205openalex-snapshot
Influencer storefronts: impact of social media advertising disclosures on purchases
inferred← citeshttps://doi.org/10.1108/jstp-05-2025-0205openalex-snapshot
How parasocial relationships drive purchase intentions: a meta-analysis
inferred← citeshttps://doi.org/10.1108/mip-03-2025-0281openalex-snapshot
Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships
inferred← citeshttps://doi.org/10.1108/mip-10-2021-0349openalex-snapshot
Influencers' smiles work regardless of product and message
inferred← citeshttps://doi.org/10.1108/mip-12-2021-0423openalex-snapshot
Computer-generated influencers: the rise of digital personalities
inferred← citeshttps://doi.org/10.1108/qmr-04-2023-0055openalex-snapshot
Exploring the evolution of consumer attitude from followers to brand enthusiasts: an experiential learning perspective on social media
inferred← citeshttps://doi.org/10.1108/qmr-08-2024-0159openalex-snapshot
Exploring how followers’ verification behavior influence sharing decisions: the role of source, content and audience factors
inferred← citeshttps://doi.org/10.1108/sajm-08-2025-0041openalex-snapshot
“I like, comment and share social media fashion innovators' content”: investigating millennial consumers' engagement with native advertising of Facebook brand pages
inferred← citeshttps://doi.org/10.1108/sjme-08-2024-0233openalex-snapshot
Examining the role of parasocial interactions in generating the bandwagon effect: a parallel mediation and multigroup analysis
inferred← citeshttps://doi.org/10.1108/yc-01-2025-2385openalex-snapshot
Willingness to share, comment, like: mediating role of influencer credibility and parasocial relationship in gratifying Generation Z follower needs
inferred← citeshttps://doi.org/10.1108/yc-10-2025-2789openalex-snapshot
Power to the deinfluencers: how parasocial relationships drive anti-consumption among young consumers
inferred← citeshttps://doi.org/10.1111/hex.70226openalex-snapshot
Multimodal Analysis of Stories Told by Mental Health Influencers on TikTok
inferred← citeshttps://doi.org/10.1111/ijcs.12901openalex-snapshot
Social media influencers and consumer engagement: A review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13098openalex-snapshot
Social Media Influencer Marketing: A Systematic Literature Review Using TCM and ADO Framework
inferred← citeshttps://doi.org/10.1111/ijcs.70038openalex-snapshot
From Parasocial Interaction to Parasocial Relationship: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70046openalex-snapshot
Social Media Influencers and Purchase Intention: A Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70079openalex-snapshot
Parasocial Interaction in Marketing Domain: Offering Insights Through a Systematic Literature Review
inferred← citeshttps://doi.org/10.1111/ijcs.70193openalex-snapshot
Unethical Influencer Marketing: A Systematic Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/joca.70067openalex-snapshot
Disentangling Mixed Effects of Sponsorship Disclosure in Influencer Marketing: The Parasocial Relationship Mechanism Contingent on Brand and Influencer Characteristics
inferred← citeshttps://doi.org/10.11114/smc.v11i6.6165openalex-snapshot
Designing and Validating a Method to Measure Young People’s Susceptibility to Social Media Influencers: The SUSIS Questionnaire
inferred← citeshttps://doi.org/10.1145/3544548.3580898openalex-snapshot
I Like Their Autonomy and Closeness to Me: Uncovering the Perceived Appeal of Social-Media Influencers
inferred← citeshttps://doi.org/10.1155/2022/2362760openalex-snapshot
Design of Digital Media Advertisement from the Perspective of Base Image Schema Based on Web
inferred← citeshttps://doi.org/10.1177/02673231241272021openalex-snapshot
‘Influencers are just mannequins’: Decoding teenagers’ perception about advertising content creators
inferred← citeshttps://doi.org/10.1177/07673701221146300openalex-snapshot
Effets de la divulgation des partenariats publicitaires sur Instagram sur les réactions des consommateurs : rôle modérateur de la popularité perçue de la source
inferred← citeshttps://doi.org/10.1177/08944393241311586openalex-snapshot
A Dual-Role Trust Model for Social Media Influencers: The Paradox of Perceived Friendship
inferred← citeshttps://doi.org/10.1177/09722629231225567openalex-snapshot
Social Media Influencer Marketing: Building a Deeper Understanding through Bibliometric Analysis
inferred← citeshttps://doi.org/10.1177/09732586241295383openalex-snapshot
Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility, Parasocial Interaction, and Intent to Follow
inferred← citeshttps://doi.org/10.1177/10949968221075686openalex-snapshot
Sponsorship Disclosure of Influencers – A Curse or a Blessing?
inferred← citeshttps://doi.org/10.1177/10949968231156104openalex-snapshot
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
inferred← citeshttps://doi.org/10.1177/13567667241253891openalex-snapshot
“Not all travel videos are equal.” Examining the effects of short travel videos on travel intentions and electronic word-of-mouth
inferred← citeshttps://doi.org/10.1177/14413582241306130openalex-snapshot
Increasing Social Media Stickiness Through Parasocial Interaction and Influencer Source Credibility
inferred← citeshttps://doi.org/10.1177/14413582251340442openalex-snapshot
Sticky Narratives: How Micro-Influencers Engage and Retain Their Audience Through Storytelling
inferred← citeshttps://doi.org/10.1177/14413582261423028openalex-snapshot
Virtual Social Influencer Scale Development and Validation: An Algorithmic Approach
inferred← citeshttps://doi.org/10.1177/14614448231156131openalex-snapshot
The “greenfluence”: Following environmental influencers, parasocial relationships, and youth’s participation behavior
inferred← citeshttps://doi.org/10.1177/14614448251392918openalex-snapshot
‘Influence’ in the (post-)digital age: Girls’ experiences of online influencer culture
inferred← citeshttps://doi.org/10.1177/14673584251399818openalex-snapshot
The ‘Three Cs’ of food Influencers: An examination of characteristics, closeness, and content attributes in tourism
inferred← citeshttps://doi.org/10.1177/17416590251371618openalex-snapshot
“What an invasion, an immense invasion”: Examining the adverse effects of true crime media on co-victims
inferred← citeshttps://doi.org/10.1177/20515707231175589openalex-snapshot
The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers’ perceived popularity
inferred← citeshttps://doi.org/10.1177/20563051231167336openalex-snapshot
To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go
inferred← citeshttps://doi.org/10.12677/mom.2023.131001openalex-snapshot
The Effect of Portfolio Fit on Perceived Brand Positioning Clarity in the Context of Multiple Celebrity Endorsements—Mediating Role of Parasocial Relationalships
inferred← citeshttps://doi.org/10.1371/journal.pone.0302030openalex-snapshot
Where do cross-cutting discussions happen?: Identifying cross-cutting comments on YouTube videos of political vloggers and mainstream news outlets
inferred← citeshttps://doi.org/10.1515/9789048560608openalex-snapshot
Communication Research into the Digital Society
inferred← citeshttps://doi.org/10.1515/9789048560608-011openalex-snapshot
10. The Importance of Consumer Empowerment in Dealing with Digital Persuasion
inferred← citeshttps://doi.org/10.17979/redma.2025.29.1.11962openalex-snapshot
Frustración verde: las tensiones emocionales del marketing sostenible en seguidores de greenfluencers
inferred← citeshttps://doi.org/10.20429/jamt.2023.100207openalex-snapshot
Real but Fictional: A Research Agenda of Virtual Influencers for Brand Communications in Social Media Marketing
inferred← citeshttps://doi.org/10.20944/preprints202408.1443.v1openalex-snapshot
The Attention Economy: How Social Media Influencers Are Redefining Marketing Engagement
inferred← citeshttps://doi.org/10.21203/rs.3.rs-7186343/v1openalex-snapshot
Feeding the Stream: Food and Beverage Cue Exposure and Influencer Marketing by Young Twitch Streamers
inferred← citeshttps://doi.org/10.2139/ssrn.4901834openalex-snapshot
Unveiling Consumer Behavior on Youtube: Exploring Perceived Value, Purchase Intention, and the Role of Parasocial Interaction
inferred← citeshttps://doi.org/10.2139/ssrn.6049363openalex-snapshot
“The Finfluencer Effect”: The Role of Source Credibility, Parasocial Relationships, and Brand Trust in Financial Decision-Making
inferred← citeshttps://doi.org/10.2147/prbm.s406558openalex-snapshot
How Parasocial Relationship and Influencer-Product Congruence Shape Audience’s Attitude Towards Product Placement in Online Videos: The Mediation Role of Reactance
inferred← citeshttps://doi.org/10.2196/70379openalex-snapshot
Exploring Online Health Information–Seeking Behavior Among Young Adults: Scoping Review
inferred← citeshttps://doi.org/10.23949/kjpe.2024.5.63.3.29openalex-snapshot
스포츠 예능 프로그램 시청자가 인지하는 출연자의 사회적 매력성, 유사성, 진정성이 의사인간관계 형성 및 스포츠 관람과 참여 의도에 미치는 영향
inferred← citeshttps://doi.org/10.2478/mmcks-2023-0030openalex-snapshot
Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study
inferred← citeshttps://doi.org/10.25105/jet.v4i1.19395openalex-snapshot
ANTESEDEN PURCHASE INTENTION PADA PRODUK YANG DIBAWAKAN OLEH FOOD INFLUENCER
inferred← citeshttps://doi.org/10.29023/alanyaakademik.1557415openalex-snapshot
The Rise of Micro-Social Media Influencers: Exploring Their Impact on University Students' Purchasing Intentions
inferred← citeshttps://doi.org/10.29244/jcs.10.1.173-196openalex-snapshot
Social Media Food Influencers and Follower’s Local Food Purchase Intention: A Parasocial Relationship Perspective
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