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Revitalizing the In-Store Experience: An Empirical Study on the Spillover Effects of Experiential Services

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Synthetic difference-in-differences estimation with staggered treatment timing

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Difference-in-Differences with multiple time periods

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How much should we trust staggered difference-in-differences estimates?

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Should retailers adjust their micro-marketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

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Experiential retailing:an interdisciplinary approach to success in domestic and international retailing

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Generalized Synthetic Control Method: Causal Inference with Interactive Fixed Effects Models

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Using Heteroscedasticity to Identify and Estimate Mismeasured and Endogenous Regressor Models

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The Promise and Pitfalls of Differences-in-Differences: Reflections on 16 and Pregnant and Other Applications

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Atmospheric cues and their effect on the hedonic retail experience

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Impact of store environment on impulse buying behavior

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Measuring competition in spatial retail

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Synthetic Controls with Staggered Adoption

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The Economic Costs of Conflict: A Case Study of the Basque Country

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Synthetic Difference-in-Differences

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The Value of Descriptive Analytics: Evidence from Online Retailers

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The Effect of Short-Term Rentals on Residential Investment

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Measuring the Efficiency of Category-Level Sales Response to Promotions

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Pricing Ancillary Service Subscriptions

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Consumer Search and Automobile Dealer Colocation

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The Spillover Effects of Capacity Pooling in Hospitals

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Impact of Health Information Exchange Adoption on Referral Patterns

inferredcites →https://doi.org/10.1287/mnsc.2023.4675openalex-snapshot

Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

inferredcites →https://doi.org/10.1287/msom.2017.0646openalex-snapshot

Unbundling of Ancillary Service: How Does Price Discrimination of Main Service Matter?

inferredcites →https://doi.org/10.1287/msom.2018.0717openalex-snapshot

Banking on “Mobile Money”: The Implications of Mobile Money Services on the Value Chain

inferredcites →https://doi.org/10.1287/msom.2020.0943openalex-snapshot

Operational Disruptions, Firm Risk, and Control Systems

inferredcites →https://doi.org/10.1287/msom.2021.0339openalex-snapshot

Offering Memories to Sell Goods? Pricing and Welfare Implications of Experiential Retail

inferredcites →https://doi.org/10.1287/msom.2023.0329openalex-snapshot

Trade Credit and Customer Portfolio Approach to Managing Cash Flow Variability

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The Impact of the Opportunity Zone Program on Residential Real Estate

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Store-Wide Shelf-Space Allocation with Ripple Effects Driving Traffic

inferredcites →https://doi.org/10.1362/026725799784870496openalex-snapshot

Experiential Marketing

inferredcites →https://doi.org/10.1509/jmr.12.0065openalex-snapshot

Deconstructing the “First Moment of Truth”: Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

inferredcites →https://doi.org/10.3758/brm.40.3.879openalex-snapshot

Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models

inferredcites →https://doi.org/10.3982/ecta6135openalex-snapshot

Panel Data Models With Interactive Fixed Effects

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Bootstrapping

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