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How to Follow Social Media Trends? An Empirical Investigation Using TikTok Short Video Data
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Fast Outlier Detection in High Dimensional Spaces
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Beyond text: Marketing strategy in a world turned upside down
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Metacognition and consumer judgment: fluency is pleasant but disfluency ignites interest
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The different roles of product originality and usefulness in generating word-of-mouth
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Simplicity is not key: Understanding firm-generated social media images and consumer liking
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Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
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Is the Buzz on? – A Buzz Detection System for Viral Posts in Social Media
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Understanding videos at scale: How to extract insights for business research
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Word of mouth and interpersonal communication: A review and directions for future research
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Communication Channels and Word of Mouth: How the Medium Shapes the Message
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The Emergence and Evolution of Consumer Language Research
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How Sensory Language Shapes Influencer’s Impact
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Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
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Subliminal Mere Exposure: Specific, General, and Diffuse Effects
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Trick and Please. A Mixed-Method Study On User Assumptions About the TikTok Algorithm
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Self-Supervised Learning for Videos: A Survey
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Scheduling Content on Social Media: Theory, Evidence, and Application
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Uniting the Tribes: Using Text for Marketing Insight
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The Role of Marketer-Generated Content in Customer Engagement Marketing
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Improvised Marketing Interventions in Social Media
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Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
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Revenue Generation Through Influencer Marketing
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Where A/B Testing Goes Wrong: How Divergent Delivery Affects What Online Experiments Cannot (and Can) Tell You About How Customers Respond to Advertising
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AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
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Retailer Differentiation in Social Media: An Investigation of Firm-Generated Content on Twitter
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P2V-MAP: Mapping Market Structures for Large Retail Assortments
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Is a Picture Worth a Thousand Words? An Empirical Study of Image Content and Social Media Engagement
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Happiness Begets Money: Emotion and Engagement in Live Streaming
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Marketing Insights from Multimedia Data: Text, Image, Audio, and Video
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Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
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The Art of Slowness: Slow Motion Enhances Consumer Evaluations by Increasing Processing Fluency
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Mega or Micro? Influencer Selection Using Follower Elasticity
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Accounting for Formative and Reflective Topics in Product Review Data for Better Consumer Insights
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When Words Meet Visuals: How Content Composition Drives Social Media Engagement for Marketer-Generated Content
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Interpersonal Expectations, Expectancy Violations, and Emotional Communication
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Arousal Increases Social Transmission of Information
inferredcites →https://doi.org/10.1177/0956797618759465openalex-snapshot
Are Atypical Things More Popular?
inferredcites →https://doi.org/10.1287/mksc.1100.0567openalex-snapshot
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
inferredcites →https://doi.org/10.1287/mksc.1110.0633openalex-snapshot
Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
inferredcites →https://doi.org/10.1287/mksc.2014.0854openalex-snapshot
Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study
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A Video-Based Automated Recommender (VAR) System for Garments
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Advertising to Early Trend Propagators: Evidence from Twitter
inferredcites →https://doi.org/10.1287/mksc.2018.1123openalex-snapshot
Identifying Customer Needs from User-Generated Content
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Capturing Changes in Social Media Content: A Multiple Latent Changepoint Topic Model
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Visual Listening In: Extracting Brand Image Portrayed on Social Media
inferredcites →https://doi.org/10.1287/mksc.2021.0107openalex-snapshot
Engagement That Sells: Influencer Video Advertising on TikTok
inferredcites →https://doi.org/10.1287/mksc.2023.0149openalex-snapshot
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews
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Novelty in Content Creation: Experimental Results Using Deep Learning–Based Image Recognition on a Large Social Network
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Social Ties and User-Generated Content: Evidence from an Online Social Network
inferredcites →https://doi.org/10.1509/jm.15.0415openalex-snapshot
A Thematic Exploration of Digital, Social Media, and Mobile Marketing: Research Evolution from 2000 to 2015 and an Agenda for Future Inquiry
inferredcites →https://doi.org/10.1509/jm.16.0055openalex-snapshot
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inferredcites →https://doi.org/10.1509/jmkg.75.5.105openalex-snapshot
The Repetition-Break Plot Structure Makes Effective Television Advertisements
inferredcites →https://doi.org/10.1509/jmkr.48.5.869openalex-snapshot
What Drives Immediate and Ongoing Word of Mouth?
inferredcites →https://doi.org/10.1509/jmr.13.0398openalex-snapshot
Thin Slice Impressions: How Advertising Evaluation Depends on Exposure Duration
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ASSESSING CREATIVITY IN HOLLYWOOD PITCH MEETINGS: EVIDENCE FOR A DUAL-PROCESS MODEL OF CREATIVITY JUDGMENTS.
inferredcites →https://doi.org/10.25300/misq/2020/14870openalex-snapshot
Enhancing Social Media Analysis with Visual Data Analytics: A Deep Learning Approach
inferredcites →https://doi.org/10.25300/misq/2024/18527openalex-snapshot
Dancing to the #Challenge: The Effect of TikTok on Closing the Artist Gender Gap in the Music Industry
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inferred← citeshttps://doi.org/10.1177/09637214251315716openalex-snapshot
Casting a Wider Net: Using Automated Content Analysis to Discover New Ideas
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