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A Taxonomic Framework of Prompt Engineering Methodologies: Systematizing Generative AI Applications in Marketing Practice

https://doi.org/10.2139/ssrn.5223637
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1007/s11747-011-0279-9openalex-snapshot
Marketing and business performance
inferredcites →https://doi.org/10.1007/s11747-024-01044-7openalex-snapshot
Generative AI in innovation and marketing processes: A roadmap of research opportunities
inferredcites →https://doi.org/10.1007/s11747-024-01064-3openalex-snapshot
How generative AI Is shaping the future of marketing
inferredcites →https://doi.org/10.1016/j.bushor.2018.03.007openalex-snapshot
Artificial intelligence and the future of work: Human-AI symbiosis in organizational decision making
inferredcites →https://doi.org/10.1177/002224299405800404openalex-snapshot
The Capabilities of Market-Driven Organizations
inferredcites →https://doi.org/10.48550/arxiv.2302.11382openalex-snapshot
A Prompt Pattern Catalog to Enhance Prompt Engineering with ChatGPT
inferredcites →https://doi.org/10.48550/arxiv.2406.06608openalex-snapshot
The Prompt Report: A Systematic Survey of Prompt Engineering Techniques
inferredcites →https://doi.org/10.5121/csit.2024.141106openalex-snapshot
Evaluating Persona Prompting for Question Answering Tasks
inferredcites →https://doi.org/10.5465/2018.0072openalex-snapshot
Artificial Intelligence and Management: The Automation-Augmentation Paradox
inferredcites →https://doi.org/10.5465/amr.2018.0072openalex-snapshot
Artificial Intelligence and Management: The Automation–Augmentation Paradox

What points at this work

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inferred← citeshttps://doi.org/10.1365/s40702-026-01288-7openalex-snapshot
Prompting-Frameworks und die wahrgenommene Qualität KI-generierter Social-Media-Beiträge.
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