On the public citation graph

Generative AI in innovation and marketing processes: A roadmap of research opportunities

https://doi.org/10.1007/s11747-024-01044-7

0 signed · 272 inferred · view as graph

Inferred edges come from two machine sources: sweeps of open repository metadata (mostly SSRN and Zenodo), and a bulk OpenAlex citation snapshot. Every row below is labelled with the one it came from. Neither is a complete citation index — absence here is not evidence of absence.

Is this your work? Sign in with ORCID and put your name on the claims that are yours.

Claim with ORCID

Reference health. See whether every reference in this work resolves to a known work and none has been retracted — and get a dated CiteStamped badge you can embed.

See reference health

What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1001/jama.297.16.1832openalex-snapshot

Happy Accidents: Serendipity in Modern Medical Breakthroughs

inferredcites →https://doi.org/10.1002/dir.20015openalex-snapshot

Co-creation experiences: The next practice in value creation

inferredcites →https://doi.org/10.1002/j.2162-6057.1997.tb00776.xopenalex-snapshot

Creativity in the Workplace: People, Problems, and Structures

inferredcites →https://doi.org/10.1002/jcpy.1288openalex-snapshot

Untangling the web of misinformation and false beliefs

inferredcites →https://doi.org/10.1007/s11002-009-9088-zopenalex-snapshot

Toward a contingency view of new product creativity: Assessing the interactive effects of consumers

inferredcites →https://doi.org/10.1007/s11747-014-0423-4openalex-snapshot

Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities

inferredcites →https://doi.org/10.1007/s11747-015-0441-xopenalex-snapshot

Adaptive personalization using social networks

inferredcites →https://doi.org/10.1007/s11747-016-0476-7openalex-snapshot

Consumer-based strategy: using multiple methods to generate consumer insights that inform strategy

inferredcites →https://doi.org/10.1007/s11747-016-0485-6openalex-snapshot

Customer engagement: the construct, antecedents, and consequences

inferredcites →https://doi.org/10.1007/s11747-016-0495-4openalex-snapshot

The role of data privacy in marketing

inferredcites →https://doi.org/10.1007/s11747-016-0509-2openalex-snapshot

Toward a theory of customer engagement marketing

inferredcites →https://doi.org/10.1007/s11747-017-0532-yopenalex-snapshot

Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

inferredcites →https://doi.org/10.1007/s11747-019-00696-0openalex-snapshot

How artificial intelligence will change the future of marketing

inferredcites →https://doi.org/10.1007/s11747-019-00699-xopenalex-snapshot

Behavioral biases in marketing

inferredcites →https://doi.org/10.1007/s11747-019-00704-3openalex-snapshot

Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

inferredcites →https://doi.org/10.1007/s11747-020-00735-1openalex-snapshot

Disentangling the meanings of brand authenticity: The entity-referent correspondence framework of authenticity

inferredcites →https://doi.org/10.1007/s11747-020-00749-9openalex-snapshot

A strategic framework for artificial intelligence in marketing

inferredcites →https://doi.org/10.1007/s11747-022-00906-2openalex-snapshot

The future of digital technologies in marketing: A conceptual framework and an overview

inferredcites →https://doi.org/10.1007/s11747-022-00911-5openalex-snapshot

A taxonomy of marketing organizations

inferredcites →https://doi.org/10.1007/s11747-023-00925-7openalex-snapshot

Effectiveness of engagement initiatives across engagement platforms: A meta-analysis

inferredcites →https://doi.org/10.1007/s11747-023-00948-0openalex-snapshot

The future of artificial intelligence and robotics in the retail and service sector: Sketching the field of consumer-robot-experiences

inferredcites →https://doi.org/10.1007/s11747-023-00967-xopenalex-snapshot

Product recall effectiveness and consumers’ participation in corrective actions

inferredcites →https://doi.org/10.1007/s11747-023-00981-zopenalex-snapshot

How lack of knowledge on emissions and psychological biases deter consumers from taking effective action to mitigate climate change

inferredcites →https://doi.org/10.1016/0002-8223(94)92216-0openalex-snapshot

Harvard business review

inferredcites →https://doi.org/10.1016/j.cogsys.2023.101155openalex-snapshot

Inductive reasoning in humans and large language models

inferredcites →https://doi.org/10.1016/j.ijresmar.2024.09.002openalex-snapshot

The power of generative marketing: Can generative AI create superhuman visual marketing content?

inferredcites →https://doi.org/10.1016/j.jbusres.2021.04.001openalex-snapshot

Consumer-CEO interaction as catalyst for business model innovation in established firms

inferredcites →https://doi.org/10.1016/j.obhdp.2018.12.005openalex-snapshot

Algorithm appreciation: People prefer algorithmic to human judgment

inferredcites →https://doi.org/10.1016/j.tics.2022.07.007openalex-snapshot

Preference for human, not algorithm aversion

inferredcites →https://doi.org/10.1017/jdm.2023.37openalex-snapshot

Human favoritism, not AI aversion: People’s perceptions (and bias) toward generative AI, human experts, and human–GAI collaboration in persuasive content generation

inferredcites →https://doi.org/10.1017/pan.2023.2openalex-snapshot

Out of One, Many: Using Language Models to Simulate Human Samples

inferredcites →https://doi.org/10.1017/xps.2020.37openalex-snapshot

All the News That’s Fit to Fabricate: AI-Generated Text as a Tool of Media Misinformation

inferredcites →https://doi.org/10.1037/0003-066x.56.4.350openalex-snapshot

Creative cognition, conceptual combination, and the creative writing of Stephen R. Donaldson.

inferredcites →https://doi.org/10.1037/xge0000033openalex-snapshot

Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err

inferredcites →https://doi.org/10.1038/531573aopenalex-snapshot

Technology: Use or lose our navigation skills

inferredcites →https://doi.org/10.1038/d41586-023-00056-7openalex-snapshot

Abstracts written by ChatGPT fool scientists

inferredcites →https://doi.org/10.1038/d41586-023-03596-0openalex-snapshot

Hypotheses devised by AI could find ‘blind spots’ in research

inferredcites →https://doi.org/10.1038/s41467-025-61345-5openalex-snapshot

LLM-generated messages can persuade humans on policy issues

inferredcites →https://doi.org/10.1038/s41562-023-01659-wopenalex-snapshot

Emergent analogical reasoning in large language models

inferredcites →https://doi.org/10.1038/s41598-023-40858-3openalex-snapshot

Best humans still outperform artificial intelligence in a creative divergent thinking task

inferredcites →https://doi.org/10.1073/pnas.1110069108openalex-snapshot

Collaborative learning in networks

inferredcites →https://doi.org/10.1073/pnas.1910416117openalex-snapshot

Placing language in an integrated understanding system: Next steps toward human-level performance in neural language models

inferredcites →https://doi.org/10.1073/pnas.2208839120openalex-snapshot

Human heuristics for AI-generated language are flawed

inferredcites →https://doi.org/10.1073/pnas.2218523120openalex-snapshot

Using cognitive psychology to understand GPT-3

inferredcites →https://doi.org/10.1080/02724980244000567openalex-snapshot

Creativity and Inductive Reasoning: The Relationship between Divergent Thinking and Performance on Wason's 2—4—6 Task

inferredcites →https://doi.org/10.1086/295013openalex-snapshot

A Descriptive Model of the Intra-Firm Innovation Process

inferredcites →https://doi.org/10.1086/429597openalex-snapshot

Designing the Solution: The Impact of Constraints on Consumers’ Creativity

inferredcites →https://doi.org/10.1086/656219openalex-snapshot

The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography

inferredcites →https://doi.org/10.1093/jcr/ucad023openalex-snapshot

Understanding and Improving Consumer Reactions to Service Bots

inferredcites →https://doi.org/10.1093/jcr/ucx105openalex-snapshot

Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

inferredcites →https://doi.org/10.1093/jcr/ucz013openalex-snapshot

Resistance to Medical Artificial Intelligence

inferredcites →https://doi.org/10.1111/j.1540-5885.2006.00186.xopenalex-snapshot

PERSPECTIVE: Establishing an NPD Best Practices Framework

inferredcites →https://doi.org/10.1111/jpim.12129openalex-snapshot

How Do Financial Constraints Affect Creativity?

inferredcites →https://doi.org/10.1145/3579592openalex-snapshot

Working With AI to Persuade: Examining a Large Language Model's Ability to Generate Pro-Vaccination Messages

inferredcites →https://doi.org/10.1155/2018/2716134openalex-snapshot

Could Prolonged Usage of GPS Navigation Implemented in Augmented Reality Smart Glasses Affect Hippocampal Functional Connectivity?

inferredcites →https://doi.org/10.1177/0022242920953847openalex-snapshot

Consumers and Artificial Intelligence: An Experiential Perspective

inferredcites →https://doi.org/10.1177/0022242920957347openalex-snapshot

Artificial Intelligence in Utilitarian vs. Hedonic Contexts: The “Word-of-Machine” Effect

inferredcites →https://doi.org/10.1177/00222429231224748openalex-snapshot

The Caring Machine: Feeling AI for Customer Care

inferredcites →https://doi.org/10.1177/002224299005400403openalex-snapshot

The Effect of a Market Orientation on Business Profitability

inferredcites →https://doi.org/10.1177/0022243718818423openalex-snapshot

Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior

inferredcites →https://doi.org/10.1177/0022243718822827openalex-snapshot

Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses

inferredcites →https://doi.org/10.1177/0022243719851788openalex-snapshot

Task-Dependent Algorithm Aversion

inferredcites →https://doi.org/10.1177/07439156221103852openalex-snapshot

Disinformation and Echo Chambers: How Disinformation Circulates on Social Media Through Identity-Driven Controversies

inferredcites →https://doi.org/10.1257/jel.20231736openalex-snapshot

Generative AI for Economic Research: Use Cases and Implications for Economists

inferredcites →https://doi.org/10.1287/isre.2022.1184openalex-snapshot

Threatened by AI: Analyzing Users’ Responses to the Introduction of AI in a Crowd-Sourcing Platform

inferredcites →https://doi.org/10.1287/mksc.2016.0994openalex-snapshot

Idea Generation, Creativity, and Prototypicality

inferredcites →https://doi.org/10.1287/mksc.2019.1192openalex-snapshot

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases

inferredcites →https://doi.org/10.1287/mksc.2021.1300openalex-snapshot

Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity

inferredcites →https://doi.org/10.1287/mksc.2022.1354openalex-snapshot

Frontiers: Supporting Content Marketing with Natural Language Generation

inferredcites →https://doi.org/10.1287/mksc.2023.0454openalex-snapshot

Frontiers: Determining the Validity of Large Language Models for Automated Perceptual Analysis

inferredcites →https://doi.org/10.1287/mksc.2023.1434openalex-snapshot

Can AI Help in Ideation? A Theory-Based Model for Idea Screening in Crowdsourcing Contests

inferredcites →https://doi.org/10.1287/mnsc.1090.1144openalex-snapshot

Idea Generation and the Quality of the Best Idea

inferredcites →https://doi.org/10.1287/mnsc.1120.1599openalex-snapshot

Crowdsourcing New Product Ideas over Time: An Analysis of the Dell IdeaStorm Community

inferredcites →https://doi.org/10.1287/mnsc.2018.3093openalex-snapshot

Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads

inferredcites →https://doi.org/10.1509/jm.13.0056openalex-snapshot

Touch Versus Tech: When Technology Functions as a Barrier or a Benefit to Service Encounters

inferredcites →https://doi.org/10.1509/jm.13.0212openalex-snapshot

Improving Online Idea Generation Platforms and Customizing the Task Structure on the Basis of Consumers' Domain-Specific Knowledge

inferredcites →https://doi.org/10.1509/jm.15.0497openalex-snapshot

Data Privacy: Effects on Customer and Firm Performance

inferredcites →https://doi.org/10.1509/jmkg.69.1.80.55505openalex-snapshot

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

inferredcites →https://doi.org/10.1509/jmkr.39.1.47.18930openalex-snapshot

The Influence and Value of Analogical Thinking during New Product Ideation

inferredcites →https://doi.org/10.1509/jmkr.40.3.295.19235openalex-snapshot

The Role of Firm Resources in Returns to Market Deployment

inferredcites →https://doi.org/10.1509/jmkr.45.3.320openalex-snapshot

Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

inferredcites →https://doi.org/10.1509/jmr.13.0127openalex-snapshot

Lower Connectivity is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks

inferredcites →https://doi.org/10.18653/v1/2023.acl-long.792openalex-snapshot

LLM-Blender: Ensembling Large Language Models with Pairwise Ranking and Generative Fusion

inferredcites →https://doi.org/10.18653/v1/2024.naacl-long.109openalex-snapshot

Routing to the Expert: Efficient Reward-guided Ensemble of Large Language Models

inferredcites →https://doi.org/10.2139/ssrn.3654943openalex-snapshot

Algorithmic Discrimination in Service

inferredcites →https://doi.org/10.2139/ssrn.4395751openalex-snapshot

Using LLMs for Market Research

inferredcites →https://doi.org/10.2139/ssrn.4526071openalex-snapshot

AI and Its Impact on Creativity and Diversity: An Empirical Study of LLM-Generated Product Ideas

inferredcites →https://doi.org/10.2139/ssrn.4542949openalex-snapshot

Creating Synthetic Experts with Generative Artificial Intelligence

inferredcites →https://doi.org/10.2196/70080openalex-snapshot

Large Language Model Synergy for Ensemble Learning in Medical Question Answering: Design and Evaluation Study

inferredcites →https://doi.org/10.2307/1251799openalex-snapshot

Market-Based Assets and Shareholder Value: A Framework for Analysis

inferredcites →https://doi.org/10.2307/1252190openalex-snapshot

The Company and the Product: Corporate Associations and Consumer Product Responses

inferredcites →https://doi.org/10.2307/1252308openalex-snapshot

The Commitment-Trust Theory of Relationship Marketing

inferredcites →https://doi.org/10.24963/ijcai.2023/375openalex-snapshot

On the Paradox of Learning to Reason from Data

inferredcites →https://doi.org/10.3386/w31122openalex-snapshot

Large Language Models as Simulated Economic Agents: What Can We Learn from Homo Silicus?

inferredcites →https://doi.org/10.3389/fpsyg.2017.00605openalex-snapshot

Smartphones and Cognition: A Review of Research Exploring the Links between Mobile Technology Habits and Cognitive Functioning

inferredcites →https://doi.org/10.4324/9780429501234openalex-snapshot

Creativity in Context

inferredcites →https://doi.org/10.7551/mitpress/7503.001.0001openalex-snapshot

Advances in Neural Information Processing Systems 19

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.5256590openalex-extracted

BUILDING GENAI-DRIVEN WEB APPLICATIONS FOR MARKETING RESEARCH: A METHODOLOGICAL GUIDE

inferred← citeshttps://doi.org/10.2139/ssrn.5347641openalex-extracted

Exploring the Influence of Generative AI on Consumer Experiences and Behavioral Responses a Systematic Literature Review and Future Research Agenda

inferred← citeshttps://doi.org/10.2139/ssrn.5386443openalex-extracted

Transforming Marketing Research with Generative AI: Opportunities, Limitations, and Ethical Implications

inferred← citeshttps://doi.org/10.1002/cb.70256openalex-snapshot

“Word‐By‐Word” or “Line‐By‐Line” Presentation? How Response Generation Dynamics in Generative AI Influence User Acceptance

inferred← citeshttps://doi.org/10.1002/mar.70036openalex-snapshot

Immersive and Generative Technology: New Tools for Marketing, New Tools for Consumer Response

inferred← citeshttps://doi.org/10.1002/mar.70272openalex-snapshot

Which AI? A Comparative Evaluation of Generative AI and Neuro‐Symbolic AI for Silicon Sampling

inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_108-1openalex-snapshot

Dark Patterns: Reclaiming Autonomy in Online Shopping in the Age of AI

inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_108-2openalex-snapshot

Dark Patterns: Reclaiming Autonomy in Online Shopping in the Age of AI

inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_125-1openalex-snapshot

The Adoption Process of Generative AI in Content Marketing: Enabling Factors and Implications

inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_39-1openalex-snapshot

Generative AI for Content Marketing

inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_71-1openalex-snapshot

How LLMs Are Redefining Customer Experience in Marketing

inferred← citeshttps://doi.org/10.1007/978-3-031-87252-5_3openalex-snapshot

Implementation of Generative AI: Measuring Marketing Activities for Enhanced Customer Experience

inferred← citeshttps://doi.org/10.1007/978-3-031-91050-0_3openalex-snapshot

Digitally-Representing Flavours and AI-Recipe Creation: Possibilities and Pitfalls

inferred← citeshttps://doi.org/10.1007/978-3-032-02526-5_14openalex-snapshot

Generative AI in Consumer Behaviour and Marketing: Applications, Opportunities and Challenges

inferred← citeshttps://doi.org/10.1007/978-3-032-07915-2_50openalex-snapshot

AI-Driven Marketing Co-Creation in Esports: A Digital Economy Perspective

inferred← citeshttps://doi.org/10.1007/978-3-032-15806-2_31openalex-snapshot

The Impact of AI-Generated Content on Marketing Innovation: The Mediating Role of Knowledge Sharing and the Moderating Effect of Big Data

inferred← citeshttps://doi.org/10.1007/978-3-032-16284-7_12openalex-snapshot

Artificial Intelligence as a Driver of Innovation in Digital Marketing

inferred← citeshttps://doi.org/10.1007/978-3-032-16284-7_9openalex-snapshot

Voice of Customer Extraction from Product Reviews: A Benchmark of RAG Variants

inferred← citeshttps://doi.org/10.1007/978-3-032-16758-3_37openalex-snapshot

Evaluating Business Service Concepts for Generative AI from an Employee Perspective

inferred← citeshttps://doi.org/10.1007/978-3-032-18860-1_35openalex-snapshot

Generative AI in Smart Marketing for Customer Retention: A Systematic Literature Review for Future Research Directions

inferred← citeshttps://doi.org/10.1007/978-3-032-22360-9_2openalex-snapshot

Behavioural Customers Analysis with Artificial Intelligence: Challenges and Pitfalls of Un(Biased) Decision-Making

inferred← citeshttps://doi.org/10.1007/978-3-032-26319-3_2openalex-snapshot

AI Content Marketing in Cross-Cultural Contexts: A Systematic Review and Conceptual Framework

inferred← citeshttps://doi.org/10.1007/978-3-032-27126-6_7openalex-snapshot

Decolonizing Consumer Research: A Neocolonial and Critical Social Theory Examination of Marginalized African Communities

inferred← citeshttps://doi.org/10.1007/978-3-658-46709-8_52-1openalex-snapshot

Der Einsatz generativer KI in Markenkommunikation und Branding

inferred← citeshttps://doi.org/10.1007/978-3-658-49537-4_3openalex-snapshot

Generative Künstliche Intelligenz in der Customer Journey als proprietärer Integrationsansatz

inferred← citeshttps://doi.org/10.1007/978-3-658-51525-6_52openalex-snapshot

Der Einsatz generativer KI in Markenkommunikation und Branding: ein Framework zur Markenkontextualisierung

inferred← citeshttps://doi.org/10.1007/978-3-658-52312-1_15openalex-snapshot

Marktforschung

inferred← citeshttps://doi.org/10.1007/978-981-95-7809-2_10openalex-snapshot

Marketing with Generative Artificial Intelligence: Applications, Opportunities, Challenges, and Research Agenda

inferred← citeshttps://doi.org/10.1007/978-981-95-9113-8_26openalex-snapshot

Generative AI Marketing and Customer Citizenship Behavior: The Dual Mediation of Perceived Co-Creation Value and Trust in AI

inferred← citeshttps://doi.org/10.1007/s00170-025-16667-5openalex-snapshot

Generative artificial intelligence in manufacturing: applications, case studies, and future directions for next-generation intelligent production systems

inferred← citeshttps://doi.org/10.1007/s10490-025-10065-xopenalex-snapshot

Navigating domestic and overseas performance with artificial intelligence: opportunity or threat?

inferred← citeshttps://doi.org/10.1007/s10660-025-10063-7openalex-snapshot

The impact of artificial intelligence on consumer behavior towards brands: a systematic review

inferred← citeshttps://doi.org/10.1007/s11301-026-00611-2openalex-snapshot

Rethinking organizational decision-making: The emerging roles and tasks of generative artificial intelligence

inferred← citeshttps://doi.org/10.1007/s11747-024-01076-zopenalex-snapshot

Artificial intelligence marketing usage and firm performance

inferred← citeshttps://doi.org/10.1007/s11747-025-01097-2openalex-snapshot

A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence

inferred← citeshttps://doi.org/10.1007/s11747-025-01098-1openalex-snapshot

Empowering GenAI stakeholders

inferred← citeshttps://doi.org/10.1007/s11747-025-01100-wopenalex-snapshot

Generative artificial intelligence: Marketing’s death knell or ringing in a new era?

inferred← citeshttps://doi.org/10.1007/s11747-026-01142-8openalex-snapshot

Possessions and the extended and incorporated self

inferred← citeshttps://doi.org/10.1007/s11747-026-01170-4openalex-snapshot

AI and human designers: How consumers see the genuine care in product design as more sustainable

inferred← citeshttps://doi.org/10.1007/s12144-025-07422-wopenalex-snapshot

Will human designers be replaced? Exploring consumer responses to AI involvement in interior design

inferred← citeshttps://doi.org/10.1007/s12599-025-00961-3openalex-snapshot

Generating Tomorrow’s Me: How Collaborating with Generative AI Changes Humans

inferred← citeshttps://doi.org/10.1007/s43681-025-00802-9openalex-snapshot

The role of AI assets and capabilities in shaping responsible AI deepening: a random forest machine learning view

inferred← citeshttps://doi.org/10.1007/s44163-025-00730-xopenalex-snapshot

Understanding the interplay between generative artificial intelligence and consumer behaviour through a systematic literature review

inferred← citeshttps://doi.org/10.1016/j.bushor.2025.06.001openalex-snapshot

Self-driving labs: The new frontier for GenAI-driven marketing research

inferred← citeshttps://doi.org/10.1016/j.digbus.2025.100149openalex-snapshot

GenAI and employee innovativeness: How employees' sensing capabilities and the capabilities to use and evaluate GenAI shape their innovative work behavior

inferred← citeshttps://doi.org/10.1016/j.dsm.2025.09.005openalex-snapshot

Trust or distrust? AIGC trustworthiness and an extended analysis within nomology framework

inferred← citeshttps://doi.org/10.1016/j.eap.2026.07.002openalex-snapshot

Does digital tax administration reshape the labor skill premium? The role of artificial intelligence technology heterogeneity

inferred← citeshttps://doi.org/10.1016/j.foodqual.2025.105600openalex-snapshot

Generative AI framework for sensory and consumer research

inferred← citeshttps://doi.org/10.1016/j.ijinfomgt.2025.102955openalex-snapshot

The power of GenAI nudges: How generative AI shapes consumer empowerment and goal desirability

inferred← citeshttps://doi.org/10.1016/j.ijinfomgt.2025.102980openalex-snapshot

To be credible or to be creative? Understanding the mechanisms driving user satisfaction with AI-generated content from a dual fit perspective

inferred← citeshttps://doi.org/10.1016/j.ijpe.2025.109807openalex-snapshot

From invisible to visible: How artificial intelligence facilitates generativity in product architecture

inferred← citeshttps://doi.org/10.1016/j.indmarman.2025.09.007openalex-snapshot

Technology-enabled democratization: Impact of generative AI on content marketing agencies

inferred← citeshttps://doi.org/10.1016/j.infoandorg.2025.100560openalex-snapshot

Human-AI agency in the age of generative AI

inferred← citeshttps://doi.org/10.1016/j.ipm.2026.104845openalex-snapshot

Predicting tourism product advertising effectiveness: Fusing multimodal large language models with visually-rich document understanding

inferred← citeshttps://doi.org/10.1016/j.jik.2025.100796openalex-snapshot

Market research and knowledge using Generative AI: the power of Large Language Models

inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104431openalex-snapshot

How do consumers react to AI-generated green marketing content? A hybrid analysis using PLS-SEM and text mining

inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104449openalex-snapshot

Reimagining retail: Technology at the frontline, across the value Chain, and toward sustainability

inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.104725openalex-snapshot

Engaging with intelligence: AIMA scale for artificial intelligence marketing activities in E-commerce

inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.104772openalex-snapshot

Falsity images also have real benefits? The impact of AI-generated advertisements' visual styles and reach methods on consumer consultation intentions

inferred← citeshttps://doi.org/10.1016/j.jsinno.2025.200562openalex-snapshot

Unwrapping generative AI paradigms for product and service innovation differentiation

inferred← citeshttps://doi.org/10.1016/j.knosys.2025.114634openalex-snapshot

AI-generated content in cross-domain applications: Research trends, challenges and propositions

inferred← citeshttps://doi.org/10.1016/j.technovation.2026.103735openalex-snapshot

Artificial intelligence at the intersection of innovation and marketing: A conceptual model and research propositions

inferred← citeshttps://doi.org/10.1016/j.technovation.2026.103737openalex-snapshot

AI capability and product innovation intensity: Driving B2B marketing innovation under varying levels of market turbulence

inferred← citeshttps://doi.org/10.1016/j.techsoc.2026.103498openalex-snapshot

Understanding generative AI effects on sustainable consumption outcomes: A complementary analytical approach

inferred← citeshttps://doi.org/10.1016/j.telpol.2025.103033openalex-snapshot

Generative artificial intelligence in advertising. Field applications in Rio de Janeiro and Catalonia

inferred← citeshttps://doi.org/10.1016/j.tourman.2026.105519openalex-snapshot

GenAI support to the rescue: Mitigating employees’ psychological stress following tourism service recovery

inferred← citeshttps://doi.org/10.1038/s41598-025-26810-7openalex-snapshot

Mapping the technological evolution of generative AI: a patent network analysis

inferred← citeshttps://doi.org/10.1038/s41598-026-42787-3openalex-snapshot

AIM2 framework for smart marketing innovation using AI driven consumer analytics with SOR neural networks and XGBoost in Saudi retail

inferred← citeshttps://doi.org/10.1057/s41270-025-00406-6openalex-snapshot

Trends and future of artificial intelligence (AI), machine learning (ML) algorithms, and data analytics and their applications and implications for digital marketing and digital promotions

inferred← citeshttps://doi.org/10.1057/s41270-025-00444-0openalex-snapshot

Organizational and technological barriers to AI-driven marketing strategies in FMCG: implications for social media campaign performance enhancement

inferred← citeshttps://doi.org/10.1080/02642069.2026.2650773openalex-snapshot

Leveraging generative AI to capture theoretical nuance in service research

inferred← citeshttps://doi.org/10.1080/08874417.2026.2729706openalex-snapshot

Generative AI Enhancing Creativity in Eco-Friendly Marketing

inferred← citeshttps://doi.org/10.1080/08911762.2026.2679112openalex-snapshot

Mapping AI’s Impact on MarCom: A Multifaceted Strategic Framework Through Literature Analysis

inferred← citeshttps://doi.org/10.1080/0965254x.2025.2605721openalex-snapshot

Interconnection between AI capabilities, marketing capabilities, and marketing effectiveness: moderating impact of technology turbulence

inferred← citeshttps://doi.org/10.1080/10447318.2026.2623222openalex-snapshot

From Algorithmic Recommendations to GAI Recommendations: Consumers’ Intention to Switch Shopping Recommendation Channels

inferred← citeshttps://doi.org/10.1080/10447318.2026.2719091openalex-snapshot

Uneven by Design: How Generative AI Interfaces Reinforce Digital Divides Across Modalities

inferred← citeshttps://doi.org/10.1080/10528008.2026.2712828openalex-snapshot

Market-Relevant Critical Thinking and Creativity Skills: Current Research and Future Directions for Marketing Education

inferred← citeshttps://doi.org/10.1080/10696679.2025.2571634openalex-snapshot

How generative AI is reshaping entrepreneurial marketing

inferred← citeshttps://doi.org/10.1080/10696679.2026.2637644openalex-snapshot

Artificial Intelligence-Generated Content Authenticity Perception Nexus in Marketing

inferred← citeshttps://doi.org/10.1080/15252019.2025.2537019openalex-snapshot

The AI Genie in the Bottle: Charting AI Evolution and Aversion in Advertising

inferred← citeshttps://doi.org/10.1093/9780197859063.003.0070openalex-snapshot

Innovation Management

inferred← citeshttps://doi.org/10.1108/apjba-01-2025-0090openalex-snapshot

From clicks to connection: how AI marketing fuels brand evangelism through passion and personality in quick commerce

inferred← citeshttps://doi.org/10.1108/apjml-02-2025-0284openalex-snapshot

Back to the future via human-centered artificial intelligence

inferred← citeshttps://doi.org/10.1108/apjml-11-2024-1605openalex-snapshot

Future research directions of generative AI in marketing and logistics

inferred← citeshttps://doi.org/10.1108/arla-06-2025-0226openalex-snapshot

Artificial intelligence-powered digital marketing and customer relationship management capabilities for e-retailers in Argentina and Mexico

inferred← citeshttps://doi.org/10.1108/bpmj-06-2025-0851openalex-snapshot

How generative AI drives sustainable business process transformation in SMTEs: the moderating role of extreme weather

inferred← citeshttps://doi.org/10.1108/ccij-06-2025-0143openalex-snapshot

Marketing communication strategies used by high-tech companies: the case of artificial intelligence brands

inferred← citeshttps://doi.org/10.1108/ejim-02-2026-0202openalex-snapshot

Integrating AI and aesthetic technologies for business innovation: the convergent knowledge innovation model

inferred← citeshttps://doi.org/10.1108/ejim-04-2024-0471openalex-snapshot

I won’t become obsolete! exploring the acceptance and use of GenAI by marketing professionals

inferred← citeshttps://doi.org/10.1108/ejim-12-2024-1483openalex-snapshot

Genius innovation management – a typology of GenAI use in innovation management

inferred← citeshttps://doi.org/10.1108/ijoa-01-2026-6396openalex-snapshot

Is AI a double-edged sword? Navigating employee concerns in AI as an innovation

inferred← citeshttps://doi.org/10.1108/ijqss-08-2025-0220openalex-snapshot

Artificial intelligence (AI) powered marketing strategy: a systematic literature review and future research direction

inferred← citeshttps://doi.org/10.1108/imr-03-2025-0137openalex-snapshot

How firms bundle R&D and marketing capabilities for innovation: a systematic review and contingency model

inferred← citeshttps://doi.org/10.1108/itp-08-2024-0999openalex-snapshot

To ask is human, to answer divine: how awe-inspiring generative AI leads to self-enhancement and imposter anxiety

inferred← citeshttps://doi.org/10.1108/jbim-04-2024-0257openalex-snapshot

Exploring technology, organization and environmental factors driving firms generative AI adoption intention: the moderating role of trans-parasocial relation

inferred← citeshttps://doi.org/10.1108/jbim-12-2024-0936openalex-snapshot

Artificial intelligence and trust in business-to-business interactions: from decision tools to generative and reasoning AI

inferred← citeshttps://doi.org/10.1108/jbsed-05-2025-0135openalex-snapshot

Building smarter digital content: a CRITIC – DEMATEL framework for leveraging large language model optimization in marketing

inferred← citeshttps://doi.org/10.1108/jeim-03-2026-0487openalex-snapshot

Enterprise GenAI deployment, environmental externalities, and consumer accountability responses: attribution of blame and reduced intention to transact

inferred← citeshttps://doi.org/10.1108/jic-12-2025-0525openalex-snapshot

The influence of generative AI on creative self-efficacy and innovation performance: evidence from the advertising industry

inferred← citeshttps://doi.org/10.1108/josm-05-2025-0262openalex-snapshot

When humans stop thinking: tackling the silent threat of AI complacency in service operations

inferred← citeshttps://doi.org/10.1108/jpbm-09-2025-6302openalex-snapshot

How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies

inferred← citeshttps://doi.org/10.1108/jrim-07-2025-0406openalex-snapshot

How does digital customer orientation drive digital transformation? Scale development and mechanism testing

inferred← citeshttps://doi.org/10.1108/k-05-2024-1159openalex-snapshot

Understanding graphic designers’ usage behavior of generative artificial intelligence tools

inferred← citeshttps://doi.org/10.1108/mip-01-2025-0048openalex-snapshot

Unveiling the factors influencing AIGC intention among marketers and its impact on marketing creativity

inferred← citeshttps://doi.org/10.1108/mip-05-2025-0419openalex-snapshot

The role of generative artificial intelligence marketing in small business competitive marketing performance: theoretical and research propositions

inferred← citeshttps://doi.org/10.1108/rege-02-2025-0026openalex-snapshot

Generative AI: capturing strategic value in businesses

inferred← citeshttps://doi.org/10.1109/atscm67505.2025.11473646openalex-snapshot

Benchmarking the capabilities of LLMs in sales argumentation: Aligning sales arguments with customers purchase motives

inferred← citeshttps://doi.org/10.1109/ccwc62904.2025.10903757openalex-snapshot

BrandCrafter AI, an AI-Based Brand Identity Generation Platform

inferred← citeshttps://doi.org/10.1109/emr.2026.3674150openalex-snapshot

Service Innovation of Platform Ecosystem: A Case Study of Smart Campus in China

inferred← citeshttps://doi.org/10.1109/icdmw69685.2025.00436openalex-snapshot

Interpretable Feature Mining for AI Product Design

inferred← citeshttps://doi.org/10.1109/ietacs68750.2025.11385347openalex-snapshot

Generative Artificial Intelligence in Marketing: A Bibliometric Analysis of Research Trends and Emerging Themes

inferred← citeshttps://doi.org/10.1109/imsa70415.2026.11700285openalex-snapshot

AIMA: An Autonomous Multi-Agent AI System for End-to-End Instagram Content Strategy, Generation, Scheduling, and Performance Observation

inferred← citeshttps://doi.org/10.1109/isbdas69350.2026.11484202openalex-snapshot

An Empirical Study of Youth-Oriented Design Strategies for Time-Honored Restaurant Brands Based on Social Media Data Mining and Generative AI

inferred← citeshttps://doi.org/10.1111/ijcs.70125openalex-snapshot

The Impact of Generative AI Characteristics on Users' Experiential Value and Product Involvement

inferred← citeshttps://doi.org/10.1111/nhs.70030openalex-snapshot

Exploring Health Sciences Students' Perspectives on Using Generative Artificial Intelligence in Higher Education: A Qualitative Study

inferred← citeshttps://doi.org/10.1111/radm.70047openalex-snapshot

Can Dual Unlocking Occur? The Impact of Generative AI on Firms' Demand‐ and Supply‐Related Innovation

inferred← citeshttps://doi.org/10.1177/00472875251332951openalex-snapshot

The Power of AI-Generated Content: Evidence From the Peer-to-Peer Accommodation Market

inferred← citeshttps://doi.org/10.1177/02734753261454375openalex-snapshot

Assessing the Irreducibly Human in Marketing Education: A Voice, Judgement and Taste Framework for the Generative AI Era

inferred← citeshttps://doi.org/10.1177/07439156241309874openalex-snapshot

Generative AI in Marketing and Principles for Ethical Design and Deployment

inferred← citeshttps://doi.org/10.1177/07439156251328341openalex-snapshot

Empowering Consumers with Disabilities Through Generative AI Cocreation of Servicescape Information

inferred← citeshttps://doi.org/10.1177/10946705261448291openalex-snapshot

The Influence of Human–GenAI Hybrids on Service System Transformation Mechanisms

inferred← citeshttps://doi.org/10.1177/10963480251324676openalex-snapshot

Image Generative AI in Tourism: Trends, Impacts, and Future Research Directions

inferred← citeshttps://doi.org/10.1177/10963480261420341openalex-snapshot

Technology or Market? How Innovation Drivers Shape Consumer Responses to AI-Designed Services

inferred← citeshttps://doi.org/10.1177/14413582251390582openalex-snapshot

A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers

inferred← citeshttps://doi.org/10.1177/20539517261457421openalex-snapshot

Beyond words: How LLMs mirror human needs and values generating synthetic data

inferred← citeshttps://doi.org/10.1177/27523543261461786openalex-snapshot

Generative AI and Customer Engagement in Digital Marketing: A Systematic Review and Evidence Map of Affective vs. Behavioral Outcomes, Disclosure Effects, and Human-in-the-Loop Moderation

inferred← citeshttps://doi.org/10.12677/ecl.2026.158852openalex-snapshot

Study on AIGC-Empowered Digital Transformation Pathways in the Flower Market

inferred← citeshttps://doi.org/10.1365/s35764-026-00610-8openalex-snapshot

Zwischen Wertschöpfung und Täuschung: Ein soziotechnischer Ansatz zum Umgang mit Deepfakes in Unternehmen

inferred← citeshttps://doi.org/10.14254/1795-6889.2025.21-3.8openalex-snapshot

Conditions for the acceptance of advertising content generated by generative artificial intelligence

inferred← citeshttps://doi.org/10.14520/adyusbd.1946121openalex-snapshot

YAPAY ZEKÂ İLE ÜRETİLEN REKLAM FİLMLERİNDE MARKA İMAJI

inferred← citeshttps://doi.org/10.1515/9783111574462-015openalex-snapshot

23315 The Context Effect: Theoretical Foundations and Applications in the AI Era

inferred← citeshttps://doi.org/10.1515/econ-2025-0161openalex-snapshot

The Role of Generative Artificial Intelligence in Shaping Business Innovation: Insights from End Users’ Perspectives and Practices

inferred← citeshttps://doi.org/10.18690/um.fov.4.2026.32openalex-snapshot

The Impact of Generative AI on B2B Marketing Processes: Evidence from Industrial Firms

inferred← citeshttps://doi.org/10.2139/ssrn.5155774openalex-snapshot

Ai Capabilities and Product Innovation Intensity: Driving B2b Marketing Innovation in Turbulent Markets

inferred← citeshttps://doi.org/10.2139/ssrn.5223637openalex-snapshot

A Taxonomic Framework of Prompt Engineering Methodologies: Systematizing Generative AI Applications in Marketing Practice

inferred← citeshttps://doi.org/10.2139/ssrn.5223753openalex-snapshot

A Taxonomy of GenAI Implementation Challenges in Marketing

inferred← citeshttps://doi.org/10.2139/ssrn.5648371openalex-snapshot

The Impact of AI Applications on International Expansion of Firms: The Mediating Role of Market-Driving Orientation

inferred← citeshttps://doi.org/10.2139/ssrn.5648372openalex-snapshot

The Impact of AI Applications on International Expansion of Firms: The Mediating Role of Market-Driving Orientation

inferred← citeshttps://doi.org/10.2139/ssrn.5683700openalex-snapshot

Artificial Intelligence Development and the Diversification of Enterprise Customer Allocation

inferred← citeshttps://doi.org/10.2139/ssrn.6416937openalex-snapshot

NAVIGATING PERSONAL CONTROL: AI AUGMENTATION AND ITS IMPACT ON DECISION-MAKING

inferred← citeshttps://doi.org/10.2139/ssrn.6938899openalex-snapshot

Shopping By Algorithm: How Agentic AI Deploys Human Heuristics as a Surrogate Consumer

inferred← citeshttps://doi.org/10.2139/ssrn.7071890openalex-snapshot

Capability trade-offs in generative AI: How absorptive capacity and customer orientation selectively configure organisational gains and risks

inferred← citeshttps://doi.org/10.2196/92700openalex-snapshot

Beyond Pattern Recognition: Call for Functionally Aware AI for Anatomical Illustration

inferred← citeshttps://doi.org/10.2478/ijcm-2026-0018openalex-snapshot

Generative Artificial Intelligence in Creative Processes: The Perspective of Marketing Agencies

inferred← citeshttps://doi.org/10.2478/picbe-2025-0294openalex-snapshot

Destigmatizing Generative A.I. for Marketing Content Development

inferred← citeshttps://doi.org/10.26745/ahbvuibfd.1748195openalex-snapshot

Sosyal Medya ve Dijital Pazarlamada Yapay Zekâ ile İçerik Üretimi: Kullanıcı Algısı, Güven Düzeyi ve Etkileşim Niyeti Üzerine Bir Araştırma

inferred← citeshttps://doi.org/10.28925/2524-2652.2026.119openalex-snapshot

Brand Voice Management in the Era of Large Language Models

inferred← citeshttps://doi.org/10.29121/shodhkosh.v7.i5s.2026.7741openalex-snapshot

GENERATIVE ARTIFICIAL INTELLIGENCE AS A STRATEGIC TOOL FOR SALES AND MARKETING IN THE MODERN WORKPLACE: A SYSTEMATIC LITERATURE REVIEW

inferred← citeshttps://doi.org/10.32782/bses.100-18openalex-snapshot

ТРАНСФОРМАЦІЯ МІЖНАРОДНИХ МАРКЕТИНГОВИХ СТРАТЕГІЙ ПІД ВПЛИВОМ ГЕНЕРАТИВНОГО ШТУЧНОГО ІНТЕЛЕКТУ

inferred← citeshttps://doi.org/10.33306/mjssh/448openalex-snapshot

AI-generated marketing videos, consumer trust, and perceived deception on social media: a prisma-based systematic literature review

inferred← citeshttps://doi.org/10.3389/fcomm.2026.1784502openalex-snapshot

Artificial intelligence agents are responsive to identity cues in persuasive health communication

inferred← citeshttps://doi.org/10.33890/innova.v11.n1.especial.2026.2892openalex-snapshot

Inteligencia artificial generativa en estrategias de marketing digital: Una revisión sistemática de la literatura

inferred← citeshttps://doi.org/10.3390/jtaer20030212openalex-snapshot

Decoding Wine Narratives with Hierarchical Attention: Classification, Visual Prompts, and Emerging E-Commerce Possibilities

inferred← citeshttps://doi.org/10.3390/jtaer20040284openalex-snapshot

Exploring the Drivers of Content Entrepreneurs’ Compliance with Generative AI Policies: A Mixed-Methods Approach

inferred← citeshttps://doi.org/10.3390/su17198595openalex-snapshot

From AI Adoption to ESG in Industrial B2B Marketing: An Integrated Multi-Theory Model

inferred← citeshttps://doi.org/10.3390/su18189397openalex-snapshot

Building the Wings and Flying Too Close to the Sun? A Daedalus–Icarus Framework for GenAI, Trust, and Sustainable Marketing

inferred← citeshttps://doi.org/10.3724/bnsfc-2025.06.12.0004openalex-snapshot

A New Paradigm of Business Computing Driven by Domain-specific Foundation Models

inferred← citeshttps://doi.org/10.4018/979-8-3373-2502-6.ch011openalex-snapshot

The Role of Geolocation-Based Personalized Marketing in Food Delivery Applications

inferred← citeshttps://doi.org/10.4018/979-8-3373-4327-3.ch004openalex-snapshot

Generative AI in Advertisements

inferred← citeshttps://doi.org/10.4018/979-8-3373-6731-6.ch013openalex-snapshot

Generative AI for Inclusive Marketing

inferred← citeshttps://doi.org/10.4018/979-8-3373-8357-6.ch001openalex-snapshot

Modeling Human-Centered Artificial Intelligence in Marketing Education

inferred← citeshttps://doi.org/10.4018/979-8-3693-9611-7.ch017openalex-snapshot

Shaping Consumer Behaviour With AI

inferred← citeshttps://doi.org/10.4018/979-8-3693-9994-1.ch001openalex-snapshot

Artificial Intelligence in Marketing

inferred← citeshttps://doi.org/10.4018/joeuc.372896openalex-snapshot

The Impact of Technological Innovations on Consumer Behavior in E-Commerce

inferred← citeshttps://doi.org/10.46652/rgn.v11i50.1618openalex-snapshot

Inteligencia artificial en las decisiones estratégicas empresariales de las PYMES del cantón Riobamba, 2025

inferred← citeshttps://doi.org/10.56238/arev7n8-196openalex-snapshot

INTELIGÊNCIA ARTIFICIAL GENERATIVA COMO FORMA DE CRIAÇÃO DE MATERIAIS DE DIVULGAÇÃO: UMA APLICAÇÃO NO MERCADO CINEMATOGRÁFICO

inferred← citeshttps://doi.org/10.58224/2658-5286-2026-9-3-71-81openalex-snapshot

ИИ-ориентированный подход в маркетинге: организационно-экономическая архитектура и условия применимости

inferred← citeshttps://doi.org/10.61325/ser.v4i4.230openalex-snapshot

Estudio de la Inteligencia Artificial en Estrategias Empresariales: Automatización de Procesos de Ventas, Beneficios, Desafíos y Tendencias

inferred← citeshttps://doi.org/10.62051/ijgem.v10n6.03openalex-snapshot

How Generative Artificial Intelligence Adoption Enhances Firm-Level Supply Chain Resilience: Empirical Evidence from Chinese A-Share Listed Firms

inferred← citeshttps://doi.org/10.64818/pijmess.3107.4626.0050openalex-snapshot

Generative AI in the Marketing Industry: An Industry Analysis of Content Transformation, Consumer Engagement, and Firm Performance

inferred← citeshttps://doi.org/10.65773/ssia.2.1.36openalex-snapshot

Understanding Nigerian Students’ Reactions to AI-Driven Health Advertising on Social Media

inferred← citeshttps://doi.org/10.65773/ssia.2.2.34openalex-snapshot

How Small Businesses in Nigeria Use Generative AI to Compete in Marketing Content

inferred← citeshttps://doi.org/10.66556/2786-586x.55.halat-oopenalex-snapshot

Mechanism for developing the assortment policy of e-commerce enterprises based on generative artificial intelligence

inferred← citeshttps://doi.org/10.68159/o218375755openalex-snapshot

Generative AI in Digital Business and Management Studies: A Systematic Review of Productivity, Decision Quality, Governance, and Organizational Risk

inferred← citeshttps://doi.org/10.70211/ltsm.v3i2.230openalex-snapshot

Mapping The Ethical Discourse in Generative Artificial Intelligence: A Topic Modeling Analysis of Scholarly Communication

Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.