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A Taxonomy of GenAI Implementation Challenges in Marketing

https://doi.org/10.2139/ssrn.5223753
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Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/jwmg.22492openalex-snapshot
Managing artificial intelligence
inferredcites →https://doi.org/10.1007/s11747-024-01044-7openalex-snapshot
Generative AI in innovation and marketing processes: A roadmap of research opportunities
inferredcites →https://doi.org/10.1007/s11747-024-01064-3openalex-snapshot
How generative AI Is shaping the future of marketing
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.08.002openalex-snapshot
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
inferredcites →https://doi.org/10.1016/j.indmarman.2013.03.001openalex-snapshot
Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
inferredcites →https://doi.org/10.1057/ejis.2012.26openalex-snapshot
A method for taxonomy development and its application in information systems
inferredcites →https://doi.org/10.1080/0267257x.2019.1687571openalex-snapshot
Siri, Alexa, and other digital assistants: a study of customer satisfaction with artificial intelligence applications
inferredcites →https://doi.org/10.1111/1467-8551.00375openalex-snapshot
Towards a Methodology for Developing Evidence‐Informed Management Knowledge by Means of Systematic Review
inferredcites →https://doi.org/10.1509/jmkg.75.4.136openalex-snapshot
A Framework for Conceptual Contributions in Marketing
inferredcites →https://doi.org/10.17705/1cais.03743openalex-snapshot
A Guide to Conducting a Standalone Systematic Literature Review
inferredcites →https://doi.org/10.2307/258557openalex-snapshot
Building Theories from Case Study Research
inferredcites →https://doi.org/10.2307/4132319openalex-snapshot
Analyzing the Past to Prepare for the Future: Writing a Literature Review
inferredcites →https://doi.org/10.56726/irjmets42512openalex-snapshot
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