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Shaping Impulse Buying Through Customer Experience: Insights from Mukbang Commerce in Vietnam
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Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/per.423openalex-snapshot
Individual differences in impulse buying tendency: feeling and no thinking
inferredcites →https://doi.org/10.1007/s11469-019-00211-0openalex-snapshot
The Psychology of Mukbang Watching: A Scoping Review of the Academic and Non-academic Literature
inferredcites →https://doi.org/10.1007/s11747-010-0219-0openalex-snapshot
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique
inferredcites →https://doi.org/10.1007/s11747-019-00670-wopenalex-snapshot
Impulse buying: a meta-analytic review
inferredcites →https://doi.org/10.1016/j.ausmj.2019.03.001openalex-snapshot
I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang
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Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
inferredcites →https://doi.org/10.1016/j.chbr.2023.100337openalex-snapshot
Rationality and impulse buying: Is your emotion a part of the equation?
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Manipulation of online reviews: An analysis of ratings, readability, and sentiments
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Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions
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How to Sustain the Customer Experience:
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Choosing PLS path modeling as analytical method in European management research: A realist perspective
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Mr. Potato Head fights food waste: The effect of anthropomorphism in promoting ugly food
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Satisfaction and post-purchase intentions with service recovery of online shopping websites: Perspectives on perceived justice and emotions
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An empirical comparison of the efficacy of covariance-based and variance-based SEM
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Seeing brands as humans: Development and validation of a brand anthropomorphism scale
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Effective website design for experience-influenced environments: The case of high culture museums
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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
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Trust considerations on attitudes towards online purchasing: The moderating effect of privacy and security concerns
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Parasocial relationship effects on customer equity in the social media context
inferredcites →https://doi.org/10.1016/j.jcps.2014.09.001openalex-snapshot
From experiential psychology to consumer experience
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Customer Experience Creation: Determinants, Dynamics and Management Strategies
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Building loyalty with online financial services customers: Is there a gender difference?
inferredcites →https://doi.org/10.1016/j.jretconser.2015.03.008openalex-snapshot
Re-examining online customer experience to include purchase frequency and perceived risk
inferredcites →https://doi.org/10.1016/j.jretconser.2017.10.015openalex-snapshot
Variations in consumers’ use of brand online social networking: A uses and gratifications approach
inferredcites →https://doi.org/10.1016/j.jretconser.2019.01.011openalex-snapshot
Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions
inferredcites →https://doi.org/10.1016/j.jretconser.2022.103236openalex-snapshot
Personal values and impulse buying: The mediating role of hedonic shopping motivations
inferredcites →https://doi.org/10.1016/s0022-4359(00)00045-2openalex-snapshot
Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.
inferredcites →https://doi.org/10.1016/s0022-4359(99)80092-xopenalex-snapshot
Impulse buying: Modeling its precursors
inferredcites →https://doi.org/10.1037/0033-295x.114.4.864openalex-snapshot
On seeing human: A three-factor theory of anthropomorphism.
inferredcites →https://doi.org/10.1037/10015-000openalex-snapshot
Columbia University lectures: Dynamic psychology.
inferredcites →https://doi.org/10.1080/02642069.2019.1576642openalex-snapshot
The impact of live video streaming on online purchase intention
inferredcites →https://doi.org/10.1080/02650487.2008.11073052openalex-snapshot
Exploring the relationship between celebrity endorser effects and advertising effectiveness
inferredcites →https://doi.org/10.1080/0267257x.2020.1748895openalex-snapshot
Live streaming commerce from the sellers’ perspective: implications for online relationship marketing
inferredcites →https://doi.org/10.1080/10496491.2022.2163034openalex-snapshot
Social Media Influencer Promoted Sustainable Fashion: Effects of Sponsorship and Benefit Association
inferredcites →https://doi.org/10.1080/15252019.2020.1769514openalex-snapshot
How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest
inferredcites →https://doi.org/10.1080/19392397.2016.1272857openalex-snapshot
‘Food porn’ or intimate sociality: committed celebrity and cultural performances of overeating in meokbang
inferredcites →https://doi.org/10.1080/20932685.2020.1752766openalex-snapshot
Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional post
inferredcites →https://doi.org/10.1086/208906openalex-snapshot
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
inferredcites →https://doi.org/10.1108/07363760610712939openalex-snapshot
Lasting customer loyalty: a total customer experience approach
inferredcites →https://doi.org/10.1108/09564231211208952openalex-snapshot
EXQ: a multiple‐item scale for assessing service experience
inferredcites →https://doi.org/10.1108/09604520910955320openalex-snapshot
Service quality, emotional satisfaction, and behavioural intentions
inferredcites →https://doi.org/10.1108/ejmbe-04-2019-0063openalex-snapshot
Anthropomorphized vs objectified brands: which brand version is more loved?
inferredcites →https://doi.org/10.1108/ijbm-12-2012-0124openalex-snapshot
Resistance, motivations, trust and intention to use mobile financial services
inferredcites →https://doi.org/10.1108/ijsms-08-04-2007-b004openalex-snapshot
Effects of celebrity athlete endorsement on attitude towards the product: the role of credibility, attractiveness and the concept of congruence
inferredcites →https://doi.org/10.1108/intr-08-2016-0250openalex-snapshot
Marketing mix, customer value, and customer loyalty in social commerce
inferredcites →https://doi.org/10.1108/jabs-04-2023-0138openalex-snapshot
TikTok short video marketing and Gen Z’s purchase intention: evidence from the cosmetics industry in Singapore
inferredcites →https://doi.org/10.1108/jm2-07-2012-0023openalex-snapshot
Measuring customer experience in banks: scale development and validation
inferredcites →https://doi.org/10.1108/jpbm-06-2019-2442openalex-snapshot
Attractiveness, trustworthiness and expertise – social influencers’ winning formula?
inferredcites →https://doi.org/10.1108/jstp-03-2015-0064openalex-snapshot
Customer experience – a review and research agenda
inferredcites →https://doi.org/10.1111/ijcs.12647openalex-snapshot
Social media influencer marketing: A systematic review, integrative framework and future research agenda
inferredcites →https://doi.org/10.1111/ijcs.12667openalex-snapshot
Do parasocial interactions and vicarious experiences in the beauty YouTube channels promote consumer purchase intention?
inferredcites →https://doi.org/10.1111/ijcs.12862openalex-snapshot
Impulse buying: A systematic literature review and future research directions
inferredcites →https://doi.org/10.1177/002224296202600212openalex-snapshot
The Significance of Impulse Buying Today
inferredcites →https://doi.org/10.1177/002224378101800313openalex-snapshot
Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics
inferredcites →https://doi.org/10.1177/0047287516688565openalex-snapshot
The Impact of Customer Experience on Relationship Quality with Travel Agencies in a Multichannel Environment
inferredcites →https://doi.org/10.1177/0092070399272005openalex-snapshot
The Role of Emotions in Marketing
inferredcites →https://doi.org/10.1177/10949968231156104openalex-snapshot
The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior
inferredcites →https://doi.org/10.1177/2278682119850275openalex-snapshot
Understanding Customer Repurchase Intention in E-commerce: Role of Perceived Price, Delivery Quality, and Perceived Value
inferredcites →https://doi.org/10.1362/026725709x461821openalex-snapshot
Experience marketing: a review and reassessment
inferredcites →https://doi.org/10.1371/journal.pone.0183884openalex-snapshot
The more total cognitive load is reduced by cues, the better retention and transfer of multimedia learning: A meta-analysis and two meta-regression analyses
inferredcites →https://doi.org/10.1504/ijmda.2017.087624openalex-snapshot
PLS-SEM or CB-SEM: updated guidelines on which method to use
inferredcites →https://doi.org/10.1509/jm.15.0420openalex-snapshot
Understanding Customer Experience Throughout the Customer Journey
inferredcites →https://doi.org/10.1509/jmkg.73.3.52openalex-snapshot
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
inferredcites →https://doi.org/10.1509/jmkr.39.2.155.19084openalex-snapshot
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards
inferredcites →https://doi.org/10.18502/ijph.v53i2.14921openalex-snapshot
Does Watching Mukbang and Cookbang Broadcasts Affect Subjective Body Image, Perceived Stress, and Physical Activity Levels among Korean Adolescents?
inferredcites →https://doi.org/10.2307/1251829openalex-snapshot
An Examination of the Nature of Trust in Buyer-Seller Relationships
inferredcites →https://doi.org/10.3389/fpsyg.2020.568595openalex-snapshot
Using Images of Eyes to Enhance Green Brand Purchase Intentions Through Green Brand Anthropomorphism Strategies: The Moderator Role of Facial Expression
inferredcites →https://doi.org/10.3390/bs13030214openalex-snapshot
How Attitude and Para-Social Interaction Influence Purchase Intentions of Mukbang Users: A Mixed-Method Study
inferredcites →https://doi.org/10.4067/s0718-18762019000200102openalex-snapshot
Factors Influencing Customer Engagement in Social Commerce Websites: A Systematic Literature Review
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Guidelines for developing, translating, and validating a questionnaire in perioperative and pain medicine
inferredcites →https://doi.org/10.4324/9781003130628-15openalex-snapshot
Food and Digital Lifestyles in Asia
inferredcites →https://doi.org/10.54127/xqlf8386openalex-snapshot
The association of addictive mukbang watching with mukbang watching motives, emotion regulation, impulsivity, and psychiatric distress
inferredcites →https://doi.org/10.5539/ibr.v7n2p87openalex-snapshot
Store Atmospherics and Experiential Marketing: A Conceptual Framework and Research Propositions for An Extraordinary Customer Experience
inferredcites →https://doi.org/10.7759/cureus.44392openalex-snapshot
The Spectrum of Motivations Behind Watching Mukbang Videos and Its Health Effects on Its Viewers: A Review
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