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Personalized By AI, Shared By Me: Promoting Brand Relationships In E-Business

https://doi.org/10.2139/ssrn.5434956
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Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
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Conceptualising and measuring consumer authenticity online
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Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity
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Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value
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Dispositional authenticity and romantic relationship functioning
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A Multicomponent Conceptualization of Authenticity: Theory and Research
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Social feedback promotes positive social sharing, trust, and closeness.
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Compensation between warmth and competence: Antecedents and consequences of a negative relation between the two fundamental dimensions of social perception
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inferredcites →https://doi.org/10.1080/21639159.2024.2362654openalex-snapshot
Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
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Nonprofits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
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Let Me Show You What I Did versus What I Have: Sharing Experiential versus Material Purchases Alters Authenticity and Liking of Social Media Users
inferredcites →https://doi.org/10.1093/jcr/ucad019openalex-snapshot
I Really Know You: How Influencers Can Increase Audience Engagement by Referencing Their Close Social Ties
inferredcites →https://doi.org/10.1108/jcmars-06-2023-0018openalex-snapshot
Warmth or competence: understanding the effect of brand perception on purchase intention via online reviews
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Self‐Monitoring in Social Interaction: The Centrality of Self‐Affect
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The Social Sharing of Emotion as an Interface Between Individual and Collective Processes in the Construction of Emotional Climates
inferredcites →https://doi.org/10.1146/annurev-psych-013024-031524openalex-snapshot
What Gets Shared, and Why? Interpersonal Communication and Word of Mouth
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Does It Pay to Be Real? Understanding Authenticity in TV Advertising
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inferredcites →https://doi.org/10.1177/00222437231181137openalex-snapshot
The Influence of Shared Consumption on Product Efficacy Perceptions: The Detrimental Effect of Sharing with Strangers
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The Spotify Effect: Digital Distribution and Financial Growth
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“First Week Is Editorial, Second Week Is Algorithmic”: Platform Gatekeepers and the Platformization of Music Curation
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Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
inferredcites →https://doi.org/10.1509/jmr.11.0022openalex-snapshot
Authenticity is Contagious: Brand Essence and the Original Source of Production
inferredcites →https://doi.org/10.1509/jmr.13.0238openalex-snapshot
Broadcasting and Narrowcasting: How Audience Size Affects What People Share
inferredcites →https://doi.org/10.1509/jmr.13.0312openalex-snapshot
Sharing with Friends versus Strangers: How Interpersonal Closeness Influences Word-of-Mouth Valence
inferredcites →https://doi.org/10.1509/jmr.14.0012openalex-snapshot
Who's Driving this Conversation? Systematic Biases in the Content of Online Consumer Discussions
inferredcites →https://doi.org/10.2307/25148757openalex-snapshot
Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1
inferredcites →https://doi.org/10.3389/frai.2024.1515716openalex-snapshot
An analysis of artificial intelligence automation in digital music streaming platforms for improving consumer subscription responses: a review
inferredcites →https://doi.org/10.4324/9780203732496-6openalex-snapshot
What do you do when things go right? The intrapersonal and interpersonal benefits of sharing positive events
inferredcites →https://doi.org/10.4324/9781410610898-13openalex-snapshot
Social Sharing of Emotion, Emotional Recovery, and Interpersonal Aspects
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The use of artificial intelligence in marketing strategies: Automation, personalization and forecasting
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