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“The Finfluencer Effect”: The Role of Source Credibility, Parasocial Relationships, and Brand Trust in Financial Decision-Making

https://doi.org/10.2139/ssrn.6049363
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Outgoing claims: the papers this work cites, builds on, or argues with.

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To share or not to share: When is influencer self‐disclosure perceived as appropriate?
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An empirical exploration of the drivers of trust in consumer financial services
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Effects of brand personality on brand trust and brand affect
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Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement
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On the Evaluation of Structural Equation Models
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Cyber Trust
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Responses to self-disclosure and interaction goals
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Parasocial relations and social media influencers' persuasive power. Exploring the moderating role of product involvement
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Influencer Endorsements: How Advertising Disclosure and Source Credibility Affect Consumer Purchase Intention on Social Media
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The roles of brand community and community engagement in building brand trust on social media
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The effect of web advertising visual design on online purchase intention: An examination across gender
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Celebrity's self-disclosure on Twitter and parasocial relationships: A mediating role of social presence
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Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge
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The effect of hotel livestreaming on viewers’ purchase intention: Exploring the role of parasocial interaction and emotional engagement
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Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction
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Extending the technology acceptance model (TAM): Factors influencing behavioural intentions of investors to use the advice of finfluencers
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Who deserves to be the finfluencer?
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The role of brand experience, brand resonance and brand trust in luxury consumption
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The role of influencer–follower congruence in the relationship between influencer marketing and purchase behaviour
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Consumers' Trust in a Brand and the Link to Brand Loyalty
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Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness
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A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture
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Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging
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Exploring the relationship between celebrity endorser effects and advertising effectiveness
inferredcites →https://doi.org/10.1080/02650487.2015.1137537openalex-snapshot
Celebrity endorsements: a literature review and research agenda
inferredcites →https://doi.org/10.1080/02650487.2017.1348035openalex-snapshot
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
inferredcites →https://doi.org/10.1080/02650487.2021.1881237openalex-snapshot
Blind trust? The importance and interplay of parasocial relationships and advertising disclosures in explaining influencers’ persuasive effects on their followers
inferredcites →https://doi.org/10.1080/0267257x.2020.1806906openalex-snapshot
Influencer marketing: brand control, commercial orientation and post credibility
inferredcites →https://doi.org/10.1080/03085147.2024.2381980openalex-snapshot
Under the finfluence: Financial influencers, economic meaning-making and the financialization of digital life
inferredcites →https://doi.org/10.1080/08838159709364424openalex-snapshot
Parasocial relations and romantic attraction: Gender and dating status differences
inferredcites →https://doi.org/10.1080/10696679.2021.1935275openalex-snapshot
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust
inferredcites →https://doi.org/10.1080/10705519909540118openalex-snapshot
Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
inferredcites →https://doi.org/10.1080/1351847x.2017.1369445openalex-snapshot
Emotional finance: investment and the unconscious
inferredcites →https://doi.org/10.1080/1369118x.2018.1438491openalex-snapshot
‘Instafamous’ – credibility and self-presentation of micro-celebrities on social media
inferredcites →https://doi.org/10.1080/15252019.2018.1533501openalex-snapshot
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
inferredcites →https://doi.org/10.1080/21515581.2011.552424openalex-snapshot
Measuring trust in organisational research: Review and recommendations
inferredcites →https://doi.org/10.1080/21639159.2015.1043690openalex-snapshot
SNS users' para-social relationships with celebrities: social media effects on purchase intentions
inferredcites →https://doi.org/10.1086/209217openalex-snapshot
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process
inferredcites →https://doi.org/10.1089/cyber.2011.0277openalex-snapshot
Comparing Online and Offline Self-Disclosure: A Systematic Review
inferredcites →https://doi.org/10.1093/biomet/57.3.519openalex-snapshot
Measures of Multivariate Skewness and Kurtosis with Applications
inferredcites →https://doi.org/10.1108/09564230510625741openalex-snapshot
Gender differs: assessing a model of online purchase intentions in e‐tail service
inferredcites →https://doi.org/10.1108/apjml-02-2024-0170openalex-snapshot
The impact of source characteristics and parasocial relationship on electronic word-of-mouth influence: the moderating role of brand credibility
inferredcites →https://doi.org/10.1108/apjml-08-2020-0626openalex-snapshot
The influence of trust and relationship commitment to vloggers on viewers' purchase intention
inferredcites →https://doi.org/10.1108/eum0000000006475openalex-snapshot
Brand trust in the context of consumer loyalty
inferredcites →https://doi.org/10.1108/ijchm-10-2017-0691openalex-snapshot
Are information quality and source credibility really important for shared content on social media?
inferredcites →https://doi.org/10.1108/ijrdm-09-2015-0143openalex-snapshot
E-tail brand experience’s influence on e-brand trust and e-brand loyalty
inferredcites →https://doi.org/10.1108/jeim-03-2025-0187openalex-snapshot
Building trust and engagement: a comprehensive framework for analysing influencer credibility in social media
inferredcites →https://doi.org/10.1108/jhtt-09-2016-0053openalex-snapshot
Effects of relationship types on customers’ parasocial interactions
inferredcites →https://doi.org/10.1108/jpbm-02-2019-2280openalex-snapshot
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
inferredcites →https://doi.org/10.1108/jpbm-09-2013-0394openalex-snapshot
The influence of brand trust and brand identification on brand evangelism
inferredcites →https://doi.org/10.1108/mip-04-2021-0104openalex-snapshot
Influencer marketing: purchase intention and its antecedents
inferredcites →https://doi.org/10.1108/mip-06-2023-0246openalex-snapshot
How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
inferredcites →https://doi.org/10.1108/nbri-11-2016-0043openalex-snapshot
The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms
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5. Three Likelihood-Based Methods for Mean and Covariance Structure Analysis with Nonnormal Missing Data
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“I just like the stock”: The role of Reddit sentiment in the GameStop share rally
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SOME EXPLORATIONS IN INITIAL INTERACTION AND BEYOND: TOWARD A DEVELOPMENTAL THEORY OF INTERPERSONAL COMMUNICATION
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SELF-DISCLOSURE AND INTERPERSONAL SOLIDARITY: MEASUREMENT, VALIDATION, AND RELATIONSHIPS
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The Disclosure-Intimacy Link in Computer-Mediated Communication: An Attributional Extension of the Hyperpersonal Model
inferredcites →https://doi.org/10.1177/00222429221125131openalex-snapshot
Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement
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Dimensions of Brand Personality
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Alternative Ways of Assessing Model Fit
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Conceptualizing Social Identity: A New Framework and Evidence for the Impact of Different Dimensions
inferredcites →https://doi.org/10.1177/14413582241306130openalex-snapshot
Increasing Social Media Stickiness Through Parasocial Interaction and Influencer Source Credibility
inferredcites →https://doi.org/10.1300/j057v09n01_13openalex-snapshot
Trust Promoting Seals in Electronic Markets
inferredcites →https://doi.org/10.14453/aabfj.v18i3.14openalex-snapshot
The Rise of Finfluencers: A Digital Transformation in Investment Advice
inferredcites →https://doi.org/10.1509/jmkg.65.2.81.18255openalex-snapshot
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
inferredcites →https://doi.org/10.31620/jccc.06.23/06openalex-snapshot
Excessive Use of Social Networking Sites and Intention to Invest in Stock Market among Gen Z: A Parallel Mediation Model
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Brand image and price perceptions impact on purchase intentions: mediating brand trust
inferredcites →https://doi.org/10.58229/jcsam.v1i1.47openalex-snapshot
Effect of Financial Contents on Social Media Towards Financial Literacy on Generation Z in Sumatra and Java
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The Mediating Role of Parasocial Relationships in the Influence of Intimate Source Disclosure on Purchase Intention in China’s Luxury Cosmetics Market
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