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Shopping By Algorithm: How Agentic AI Deploys Human Heuristics as a Surrogate Consumer
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Outgoing claims: the papers this work cites, builds on, or argues with.
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Consumer decisions with artificially intelligent voice assistants
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A survey on large language model based autonomous agents
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Generative AI in innovation and marketing processes: A roadmap of research opportunities
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How generative AI Is shaping the future of marketing
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A whole new world, a new fantastic point of view: Charting unexplored territories in consumer research with generative artificial intelligence
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Transformative marketing strategies in the era of new-age technologies: Principles, plan, purpose, and practice
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Acceptability lies in the eye of the beholder: Self-other biases in GenAI collaborations
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Generating product reviews from aspect-based ratings using large language models
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Toward agentic AI: User acceptance of a deeply personalized AI super assistant (AISA)
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Strategy selection as rational metareasoning.
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Rational use of cognitive resources in human planning
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Human-like intuitive behavior and reasoning biases emerged in large language models but disappeared in ChatGPT
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Using cognitive psychology to understand GPT-3
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Decision gatekeepers: how hedonic vs. utilitarian products shape differential persuasion effects in LLM-mediated recommendations
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AI and consumer behavior: Trends, technologies, and future directions from a scopus-based systematic review
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Promotion Signal: Proxy for a Price Cut?
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Constructive Consumer Choice Processes
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The Effects of Time Constraints on Consumers' Judgments of Prices and Products
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The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade
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Ideation with Generative AI—in Consumer Research and Beyond
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Future research directions of generative AI in marketing and logistics
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Computational rationality: A converging paradigm for intelligence in brains, minds, and machines
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Heuristic Decision Making
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AI–Human Hybrids for Marketing Research: Leveraging Large Language Models (LLMs) as Collaborators
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AI for Customer Journeys: A Transformer Approach
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Measuring Consumer Involvement Profiles
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Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing
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Experiential Narratives in Marketing: A Comparison of Generative AI and Human Content
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Generative AI in Marketing and Principles for Ethical Design and Deployment
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Comparative Price Advertising: An Integrative Review
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Dual-Process Theories of Higher Cognition
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Maps of Bounded Rationality: Psychology for Behavioral Economics
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From Homo Economicus to Homo Sapiens
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A Logit Model of Brand Choice Calibrated on Scanner Data
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Frontiers: Can Large Language Models Capture Human Preferences?
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Applying Large Language Models to Sponsored Search Advertising
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Mental Accounting and Consumer Choice
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Holistic Package Design and Consumer Brand Impressions
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The Effect of Word of Mouth on Sales: Online Book Reviews
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Deciding without Resources: Resource Depletion and Choice in Context
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Reasoning with Language Model is Planning with World Model
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Monitoring Information Processing and Decisions: The Mouselab System
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A BEHAVIORAL MODEL OF RATIONAL CHOICE
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Judgment Under Uncertainty: Heuristics and Biases.
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Capturing Failures of Large Language Models Via Human Cognitive Biases
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Training Language Models to Follow Instructions with Human Feedback
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Toolformer: Language Models Can Teach Themselves to Use Tools
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