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Explaining Customer Engagement in Platform-Based Advertising: A Hierarchical Multiple Regression Approach

https://doi.org/10.2139/ssrn.6985145
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Outgoing claims: the papers this work cites, builds on, or argues with.

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Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
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How does consumer engagement evolve when brands post across multiple social media?
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Evaluating the influence of YouTube advertising for attraction of young customers
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Advertising Value and Advertising on the Web
inferredcites →https://doi.org/10.1080/00913367.2017.1405754openalex-snapshot
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
inferredcites →https://doi.org/10.1080/0267257x.2019.1599990openalex-snapshot
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
inferredcites →https://doi.org/10.1080/08961530.2024.2447720openalex-snapshot
Unlocking the Power of Ads: A Cross-Cultural Examination of Consumers’ Advertising Value Perceptions
inferredcites →https://doi.org/10.1080/10496491.2019.1699633openalex-snapshot
Platform Variation and Content Variation on Social Media: A Dual-Route Model of Cognitive and Experiential Effects
inferredcites →https://doi.org/10.1080/10496491.2024.2318668openalex-snapshot
Social Media Advertising Features that Enhance Consumers’ Positive Responses to Ads
inferredcites →https://doi.org/10.1080/13527266.2022.2054850openalex-snapshot
Improving the media mix: how promotional products enhance advertising impact
inferredcites →https://doi.org/10.1080/15252019.2018.1533501openalex-snapshot
Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media
inferredcites →https://doi.org/10.1080/15252019.2025.2556813openalex-snapshot
What Are the Unique Features of Digital Advertising? The Six Principles of Digital Advertising in the 21 st Century
inferredcites →https://doi.org/10.1108/ebr-11-2018-0203openalex-snapshot
When to use and how to report the results of PLS-SEM
inferredcites →https://doi.org/10.1108/sjme-09-2018-0042openalex-snapshot
Instagram Stories versus Facebook Wall: an advertising effectiveness analysis
inferredcites →https://doi.org/10.1111/ijcs.12715openalex-snapshot
Exploring and explaining older consumers' behaviour in the boom of social media
inferredcites →https://doi.org/10.1504/ijima.2021.10041928openalex-snapshot
The impact of social media advertising on purchase intention: the mediation role of consumer brand engagement
inferredcites →https://doi.org/10.18409/urjiit.v1i2.55openalex-snapshot
Social Media vs. User Age
inferredcites →https://doi.org/10.2478/mdke-2022-0019openalex-snapshot
Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising
inferredcites →https://doi.org/10.32996/jbms.2022.4.2.4openalex-snapshot
Invasion or Personalization: An Overview on User Attitudes towards the Privacy Issues in Targeted Advertising in NCR and Its Effect in Consumer Purchase Behavior
inferredcites →https://doi.org/10.33369/bicemba.2.2024.34openalex-snapshot
Building Consumer Engagement through Video Content Marketing on Tiktok: A Quaitative Study of Viral Brand Strategies
inferredcites →https://doi.org/10.33423/jmdc.v16i1.5024openalex-snapshot
Measurement of Advertising Effectiveness in Social Networks: Current Overview and Development of a Model
inferredcites →https://doi.org/10.3390/info12110480openalex-snapshot
Personalized Advertising Computational Techniques: A Systematic Literature Review, Findings, and a Design Framework
inferredcites →https://doi.org/10.4324/9781003389842openalex-snapshot
Digital Consumer Management
inferredcites →https://doi.org/10.47392/irjaem.2024.0234openalex-snapshot
Social Media in Business: Leveraging Platforms for Marketing and Communication Strategies
inferredcites →https://doi.org/10.48175/ijarsct-12100openalex-snapshot
Role of Digital Marketing in Enhancing Brand Engagement and Consumer Behavior
inferredcites →https://doi.org/10.52783/testmagzine.v82.14573openalex-snapshot
Role of Digital Advertising on Consumer Purchase Intention: An Empirical Study of Retail Outlets in India
inferredcites →https://doi.org/10.54097/285mcd73openalex-snapshot
A Study of Advertising on People's Willingness to Buy
inferredcites →https://doi.org/10.54097/fbem.v10i3.11455openalex-snapshot
The Impact of Social Media Marketing on Consumers’ Purchasing Intention.
inferredcites →https://doi.org/10.54097/wb8db151openalex-snapshot
YouTube’s Evolution, Marketing Strategies, and Impact on Digital Media Landscape: A Comprehensive Analysis
inferredcites →https://doi.org/10.54105/ijmcj.e1084.04030325openalex-snapshot
Effectiveness of ‘Instagram’ on the Patronage of Commercial Organizations
inferredcites →https://doi.org/10.54254/2754-1169/2025.lh25947openalex-snapshot
YouTube's Marketing Strategies in the Digital Age: Balancing Profitability, User Experience, and Competitive Edge
inferredcites →https://doi.org/10.54254/2754-1169/2026.ld31808openalex-snapshot
Algorithmic Ads-Driven Personalized Advertising: Privacy Leakage Risks and Consumer Acceptance
inferredcites →https://doi.org/10.55041/ijsrem43333openalex-snapshot
Consumer Awareness and Buying Behaviour Pattern Through YouTube
inferredcites →https://doi.org/10.55041/isjem04209openalex-snapshot
An Analysis on Digital Advertising and Its Effect on E-Commerce
inferredcites →https://doi.org/10.55041/isjem04222openalex-snapshot
Consumer Trust in the Age of Digital Advertising
inferredcites →https://doi.org/10.55041/isjem04283openalex-snapshot
Effectiveness of Social Media Advertising on Consumer Engagement
inferredcites →https://doi.org/10.55606/jcsrpolitama.v1i6.2963openalex-snapshot
Pengaruh Daya Tarik Produk Terhadap Konsumen Melalui Strategi Konten Instagram Ca Fiber di PT. Colar Creative Industri
inferredcites →https://doi.org/10.69554/xril4544openalex-snapshot
Content marketing versus product marketing: An analysis of consumer engagement in online advertising
inferredcites →https://doi.org/10.71350/30624533122openalex-snapshot
Beyond impressions: A multi-platform analysis of social media advertising effectiveness in driving sales and engagement
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