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Hallmarks and potential pitfalls of customer‐ and consumer engagement scales: A systematic review
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Outgoing claims: the papers this work cites, builds on, or argues with.
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An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness
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inferredcites →https://doi.org/10.1016/j.jbusres.2019.08.045openalex-snapshot
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inferredcites →https://doi.org/10.1080/0267257x.2015.1130738openalex-snapshot
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inferredcites →https://doi.org/10.1080/1062726x.2016.1204303openalex-snapshot
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inferredcites →https://doi.org/10.1080/15332861.2017.1299497openalex-snapshot
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What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Environmental, social and governance (ESG) performance and firm risk: a systematic literature review, practical insights and future directions
inferred← citeshttps://doi.org/10.1108/jima-08-2025-0524openalex-snapshot
Muslim consumers’ AI adoption in the collaborative consumption: a stimulus–organism–response (S-O-R) perspective
inferred← citeshttps://doi.org/10.1108/jmh-07-2024-0105openalex-snapshot
The conceptualization of the dimensionality of corporate communication management: a systematic literature review
inferred← citeshttps://doi.org/10.1108/jpbm-07-2024-5370openalex-snapshot
Brand love and customer brand engagement for masstige: a cross-cultural perspective
inferred← citeshttps://doi.org/10.1108/jrim-09-2023-0303openalex-snapshot
Negative online brand engagement: conceptualisation, scale development and validation
inferred← citeshttps://doi.org/10.1108/jrim-10-2023-0372openalex-snapshot
The communication of sustainability on social media: the role of dialogical communication
inferred← citeshttps://doi.org/10.1108/jsm-07-2023-0259openalex-snapshot
Determinants of disengagement and negative customer engagement behaviour: expectancy disconfirmation and justice perspectives
inferred← citeshttps://doi.org/10.1108/k-12-2024-3350openalex-snapshot
Strengthening customer relationships in omni-channel retail: omni-channel service quality
inferred← citeshttps://doi.org/10.1108/mip-06-2024-0413openalex-snapshot
Theoretical rigor of customer experience scales: a systematic review and a roadmap for researchers
inferred← citeshttps://doi.org/10.1108/mip-07-2025-0536openalex-snapshot
Engaging consumers with autonomous vehicles: the role of speed of switching intent
inferred← citeshttps://doi.org/10.1108/sjme-01-2025-0016openalex-snapshot
Revisiting online privacy concern in predicting user coping behavior: systematic review, conceptual framework, and research agenda
inferred← citeshttps://doi.org/10.1108/vjikms-12-2022-0364openalex-snapshot
Framing knowledge structure of customer engagement: a multimethod review
inferred← citeshttps://doi.org/10.1109/dasa68193.2025.11499043openalex-snapshot
Impact of Artificial Intelligence Applications on Customers’ Value Co-Creation: Telecommunication Sector
inferred← citeshttps://doi.org/10.1109/icoabcd67551.2025.11470767openalex-snapshot
The Impact of Social Media Influencers using Customer Engagement Theory on the Zoomer Generation with Partial and Simultaneous Testing
inferred← citeshttps://doi.org/10.1111/joes.70036openalex-snapshot
Metaverse in ESG Practices—A Game Changer or a Buzzword? A Methodological Framework and Research Agenda From a Systematic Review
inferred← citeshttps://doi.org/10.1177/00472875261434211openalex-snapshot
From Scrolling to Social Capital: How Followers’ Behavioral Engagement Shapes Their Commitment to Travel Vloggers
inferred← citeshttps://doi.org/10.1177/0887302x251325144openalex-snapshot
Social Network Analysis in Fashion Research: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1177/09721509251391522openalex-snapshot
From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty
inferred← citeshttps://doi.org/10.1177/23197145261445551openalex-snapshot
Engaging Customers Through Gamification in Global Markets: Insights and Implications from Cross-cultural Perspectives
inferred← citeshttps://doi.org/10.1371/journal.pone.0353292openalex-snapshot
The effect of social media interaction on consumer engagement: The role of psychological ownership
inferred← citeshttps://doi.org/10.15388/omee.2023.14.89openalex-snapshot
Should Your Chatbot Joke? Driving Conversion Through the Humour of a Chatbot Greeting
inferred← citeshttps://doi.org/10.2139/ssrn.6985145openalex-snapshot
Explaining Customer Engagement in Platform-Based Advertising: A Hierarchical Multiple Regression Approach
inferred← citeshttps://doi.org/10.21511/ins.17(2).2026.02openalex-snapshot
Customer engagement as a bridge between social media trust and perceived value in the Iraqi insurance sector
inferred← citeshttps://doi.org/10.2478/sbe-2026-0017openalex-snapshot
Governance-Bounded Algorithmic Design Levers Shaping Digital Consumer Behavior: A Systematic Review And Layered Model
inferred← citeshttps://doi.org/10.26710/sbsee.v5i3.2744openalex-snapshot
From Loyal to Saboteur: The impact of Aggression on Consumer-Brand Relationships
inferred← citeshttps://doi.org/10.29119/1641-3466.2024.193.16openalex-snapshot
CONSUMER ENGAGEMENT IN THE CLOTHING INDUSTRY
inferred← citeshttps://doi.org/10.31539/costing.v7i3.9824openalex-snapshot
Influencer Authenticity: Unraveling The Impact On Modern Marketing
inferred← citeshttps://doi.org/10.3390/jtaer18040088openalex-snapshot
Influencer Engagement on Social Media: A Conceptual Model, the Development and Validation of a Measurement Scale
inferred← citeshttps://doi.org/10.3390/jtaer20020100openalex-snapshot
Examining Customer Brand Engagement in Online Financial Services Provided by Fintech
inferred← citeshttps://doi.org/10.4018/979-8-3373-3476-9.ch004openalex-snapshot
The Future of AI Marketing
inferred← citeshttps://doi.org/10.46222/ajhtl.19770720.761openalex-snapshot
A systematic review of bleisure tourism scholarship in Africa: Scope and trends
inferred← citeshttps://doi.org/10.46652/rgn.v11i50.1621openalex-snapshot
Estrategias de contenido de medios de comunicación digital en Facebook y su incidencia en el engagement de la audiencia
inferred← citeshttps://doi.org/10.47535/1991ojbe206openalex-snapshot
HEURISTICS AND EMOTIONS IN TOURIST DESTINATION SELECTION: A REVIEW AND RESEARCH DIRECTIONS
inferred← citeshttps://doi.org/10.52589/bjmms-o74rrgavopenalex-snapshot
When AI Advertising Gets Smarter: The Role of AI-Agencies in Forming Brand Loyalty
inferred← citeshttps://doi.org/10.63556/tisej.2025.1479openalex-snapshot
Social Media Brand Engagement in The Multi-Stakeholder Environment of Higher Education Institutions: The Case of Foundation Universities in Istanbul
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