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Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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An empirical investigation of the relationship between product involvement and brand commitment
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Co-creation experiences: The next practice in value creation
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Consumers' engagement with social media activation campaigns: Construct conceptualization and scale development
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Affective, Continuance, and Normative Commitment to the Organization: A Meta-analysis of Antecedents, Correlates, and Consequences
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On the Evaluation of Structural Equation Models
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Measuring the consumer engagement related to social media: the case of franchising
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Service-dominant logic: continuing the evolution
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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
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Users of the world, unite! The challenges and opportunities of Social Media
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Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response
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Community engagement and online word of mouth: An empirical investigation
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Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation
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Engagement, telepresence and interactivity in online consumer experience: Reconciling scholastic and managerial perspectives
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Consumer engagement in a virtual brand community: An exploratory analysis
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Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands
inferredcites →https://doi.org/10.1016/j.jbusres.2017.11.046openalex-snapshot
Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent
inferredcites →https://doi.org/10.1016/j.jbusres.2019.12.023openalex-snapshot
Revisiting the consumer brand engagement concept
inferredcites →https://doi.org/10.1016/j.jik.2020.08.001openalex-snapshot
Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics
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Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies
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The customer satisfaction–loyalty relation in an interactive e-service setting: The mediators
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A higher-order model of consumer brand engagement and its impact on loyalty intentions
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Exploring the role of extrovert-introvert customers’ personality prototype as a driver of customer engagement: Does relationship duration matter?
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102453openalex-snapshot
Customers’ service-related engagement, experience, and behavioral intent: Moderating role of age
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102456openalex-snapshot
Exploring customer engagement in the product vs. service context
inferredcites →https://doi.org/10.1037/0021-9010.88.5.879openalex-snapshot
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
inferredcites →https://doi.org/10.1080/0267257x.2010.500132openalex-snapshot
Demystifying customer brand engagement: Exploring the loyalty nexus
inferredcites →https://doi.org/10.1080/08911762.2018.1454995openalex-snapshot
Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration
inferredcites →https://doi.org/10.1080/0965254x.2011.599493openalex-snapshot
Exploring customer brand engagement: definition and themes
inferredcites →https://doi.org/10.1080/10548408.2019.1618781openalex-snapshot
Integrating virtual reality devices into the body: effects of technological embodiment on customer engagement and behavioral intentions toward the destination
inferredcites →https://doi.org/10.1080/10705519909540118openalex-snapshot
Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
inferredcites →https://doi.org/10.1080/14783363.2016.1203249openalex-snapshot
A multilevel analysis of customer engagement, its antecedents, and the effects on service innovation
inferredcites →https://doi.org/10.1080/19368623.2020.1770146openalex-snapshot
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement
inferredcites →https://doi.org/10.1108/00251741211203551openalex-snapshot
Customer engagement, buyer‐seller relationships, and social media
inferredcites →https://doi.org/10.1108/09564231211248444openalex-snapshot
How to transform consumers into fans of your brand
inferredcites →https://doi.org/10.1108/09564231311326978openalex-snapshot
Managing brands and customer engagement in online brand communities
inferredcites →https://doi.org/10.1108/14684520710841766openalex-snapshot
The impact of participation in virtual brand communities on consumer trust and loyalty
inferredcites →https://doi.org/10.1108/apjml-12-2018-0508openalex-snapshot
Effect of multichannel service delivery quality on customers’ continued engagement intention
inferredcites →https://doi.org/10.1108/intr-05-2017-0177openalex-snapshot
When will consumers be ready? A psychological perspective on consumer engagement in social media brand communities
inferredcites →https://doi.org/10.1108/intr-09-2016-0279openalex-snapshot
Consumer engagement in online brand communities: a solicitation of congruity theory
inferredcites →https://doi.org/10.1108/josm-05-2015-0176openalex-snapshot
Enhancing customer relationships with retail service brands
inferredcites →https://doi.org/10.1108/jpbm-08-2014-0696openalex-snapshot
The influence of “Facebook friends” on the intention to join brand pages
inferredcites →https://doi.org/10.1108/jpbm-08-2017-1545openalex-snapshot
Consumer brand engagement, satisfaction and brand loyalty: a comparative study between functional and emotional brand relationships
inferredcites →https://doi.org/10.1108/jrim-05-2014-0028openalex-snapshot
Metric proposal for customer engagement in Facebook
inferredcites →https://doi.org/10.1108/jsm-05-2016-0179openalex-snapshot
Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle
inferredcites →https://doi.org/10.1108/jsm-08-2016-0320openalex-snapshot
Consequences of customer engagement and customer self-brand connection
inferredcites →https://doi.org/10.1108/jsm-09-2016-0337openalex-snapshot
The interplay of customer experience and commitment
inferredcites →https://doi.org/10.1108/md-01-2016-0028openalex-snapshot
The transpiring journey of customer engagement research in marketing
inferredcites →https://doi.org/10.1108/oir-05-2017-0175openalex-snapshot
Fostering brand love in Facebook brand pages
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/0047287514541008openalex-snapshot
The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands
inferredcites →https://doi.org/10.1177/1094670510375461openalex-snapshot
Customer Engagement as a New Perspective in Customer Management
inferredcites →https://doi.org/10.1177/1094670510375599openalex-snapshot
Customer Engagement Behavior: Theoretical Foundations and Research Directions
inferredcites →https://doi.org/10.1177/1094670510375602openalex-snapshot
Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value
inferredcites →https://doi.org/10.1177/1094670510375603openalex-snapshot
Analytics for Customer Engagement
inferredcites →https://doi.org/10.1177/109467059913002openalex-snapshot
Expectation Processes in Satisfaction Formation
inferredcites →https://doi.org/10.1287/mksc.2015.0961openalex-snapshot
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment
inferredcites →https://doi.org/10.2753/mtp1069-6679170105openalex-snapshot
The Process of Customer Engagement: A Conceptual Framework
inferredcites →https://doi.org/10.2753/mtp1069-6679200201openalex-snapshot
Customer Engagement: Exploring Customer Relationships Beyond Purchase
inferredcites →https://doi.org/10.3390/jtaer16040044openalex-snapshot
How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market
inferredcites →https://doi.org/10.3390/jtaer16050070openalex-snapshot
The Use of Digital Social Networks and Engagement in Chilean Wine Industry
inferredcites →https://doi.org/10.3390/jtaer16050096openalex-snapshot
Fundamental Power of Social Media Interactions for Building a Brand and Customer Relations
inferredcites →https://doi.org/10.3390/jtaer16060108openalex-snapshot
Identifying Startups Business Opportunities from UGC on Twitter Chatting: An Exploratory Analysis
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Using Social Media for Citizen Participation: Contexts, Empowerment, and Inclusion
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inferred← citeshttps://doi.org/10.5130/ccs.v14.i2.8017openalex-snapshot
Street Art on TikTok: Engaging with Digital Cosmopolitanism
inferred← citeshttps://doi.org/10.54063/ojc.2023.v44i04.08openalex-snapshot
Loyalty of Individual Investors towards Marketable Financial Products: A Structural Logic of Customer-engagement, Mental Accounting, & Attitude
inferred← citeshttps://doi.org/10.5585/remark.v22i4.22327openalex-snapshot
Do ambiente físico ao online: reflexos da transformação digital nas atitudes do consumidor
inferred← citeshttps://doi.org/10.56294/sctconf20251432openalex-snapshot
Investigating the factors influencing consumer engagement with Amazon's digital marketing channels
inferred← citeshttps://doi.org/10.56799/ekoma.v5i3.13912openalex-snapshot
Pengaruh Pemasaran Digital dan Kualitas Konten terhadap Rasa Takut Ketinggalan (FOMO) dalam Padel: Sebuah Studi tentang Keterlibatan Pelanggan sebagai Moderator
inferred← citeshttps://doi.org/10.58344/jws.v1i12.152openalex-snapshot
Improving Marketing Performance Through Customer Engagement Building
inferred← citeshttps://doi.org/10.58830/ozgur.pub603openalex-snapshot
Turizm ve Dijital Pazarlama (Teori ve Uygulamalar)
inferred← citeshttps://doi.org/10.58830/ozgur.pub603.c2537openalex-snapshot
Turizmde Gerçeklik Teknolojisi
inferred← citeshttps://doi.org/10.58830/ozgur.pub603.c2538openalex-snapshot
Turizmde Yapay Zeka ve Robotlar
inferred← citeshttps://doi.org/10.58830/ozgur.pub603.c2542openalex-snapshot
Turizmde Nesnelerin İnterneti
inferred← citeshttps://doi.org/10.58830/ozgur.pub603.c2544openalex-snapshot
Turizmde Dijital İkiz Teknolojisi
inferred← citeshttps://doi.org/10.58830/ozgur.pub603.c2694openalex-snapshot
Turizmde Sosyal Medya Pazarlaması
inferred← citeshttps://doi.org/10.59075/bw14mt75openalex-snapshot
Exploring Customer Behavior in Response to Social Media Marketing: The Role of Social Media Strategies and Customer Experience
inferred← citeshttps://doi.org/10.5937/mkng2503209bopenalex-snapshot
Analysis of online loyalty assumptions in the hotel industry
inferred← citeshttps://doi.org/10.61978/communica.v3i1.397openalex-snapshot
Analysis of Marketing Public Relations Strategy by. U Provider in Enhancing Brand Awareness Through Social Media
inferred← citeshttps://doi.org/10.66473/rcmg.v7i2.1289openalex-snapshot
Redes Sociales en las Ventas de Pequeños Negocios del Cantón El Carmen
inferred← citeshttps://doi.org/10.70838/pemj.560801openalex-snapshot
Evaluating the Impact of Email Marketing on Customer Engagement and Customer Retention in E-commerce Businesses
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