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New rules of social media shopping: Personality differences of U.S. Gen Z versus Gen X market mavens

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/cb.1523openalex-snapshot
The satisfaction and stress of being a market maven: A social network perspective
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Exploring consumer status and conspicuous consumption
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Segmenting global markets by generational cohorts: determining motivations by age
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Filling some gaps in market mavenism research
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Conceptualization and measurement of millennial's social signaling and self‐signaling for socially responsible consumption
inferredcites →https://doi.org/10.1002/cb.189openalex-snapshot
Extending the psychological profile of market mavenism
inferredcites →https://doi.org/10.1002/cb.248openalex-snapshot
Market mavenism and consumer self‐confidence
inferredcites →https://doi.org/10.1002/cb.276openalex-snapshot
Consumer advisors revisited: What drives those with market mavenism and opinion leadership tendencies and why?
inferredcites →https://doi.org/10.1002/mar.20060openalex-snapshot
Market mavens: Psychological influences
inferredcites →https://doi.org/10.1002/mar.20513openalex-snapshot
In Search of the “Meta‐Maven”: An Examination of Market Maven Behavior across Real‐Life, Web, and Virtual World Marketing Channels
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Materialism, Status Consumption, and Market Involved Consumers
inferredcites →https://doi.org/10.1002/mar.21263openalex-snapshot
From desire to help to taking action: Effects of personal traits and social media on market mavens’ diffusion of information
inferredcites →https://doi.org/10.1002/mar.21273openalex-snapshot
Negative brand meaning co‐creation in social media brand communities: A laddering approach using NVivo
inferredcites →https://doi.org/10.1007/bf02249268openalex-snapshot
Role of the market maven in retailing: A general marketplace influencer
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Toward a theory of customer engagement marketing
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Separate but equal? A comparison of participants and data gathered via Amazon’s MTurk, social media, and face-to-face behavioral testing
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Testing an extended model of consumer behavior in the context of social media-based brand communities
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Generation Z consumers' expectations of interactions in smart retailing: A future agenda
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Uses and gratifications of social networking sites for bridging and bonding social capital: A comparison of Facebook, Twitter, Instagram, and Snapchat
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Teen internet mavens: influence in family decision making
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What drives college-age Generation Y consumers?
inferredcites →https://doi.org/10.1016/j.jbusres.2008.08.010openalex-snapshot
Viral marketing: Motivations to forward online content
inferredcites →https://doi.org/10.1016/j.jbusres.2015.08.018openalex-snapshot
Antecedents and outcomes of market mavenism: Insights based on survey and purchase data
inferredcites →https://doi.org/10.1016/j.jbusres.2015.08.027openalex-snapshot
Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs
inferredcites →https://doi.org/10.1016/j.jbusres.2016.04.120openalex-snapshot
The generation of virtual needs: Recipes for satisfaction in social media networking
inferredcites →https://doi.org/10.1016/j.jbusres.2019.09.057openalex-snapshot
The role of the store in managing postpurchase complaints for omnichannel shoppers
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Shopping orientations of US males: A generational cohort comparison
inferredcites →https://doi.org/10.1016/j.jretconser.2012.12.001openalex-snapshot
Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing
inferredcites →https://doi.org/10.1016/j.jretconser.2016.04.015openalex-snapshot
Generation X vs. Generation Y – A decade of online shopping
inferredcites →https://doi.org/10.1016/j.techfore.2016.07.025openalex-snapshot
Cyber-mavens and online flow experiences: Evidence from virtual worlds
inferredcites →https://doi.org/10.1037/0021-9010.88.5.879openalex-snapshot
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The impact of relational drivers on customer brand engagement and brand outcomes
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Social media engagement: a model of antecedents and relational outcomes
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An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
inferredcites →https://doi.org/10.1080/0965254x.2015.1095222openalex-snapshot
Social media engagement behaviour: a uses and gratifications perspective
inferredcites →https://doi.org/10.1080/0965254x.2017.1291173openalex-snapshot
Marketing to the (new) generations: summary and perspectives
inferredcites →https://doi.org/10.1080/0965254x.2017.1384043openalex-snapshot
Mobile advertising to Digital Natives: preferences on content, style, personalization, and functionality
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Status Consumption in Consumer Behavior: Scale Development and Validation
inferredcites →https://doi.org/10.1080/10696679.1999.11501855openalex-snapshot
A Theoretical and Empirical Exegesis of the Consumer Involvement Construct: The Psychology of the Food Shopper
inferredcites →https://doi.org/10.1080/10696679.2017.1389241openalex-snapshot
UNDERSTANDING CUSTOMER BRAND ENGAGEMENT WITH VIRTUAL SOCIAL COMMUNITIES: A COMPREHENSIVE MODEL OF DRIVERS, OUTCOMES AND MODERATORS
inferredcites →https://doi.org/10.1080/13527260127413openalex-snapshot
The Mannmaven: an agent for diffusing market information
inferredcites →https://doi.org/10.1080/1352726042000286499openalex-snapshot
Market Mavens' Attitudes Towards General Technology: Implications for Marketing Communications
inferredcites →https://doi.org/10.1080/13527266.2019.1590856openalex-snapshot
Social media mavenism: Toward an action-based metric for knowledge dissemination on social networks
inferredcites →https://doi.org/10.1080/13527266.2019.1610028openalex-snapshot
Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model
inferredcites →https://doi.org/10.1080/15332861.2019.1668659openalex-snapshot
Do Personality Traits and Shopping Motivations Affect Social Commerce Adoption Intentions? Evidence from an Emerging Market
inferredcites →https://doi.org/10.1086/321947openalex-snapshot
Consumers' Need for Uniqueness: Scale Development and Validation
inferredcites →https://doi.org/10.1086/321951openalex-snapshot
Consumer Self-Confidence: Refinements in Conceptualization and Measurement
inferredcites →https://doi.org/10.1093/jcr/ucx047openalex-snapshot
Crowdsourcing Consumer Research
inferredcites →https://doi.org/10.1093/jcr/ucx053openalex-snapshot
MTurk Character Misrepresentation: Assessment and Solutions
inferredcites →https://doi.org/10.1108/07363760410525678openalex-snapshot
What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion
inferredcites →https://doi.org/10.1108/07363761211206348openalex-snapshot
The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption
inferredcites →https://doi.org/10.1108/09564231311326987openalex-snapshot
Understanding Generation Y and their use of social media: a review and research agenda
inferredcites →https://doi.org/10.1108/10748120110424816openalex-snapshot
Digital Natives, Digital Immigrants Part 1
inferredcites →https://doi.org/10.1108/ejm-07-2015-0484openalex-snapshot
Understanding the selfie phenomenon: current insights and future research directions
inferredcites →https://doi.org/10.1108/jbs-06-2014-0070openalex-snapshot
Marketing communications in a post-modern world
inferredcites →https://doi.org/10.1108/jcm-08-2013-0685openalex-snapshot
Examining brand communities among children and adolescents: an exploratory study
inferredcites →https://doi.org/10.1108/jrim-01-2018-0008openalex-snapshot
Mavenism and e-maven propensity: antecedents, mediators and transferability
inferredcites →https://doi.org/10.1108/jrim-01-2020-0010openalex-snapshot
Antecedent consumer factors, consequential branding outcomes and measures of online consumer engagement: current research and future directions
inferredcites →https://doi.org/10.1108/jrim-05-2018-0063openalex-snapshot
Online brand communities’ contribution to digital business models
inferredcites →https://doi.org/10.1108/yc-07-2019-1017openalex-snapshot
Brand engagement in self-concept (BESC), value consciousness and brand loyalty: a study of generation Z consumers in Malaysia
inferredcites →https://doi.org/10.1126/science.334.6054.307openalex-snapshot
Social Science for Pennies
inferredcites →https://doi.org/10.1177/002224298705100107openalex-snapshot
The Market Maven: A Diffuser of Marketplace Information
inferredcites →https://doi.org/10.1177/002224299005400305openalex-snapshot
Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/1096348014550921openalex-snapshot
How We Complain: The Effect of Personality on Consumer Complaint Channels
inferredcites →https://doi.org/10.1177/1745691610393980openalex-snapshot
Amazon's Mechanical Turk
inferredcites →https://doi.org/10.1287/orsc.1090.0486openalex-snapshot
Responding to Rivals and Complements: How Market Concentration Shapes Generational Product Innovation Strategy
inferredcites →https://doi.org/10.1300/j037v10n04_05openalex-snapshot
German Market Mavens' Decision Making Styles
inferredcites →https://doi.org/10.1353/jip.2015.0021openalex-snapshot
Generation Z: Technology and Social Interest
inferredcites →https://doi.org/10.1362/026725700785100479openalex-snapshot
Market Segmentation by Cohorts: The Value and Validity of Cohorts in America and Abroad
inferredcites →https://doi.org/10.1362/026725708x306095openalex-snapshot
Testing the market maven concept
inferredcites →https://doi.org/10.1362/147539214x14024779483591openalex-snapshot
'Generation Z' children's adaptation to digital consumer culture: A critical literature review
inferredcites →https://doi.org/10.1509/jmkr.46.1.92openalex-snapshot
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
inferredcites →https://doi.org/10.1509/jmkr.47.3.553openalex-snapshot
The Effect of Need for Uniqueness on Word of Mouth
inferredcites →https://doi.org/10.2501/jar-55-1-081-094openalex-snapshot
How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?
inferredcites →https://doi.org/10.3758/s13428-015-0578-zopenalex-snapshot
Attentive Turkers: MTurk participants perform better on online attention checks than do subject pool participants
inferredcites →https://doi.org/10.5860/choice.47-3482openalex-snapshot
Handbook of individual differences in social behavior

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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inferred← citeshttps://doi.org/10.1108/yc-04-2025-2487openalex-snapshot
Meet the most diverse generational cohort in history: Gen Alpha is coming of age
inferred← citeshttps://doi.org/10.1108/yc-06-2023-1759openalex-snapshot
When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity
inferred← citeshttps://doi.org/10.1109/icicyta64807.2024.10913375openalex-snapshot
The Impact of Social Media's Live Shopping Feature on the Behavioural Responses of Indonesia's Generation Z
inferred← citeshttps://doi.org/10.1109/ithet56107.2022.10032046openalex-snapshot
Facebook Engagement and Student Preferences for Universities
inferred← citeshttps://doi.org/10.1109/snams64316.2024.10883780openalex-snapshot
Generational Responses to Athlete Activism: The Role of Digital Identity and Consumer Purchase Intent
inferred← citeshttps://doi.org/10.1111/fcsr.12477openalex-snapshot
Marketing strategies in the age of COVID ‐19: An Attitude, Belief, Context Approach
inferred← citeshttps://doi.org/10.1111/ijcs.12989openalex-snapshot
A digital cohort analysis of consumers' mobile banking app experience
inferred← citeshttps://doi.org/10.1123/jsm.2025-0282openalex-snapshot
Generational Dynamics and Psychological Safety in Sport Workplaces
inferred← citeshttps://doi.org/10.1155/hbe2/1599318openalex-snapshot
Nurturing Sustainability: Influential Factors in Shaping Gen Z Behavior and Satisfaction in the UAE
inferred← citeshttps://doi.org/10.1177/02761467221127878openalex-snapshot
Addressing the Cause-Related Marketing Paradox for Luxury Brands to Increase Prosocial Behavior and Well-Being
inferred← citeshttps://doi.org/10.1177/08944393231224539openalex-snapshot
How Peer Privacy Concerns Affect Active and Passive Uses of Social Networking Sites: A Dual Peer Privacy Calculus Model
inferred← citeshttps://doi.org/10.1177/09721509241280996openalex-snapshot
Unveiling the Impact of Influencer Attributes on Purchase Intention of Gen Z: The Moderating Role of Parasocial Interaction
inferred← citeshttps://doi.org/10.1177/10963480251330288openalex-snapshot
Travel Influencer Marketing: How Comment Moderation Affects Generation Z Consumers
inferred← citeshttps://doi.org/10.1177/14413582251358507openalex-snapshot
Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis
inferred← citeshttps://doi.org/10.12681/cclabs.6443openalex-snapshot
Κοινωνικά Ιθαγενείς και Facebook
inferred← citeshttps://doi.org/10.1371/journal.pone.0322866openalex-snapshot
Analyzing the role of customers’ experiences and emotional responses in shaping Generation Z’s impulse buying behavior on Shopee video platform
inferred← citeshttps://doi.org/10.1515/omgc-2023-0038openalex-snapshot
Differences in perceived influencer authenticity: a comparison of Gen Z and Millennials’ definitions of influencer authenticity during the de-influencer movement
inferred← citeshttps://doi.org/10.15187/adr.2025.08.38.3.187openalex-snapshot
A Design Strategy for Digital Human Personas Based on Phygital Experience Factors: Virtuality and Interactivity
inferred← citeshttps://doi.org/10.15295/bmij.v11i1.2172openalex-snapshot
How are ad scepticism levels of young consumers shaped? Testing with simultaneous quantile regression analysis
inferred← citeshttps://doi.org/10.15408/etk.v22i2.34353openalex-snapshot
Millennial’s Decision on the Use of Online Halal Marketplace in Indonesia
inferred← citeshttps://doi.org/10.15575/likuid.v4i2.36853openalex-snapshot
Examining The Determinants of Halal Food Preferences in Gen Z: The Moderating Role of Motivation on Lifestyles and Purchasing Decisions
inferred← citeshttps://doi.org/10.15641/jarer.v8i2.1366openalex-snapshot
Predictors of Student Apathy amongst Generation Z
inferred← citeshttps://doi.org/10.17130/ijmeb.1031142openalex-snapshot
REGARDING THE PARTICIPATION OF WOMEN IN INSTAGRAM CLOTHING BRAND PAGES BRAND AWARENESS AND TRUST IMPACT ON WORD-OF-MOUTH COMMUNICATION: A STUDY ON GENERATİONS Y AND Z
inferred← citeshttps://doi.org/10.2139/ssrn.4861287openalex-snapshot
Understanding the Buying Behavior of Generation Z Consumers in India: The Parasocial Mediating Role of Influencers on Consumption Tendency
inferred← citeshttps://doi.org/10.2139/ssrn.5765193openalex-snapshot
Mobile Social Media Use in Context: Bridging the Generational Gap
inferred← citeshttps://doi.org/10.2139/ssrn.6487422openalex-snapshot
From Identity to Consumption: The Role of Self-Brand Connection and Aspirational Motivation in Driving Symbolic and Status Consumption using M-D-O Framework
inferred← citeshttps://doi.org/10.2139/ssrn.6517901openalex-snapshot
Advancing Protean Career Orientation for a Dynamic Workforce: Scale Development and Validation
inferred← citeshttps://doi.org/10.2139/ssrn.6540125openalex-snapshot
From Identity to Consumption: The Role of Self-Brand Connection and Aspirational Motivation in Driving Symbolic and Status Consumption Using M-D-O Framework
inferred← citeshttps://doi.org/10.21833/ijaas.2021.10.012openalex-snapshot
Threats and risks from the digitalization of society and artificial intelligence: Views of generation Z students
inferred← citeshttps://doi.org/10.22202/mamangan.v12i2.6587openalex-snapshot
Millennial Generation Environmental Law Compliance Analysis Through Clean Beach Activities
inferred← citeshttps://doi.org/10.24136/eq.2999openalex-snapshot
Bricks or clicks? Factors influencing shopping behavior of Generation Z
inferred← citeshttps://doi.org/10.24266/0738-2898-40.1.10openalex-snapshot
Gardening Motivations of U.S. Plant Purchasers During the COVID-19 Pandemic1
inferred← citeshttps://doi.org/10.2478/czoto-2026-0015openalex-snapshot
Generation X as Employees and Their Role in Knowledge Transfer Within Organisations
inferred← citeshttps://doi.org/10.24818/mer/2024.02-13openalex-snapshot
Generation Y versus Generation Z: Correlation Analysis between the Living Standard and the Education Level
inferred← citeshttps://doi.org/10.26686/wgtn.24647856openalex-snapshot
“FIX ALL OF YOUR MENTAL PROBLEMS”: MESSAGE APPEALS AND THE USE OF PERSONALISED MESSAGING IN THE ADVERTISING OF DIGITAL MENTAL HEALTH AND WELL-BEING SERVICES
inferred← citeshttps://doi.org/10.28991/esj-2023-07-01-019openalex-snapshot
Current Status of Market Mavens Research: A Literature Review
inferred← citeshttps://doi.org/10.29023/alanyaakademik.1729296openalex-snapshot
Kişilik Özellikleri ve Sosyal Medya Benlik Sunumu Arasındaki İlişki: Z Kuşağının Dijital İzleri Üzerinden Bir İnceleme
inferred← citeshttps://doi.org/10.29086/10413/23067openalex-snapshot
Social media marketing and purchase intentions of South African generation-Z during the coronavirus pandemic.
inferred← citeshttps://doi.org/10.29121/shodhkosh.v5.i1.2024.893openalex-snapshot
AD CAMPAIGNS FOR CHANGE: GEN Z’S ATTITUDINAL RESPONSES TO PRO-FEMALE ADVERTISEMENTS
inferred← citeshttps://doi.org/10.29244/jcs.8.2.170-186openalex-snapshot
Evaluating The Consumer Preference of UHT Ultra Milk Flavor: Evidence from Generation Z Consumers
inferred← citeshttps://doi.org/10.30845/ijbss.v16p2openalex-snapshot
The Effect of Influencer Marketing on Purchase Intention across Various Generations
inferred← citeshttps://doi.org/10.31181/jscda21202438openalex-snapshot
Influencers Marketing and its Impacts on Sustainable Fashion Consumption Among Generation Z
inferred← citeshttps://doi.org/10.3145/epi.2023.mar.18openalex-snapshot
Generation Z in Chile, Colombia, México, and Panama: Interests and new digital consumption habits. Their use of Instagram and TikTok
inferred← citeshttps://doi.org/10.32744/pse.2021.3.2openalex-snapshot
The nature of the influence of digitalization and artificial intelligence on the sociocultural environment and education in the conditions of the pandemic: views of students of generation Z Russia and Slovakia
inferred← citeshttps://doi.org/10.33423/jmdc.v19i1.7666openalex-snapshot
Power of Cause Framing: Impact on Gen Z’s Attitudes Towards Corporate Charitable Contributions, Cause Participation Intentions, and Brand Loyalty
inferred← citeshttps://doi.org/10.3390/admsci14020033openalex-snapshot
Understanding Gen Z and Gen X Responses to Influencer Communications
inferred← citeshttps://doi.org/10.3390/ijerph182211979openalex-snapshot
Relations of Conspicuous Consumption Tendency, Self-Expression Satisfaction, and SNS Use Satisfaction of Gen Z through SNS Activities
inferred← citeshttps://doi.org/10.3390/ijfs13030171openalex-snapshot
When Financial Awareness Meets Reality: Financial Literacy and Gen Z’s Entrepreneurship Interest
inferred← citeshttps://doi.org/10.3390/joitmc7020160openalex-snapshot
Views on Working with Information in a Semi-Digital Society: Its Possibility to Develop as Open Innovation Culture
inferred← citeshttps://doi.org/10.3390/jtaer16070179openalex-snapshot
Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda
inferred← citeshttps://doi.org/10.3390/jtaer19010006openalex-snapshot
Effects of Prior Negative Experience and Personality Traits on WeChat and TikTok Ad Avoidance among Chinese Gen Y and Gen Z
inferred← citeshttps://doi.org/10.3390/jtaer19040125openalex-snapshot
The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping
inferred← citeshttps://doi.org/10.3390/su132212334openalex-snapshot
Do Social Media Posts Influence Consumption Behavior towards Plastic Pollution?
inferred← citeshttps://doi.org/10.3390/su14148950openalex-snapshot
Factors That Influence Consumers’ Sustainable Apparel Purchase Intention: The Moderating Effect of Generational Cohorts
inferred← citeshttps://doi.org/10.3390/su141912461openalex-snapshot
The Influence of Sustainable Positioning on eWOM and Brand Loyalty: Analysis of Credible Sources and Transparency Practices Based on the S-O-R Model
inferred← citeshttps://doi.org/10.3390/su15010141openalex-snapshot
How Does COVID-19 Risk Perception Affect Wellness Tourist Intention: Findings on Chinese Generation Z
inferred← citeshttps://doi.org/10.3390/su16051845openalex-snapshot
Exploring Influencing Marketing—Consumer Insights and Creators’ Perspectives
inferred← citeshttps://doi.org/10.3390/su16166863openalex-snapshot
Brands’ Green Activism: An Empirical Comparison between Posts of Digital Influencers and Brands
inferred← citeshttps://doi.org/10.34208/jba.v25i2.2181openalex-snapshot
UNDERSTANDING GEN Z TAX COMPLIANCE BEHAVIOUR
inferred← citeshttps://doi.org/10.36418/eduvest.v2i10.619openalex-snapshot
Millenial Generation's Perspective On Healing Tourism Post Covid-19 Pandemic In Sumedang Regency
inferred← citeshttps://doi.org/10.36713/epra12720openalex-snapshot
UNDERSTANDING GEN Z CONSUMER PREFERENCES FOR PRICING METHODS: A CASE STUDY IN CEBU, PHILIPPINES
inferred← citeshttps://doi.org/10.38057/bifd.1668559openalex-snapshot
Z Kuşağı Tüketicilerin Kozmetik Markası Tercihlerini Etkileyen Faktörlerin Analizi
inferred← citeshttps://doi.org/10.47172/2965-730x.sdgsreview.v5.n03.pe04697openalex-snapshot
The Role of Social Media Marketing, Brand Image and Products Quality on Purchasing Decisions of SMES Online Shop in Indonesia SME Products to Support the 2030 Sustainable Development Goals (SDGs)
inferred← citeshttps://doi.org/10.47604/ijfd.2863openalex-snapshot
Influence of Fashion Brand Loyalty Programs on Repeat Purchases in Uganda
inferred← citeshttps://doi.org/10.47703/ejebs.v68i4.428openalex-snapshot
Evaluating the Feasibility of Sustainable Consumer Behavior Among Generation Z Youth in Almaty
inferred← citeshttps://doi.org/10.54695/grhu.141.0062openalex-snapshot
Entre méfiance et vengeance : quand l’opportunisme managérial et l’irresponsabilité sociale de l’entreprise brisent le contrat psychologique des salariés de la génération Z
inferred← citeshttps://doi.org/10.56238/revgeov16n5-299openalex-snapshot
CONSUMO DE STATUS E CONSUMO POR IMPULSO: UMA ANÁLISE COMPARATIVA ENTRE ALUNOS DE INSTITUIÇÕES PÚBLICAS DE EDUCAÇÃO
inferred← citeshttps://doi.org/10.5805/sfti.2026.28.2.178openalex-snapshot
Wearing the Past: Constructing Identity through Symbolic Nostalgia in Generation Z's Secondhand Clothing Consumption
inferred← citeshttps://doi.org/10.58229/jcsam.v2i1.175openalex-snapshot
The Influence of Visual Attributes in Packaging Design on Generation Z's Dessert Snack Purchasing Decision
inferred← citeshttps://doi.org/10.5850/jksct.2024.48.1.50openalex-snapshot
메타패션 시장 확장을 위한 메타패션과 실제패션 특성 비교와 그 방향성 예측
inferred← citeshttps://doi.org/10.59188/eduvest.v2i10.619openalex-snapshot
Millenial Generation's Perspective On Healing Tourism Post Covid-19 Pandemic In Sumedang Regency
inferred← citeshttps://doi.org/10.5937/imcsm26730fopenalex-snapshot
Cross-country differences in green purchasing behaviour among generation Z: Evidence from Serbia and the Czech Republic
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