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The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value

https://doi.org/10.1002/cb.2047

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Outgoing claims: the papers this work cites, builds on, or argues with.

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inferred← citeshttps://doi.org/10.1108/md-02-2022-0136openalex-snapshot

Influence of augmented reality on shopping behavior

inferred← citeshttps://doi.org/10.1108/oth-02-2025-0019openalex-snapshot

Examining the behavioral determinants of AI adoption in higher education: a focus on perceptional factors and demographic differences

inferred← citeshttps://doi.org/10.1108/ribs-08-2023-0097openalex-snapshot

Business strategic insight: understanding the impact of perceived value and impulsiveness on consumer response in global mobile shopping

inferred← citeshttps://doi.org/10.1108/sjme-12-2023-0355openalex-snapshot

Consumer well-being: a systematic literature review and future research directions

inferred← citeshttps://doi.org/10.1109/cccis64581.2025.00022openalex-snapshot

Technology Meets Vanity: How User Perception and Enjoyment in AR Virtual Makeup Application Drive Cosmetic Purchase Intentions

inferred← citeshttps://doi.org/10.1145/3779232.3779279openalex-snapshot

Purchase Intention in Augmented Reality vs. Web Shopping: A Multimodal Exploration

inferred← citeshttps://doi.org/10.1177/09721509231197721openalex-snapshot

Impulse Purchase Intention in an AI-mediated Retail Environment: Extending the TAM with Attitudes Towards Technology and Innovativeness

inferred← citeshttps://doi.org/10.1177/10949968231156104openalex-snapshot

The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior

inferred← citeshttps://doi.org/10.1371/journal.pone.0309468openalex-snapshot

The impact of AR online shopping experience on customer purchase intention: An empirical study based on the TAM model

inferred← citeshttps://doi.org/10.17093/alphanumeric.1814645openalex-snapshot

Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework

inferred← citeshttps://doi.org/10.17265/2328-2185/2026.02.001openalex-snapshot

The Influence of Augmented Reality on Purchase Intention Among South African Gen Z: Retailing Perspective

inferred← citeshttps://doi.org/10.21203/rs.3.rs-9008587/v1openalex-snapshot

Are Professionals also influenced by AI to Make Impulse Buying? A Dual-System Cognitive Process of Sports-Specialised Customers

inferred← citeshttps://doi.org/10.2139/ssrn.5134416openalex-snapshot

Augmented Reality Impacts on Consumer Behaviour in Beauty and Personal Care: Pre-Purchase Immersion and Post-Purchase Engagement

inferred← citeshttps://doi.org/10.2139/ssrn.6030735openalex-snapshot

Augmented Reality in Retailing: The Mental Simulation Effect

inferred← citeshttps://doi.org/10.2139/ssrn.6464749openalex-snapshot

From Fragmentation to Integration: Finding the Psychological and Instrumental Common Ground for Algorithmic Management and Marketing

inferred← citeshttps://doi.org/10.21608/acj.2023.311367openalex-snapshot

إدراك العملاء لقيمة تطبيقات الواقع المعزز وأثره على النوايا السلوكية

inferred← citeshttps://doi.org/10.33094/ijaefa.v18i1.1338openalex-snapshot

Beyond the screen: How affection drives impulsive purchases in livestreaming e-commerce

inferred← citeshttps://doi.org/10.3390/digital5020021openalex-snapshot

Beauty Tech—Customer Experience and Loyalty of Augmented Reality- and Artificial Intelligence-Driven Cosmetics

inferred← citeshttps://doi.org/10.3390/encyclopedia6020042openalex-snapshot

Value in Marketing and Sustainability

inferred← citeshttps://doi.org/10.3390/su17020728openalex-snapshot

The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis

inferred← citeshttps://doi.org/10.3390/su17072789openalex-snapshot

The Impact of AI-Powered Try-On Technology on Online Consumers’ Impulsive Buying Intention: The Moderating Role of Brand Trust

inferred← citeshttps://doi.org/10.38190/ope.13.1-2.11openalex-snapshot

Analiza utjecaja pandemije Covid 19 na financijsku efikasnost platforme Shopify

inferred← citeshttps://doi.org/10.4018/979-8-3373-2018-2.ch008openalex-snapshot

Live Stream Shopping in Indonesia

inferred← citeshttps://doi.org/10.4018/979-8-3693-3172-9.ch005openalex-snapshot

A Systematic Review of Augmented Reality Experiential Marketing

inferred← citeshttps://doi.org/10.52131/pjhss.2023.1102.0438openalex-snapshot

Evaluating Antecedents of Online Customer Retention

inferred← citeshttps://doi.org/10.52846/mnmk.23.1.02openalex-snapshot

METAVERSE IN A MARKETING CONTEXT: A SYSTEMATIC LITERATURE REVIEW

inferred← citeshttps://doi.org/10.54097/8h9gaf27openalex-snapshot

Modeling the Influence Mechanism of Hotel Consumers' Purchase Intention Based on Bayesian Networks

inferred← citeshttps://doi.org/10.5805/sfti.2025.27.5.448openalex-snapshot

How Beauty Filters in AR Jewelry Try-on Affects Purchase Intention: Focusing on the Roles of Self-product Fit, Product Attitude, and Body Image

inferred← citeshttps://doi.org/10.7216/teksmuh.1529591openalex-snapshot

IMPACTS OF AUGMENTED REALITY MARKETING ON GEN-Z FASHION CONSUMERS’ BEHAVIORAL INTENTION

Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.