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Exploring Avatar Selves in the Metaverse: Consumer Co‐Creation of Experiences
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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Extraordinary consumer experiences: Why immersion and transformation cause trouble
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Creating and interpreting brand authenticity: The case of a young brand
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Consumer engagement on social media: Evidence from small retailers
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Theorising the emerging green prosumer culture and profiling green prosumers in the green commodities market
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Examining consumer behaviour in the UK Energy sector through the sentimental and thematic analysis of tweets
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Narratives selves in the digital world: An empirical investigation
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The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value
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The road to learning “who am I” is digitized: A study on consumer self‐discovery through augmented reality tools
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Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world
inferredcites →https://doi.org/10.1002/jcpy.1356openalex-snapshot
The Metaverse: A new digital frontier for consumer behavior
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Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens
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Coping and co-creating in tourist experiences
inferredcites →https://doi.org/10.1002/mar.20348openalex-snapshot
Brand consumption and narrative of the self
inferredcites →https://doi.org/10.1002/mar.20761openalex-snapshot
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
inferredcites →https://doi.org/10.1002/mar.21767openalex-snapshot
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
inferredcites →https://doi.org/10.1002/mar.21854openalex-snapshot
NFT luxury brand marketing in the metaverse: Leveraging blockchain‐certified NFTs to drive consumer behavior
inferredcites →https://doi.org/10.1007/s10055-021-00528-zopenalex-snapshot
Processing presence: how users develop spatial presence through an immersive virtual reality game
inferredcites →https://doi.org/10.1007/s11747-015-0456-3openalex-snapshot
Institutions and axioms: an extension and update of service-dominant logic
inferredcites →https://doi.org/10.1016/j.bushor.2015.10.003openalex-snapshot
Augmented reality: Designing immersive experiences that maximize consumer engagement
inferredcites →https://doi.org/10.1016/j.chb.2020.106446openalex-snapshot
My avatar and the affirmed self: Psychological and persuasive implications of avatar customization
inferredcites →https://doi.org/10.1016/j.elerap.2023.101248openalex-snapshot
Building brand engagement in metaverse commerce: The role of branded non-fungible tokens (BNFTs)
inferredcites →https://doi.org/10.1016/j.elerap.2024.101381openalex-snapshot
Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform
inferredcites →https://doi.org/10.1016/j.glohj.2022.07.001openalex-snapshot
Metaverse, token economies, and non-communicable diseases
inferredcites →https://doi.org/10.1016/j.ijhm.2016.07.006openalex-snapshot
Co-creation of background music: A key to innovating coffee shop management
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2023.102659openalex-snapshot
Immersive time (ImT): Conceptualizing time spent in the metaverse
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2023.102684openalex-snapshot
What is novel about the Metaverse?
inferredcites →https://doi.org/10.1016/j.im.2016.03.004openalex-snapshot
Beyond likes and tweets: Consumer engagement behavior and movie box office in social media
inferredcites →https://doi.org/10.1016/j.jbusres.2019.03.032openalex-snapshot
Co-creating the tourism experience
inferredcites →https://doi.org/10.1016/j.jbusres.2019.11.058openalex-snapshot
Does gamification affect brand engagement and equity? A study in online brand communities
inferredcites →https://doi.org/10.1016/j.jbusres.2022.08.031openalex-snapshot
Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets
inferredcites →https://doi.org/10.1016/j.jbusres.2022.113420openalex-snapshot
Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
inferredcites →https://doi.org/10.1016/j.jdmm.2017.11.002openalex-snapshot
Place marketing examined through a service-dominant logic lens: A review
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102226openalex-snapshot
Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102870openalex-snapshot
Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103382openalex-snapshot
Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103413openalex-snapshot
Fashion and the metaverse: Clarifying the domain and establishing a research agenda
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103509openalex-snapshot
Metaverse mingle: Discovering dating intentions in metaverse
inferredcites →https://doi.org/10.1016/j.teler.2023.100045openalex-snapshot
Assessing engagement decisions in NFT Metaverse based on the Theory of Planned Behavior (TPB)
inferredcites →https://doi.org/10.1016/j.tmp.2018.10.008openalex-snapshot
The evolution of the web and netnography in tourism: A systematic review
inferredcites →https://doi.org/10.1016/j.tourman.2017.12.012openalex-snapshot
Cultural intermediaries in place branding: Who are they and how do they construct legitimacy for their work and for themselves?
inferredcites →https://doi.org/10.1016/j.trip.2023.100954openalex-snapshot
Metaverse influence on transportation: A mission impossible?
inferredcites →https://doi.org/10.1037//0033-295x.94.3.319openalex-snapshot
Self-discrepancy: A theory relating self and affect.
inferredcites →https://doi.org/10.1037/0708-5591.35.2.167openalex-snapshot
Some similarities and differences among phenomenological and other methods of psychological qualitative research.
inferredcites →https://doi.org/10.1080/0267257x.2014.983143openalex-snapshot
Service relationships and the customer disengagement – engagement conundrum
inferredcites →https://doi.org/10.1080/0965254x.2022.2056501openalex-snapshot
Consumer self-concept in the cyberspace: how digitization has shaped the way we self-disclose to others
inferredcites →https://doi.org/10.1080/15252019.2021.2001273openalex-snapshot
Advertising in the Metaverse: Research Agenda
inferredcites →https://doi.org/10.1080/17543266.2022.2071139openalex-snapshot
Digital fashion innovations for the real world and metaverse
inferredcites →https://doi.org/10.1080/20932685.2023.2249476openalex-snapshot
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
inferredcites →https://doi.org/10.1080/20932685.2023.2249483openalex-snapshot
Fashion marketing in the metaverse
inferredcites →https://doi.org/10.1080/20932685.2024.2339236openalex-snapshot
The Metaverse and its potential for digital sustainability in fashion
inferredcites →https://doi.org/10.1086/208906openalex-snapshot
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
inferredcites →https://doi.org/10.1086/209048openalex-snapshot
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods
inferredcites →https://doi.org/10.1086/429607openalex-snapshot
Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives
inferredcites →https://doi.org/10.1086/615047openalex-snapshot
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
inferredcites →https://doi.org/10.1086/671052openalex-snapshot
Extended Self in a Digital World: Table 1.
inferredcites →https://doi.org/10.1089/cyber.2016.0418openalex-snapshot
When Virtual Muscularity Enhances Physical Endurance: Masculinity Threat and Compensatory Avatar Customization Among Young Male Adults
inferredcites →https://doi.org/10.1093/jcr/ucaa046openalex-snapshot
One Brand, Many Trajectories: Narrative Navigation in Transmedia
inferredcites →https://doi.org/10.1093/jcr/ucw071openalex-snapshot
Selling Pain to the Saturated Self
inferredcites →https://doi.org/10.1093/oxfordhb/9780199826162.001.0001openalex-snapshot
The Oxford Handbook of Virtuality
inferredcites →https://doi.org/10.1093/oxfordhb/9780199826162.013.012openalex-snapshot
Immersion in Virtual Worlds
inferredcites →https://doi.org/10.1108/ijbm-03-2023-0168openalex-snapshot
Banking in the metaverse: a new frontier for financial institutions
inferredcites →https://doi.org/10.1108/ijqss-11-2021-0162openalex-snapshot
Consumer experience co-creation in speciality coffee through social media sharing: its antecedents and consequences
inferredcites →https://doi.org/10.1108/intr-01-2018-0029openalex-snapshot
User experiences in live video streaming: a netnography analysis
inferredcites →https://doi.org/10.1108/intr-04-2016-0111openalex-snapshot
Using netnography for the study of role-playing in female online games
inferredcites →https://doi.org/10.1108/intr-08-2022-0691openalex-snapshot
Avatar design in Metaverse: the effect of avatar-user similarity in procedural and creative tasks
inferredcites →https://doi.org/10.1108/jbs-01-2022-0014openalex-snapshot
Metaverse – the new marketing universe
inferredcites →https://doi.org/10.1108/josm-12-2021-0481openalex-snapshot
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
inferredcites →https://doi.org/10.1108/josm-12-2021-0484openalex-snapshot
Augmented reality magic mirror in the service sector: experiential consumption and the self
inferredcites →https://doi.org/10.1108/jpbm-10-2019-2606openalex-snapshot
When brands take a stand: the nature of consumers’ polarized reactions to social narrative videos
inferredcites →https://doi.org/10.1108/jrim-06-2016-0065openalex-snapshot
Social media and consumer engagement: a review and research agenda
inferredcites →https://doi.org/10.1109/access.2021.3140175openalex-snapshot
A Metaverse: Taxonomy, Components, Applications, and Open Challenges
inferredcites →https://doi.org/10.1177/02683962231159927openalex-snapshot
What is the Metaverse and who seeks to define it? Mapping the site of social construction
inferredcites →https://doi.org/10.1177/1049732313519710openalex-snapshot
A Method of Phenomenological Interviewing
inferredcites →https://doi.org/10.1177/1470593108100062openalex-snapshot
Identity, consumption and narratives of socialization
inferredcites →https://doi.org/10.1177/14705931211032255openalex-snapshot
Happiness and co-creation of value: Playing the blues
inferredcites →https://doi.org/10.1177/1525822x05279903openalex-snapshot
How Many Interviews Are Enough?
inferredcites →https://doi.org/10.1177/23197145221125351openalex-snapshot
New Higher Education Policy and Strategic Plan: Commensurate India’s Higher Education in Global Perspective
inferredcites →https://doi.org/10.1186/s12913-018-2915-2openalex-snapshot
Application of four-dimension criteria to assess rigour of qualitative research in emergency medicine
inferredcites →https://doi.org/10.1191/1478088706qp063oaopenalex-snapshot
Using thematic analysis in psychology
inferredcites →https://doi.org/10.1207/s15327663jcp1401&2_19openalex-snapshot
Narrative Processing: Building Consumer Connections to Brands
inferredcites →https://doi.org/10.12840/issn.2255-4165.2018.06.01.015openalex-snapshot
Avatars and computer-mediated communication: A review of the definitions, uses, and effects of digital representations on communication
inferredcites →https://doi.org/10.1386/mvcr.2.2.163_1openalex-snapshot
A Metaverse Art Rresidency: ‘Garrett Lynch Yoshikaze “Up-in-the-air” Second Life Rresidency’
inferredcites →https://doi.org/10.1509/jmkg.67.3.19.18657openalex-snapshot
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
inferredcites →https://doi.org/10.1509/jmkg.73.3.052openalex-snapshot
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
inferredcites →https://doi.org/10.1509/jmkr.39.1.61.18935openalex-snapshot
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
inferredcites →https://doi.org/10.1509/jmr.14.0237openalex-snapshot
Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
inferredcites →https://doi.org/10.22230/cjc.2013v38n1a2631openalex-snapshot
Netnography. Doing Ethnographic Research Online
inferredcites →https://doi.org/10.2307/3151963openalex-snapshot
Interpreting Consumers: A Hermeneutical Framework for Deriving Marketing Insights from the Texts of Consumers' Consumption Stories
inferredcites →https://doi.org/10.2501/jar-2021-020openalex-snapshot
When Consumers Tune Out Advertising Messages
inferredcites →https://doi.org/10.26650/jecs2021-1009689openalex-snapshot
Understanding of Tourists' Memorable Local Food Experiences: A Netnography Study
inferredcites →https://doi.org/10.46743/2160-3715/2020.4212openalex-snapshot
Expanding Qualitative Research Interviewing Strategies: Zoom Video Communications
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.1002/cb.2509openalex-snapshot
Consumer Response to the Use of AI in Value Co‐Creation in Online Communities—The Case of Nexus Mods
inferred← citeshttps://doi.org/10.1002/cb.70007openalex-snapshot
Digital Luxury in the Metaverse: How Non‐fungible Tokens Shape Resistance to Negative Information and Brand Purchase Intention
inferred← citeshttps://doi.org/10.1002/cb.70123openalex-snapshot
Immersive Luxury Branding: Exploring Consumer and Brand Dynamics in the Metaverse Through the AIDA Framework
inferred← citeshttps://doi.org/10.1002/mar.70177openalex-snapshot
How Artificial Intelligence Influences Consumer Reflection in Decision‐Making: The Role of AI Anthropomorphism and Reinforcement
inferred← citeshttps://doi.org/10.1007/978-3-031-97985-9_15openalex-snapshot
Metacrimes: Criminal Legal Assessment of Offences in AI-Driven Virtual and Augmented Realities (Metaverse)
inferred← citeshttps://doi.org/10.1007/978-3-031-98565-2_80openalex-snapshot
Human Digital Twin in a Metaverse: A Resilient and Sustainable Legal Framework on Virtual Identity in an AI-Driven Realities
inferred← citeshttps://doi.org/10.1007/978-3-032-03492-2_6openalex-snapshot
Understanding Contemporary Research on Digital Virtual Consumption: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1016/b978-0-443-29863-9.00021-0openalex-snapshot
Shaping narratives in the digital age: Concepts, applications, and future trends in digital storytelling
inferred← citeshttps://doi.org/10.1016/j.aei.2026.104710openalex-snapshot
How the metaverse enhances e-commerce supply chain resilience: An actor-network theory perspective
inferred← citeshttps://doi.org/10.1016/j.chbr.2025.100712openalex-snapshot
Metaverse technologies and human behavior: Insights into engagement, adoption, and ethical challenges
inferred← citeshttps://doi.org/10.1016/j.im.2025.104185openalex-snapshot
The effect of the realism degree of avatars in social virtual worlds: The perspective of self-presentation
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104718openalex-snapshot
AI-augmented Co-creation via social media posts and consumer identity formation: The interplay of interaction orientation, empowerment, creativity, and willingness
inferred← citeshttps://doi.org/10.1016/j.ssaho.2026.102966openalex-snapshot
From generativity to governance: Reframing co-creation in the artificial intelligence-metaverse era
inferred← citeshttps://doi.org/10.1080/02650487.2026.2697621openalex-snapshot
How Metaverse advertising can influence consumers making travel decisions: a bibliometric analysis
inferred← citeshttps://doi.org/10.1080/10548408.2025.2586671openalex-snapshot
Development and validation of Metaverse Co-Creation Experience Value scale
inferred← citeshttps://doi.org/10.1108/apjml-02-2025-0225openalex-snapshot
Digital luxury: how avatar marketing drives consumer engagement for luxury brands
inferred← citeshttps://doi.org/10.1108/ccij-01-2026-0007openalex-snapshot
Marketing communication in the metaverse: a systematic review and future research agenda
inferred← citeshttps://doi.org/10.1108/ijrdm-10-2023-0583openalex-snapshot
Will consumers pay for e-fashion? A multi-study investigation
inferred← citeshttps://doi.org/10.1108/jcm-11-2025-8512openalex-snapshot
Beyond immersion: how metaverse customer experience shapes users’ well-being perceptions and sustained engagement
inferred← citeshttps://doi.org/10.1108/jsm-12-2024-0617openalex-snapshot
Actor’s personality traits and value co-creation (VCC) – evidence from the service sector
inferred← citeshttps://doi.org/10.1109/iccit65724.2025.11167676openalex-snapshot
Interactive Co-Creation with StyleGAN for Enhancing Visual Design Using Generative AI
inferred← citeshttps://doi.org/10.1145/3746237.3746313openalex-snapshot
Bringing Life to 3D Human Avatars: Integrating Motion and Texture in Real-Time
inferred← citeshttps://doi.org/10.2478/picbe-2026-0267openalex-snapshot
The Evolution of the Key Terms “Consumer” and “Avatar” and Associated Research Directions: A Bibliometric Analysis
inferred← citeshttps://doi.org/10.3390/jtaer20030166openalex-snapshot
Metaverse Characteristics: The Role of Consumer Experience Shaping Consumer Behavior in the Metaverse
inferred← citeshttps://doi.org/10.4018/979-8-3373-0340-6.ch023openalex-snapshot
Customer Immersiveness and Customer Retention
inferred← citeshttps://doi.org/10.55529/jcfmbs.51.73.84openalex-snapshot
Consumer behavior in the metaverse: the future of digital commerce and virtual economies
inferred← citeshttps://doi.org/10.62051/ijgem.v8n3.03openalex-snapshot
Navigating the New Digital Frontier: An Analysis of Luxury Brand Strategies in the Metaverse
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