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Exploring the role of augmented reality as a new brand advocate

https://doi.org/10.1002/cb.2227
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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Augmented reality mobile engagement: Augmenting emotions for customer connection
inferred← citeshttps://doi.org/10.1080/1448837x.2026.2615549openalex-snapshot
Innovative application of emotional design in interactive advertising empowered by AR technology
inferred← citeshttps://doi.org/10.1080/15332861.2025.2525820openalex-snapshot
Empowerment and Psychological Ownership in Brand Communities: A Pathway to Brand Advocacy
inferred← citeshttps://doi.org/10.1108/978-1-83708-724-220251007openalex-snapshot
Unlocking Business Potential: Exploring Augmented Reality Applications for Immersive Customer Experiences
inferred← citeshttps://doi.org/10.1108/apjba-01-2025-0003openalex-snapshot
“A glimpse into the AI”: exploring the effect of consumers’ chatbot interaction experience on brand attachment and advocacy with the moderating role of AI skepticism
inferred← citeshttps://doi.org/10.1108/apjba-06-2025-0442openalex-snapshot
Linking perceived corporate social responsibility authenticity to online brand advocacy of SMEs: the role of customer empowerment
inferred← citeshttps://doi.org/10.1108/apjml-05-2024-0666openalex-snapshot
Can an OTT platform develop brand advocates via customer engagement? An integration of platform and message-based factors
inferred← citeshttps://doi.org/10.1108/apjml-12-2025-2783openalex-snapshot
Effects of sport celebrity personality on brand image, brand identity and trust in social media: the moderating role of athlete–brand congruence
inferred← citeshttps://doi.org/10.1108/ejm-01-2025-0033openalex-snapshot
Examining the impact of augmented reality face filters on consumers’ self-concept and well-being
inferred← citeshttps://doi.org/10.1108/ijius-04-2025-0121openalex-snapshot
Beyond convenience: exploring the impact of IoT smart home adoption on users' well-being
inferred← citeshttps://doi.org/10.1108/ijrdm-02-2025-0091openalex-snapshot
The impact of augmented reality on retail dynamics
inferred← citeshttps://doi.org/10.1108/jeim-03-2024-0166openalex-snapshot
Enhancing quality performance through blockchain technology: an organization information processing theory perspective
inferred← citeshttps://doi.org/10.1108/jfmm-04-2024-0145openalex-snapshot
Drivers of consumer brand advocacy in the metaverse
inferred← citeshttps://doi.org/10.1108/jices-05-2025-0106openalex-snapshot
From Siri to Bixby: navigating the landscape of virtual voice assistants and their role in learning – a hybrid review
inferred← citeshttps://doi.org/10.1108/jpbm-03-2025-5866openalex-snapshot
Online brand advocacy and video game consumers
inferred← citeshttps://doi.org/10.1108/jpbm-04-2025-5953openalex-snapshot
The silence effect: mechanisms behind consumer inaction during brand crises
inferred← citeshttps://doi.org/10.1109/icimcis63449.2024.10957604openalex-snapshot
The Role of Augmented Reality Experience Towards Brand Engagement and Brand Usage Intention Moderated by Purpose of Use in the E-Commerce Industry
inferred← citeshttps://doi.org/10.1111/ijcs.13069openalex-snapshot
Perceptions and drivers of the metaverse adoption: A mixed‐methods study
inferred← citeshttps://doi.org/10.1177/03128962231199356openalex-snapshot
Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media
inferred← citeshttps://doi.org/10.1177/03128962261484278openalex-snapshot
From immersion to impulse: The role of augmented reality in shaping consumer engagement and purchase decisions for luxury brands
inferred← citeshttps://doi.org/10.2139/ssrn.5799980openalex-snapshot
Laughing with the machine: How AI vs. human creators generate humor and emotional immersion to drive brand advocacy
inferred← citeshttps://doi.org/10.21511/bbs.21(1).2026.03openalex-snapshot
Artificial intelligence-driven predictive analytics and institutional performance in Gulf financial systems: Evidence from GCC financial institutions
inferred← citeshttps://doi.org/10.21608/rijcs.2025.358153.1266openalex-snapshot
دور الواقع المعزز في الوعي بالعلامة عند توسيط جودة الخدمات الرقمية بالتطبيق على عملاء المولات التجارية بالقاهرة ( الملابس الرياضية )
inferred← citeshttps://doi.org/10.24818/ea/2025/70/1091openalex-snapshot
Metaverse Marketing: A Business-To-Business Analysis of Brand Strategies and Generation Z Engagement in the Sports Industry
inferred← citeshttps://doi.org/10.29216/ueip.1619702openalex-snapshot
Tüketici Algısında Marka Deneyiminin Marka Savunuculuğu Üzerindeki Etkisi: Otomobil Kullanıcıları Üzerine Bir Uygulama
inferred← citeshttps://doi.org/10.4018/979-8-3373-0710-7.ch019openalex-snapshot
Exploring the Multifaceted Impact of Augmented Reality Applications Across Industries and Consumer Behavior
inferred← citeshttps://doi.org/10.4018/979-8-3373-6197-0.ch006openalex-snapshot
Unveiling Snapchat's Influence on Digital Fashion, Self-Expression, and Brand Engagement
inferred← citeshttps://doi.org/10.4018/979-8-3693-5723-1.ch006openalex-snapshot
Designing the Future of Service in Technology-Driven Innovation
inferred← citeshttps://doi.org/10.54600/igdirsosbilder.1440399openalex-snapshot
Online Marka Savunuculuğu ve Beş Büyük Kişilik Özelliği Üzerine Nicel Bir Araştırma
inferred← citeshttps://doi.org/10.5585/2025.25404openalex-snapshot
The influence of Snapchat characteristics on brand love: the moderating role of consumer engagement
inferred← citeshttps://doi.org/10.58830/ozgur.pub628.c2714openalex-snapshot
Sosyal Medya Reklamcılığı ve Elektronik Ticaret
inferred← citeshttps://doi.org/10.59762/jblm845920462120240205151921openalex-snapshot
Unveiling the Augmented Realm: Exploring the Dynamic Relationship between Augmented Reality Technology and Consumer Engagement for Enhanced Purchase Behavior
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