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Should a luxury Brand's Chatbot use emoticons? Impact on brand status
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1007/s12599-020-00639-yopenalex-snapshot
Designing Anthropomorphic Enterprise Conversational Agents
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Real conversations with artificial intelligence: A comparison between human–human online conversations and human–chatbot conversations
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Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
inferredcites →https://doi.org/10.1016/j.ijresmar.2019.09.004openalex-snapshot
Service with a smiley face: Emojional contagion in digitally mediated relationships
inferredcites →https://doi.org/10.1016/j.im.2016.11.008openalex-snapshot
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
inferredcites →https://doi.org/10.1016/j.jbusres.2017.08.023openalex-snapshot
What is a luxury brand? A new definition and review of the literature
inferredcites →https://doi.org/10.1016/j.jbusres.2017.09.025openalex-snapshot
The impact of brand penetration and awareness on luxury brand desirability:
inferredcites →https://doi.org/10.1016/j.jbusres.2018.07.026openalex-snapshot
“You are too friendly!” The negative effects of social media marketing on value perceptions of luxury fashion brands
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.004openalex-snapshot
Chatbot e-service and customer satisfaction regarding luxury brands
inferredcites →https://doi.org/10.1016/j.jbusres.2018.11.007openalex-snapshot
To emoji or not to emoji? Examining the influence of emoji on consumer reactions to advertising
inferredcites →https://doi.org/10.1016/j.jbusres.2019.09.030openalex-snapshot
‘Masstige’ marketing: A review, synthesis and research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2020.11.006openalex-snapshot
Artificial intelligence and the new forms of interaction: Who has the control when interacting with a chatbot?
inferredcites →https://doi.org/10.1016/j.jbusres.2020.12.051openalex-snapshot
Enhancing chatbot effectiveness: The role of anthropomorphic conversational styles and time orientation
inferredcites →https://doi.org/10.1016/j.jbusres.2021.03.005openalex-snapshot
How may I help you? Driving brand engagement through the warmth of an initial chatbot message
inferredcites →https://doi.org/10.1016/j.jbusres.2022.03.022openalex-snapshot
Luxury not for the masses: Measuring inconspicuous luxury motivations
inferredcites →https://doi.org/10.1016/j.jcps.2011.08.002openalex-snapshot
The IKEA effect: When labor leads to love
inferredcites →https://doi.org/10.1016/s0148-2963(99)00107-1openalex-snapshot
Consumer evaluation of vertical brand extensions and core brands
inferredcites →https://doi.org/10.1057/bm.2009.1openalex-snapshot
New luxury brand positioning and the emergence of Masstige brands
inferredcites →https://doi.org/10.1080/00913367.2019.1641858openalex-snapshot
Crafting Extraordinary Stories: Decoding Luxury Brand Communications
inferredcites →https://doi.org/10.1080/00913367.2019.1674754openalex-snapshot
Reactions to Nonconformity Imagery in Advertising among Chinese and Japanese Consumers: The Effect of Personal and National Cultural Tightness
inferredcites →https://doi.org/10.1080/13527266.2019.1671478openalex-snapshot
The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
inferredcites →https://doi.org/10.1080/20932685.2014.907606openalex-snapshot
Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints
inferredcites →https://doi.org/10.1089/cpb.2007.9926openalex-snapshot
Emoticons in Computer-Mediated Communication: Social Motives and Social Context
inferredcites →https://doi.org/10.1093/jcr/ucy016openalex-snapshot
Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters
inferredcites →https://doi.org/10.1108/ejm-08-2018-0522openalex-snapshot
The bright and dark sides of humorous response to online customer complaint
inferredcites →https://doi.org/10.1108/ijrdm-01-2013-0006openalex-snapshot
The nature of luxury: a consumer perspective
inferredcites →https://doi.org/10.1108/ijrdm-01-2013-0018openalex-snapshot
Comparing online and in-store shopping behavior towards luxury goods
inferredcites →https://doi.org/10.1108/intr-11-2020-0638openalex-snapshot
Emojis and assertive environmental messages in social media campaigns
inferredcites →https://doi.org/10.1108/jfmm-04-2018-0047openalex-snapshot
Decoding fashion advertising symbolism in masstige and luxury brands
inferredcites →https://doi.org/10.1108/josm-06-2019-0203openalex-snapshot
Managing the human–chatbot divide: how service scripts influence service experience
inferredcites →https://doi.org/10.1108/jpbm-05-2020-2907openalex-snapshot
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
inferredcites →https://doi.org/10.1108/jpbm-08-2018-1997openalex-snapshot
Engaging consumers in mobile instant messaging: the role of cute branded emoticons
inferredcites →https://doi.org/10.1108/jpbm-08-2020-3049openalex-snapshot
Is it love or just like? Generation Z’s brand relationship with luxury
inferredcites →https://doi.org/10.1108/jpbm-10-2020-3164openalex-snapshot
What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)
inferredcites →https://doi.org/10.1108/qmr-11-2017-0144openalex-snapshot
The use of new technologies for corporate marketing communication in luxury retailing
inferredcites →https://doi.org/10.1111/ijcs.12849openalex-snapshot
The influence of chatbot humour on consumer evaluations of services
inferredcites →https://doi.org/10.1111/jscm.12252openalex-snapshot
I Wasn’t Expecting That! The Relational Impact of Negotiation Strategy Expectation Violations
inferredcites →https://doi.org/10.1145/1122445.1122456openalex-snapshot
Data mining and compression : where to apply it and what are the effects?
inferredcites →https://doi.org/10.1177/002224299305700101openalex-snapshot
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity
inferredcites →https://doi.org/10.1177/002224299305700305openalex-snapshot
Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?
inferredcites →https://doi.org/10.1177/0022243720943191openalex-snapshot
Customization in Luxury Brands: Can Valentino Get Personal?
inferredcites →https://doi.org/10.1177/0261927x93121003openalex-snapshot
Interpersonal Expectations, Expectancy Violations, and Emotional Communication
inferredcites →https://doi.org/10.1177/1094670517752459openalex-snapshot
Artificial Intelligence in Service
inferredcites →https://doi.org/10.1177/2329488419832964openalex-snapshot
Exploring the Opportunities of the Emojis in Brand Communication: The Case of the Beer Industry
inferredcites →https://doi.org/10.1287/mksc.2019.1192openalex-snapshot
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases
inferredcites →https://doi.org/10.1509/jmkg.74.4.015openalex-snapshot
Signaling Status with Luxury Goods: The Role of Brand Prominence
inferredcites →https://doi.org/10.1561/107.00000027openalex-snapshot
When Does Humorous Marketing Hurt Brands?
inferredcites →https://doi.org/10.2307/30036540openalex-snapshot
User Acceptance of Information Technology: Toward A Unified View1
inferredcites →https://doi.org/10.24251/hicss.2020.199openalex-snapshot
AI Technologies & Value Co-Creation in Luxury Context
inferredcites →https://doi.org/10.2753/mtp1069-6679210102openalex-snapshot
Populence: Exploring Luxury for the Masses
inferredcites →https://doi.org/10.5860/choice.50-3944openalex-snapshot
The luxury strategy: break the rules of marketing to build luxury brands
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Incoming claims: where this work appears in other papers’ reference lists and arguments.
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When and why do artifact emojis lead to backfire effects on consumer response?
inferred← citeshttps://doi.org/10.1002/cb.70008openalex-snapshot
Chatbots Using Positive Emojis Are Good? Exploring the Impact of Chatbots' Use of Positive Emojis on Customer Responses
inferred← citeshttps://doi.org/10.1002/cb.70017openalex-snapshot
Role of Emojis in Marketing Communication in Fostering Brand‐Consumer Relationships: A Systematic Scoping Review and Thematic Analysis
inferred← citeshttps://doi.org/10.1002/mar.21882openalex-snapshot
Chatbots in frontline services and customer experience: An anthropomorphism perspective
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How social media influencer collaborations are perceived by consumers
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Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness
inferred← citeshttps://doi.org/10.1007/978-3-031-82467-8_26openalex-snapshot
Elevating the Luxury Brand Digital Engagement Using Chatbots
inferred← citeshttps://doi.org/10.1007/978-981-96-3077-6_34openalex-snapshot
Metaverse and Chatbots for Luxury Brands: A Literature Review and Future Research Directions
inferred← citeshttps://doi.org/10.1007/s12525-026-00873-4openalex-snapshot
Not all chatbots connect equally: The moderating role of chatbot type
inferred← citeshttps://doi.org/10.1007/s12525-026-00901-3openalex-snapshot
How enterprise conversational agents impact brand identity
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Apologizing with a smile or crying face? Exploring the impact of emoji types on customer forgiveness within chatbots service recovery
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Unintended consequences of service robots – Recent progress and future research directions
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Why AI robot chefs backfire: Consumer responses to robot-themed appeals
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The power of emojis: Enhancing the willingness to adopt chatbot recommendations
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inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104635openalex-snapshot
Emojis as catalysts: How AI agents leverage emojis to enhance customer engagement across the pre-core and core service stages
inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.104784openalex-snapshot
Should AI express emotion? Mitigating the negative effect of AI emotional expression on usage intention
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Examining chatbot usage intention in a service encounter: Role of task complexity, communication style, and brand personality
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The Impact of Default Options on Tourist Intention Post Tourism Chatbot Failure: The Role of Service Recovery and Emoticon
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When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands
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Meme advertising for luxury brands: effects on perceived funniness and sharing intention
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Using emojis to build luxury brands: why scenario matters
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AI in luxury consumption: bridging consumer desires and managerial perspectives
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Examining the Effect of Anthropomorphic Design Cues on Healthcare Chatbots Acceptance and Organization-Public Relationships: Trust in a Warm Human Vs. a Competent Machine
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I Am Not Your Typical Chatbot: Hedonic and Utilitarian Evaluation of Open-Domain Chatbots
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The Devil Replies Slowly: How the Response Speed of Online Luxury Retailers Affects Brand Attitude
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A comprehensive bibliometric and topic modeling analysis of emoticons and emojis in consumer behavior research
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Not Just a Chat: Transforming the Luxury Fashion Shopping Experience through AI Chatbots
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