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Gamification and neuromarketing: A unified approach for improving user experience
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1006/ceps.1999.1020openalex-snapshot
Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions
inferredcites →https://doi.org/10.1007/978-3-319-07127-5_23openalex-snapshot
(Re)Defining Gamification: A Process Approach
inferredcites →https://doi.org/10.1007/978-3-319-10208-5_1openalex-snapshot
A RECIPE for Meaningful Gamification
inferredcites →https://doi.org/10.1007/s11257-019-09223-wopenalex-snapshot
Gameful Experience Questionnaire (GAMEFULQUEST): an instrument for measuring the perceived gamefulness of system use
inferredcites →https://doi.org/10.1007/s11948-014-9581-5openalex-snapshot
Ethical Issues in Neuromarketing: “I Consume, Therefore I am!”
inferredcites →https://doi.org/10.1007/s12525-015-0212-zopenalex-snapshot
A definition for gamification: anchoring gamification in the service marketing literature
inferredcites →https://doi.org/10.1016/b978-012601730-4/50009-3openalex-snapshot
The Cognitive Neuroscience Approach
inferredcites →https://doi.org/10.1016/j.chb.2018.10.005openalex-snapshot
The effects of player type on performance: A gamification case study
inferredcites →https://doi.org/10.1016/j.cie.2015.06.019openalex-snapshot
An innovative integration of fuzzy-logic and systems dynamics in sustainable supplier selection: A case on manufacturing industry
inferredcites →https://doi.org/10.1016/j.ijhcs.2014.09.006openalex-snapshot
Gamification in theory and action: A survey
inferredcites →https://doi.org/10.1016/j.ijresmar.2019.02.003openalex-snapshot
Hook vs. hope: How to enhance customer engagement through gamification
inferredcites →https://doi.org/10.1016/j.jbusres.2021.09.023openalex-snapshot
Gamification and gigification: A multidimensional theoretical approach
inferredcites →https://doi.org/10.1016/j.jbusres.2023.113739openalex-snapshot
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
inferredcites →https://doi.org/10.1016/j.jcps.2011.09.005openalex-snapshot
The consumer psychology of brands
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101920openalex-snapshot
How do electronic word of mouth practices contribute to mobile banking adoption?
inferredcites →https://doi.org/10.1016/j.techfore.2021.121445openalex-snapshot
Gamification and e-learning for young learners: A systematic literature review, bibliometric analysis, and future research agenda
inferredcites →https://doi.org/10.1016/s0140-6736(01)06108-6openalex-snapshot
Health in a 24-h society
inferredcites →https://doi.org/10.1016/s0140-6736(17)30569-xopenalex-snapshot
Structural racism and health inequities in the USA: evidence and interventions
inferredcites →https://doi.org/10.1037//0022-3514.45.4.736openalex-snapshot
Relation of reward contingency and interpersonal context to intrinsic motivation: A review and test using cognitive evaluation theory.
inferredcites →https://doi.org/10.1037//0033-2909.125.6.627openalex-snapshot
A meta-analytic review of experiments examining the effects of extrinsic rewards on intrinsic motivation.
inferredcites →https://doi.org/10.1037/0021-9010.88.5.879openalex-snapshot
Common method biases in behavioral research: A critical review of the literature and recommended remedies.
inferredcites →https://doi.org/10.1037/a0034857openalex-snapshot
The benefits of playing video games.
inferredcites →https://doi.org/10.1080/00076791.2019.1579194openalex-snapshot
The emergence of neuromarketing investigated through online public communications (2002–2008)
inferredcites →https://doi.org/10.1080/09751122.2015.11890318openalex-snapshot
Testing and Operationalizing a Model to Measure Creativity at Tertiary Educational Level
inferredcites →https://doi.org/10.1080/10548408.2021.1921095openalex-snapshot
The effects of gamification on tourist psychological outcomes: an application of letterboxing and external rewards to maze park
inferredcites →https://doi.org/10.1089/g4h.2012.0027openalex-snapshot
Gamification and the Internet: Experts Expect Game Layers to Expand in the Future, with Positive and Negative Results
inferredcites →https://doi.org/10.1093/ct/12.4.398openalex-snapshot
A Conceptual Definition and Theoretical Model of Public Deliberation in Small Face-to-Face Groups
inferredcites →https://doi.org/10.1108/apjml-02-2018-0047openalex-snapshot
A multiple-item scale for measuring “sustainable consumption behaviour” construct
inferredcites →https://doi.org/10.1109/hicss.2014.377openalex-snapshot
Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification
inferredcites →https://doi.org/10.1109/mysec.2011.6140696openalex-snapshot
Gamification towards sustainable mobile application
inferredcites →https://doi.org/10.1142/s0218843014410020openalex-snapshot
Gamification for Online Communities: A Case Study for Delivering Government Services
inferredcites →https://doi.org/10.1145/1409360.1409385openalex-snapshot
A framework of ICT exploitation for e-participation initiatives
inferredcites →https://doi.org/10.1145/2181037.2181040openalex-snapshot
From game design elements to gamefulness
inferredcites →https://doi.org/10.1145/2793107.2810325openalex-snapshot
Towards a Competency-based Education with Gamification Design Elements
inferredcites →https://doi.org/10.1145/2858036.2858515openalex-snapshot
Personality-targeted Gamification
inferredcites →https://doi.org/10.1145/3099023.3099114openalex-snapshot
Recommender Systems for Personalized Gamification
inferredcites →https://doi.org/10.1146/annurev-orgpsych-032516-113108openalex-snapshot
Self-Determination Theory in Work Organizations: The State of a Science
inferredcites →https://doi.org/10.1146/annurev.psych.093008.100438openalex-snapshot
Neuroethics: The Ethical, Legal, and Societal Impact of Neuroscience
inferredcites →https://doi.org/10.1146/annurev.publhealth.012809.103607openalex-snapshot
Targeted Marketing and Public Health
inferredcites →https://doi.org/10.1176/appi.ps.201800567openalex-snapshot
Serious Games, Gamification, and Serious Mental Illness: A Scoping Review
inferredcites →https://doi.org/10.1177/002224377701400320openalex-snapshot
Estimating Nonresponse Bias in Mail Surveys
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/0170840616663242openalex-snapshot
Computer Games and Organization Studies
inferredcites →https://doi.org/10.1177/1046878116683581openalex-snapshot
Governments Should Play Games
inferredcites →https://doi.org/10.1177/1046878118774385openalex-snapshot
Gamification Science, Its History and Future: Definitions and a Research Agenda
inferredcites →https://doi.org/10.15276/mdt.2.2.2018.7openalex-snapshot
EFFICIENCY OF NEUROMARKETING IN DIGITAL GAMES
inferredcites →https://doi.org/10.2196/26575openalex-snapshot
Gaming Your Mental Health: A Narrative Review on Mitigating Symptoms of Depression and Anxiety Using Commercial Video Games
inferredcites →https://doi.org/10.2307/249576openalex-snapshot
Microcomputer Playfulness: Development of a Measure With Workplace Implications
inferredcites →https://doi.org/10.29119/1641-3466.2020.148.1openalex-snapshot
Benefits and threats of neuromarketing: theoretical background and practical use
inferredcites →https://doi.org/10.3389/frai.2020.00007openalex-snapshot
Trends in Persuasive Technologies for Physical Activity and Sedentary Behavior: A Systematic Review
inferredcites →https://doi.org/10.4018/jgim.290370openalex-snapshot
Effective Online Engagement Strategies Through Gamification
inferredcites →https://doi.org/10.4324/9780203182598openalex-snapshot
The Essentials of Marketing Research
inferredcites →https://doi.org/10.4324/9781003280392-10openalex-snapshot
Artificial intelligence (AI)-based market intelligence and customer insights
inferredcites →https://doi.org/10.5539/elt.v9n10p60openalex-snapshot
The Flipped Classroom Impact in Grammar Class on EFL Saudi Secondary School Students’ Performances and Attitudes
inferredcites →https://doi.org/10.5860/choice.50-3231openalex-snapshot
Brain gain: technology and the quest for digital wisdom
inferredcites →https://doi.org/10.7551/mitpress/9788.003.0008openalex-snapshot
Gamification and Motivation
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.2139/ssrn.4770643openalex-extracted
Enhancing Online Retail: How Branded Gamification Resonates with Gen Z Shoppers
inferred← citeshttps://doi.org/10.1002/9781394392872.ch17openalex-snapshot
NLP‐Based Gamification Approaches for Personalized Mental Wellness Support
inferred← citeshttps://doi.org/10.1002/cb.2285openalex-snapshot
Editorial for the special section on “Neuromarketing in predicting consumer behavior: The efficiency & effectiveness”
inferred← citeshttps://doi.org/10.1002/cb.2291openalex-snapshot
Gamified cryptocurrency and rewards: Consumer behaviour during uncertain earnings
inferred← citeshttps://doi.org/10.1007/s43546-026-01415-yopenalex-snapshot
Exploring customer experience in gamified milieu: a bibliometric review
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.105659openalex-snapshot
The psychological and emotional factors of gamification and customer experience. A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.104889openalex-snapshot
When gamification overwhelms: Information load and reuse intention in online retail
inferred← citeshttps://doi.org/10.1016/j.technovation.2023.102902openalex-snapshot
Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies
inferred← citeshttps://doi.org/10.1016/j.technovation.2023.102915openalex-snapshot
Can gamification help green supply chain management firms achieve sustainable results in servitized ecosystem? An empirical investigation
inferred← citeshttps://doi.org/10.1080/10496491.2024.2347216openalex-snapshot
Human–Human Interactions’ Influence on Impulse-Buying Intention in Live Commerce: The Roles of Guanxi, co-Viewer Trust, and Gamification
inferred← citeshttps://doi.org/10.1080/1051712x.2024.2361784openalex-snapshot
Navigating the Neuromarketing Landscape: Valuable Insights for Businesses in a Post-Pandemic World
inferred← citeshttps://doi.org/10.1080/17430437.2025.2560176openalex-snapshot
Leveraging Olympic champion athletes as a communication tool: a neuromarketing study
inferred← citeshttps://doi.org/10.1108/978-1-83797-524-220241001openalex-snapshot
Introduction of Metaverse in Business
inferred← citeshttps://doi.org/10.1111/agec.70027openalex-snapshot
Novel Approaches to Analyze Consumer Behavior and Policies to Promote Sustainable Consumption
inferred← citeshttps://doi.org/10.18690/um.fov.3.2026.25openalex-snapshot
Iz laboratorija v digitalno realnost: Sistematični pregled literature o uporabi nevromarketinga pri razumevanju potrošnikove izkušnje v digitalnih okoljih
inferred← citeshttps://doi.org/10.26495/rce.v10i1.2471openalex-snapshot
NEUROMARKETING COMO ELEMENTO CLAVE EN EL COMPORTAMIENTO DE COMPRA
inferred← citeshttps://doi.org/10.3389/fnrgo.2026.1918889openalex-snapshot
Neuromarketing and the gaming consumer: a systematic review of attention, emotion, and memory in player engagement and retention
inferred← citeshttps://doi.org/10.3389/fpsyg.2026.1778248openalex-snapshot
Exploring neuromarketing’s influence on consumer impulsivity through the lens of personality traits
inferred← citeshttps://doi.org/10.4018/979-8-2600-0283-4.ch005openalex-snapshot
New Approaches to Consumer Behavior Research Within the Scope of Gamevertising
inferred← citeshttps://doi.org/10.4018/979-8-2600-0283-4.ch009openalex-snapshot
Exploring Digital Games in the Context of Brand Activism
inferred← citeshttps://doi.org/10.4018/979-8-3373-1152-4.ch017openalex-snapshot
Neuromarketing and the Future of AI-Driven Behavioural Design
inferred← citeshttps://doi.org/10.4018/979-8-3373-5997-7.ch007openalex-snapshot
Next-Gen Marketing Intelligence
inferred← citeshttps://doi.org/10.4018/979-8-3373-5997-7.ch008openalex-snapshot
Optimizing Visual Attention
inferred← citeshttps://doi.org/10.4018/979-8-3693-4236-7.ch010openalex-snapshot
Decoding Neuromarketing Strategies
inferred← citeshttps://doi.org/10.4018/979-8-3693-4466-8.ch011openalex-snapshot
Leveraging Neuromarketing Technologies to Enhance Agile Marketing Strategies
inferred← citeshttps://doi.org/10.4018/979-8-3693-8222-6.ch008openalex-snapshot
The Role of AI and Machine Learning in Neuromarketing
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