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Let's play: Me and my AI‐powered avatar as one team
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.20079openalex-snapshot
For fun and profit: Hedonic value from image interactivity and responses toward an online store
inferredcites →https://doi.org/10.1002/mar.20177openalex-snapshot
Integrating technology readiness into technology acceptance: The TRAM model
inferredcites →https://doi.org/10.1002/mar.20228openalex-snapshot
Consumer acceptance of online auctions: An extension and revision of the TAM
inferredcites →https://doi.org/10.1002/mar.20244openalex-snapshot
The effect of expertise on consumers' satisfaction with the use of interactive recommendation agents
inferredcites →https://doi.org/10.1002/mar.20421openalex-snapshot
Does attractiveness sell? Women's attitude toward a product as a function of model attractiveness, gender priming, and social comparison orientation
inferredcites →https://doi.org/10.1002/mar.20666openalex-snapshot
Option Framing and Product Feature Recommendations: Product Configuration and Choice
inferredcites →https://doi.org/10.1002/mar.20840openalex-snapshot
The Effects of Psychobiological Motivational Traits on Memory of In‐Game Advertising Messages
inferredcites →https://doi.org/10.1002/mar.21213openalex-snapshot
“It's MY Service, it's MY Music”: The role of psychological ownership in music streaming consumption
inferredcites →https://doi.org/10.1002/mar.21282openalex-snapshot
Cash, credit, or phone? An empirical study on the adoption of mobile payments in the United States
inferredcites →https://doi.org/10.1002/mar.21338openalex-snapshot
Interactive Music for Multisensory E-Commerce: The Moderating Role of Online Consumer Involvement in Experiential Value, Cognitive Value, and Purchase Intention
inferredcites →https://doi.org/10.1002/mar.21351openalex-snapshot
What should we call this color? The influence of color‐naming on consumers' attitude toward the product
inferredcites →https://doi.org/10.1007/978-3-319-63519-4openalex-snapshot
Artificial Intelligence and Games
inferredcites →https://doi.org/10.1007/978-3-642-52512-4openalex-snapshot
Latent Variable Path Modeling with Partial Least Squares
inferredcites →https://doi.org/10.1007/s00180-012-0317-1openalex-snapshot
Goodness-of-fit indices for partial least squares path modeling
inferredcites →https://doi.org/10.1007/s10055-017-0306-3openalex-snapshot
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
inferredcites →https://doi.org/10.1007/s10639-019-09968-2openalex-snapshot
Artificial intelligence moving serious gaming: Presenting reusable game AI components
inferredcites →https://doi.org/10.1007/s11469-018-0009-3openalex-snapshot
Video Game Monetization (e.g., ‘Loot Boxes’): a Blueprint for Practical Social Responsibility Measures
inferredcites →https://doi.org/10.1007/s11747-011-0261-6openalex-snapshot
An assessment of the use of partial least squares structural equation modeling in marketing research
inferredcites →https://doi.org/10.1016/j.aap.2017.09.011openalex-snapshot
Assessing the utility of TAM, TPB, and UTAUT for advanced driver assistance systems
inferredcites →https://doi.org/10.1016/j.ausmj.2011.08.002openalex-snapshot
Exploring Regional Differences in Chinese Consumer Acceptance of New Mobile Technology: A Qualitative Study
inferredcites →https://doi.org/10.1016/j.ausmj.2015.06.001openalex-snapshot
Virtual Community, Purchasing Behaviour, and Emotional Well-Being
inferredcites →https://doi.org/10.1016/j.ausmj.2020.01.002openalex-snapshot
Would you like to shop via mobile app technology? The technology acceptance model, social factors and purchase intention
inferredcites →https://doi.org/10.1016/j.ausmj.2020.03.005openalex-snapshot
AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention
inferredcites →https://doi.org/10.1016/j.ausmj.2020.04.002openalex-snapshot
Programmatic creative: AI can think but it cannot feel
inferredcites →https://doi.org/10.1016/j.ausmj.2020.06.014openalex-snapshot
Consumers’ Resistance to Digital Innovations: A Systematic Review and Framework Development
inferredcites →https://doi.org/10.1016/j.ausmj.2020.06.015openalex-snapshot
Leveraging the Power of the Sharing Economy
inferredcites →https://doi.org/10.1016/j.ausmj.2020.07.007openalex-snapshot
Artificial intelligence in retail: The AI-enabled value chain
inferredcites →https://doi.org/10.1016/j.ausmj.2020.08.004openalex-snapshot
Does the Interface Quality of Mobile Shopping Apps Affect Purchase Intention? An Empirical Study
inferredcites →https://doi.org/10.1016/j.bushor.2016.03.002openalex-snapshot
Art of the possible or fool's errand? Diffusion of large-scale management innovation
inferredcites →https://doi.org/10.1016/j.bushor.2018.08.004openalex-snapshot
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
inferredcites →https://doi.org/10.1016/j.bushor.2019.07.004openalex-snapshot
Factors that influence new generation candidates to engage with and complete digital, AI-enabled recruiting
inferredcites →https://doi.org/10.1016/j.bushor.2019.07.008openalex-snapshot
What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think
inferredcites →https://doi.org/10.1016/j.bushor.2019.08.005openalex-snapshot
In bot we trust: A new methodology of chatbot performance measures
inferredcites →https://doi.org/10.1016/j.bushor.2019.12.001openalex-snapshot
AI-enabled recruiting: What is it and how should a manager use it?
inferredcites →https://doi.org/10.1016/j.bushor.2020.04.005openalex-snapshot
Women in sales in developing countries: The value of technology for social impact
inferredcites →https://doi.org/10.1016/j.chb.2011.06.013openalex-snapshot
Exploring the value of purchasing online game items
inferredcites →https://doi.org/10.1016/j.chb.2012.02.021openalex-snapshot
Visualizing ideal self vs. actual self through avatars: Impact on preventive health outcomes
inferredcites →https://doi.org/10.1016/j.chb.2014.09.038openalex-snapshot
Increasing exergame physical activity through self and opponent avatar appearance
inferredcites →https://doi.org/10.1016/j.chb.2015.02.026openalex-snapshot
Real conversations with artificial intelligence: A comparison between human–human online conversations and human–chatbot conversations
inferredcites →https://doi.org/10.1016/j.chb.2016.04.018openalex-snapshot
Modeling outcomes of violent video game play: Applying mental models and model matching to explain the relationship between user differences, game characteristics, enjoyment, and aggressive intentions
inferredcites →https://doi.org/10.1016/j.chb.2016.11.045openalex-snapshot
Why do players buy in-game content? An empirical study on concrete purchase motivations
inferredcites →https://doi.org/10.1016/j.chb.2017.03.001openalex-snapshot
Escaping through exergames: Presence, enjoyment, and mood experience in predicting children's attitude toward exergames
inferredcites →https://doi.org/10.1016/j.chb.2018.03.051openalex-snapshot
Living up to the chatbot hype: The influence of anthropomorphic design cues and communicative agency framing on conversational agent and company perceptions
inferredcites →https://doi.org/10.1016/j.chb.2018.11.007openalex-snapshot
Does avatar's character and emotional bond expose to gaming addiction? Two studies on virtual self-discrepancy, avatar identification and gaming addiction in massively multiplayer online role-playing game players
inferredcites →https://doi.org/10.1016/j.chb.2019.106178openalex-snapshot
The impact of social media celebrities' posts and contextual interactions on impulse buying in social commerce
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2017.06.006openalex-snapshot
Impact of avatar identification on online gamer loyalty: Perspectives of social identity and social capital theories
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.01.021openalex-snapshot
Artificial intelligence for decision making in the era of Big Data – evolution, challenges and research agenda
inferredcites →https://doi.org/10.1016/j.ijinfomgt.2019.08.002openalex-snapshot
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy
inferredcites →https://doi.org/10.1016/j.jadohealth.2018.10.010openalex-snapshot
Not Playing Around: Gaming Disorder in the International Classification of Diseases (ICD-11)
inferredcites →https://doi.org/10.1016/j.jbusres.2018.10.004openalex-snapshot
Chatbot e-service and customer satisfaction regarding luxury brands
inferredcites →https://doi.org/10.1016/j.jcps.2010.09.004openalex-snapshot
Children playing branded video games: The impact of interactivity on product placement effectiveness
inferredcites →https://doi.org/10.1016/j.jretconser.2016.09.003openalex-snapshot
Factors affecting current users’ attitude towards e-auctions in China: An extended TAM study
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102096openalex-snapshot
Forecasting artificial intelligence on online customer assistance: Evidence from chatbot patents analysis
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102207openalex-snapshot
Shopping intention at AI-powered automated retail stores (AIPARS)
inferredcites →https://doi.org/10.1016/j.knosys.2012.05.014openalex-snapshot
A special issue on artificial intelligence in computer games: AICG
inferredcites →https://doi.org/10.1016/j.mnl.2018.12.013openalex-snapshot
Using Artificial Intelligence and Gaming to Improve New Nurse Transition
inferredcites →https://doi.org/10.1016/j.psychsport.2012.04.013openalex-snapshot
The efficacy of exergames-incorporated physical education lessons in influencing drivers of physical activity: A comparison of children and pre-adolescents
inferredcites →https://doi.org/10.1016/j.tele.2019.101239openalex-snapshot
An adoption model for virtual reality games: The roles of presence and enjoyment
inferredcites →https://doi.org/10.1017/cbo9780511819346openalex-snapshot
The Quest for Artificial Intelligence
inferredcites →https://doi.org/10.1027/1864-1105/a000022openalex-snapshot
Avatar Creation and Video Game Enjoyment
inferredcites →https://doi.org/10.1037//1082-989x.3.4.424openalex-snapshot
Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.
inferredcites →https://doi.org/10.1057/s41262-018-0120-6openalex-snapshot
Gotta catch ‘em all: invigorating Pokémon through an innovative brand extension
inferredcites →https://doi.org/10.1080/02650487.2016.1186951openalex-snapshot
The role of customization, brand trust, and privacy concerns in advergaming
inferredcites →https://doi.org/10.1080/10494820.2019.1629599openalex-snapshot
Integrating innovation diffusion theory with technology acceptance model: supporting students’ attitude towards using a massive open online courses (MOOCs) systems
inferredcites →https://doi.org/10.1080/10548408.2018.1507866openalex-snapshot
Consumer adoption of the Uber mobile application: Insights from diffusion of innovation theory and technology acceptance model
inferredcites →https://doi.org/10.1089/cpb.2006.9.772openalex-snapshot
Motivations for Play in Online Games
inferredcites →https://doi.org/10.1089/cyber.2009.0243openalex-snapshot
“I Feel More Connected to the Physically Ideal Mini Me than the Mirror-Image Mini Me ”: Theoretical Implications of the “Malleable Self” for Speculations on the Effects of Avatar Creation on Avatar–Self Connection in Wii
inferredcites →https://doi.org/10.1093/biomet/61.1.101openalex-snapshot
A Predictive Approach to the Random Effect Model
inferredcites →https://doi.org/10.1093/jcr/ucw016openalex-snapshot
Anthropomorphized Helpers Undermine Autonomy and Enjoyment in Computer Games
inferredcites →https://doi.org/10.1108/apjml-12-2019-0710openalex-snapshot
Path to discontinuance of pervasive mobile games: the case of Pokémon Go in Australia
inferredcites →https://doi.org/10.1108/intr-02-2012-0025openalex-snapshot
The effects of hedonic/utilitarian expectations and social influence on continuance intention to play online games
inferredcites →https://doi.org/10.1108/intr-11-2017-0463openalex-snapshot
How do avatar attractiveness and customization impact online gamers’ flow and loyalty?
inferredcites →https://doi.org/10.1108/itp-07-2017-0216openalex-snapshot
Exploring player behavior and motivations to continue playing Pokémon GO
inferredcites →https://doi.org/10.1108/md-05-2016-0315openalex-snapshot
Intellectual capital, absorptive capacity and product innovation
inferredcites →https://doi.org/10.1111/j.2517-6161.1974.tb00994.xopenalex-snapshot
Cross-Validatory Choice and Assessment of Statistical Predictions
inferredcites →https://doi.org/10.1145/3051473.3051479openalex-snapshot
Examining the Impact and Detection of the "Urban Legend" of Common Method Bias
inferredcites →https://doi.org/10.1177/0008125619859317openalex-snapshot
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
inferredcites →https://doi.org/10.1177/0008125620915290openalex-snapshot
Data-Driven, Data-Informed, Data-Augmented: How Ubisoft’s Ghost Recon Wildlands Live Unit Uses Data for Continuous Product Innovation
inferredcites →https://doi.org/10.1177/002224378201900406openalex-snapshot
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
inferredcites →https://doi.org/10.1177/1046878117693397openalex-snapshot
Examination of the Relationship Between Gender, Performance, and Enjoyment of a First-Person Shooter Game
inferredcites →https://doi.org/10.1177/1555412015589175openalex-snapshot
Why Can I See My Avatar? Embodied Visual Engagement in the Third-Person Video Game
inferredcites →https://doi.org/10.2224/sbp.2009.37.5.621openalex-snapshot
An Extension of Financial Cost and TAM Model with IDT for Exploring Users' Behavioral Intentions to Use the CRM Information System
inferredcites →https://doi.org/10.2307/3151718openalex-snapshot
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory
inferredcites →https://doi.org/10.26503/dl.v2019i1.1107openalex-snapshot
Effects of Game Design Features on Player-Avatar Relationships and Motivation for Buying Decorative Virtual Items
inferredcites →https://doi.org/10.2753/mtp1069-6679190202openalex-snapshot
PLS-SEM: Indeed a Silver Bullet
inferredcites →https://doi.org/10.3390/su12051998openalex-snapshot
Gaming Avatar Can Influence Sustainable Healthy Lifestyle: Be Like an Avatar
inferredcites →https://doi.org/10.4018/ijec.2015100101openalex-snapshot
Common Method Bias in PLS-SEM
inferredcites →https://doi.org/10.4324/9780203771587openalex-snapshot
Statistical Power Analysis for the Behavioral Sciences
inferredcites →https://doi.org/10.7551/mitpress/12588.003.0015openalex-snapshot
Using AI to Enhance Business Operations
inferredcites →https://doi.org/10.7551/mitpress/7503.003.0076openalex-snapshot
TrueSkill™: A Bayesian Skill Rating System
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
inferred← citeshttps://doi.org/10.1002/capr.12800openalex-snapshot
Feasibility of artificial intelligence‐based measurement in psychotherapy practice: Patients' and clinicians' perspectives
inferred← citeshttps://doi.org/10.1002/cb.2425openalex-snapshot
Metaverse Metamorphosis: Fintech's Evolution Catalyzing New Era of Consumer Behavior
inferred← citeshttps://doi.org/10.1002/cb.70132openalex-snapshot
Driving Consumer Engagement and Usage Intention in AI ‐Driven Products: The Role of Personal Control
inferred← citeshttps://doi.org/10.1002/mar.21631openalex-snapshot
Motivations of playing digital games: A review and research agenda
inferred← citeshttps://doi.org/10.1002/mar.21871openalex-snapshot
Perception of avatars nonverbal behaviors in virtual reality
inferred← citeshttps://doi.org/10.1002/mar.70088openalex-snapshot
When Digital Human Avatars Emote, Users Pull Back: The Hidden Cost of Expressiveness in Trust and App Engagement
inferred← citeshttps://doi.org/10.1007/978-981-96-3077-6_8openalex-snapshot
Hey Robot, Here’s My Data: The Impact of AI on Joining Digital B2B Platforms
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What drives Chinese university students’ long-term use of GenAI? Evidence from the heuristic-systematic model
inferred← citeshttps://doi.org/10.1007/s10796-026-10778-4openalex-snapshot
How Internal Organizational Enablers Influence AI-Enabled HRM Adoption: A Dynamic Capabilities Perspective
inferred← citeshttps://doi.org/10.1007/s12053-023-10111-xopenalex-snapshot
Purchase intention for energy-efficient equipment appliances: extending TPB with eco-labels, green trust, and environmental concern
inferred← citeshttps://doi.org/10.1007/s12525-025-00826-3openalex-snapshot
Tracing the trajectory of avatar marketing: An academic exploration through bibliometric analysis and the six-markets stakeholder model
inferred← citeshttps://doi.org/10.1016/j.caeo.2021.100034openalex-snapshot
What do they think and why it matters? Views of administrators and faculty on the use of Massively Multiplayer Online Games for Learning
inferred← citeshttps://doi.org/10.1016/j.chb.2023.107900openalex-snapshot
Emotions and online gaming experiences: An examination of MMORPG gamers from India and the United States
inferred← citeshttps://doi.org/10.1016/j.chb.2024.108192openalex-snapshot
Avatar creation in the metaverse: A focus on event expectations
inferred← citeshttps://doi.org/10.1016/j.chb.2024.108452openalex-snapshot
How cultural elements shape game evaluations: The role of cultural authenticity and perceived effort
inferred← citeshttps://doi.org/10.1016/j.chbah.2024.100045openalex-snapshot
Past, present, and future of avatar marketing: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1016/j.ijinfomgt.2024.102821openalex-snapshot
ChatGPT usage in everyday life: A motivation-theoretic mixed-methods study
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103273openalex-snapshot
The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement
inferred← citeshttps://doi.org/10.1016/j.jretconser.2024.103842openalex-snapshot
Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases
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Awe-inspired experience in the metaverse: A multi-study investigation
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Do ethical issues influence the interest of young people in using artificial intelligence? An integrated application of qualitative comparative analysis
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Artificial intelligence in innovation research: A systematic review, conceptual framework, and future research directions
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AI-driven unmanned convenience stores: Transforming retail with innovation and experiential quality
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Users’ intention to adopt artificial intelligence-based chatbot: a meta-analysis
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Beliefs, flow and habit in continuance of over-the-top (OTT) platforms
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On the Attitudes of GameDev Industry Artists towards GenAI. Preliminary Results
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Artificial Intelligence Avatar-Driven Virtual Simulation Training Platform for Career Entry: Explorations and Applications
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Rage Against the Machine: Experimental Insights into Customers’ Negative Emotional Responses, Attributions of Responsibility, and Coping Strategies in Artificial Intelligence–Based Service Failures
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Integrating the Literature on AI Adoption: A Socio-Technical Framework
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From analytics to empathy and creativity: Charting the AI revolution in marketing practice and education
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“Celebrity Avatar” Feasting on In-Game Items: A Gamers’ Play Arena
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Understanding In-Game Purchases in the Metaverse: The Role of Avatar Identification and Motivational Factors
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AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want
inferred← citeshttps://doi.org/10.18535/ijsrm/v11i10.em07openalex-snapshot
Customers Adaptation of E-banking services; extending TAM through Anthpmorphism in Saudi Arabia
inferred← citeshttps://doi.org/10.24251/hicss.2022.526openalex-snapshot
Consumer Adoption of Artificial Intelligence: A Review of Theories and Antecedents
inferred← citeshttps://doi.org/10.33889/ijmems.2024.9.2.017openalex-snapshot
Scientific Mapping of Chatbot Literature: A Bibliometric Analysis
inferred← citeshttps://doi.org/10.3390/bs13010074openalex-snapshot
The Influence of Image Realism of Digital Endorsers on the Purchase Intention of Gift Products for the Elderly
inferred← citeshttps://doi.org/10.3390/economies13040101openalex-snapshot
The Effectiveness of Life Insurance Sales Force Training: Welcome “Me and AI”
inferred← citeshttps://doi.org/10.3390/electronics11010142openalex-snapshot
Persistent Postural-Perceptual Dizziness Interventions—An Embodied Insight on the Use Virtual Reality for Technologists
inferred← citeshttps://doi.org/10.3390/socsci13050251openalex-snapshot
Exploring Motivators for Trust in the Dichotomy of Human—AI Trust Dynamics
inferred← citeshttps://doi.org/10.3390/su18136420openalex-snapshot
Driving Sustainable Consumption and Word of Mouth Through AI Fitness Apps: The Role of Customer Engagement
inferred← citeshttps://doi.org/10.3390/systems13090829openalex-snapshot
Weaving Cognition, Emotion, Service, and Society: Unpacking Chinese Consumers’ Behavioral Intention of GenAI-Supported Clothing Customization Services
inferred← citeshttps://doi.org/10.4018/ijgcms.290305openalex-snapshot
AI-Powered “Voice Recognition Avatar”
inferred← citeshttps://doi.org/10.4018/joeuc.349934openalex-snapshot
Investigating How Chinese E-Commerce SMEs Would Adopt AI Live-Streaming via a Dual Analysis
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