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Navigating Avatar‐Based Marketing From Value Aspects: A Systematic Literature Review and Forward‐Looking Research Agenda
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What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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From Interaction to Purchase: A Review on How Augmented Reality Impacts User Experience in Marketing
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inferred← citeshttps://doi.org/10.1016/j.ijhm.2025.104537openalex-snapshot
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inferred← citeshttps://doi.org/10.1016/j.ijhm.2025.104538openalex-snapshot
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Virtual identity, real perception? Stimulating user behavior and promoting value co-creation in metaverse cultural heritage tourism
inferred← citeshttps://doi.org/10.1080/0144929x.2025.2490668openalex-snapshot
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inferred← citeshttps://doi.org/10.1080/08911762.2025.2524858openalex-snapshot
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inferred← citeshttps://doi.org/10.1108/ijrdm-03-2025-0171openalex-snapshot
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inferred← citeshttps://doi.org/10.1111/ijcs.70095openalex-snapshot
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
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Demystifying the Impact of Homophily on Continued Use Intention of AI ‐Avatar–Assisted Shopping: Length of Shopping Experience as a Moderator
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