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Strong versus weak consumer‐brand relationships: Matching psychological sense of brand community and type of advertising appeal
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
inferredcites →https://doi.org/10.1002/mar.21537openalex-snapshot
Mapping the jungle: A bibliometric analysis of research into construal level theory
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Living with restrictions: The duration of restrictions influences construal levels
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Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs
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The personalization–privacy paradox at the nexus of social exchange and construal level theories
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Values Versus Regulations: How Culture Plays Its Role
inferredcites →https://doi.org/10.1007/s10551-009-0152-7openalex-snapshot
Relationship-Oriented Cultures, Corruption, and International Marketing Success
inferredcites →https://doi.org/10.1007/s11002-014-9320-3openalex-snapshot
Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products
inferredcites →https://doi.org/10.1007/s11002-014-9324-zopenalex-snapshot
The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
inferredcites →https://doi.org/10.1007/s11002-015-9365-yopenalex-snapshot
When a picture’s worth a thousand words: The effects of visual construal priming on information acquisition and choice
inferredcites →https://doi.org/10.1007/s11747-009-0186-5openalex-snapshot
A comprehensive model of customer direct and indirect revenge: understanding the effects of perceived greed and customer power
inferredcites →https://doi.org/10.1007/s11747-018-0617-2openalex-snapshot
Enhancing consumer engagement in an online brand community via user reputation signals: a multi-method analysis
inferredcites →https://doi.org/10.1007/s11747-020-00750-2openalex-snapshot
A theory of multiformat communication: mechanisms, dynamics, and strategies
inferredcites →https://doi.org/10.1016/j.jbusres.2007.06.022openalex-snapshot
Social versus psychological brand community: The role of psychological sense of brand community
inferredcites →https://doi.org/10.1016/j.jcps.2013.01.003openalex-snapshot
The consumer psychology of customer–brand relationships: Extending the AA Relationship model
inferredcites →https://doi.org/10.1016/j.jcps.2016.12.003openalex-snapshot
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me
inferredcites →https://doi.org/10.1016/s1057-7408(07)70013-xopenalex-snapshot
Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior
inferredcites →https://doi.org/10.1037//0033-2909.84.5.888openalex-snapshot
Attitude-behavior relations: A theoretical analysis and review of empirical research.
inferredcites →https://doi.org/10.1037/0022-3514.89.5.657openalex-snapshot
Priming a New Identity: Self-Monitoring Moderates the Effects of Nonself Primes on Self-Judgments and Behavior.
inferredcites →https://doi.org/10.1037/a0018963openalex-snapshot
Construal-level theory of psychological distance.
inferredcites →https://doi.org/10.1080/00218499.1996.12466529openalex-snapshot
Cultural Values Reflected in Chinese and U.S. Television Commercials
inferredcites →https://doi.org/10.1080/00913367.2014.967425openalex-snapshot
Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages
inferredcites →https://doi.org/10.1080/00913367.2016.1226995openalex-snapshot
Effective Luxury-Brand Advertising: The ES–IF Matching (Entity–Symbolic Versus Incremental–Functional) Model
inferredcites →https://doi.org/10.1080/00913367.2021.1990810openalex-snapshot
What’s in a (First) Name? Personized Advertising Messages Enhance Consumer Perceived Ethicality
inferredcites →https://doi.org/10.1080/01463373.2017.1334682openalex-snapshot
On Measures of Message Elaboration in Narrative Communication
inferredcites →https://doi.org/10.1080/08824099709388670openalex-snapshot
A validation test of a message elaboration measure
inferredcites →https://doi.org/10.1080/08961530.2011.578059openalex-snapshot
Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE
inferredcites →https://doi.org/10.1086/209185openalex-snapshot
Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan
inferredcites →https://doi.org/10.1086/321946openalex-snapshot
“I” Seek Pleasures and “We” Avoid Pains: The Role of Self-Regulatory Goals in Information Processing and Persuasion
inferredcites →https://doi.org/10.1086/669145openalex-snapshot
Looking into the Future: A Match between Self-View and Temporal Distance
inferredcites →https://doi.org/10.1108/ejm-07-2020-0541openalex-snapshot
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
inferredcites →https://doi.org/10.1111/j.1468-2958.1998.tb00421.xopenalex-snapshot
Matching the Message to the Process The Relative Ordering of Knowledge, Attitudes, and Practices in Behavior Change Research
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/0092070300282004openalex-snapshot
Determinants of Sports Sponsorship Response
inferredcites →https://doi.org/10.1287/isre.1120.0423openalex-snapshot
Research Commentary—Generalizability of Information Systems Research Using Student Subjects—A Reflection on Our Practices and Recommendations for Future Research
inferredcites →https://doi.org/10.2753/joa0091-3367410307openalex-snapshot
How Advertising Influences Consumption Impulses
inferredcites →https://doi.org/10.3758/s13428-011-0124-6openalex-snapshot
Conducting behavioral research on Amazon’s Mechanical Turk
inferredcites →https://doi.org/10.3758/s13428-016-0727-zopenalex-snapshot
TurkPrime.com: A versatile crowdsourcing data acquisition platform for the behavioral sciences
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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Social Distance in Social Commerce: Should Sellers Treat Customers Like Family?
inferred← citeshttps://doi.org/10.1002/mar.21821openalex-snapshot
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inferred← citeshttps://doi.org/10.1002/mar.22153openalex-snapshot
Authenticity Perceptions of Informational and Transformational Advertising: Decoding the Role of Construal Level Mindset
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Cognitive, Affective, and Social Drivers of Music Fan-Related Behavior
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Subjective variability of the “just-right feeling”: Effectiveness of social media advertising design
inferred← citeshttps://doi.org/10.1016/j.jbusres.2024.114870openalex-snapshot
Construal level theory in advertising research: A systematic review and directions for future research
inferred← citeshttps://doi.org/10.1016/j.jretconser.2026.105005openalex-snapshot
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inferred← citeshttps://doi.org/10.1016/j.techfore.2025.124033openalex-snapshot
Consumer brand choice in the metaverse: Exploring personal and social factors
inferred← citeshttps://doi.org/10.1080/07421222.2025.2520170openalex-snapshot
Understanding the Drivers and Outcomes of Ideologically Charged Social Media Firestorms: The Sociotechnical and Social Learning Perspectives
inferred← citeshttps://doi.org/10.1093/ct/qtae026openalex-snapshot
A systematic review of applications, manipulations and manipulation checks of construal level theory in advertising
inferred← citeshttps://doi.org/10.1108/ejm-10-2022-0755openalex-snapshot
Competing construals in advertising: the central role of feeling closer to the brand versus closer to other brand users
inferred← citeshttps://doi.org/10.1108/jpbm-12-2023-4874openalex-snapshot
Stupid is as stupid does? The influence of anthropomorphic stupidity on consumers’ product purchase intention
inferred← citeshttps://doi.org/10.3389/fcomm.2025.1583048openalex-snapshot
The negative impact of a sense of community on consumers: focusing on trash talk
inferred← citeshttps://doi.org/10.3846/cs.2025.21015openalex-snapshot
Creative integration of Egyptian cultural heritage in electric vehicle styling
inferred← citeshttps://doi.org/10.47233/jkomdis.v5i1.2714openalex-snapshot
Analisis Implementasi Integrated Marketing Communication dalam Mempertahankan Brand Image PT Kencana Maju Bersama
inferred← citeshttps://doi.org/10.54254/2753-7048/36/20240464openalex-snapshot
Exploring the Impact of Advertising on Consumer Purchasing Behavior
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