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Social Distance in Social Commerce: Should Sellers Treat Customers Like Family?

https://doi.org/10.2139/ssrn.4841859
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Construal of Social Relationships in Online Consumer Reviews
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inferredcites →https://doi.org/10.1108/apjml-04-2021-0231openalex-extracted
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inferredcites →https://doi.org/10.1108/manm-02-2022-0033openalex-extracted
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A Literature Review of Word of Mouth and Electronic Word of Mouth: Implications for Consumer Behavior
inferredcites →https://doi.org/10.3389/fpsyg.2023.1155302openalex-extracted
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Checking the Success of Manipulations in Marketing Experiments
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