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Avatars' Phygital Social Presence in the Metaverse: An Engaged Theory Perspective

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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VISHnu: An approach to support the personalization of self-expressive avatars using context-awareness
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inferredcites →https://doi.org/10.1016/j.jbusres.2011.07.029openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jbusres.2022.113420openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2020.102219openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2023.103581openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2023.103671openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.techfore.2023.122505openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.techfore.2024.123205openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.techfore.2024.123377openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.tourman.2021.104309openalex-snapshot
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inferredcites →https://doi.org/10.1017/9781108557078openalex-snapshot
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inferredcites →https://doi.org/10.1057/9780230509276_6openalex-snapshot
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inferredcites →https://doi.org/10.1080/00343404.2014.892573openalex-snapshot
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inferredcites →https://doi.org/10.1080/01639625.2023.2270125openalex-snapshot
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inferredcites →https://doi.org/10.1080/07421222.2023.2267320openalex-snapshot
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inferredcites →https://doi.org/10.1080/09523987.2012.741195openalex-snapshot
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inferredcites →https://doi.org/10.1080/0965254x.2015.1095223openalex-snapshot
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inferredcites →https://doi.org/10.1080/10447318.2022.2129277openalex-snapshot
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inferredcites →https://doi.org/10.1080/10447318.2024.2316368openalex-snapshot
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inferredcites →https://doi.org/10.1080/14747731.2020.1842045openalex-snapshot
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inferredcites →https://doi.org/10.1089/cyber.2022.0124openalex-snapshot
What the Metaverse Is (Really) and Why We Need to Know About It
inferredcites →https://doi.org/10.1093/iwc/iwu020openalex-snapshot
The Impact of Social Presence on Feelings of Closeness in Personal Relationships
inferredcites →https://doi.org/10.1108/ejm-04-2019-0308openalex-snapshot
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inferredcites →https://doi.org/10.1108/ejm-08-2015-0553openalex-snapshot
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inferredcites →https://doi.org/10.1108/ijrdm-08-2023-0520openalex-snapshot
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inferredcites →https://doi.org/10.1108/intr-08-2021-0619openalex-snapshot
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inferredcites →https://doi.org/10.1108/intr-08-2022-0691openalex-snapshot
Avatar design in Metaverse: the effect of avatar-user similarity in procedural and creative tasks
inferredcites →https://doi.org/10.1108/jpbm-06-2013-0332openalex-snapshot
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inferredcites →https://doi.org/10.1108/jrim-09-2023-0317openalex-snapshot
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Investigating the role of metaverse influencers’ attributes for the next generation of services
inferredcites →https://doi.org/10.1108/jstp-02-2016-0020openalex-snapshot
Positive and negative valence influencing consumer engagement
inferredcites →https://doi.org/10.1108/jstp-04-2016-0072openalex-snapshot
Engagement valence duality and spillover effects in online brand communities
inferredcites →https://doi.org/10.1109/3dui.2017.7893357openalex-snapshot
Influence of avatar appearance on presence in social VR
inferredcites →https://doi.org/10.1109/mts.2018.2826060openalex-snapshot
The Social Metaverse: Battle for Privacy
inferredcites →https://doi.org/10.1109/tvcg.2020.2973077openalex-snapshot
Avatar and Sense of Embodiment: Studying the Relative Preference Between Appearance, Control and Point of View
inferredcites →https://doi.org/10.1111/aspp.12751openalex-snapshot
Malaysia's strategic approach: Unpacking the “action‐reaction spiral” logic in the South China Sea
inferredcites →https://doi.org/10.1111/jcc4.12090openalex-snapshot
Social Presence as a Multi-Dimensional Group Construct in 3D Virtual Environments
inferredcites →https://doi.org/10.1177/0022242921996646openalex-snapshot
An Emerging Theory of Avatar Marketing
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Domo Arigato Mr. Roboto
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Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts
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Rise of the Machines? Customer Engagement in Automated Service Interactions
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Intersections, social change, and "engaged" theories: implications of North American feminism
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A Framework for Conceptual Contributions in Marketing
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Das Metaverse
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Avatars, People, and Virtual Worlds: Foundations for Research in Metaverses
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How the Presence of Employee Avatars Affects Metaverse Shopping Behavior
inferredcites →https://doi.org/10.3127/ajis.v23i0.1841openalex-snapshot
Avatars and Embodied Agents in Experimental Information Systems Research: A Systematic Review and Conceptual Framework
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Exploring consumer responses to official endorsement: roles of credibility and attractiveness attributes in live streaming
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A Systematic Review of Social Presence: Definition, Antecedents, and Implications
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Influence of Avatar Facial Appearance on Users’ Perceived Embodiment and Presence in Immersive Virtual Reality
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The Principle of Action and Reaction According to Newton
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On being religious : towards an alternative theory of religion and secularity
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Relating Events in Narrative
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Animatable and Relightable Gaussians for High-fidelity Human Avatar Modeling
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Individuality and the collective in AI agents: Explorations of shared consciousness and digital homunculi in the metaverse for cultural heritage

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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The Effect of Customers’ Extrinsic and Intrinsic Motivation on Their e-Commerce Store Loyalty: A Four-Country Comparison
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A Scope–Scale Framework of Phygital Experience Design: Culturally Situated Identity and Symbolic Engagement Among Gen Z Consumers
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Phygital museum experiences for Gen Z: investigating cultural engagement drivers across physical and digital domains
inferred← citeshttps://doi.org/10.1108/jsm-09-2025-0694openalex-snapshot
Broadening the phygital experience: a scoping review of value creation for service actors
inferred← citeshttps://doi.org/10.1108/jsm-09-2025-0709openalex-snapshot
Is phygital the new normal? A literature review of the evolution of services marketing
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