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Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

https://doi.org/10.1007/s11747-010-0237-y
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POLITICS AND INSTITUTIONALISM: Explaining Durability and Change
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M-PESA: Mobile Money for the “Unbanked” Turning Cellphones into 24-Hour Tellers in Kenya
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Intelligence Generation and Superior Customer Value
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An Examination of Selected Marketing Mix Elements and Brand Equity
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Generating New Product Ideas: An Initial Investigation of the Role of Market Information and Organizational Characteristics
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An Exploratory Investigation of User Involvement in New Service Development
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Dynamic Transformations for Base-of-the-Pyramid Market Clusters
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The Relationship of Learning and Memory With Organizational Performance: The Moderating Role of Turbulence
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A Framework for Market-Based Organizational Learning: Linking Values, Knowledge, and Behavior
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The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance
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A Cross-Disciplinary Exploration of Entrepreneurship Research
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The Interrelationships Among Informal Institutions, Formal Institutions, and Inward Foreign Direct Investment
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A Dynamic Model of Entrepreneurial Learning
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The Relationship between Marketing Orientation and Entrepreneurial Orientation
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Theorizing about Entrepreneurship
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The Voice of the Customer
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The Antecedents and Consequences of Customer Satisfaction for Firms
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Opportunity Recognition as the Detection of Meaningful Patterns: Evidence from Comparisons of Novice and Experienced Entrepreneurs
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Transferring, Translating, and Transforming: An Integrative Framework for Managing Knowledge Across Boundaries
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Business Model Design and the Performance of Entrepreneurial Firms
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Prior Knowledge and the Discovery of Entrepreneurial Opportunities
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A Pragmatic View of Knowledge and Boundaries: Boundary Objects in New Product Development
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Organizational Learning: The Contributing Processes and the Literatures
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Resolving the Capability–Rigidity Paradox in New Product Innovation
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No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
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Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy
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The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance
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Market Orientation, Creativity, and New Product Performance in High-Technology Firms
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“Listening In” to Find and Explore New Combinations of Customer Needs
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Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
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The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
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Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
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Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance
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The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance
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Salesperson Influence on Product Development: Insights from a Study of Small Manufacturing Organizations
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The fortune at the bottom of the pyramid
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Institutions, Institutional Change and Economic Performance
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Assessing Advantage: A Framework for Diagnosing Competitive Superiority
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The Effect of a Market Orientation on Business Profitability
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An Analysis of the Market Share-Profitability Relationship
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Market Orientation: Antecedents and Consequences
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Market Orientation: The Construct, Research Propositions, and Managerial Implications
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The 4P Classification of the Marketing Mix Revisited
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Market Orientation and the Learning Organization
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Customer Satisfaction, Market Share, and Profitability: Findings From Sweden
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ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS.
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Market Intelligence Dissemination across Functional Boundaries
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Strategic Orientation of the Firm and New Product Performance
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Mastering the Mix: Do Advertising, Promotion, and Sales Force Activities Lead to Differentiation?
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Organizational Learning: A Theory of Action Perspective
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The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty
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Institutional Distance and the Multinational Enterprise
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Understanding Institutional Diversity
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Strategies That Fit Emerging Markets
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Note: Institutional Distance and The Multinational Enterprise
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Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box
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The Role of Affect in the Entrepreneurial Process
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Wellsprings of knowledge: building and sustaining the sources of innovation

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Customer Need Knowledge Facilitates Market Opportunity Recognition Through Absorptive Capacity and Technological Knowledge: Evidence from the IT Sector in China
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Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets
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Integrated framework of strategic orientation, value offerings and new venture performance
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The effects of value co-creation practices on building harmonious brand community and achieving brand loyalty on social media in China
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Role of opportunity creation between reconfiguration and innovation: Insights from emerging market international new ventures
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Enhancing entrepreneurial competencies through intentionally-designed podcasts
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Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving
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The effect of export marketing capabilities on export performance: Moderating role of dysfunctional competition
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Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
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An examination of salesperson bricolage during a critical sales disruption: Selling during the Covid-19 pandemic
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Uncovering the effectual-causal resilience nexus in the era of Covid-19: A case of a food sector SME's resilience in the face of the global pandemic
inferred← citeshttps://doi.org/10.1016/j.indmarman.2022.11.001openalex-snapshot
A meta-analytic synthesis of how market and entrepreneurial orientation contribute to export performance: Do home country institutions matter?
inferred← citeshttps://doi.org/10.1016/j.jbusres.2018.10.042openalex-snapshot
Market orientation, market disruptiveness capability and social enterprise performance: An empirical study from the United Kingdom
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Entrepreneurship in marketing: Socializing partners for brand governance in EM firms
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The future is in the past: A framework for the Marketing-Entrepreneurship Interface (MEI)
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Customer participation, and green product innovation in SMEs: The mediating role of opportunity recognition and exploitation
inferred← citeshttps://doi.org/10.1016/j.jbusres.2020.06.042openalex-snapshot
The effect of entrepreneurial orientation on new venture performance: Contingency roles of entrepreneurial actions
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Entrepreneurial marketing and reconfiguration towards post-entry performance: Moderating effects of market dynamism and entry mode
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Filling institutional voids: Combinative effects of institutional shortcomings and gender on the alertness – Opportunity recognition relationship
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The interplay between market need urgency, entrepreneurial push and pull insights and opportunity confidence in the course of new venture creation in the developing country context
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Navigating the student entrepreneurial journey: Dynamics and interplay of resourceful and innovative behavior
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A configurational approach to strategic entrepreneurship: Unlocking customer success in new ventures in emerging economies
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Customer Centricity in B2B Context: Exploring Triggers, Enablers, and Barriers to Strategy Formulation and Implementation
inferred← citeshttps://doi.org/10.1016/j.jbusvent.2013.04.001openalex-snapshot
Entrepreneurial orientation, market orientation, network ties, and performance: Study of entrepreneurial firms in a developing economy
inferred← citeshttps://doi.org/10.1016/j.jbusvent.2018.04.008openalex-snapshot
The intersection of entrepreneurship and selling: An interdisciplinary review, framework, and future research agenda
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Do we understand each other? Toward a simulated empathy theory for entrepreneurship
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Knowable opportunities in an unknowable future? On the epistemological paradoxes of entrepreneurship theory
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From homo economicus to homo agens: Toward a subjective rationality for entrepreneurship
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Legitimate incongruity: Strategic positioning within hybrid categories
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Accepting the unknowables of entrepreneurship and overcoming philosophical obstacles to scientific progress
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The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity
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Effectiveness of Realisation Marketing Activities in Czech Engineering Companies in Relation with Foreign Shares
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‘How might we?’: Studying new venture ideation in and through practices
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Saudi Arabian legal framework on the use of social media in entrepreneurial marketing
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Role of institutional pressures and resources in the adoption of big data analytics powered artificial intelligence, sustainable manufacturing practices and circular economy capabilities
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A framework for the opportunity recognition process in UK entrepreneurial universities
inferred← citeshttps://doi.org/10.1016/j.technovation.2014.05.002openalex-snapshot
Golden opportunities for silver innovation: How demographic changes give rise to entrepreneurial opportunities to meet the needs of older people
inferred← citeshttps://doi.org/10.1016/j.technovation.2026.103666openalex-snapshot
From value creation to value appropriation: How firms exploit disruptive innovation opportunities in emerging economies
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Identifying high growth firms: Where are we?
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The Rise of an Emerging Brand in the Mobile Landscape: A Case Study of Samsung Galaxy
inferred← citeshttps://doi.org/10.1080/00472778.2022.2046014openalex-snapshot
Achieving high international market performance via simple vs complex configuration of international managerial network ties: A set theoretic approach across two countries
inferred← citeshttps://doi.org/10.1080/00472778.2023.2236177openalex-snapshot
Digital communities of inquiry: How online communities support entrepreneurial opportunity development
inferred← citeshttps://doi.org/10.1080/00472778.2024.2418030openalex-snapshot
Creativity, alertness, and entrepreneurship: A multilevel meta-analysis
inferred← citeshttps://doi.org/10.1080/09537325.2019.1648790openalex-snapshot
How entrepreneurs recognise entrepreneurial opportunity and its gaps: a cognitive theory perspective
inferred← citeshttps://doi.org/10.1080/09571264.2021.1940903openalex-snapshot
Tales of Georgian wine: storytelling in the Georgian wine industry
inferred← citeshttps://doi.org/10.1080/0965254x.2014.1001868openalex-snapshot
Opportunity recognition by growing SMEs: a managerial or entrepreneurial function?
inferred← citeshttps://doi.org/10.1080/0965254x.2014.914069openalex-snapshot
Exploring entrepreneurial marketing
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Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing
inferred← citeshttps://doi.org/10.1080/0965254x.2015.1035040openalex-snapshot
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities
inferred← citeshttps://doi.org/10.1080/0965254x.2016.1240218openalex-snapshot
“Fake it until you make it”: business model conceptualization in digital entrepreneurship
inferred← citeshttps://doi.org/10.1080/0965254x.2018.1430057openalex-snapshot
The role of relationships in start-up development
inferred← citeshttps://doi.org/10.1080/0965254x.2025.2555231openalex-snapshot
Changing the game: empowering marketers as agents of change for diversity
inferred← citeshttps://doi.org/10.1080/10632921.2019.1646178openalex-snapshot
Music Students’ Definitions, Evaluations, and Rationalizations of Entrepreneurship
inferred← citeshttps://doi.org/10.1080/15332667.2020.1756025openalex-snapshot
An Institutional Theory Perspective on Retailer Loyalty
inferred← citeshttps://doi.org/10.1080/23311975.2024.2315692openalex-snapshot
The influence of entrepreneurial culture, management support and work discretion on innovation: examining the conditional role of organizational tolerance and positional-level
inferred← citeshttps://doi.org/10.1108/apjie-12-2018-0072openalex-snapshot
Marketing and entrepreneurial success in emerging markets: the nexus
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Effect of entrepreneurial orientation, market orientation and total quality management on performance
inferred← citeshttps://doi.org/10.1108/ccsm-03-2021-0048openalex-snapshot
Cognitive cultural intelligence and entrepreneurial alertness: evidence from highly educated, employed immigrants in the USA
inferred← citeshttps://doi.org/10.1108/cpoib-11-2016-0053openalex-snapshot
Disruptive innovation at the base-of-the-pyramid
inferred← citeshttps://doi.org/10.1108/ejm-07-2022-0568openalex-snapshot
The impact of entrepreneurial marketing on new venture brand image and performance: a capability perspective
inferred← citeshttps://doi.org/10.1108/ijebr-02-2022-0203openalex-snapshot
Analysing the relevance of value creation in the interconnection amongst entrepreneurship, marketing and innovation: a systematic literature review
inferred← citeshttps://doi.org/10.1108/ijebr-03-2022-0223openalex-snapshot
The impact of social network support on opportunity intention among prospective male and female entrepreneurs during 2019-nCov pandemic
inferred← citeshttps://doi.org/10.1108/ijebr-07-2014-0139openalex-snapshot
Marketing in SMEs: a “4Ps” self-branding model
inferred← citeshttps://doi.org/10.1108/ijebr-08-2022-0742openalex-snapshot
Entrepreneurial orientation and knowledge management: comparing configurations of native and immigrant entrepreneurial firms
inferred← citeshttps://doi.org/10.1108/ijebr-12-2015-0320openalex-snapshot
Entrepreneurial orientation in dynamic environments
inferred← citeshttps://doi.org/10.1108/ijge-07-2020-0092openalex-snapshot
Does it pay to act feminine? A cross-cultural study of gender stereotype endorsement and cognitive legitimacy in the evaluation of new ventures
inferred← citeshttps://doi.org/10.1108/ijlma-07-2018-0145openalex-snapshot
Mechanisms of labour exploitation: the case of Pakistan
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Viewing marketing through entrepreneurial mindset: a systematic review
inferred← citeshttps://doi.org/10.1108/ijphm-07-2017-0038openalex-snapshot
Entrepreneurial orientation
inferred← citeshttps://doi.org/10.1108/imr-03-2017-0057openalex-snapshot
Institutional environment and network competence in successful SME internationalisation
inferred← citeshttps://doi.org/10.1108/imr-09-2024-0363openalex-snapshot
The role of institutional technology management (ITM) in MNCs' international trade resilience and supply chain agility in African emerging markets
inferred← citeshttps://doi.org/10.1108/imr-12-2015-0270openalex-snapshot
Operational capabilities and entrepreneurial opportunities in emerging market firms
inferred← citeshttps://doi.org/10.1108/jarhe-04-2020-0109openalex-snapshot
Predicting entrepreneurial opportunity recognition in higher education: a case from Iran
inferred← citeshttps://doi.org/10.1108/jbim-04-2020-0215openalex-snapshot
The dark side of effectuation in a key account management relationship
inferred← citeshttps://doi.org/10.1108/jbim-05-2025-0473openalex-snapshot
Does entrepreneurial orientation improve customer equity drivers?: Moderating roles of relationship learning and branding capability
inferred← citeshttps://doi.org/10.1108/jeee-02-2020-0043openalex-snapshot
SECURE – a new business model framework for measuring start-up performance
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Factors identifying musician entrepreneurship in a less-developed country: a case of Indonesia's independent musician
inferred← citeshttps://doi.org/10.1108/jeee-03-2021-0114openalex-snapshot
Entrepreneurial orientation, market orientation and opportunity exploitation in driving business performance: moderating effect of interfunctional coordination
inferred← citeshttps://doi.org/10.1108/jrme-04-2021-0052openalex-snapshot
Marketing decisions and implementation process for entrepreneurial and managerial practices: a critical incident technique approach
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Exploring the interface of relationship marketing and export performance
inferred← citeshttps://doi.org/10.1108/jrme-05-2024-0134openalex-snapshot
The underappreciated role of logistics in national systems of entrepreneurship
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Entrepreneurial marketing: conceptual exploration and link to performance
inferred← citeshttps://doi.org/10.1108/jrme-08-2019-0067openalex-snapshot
Entrepreneurial and market orientation interactive effects on SME performance within transitional economies
inferred← citeshttps://doi.org/10.1108/jrme-11-2017-0049openalex-snapshot
Bridging past and present entrepreneurial marketing research
inferred← citeshttps://doi.org/10.1108/jrme-12-2019-0099openalex-snapshot
Entrepreneurial marketing learning styles used by entrepreneurial teams
inferred← citeshttps://doi.org/10.1108/jsbed-04-2021-0155openalex-snapshot
Entrepreneurial value creation: conceptualizing an exchange-based view of entrepreneurship
inferred← citeshttps://doi.org/10.1108/jsbed-05-2014-0090openalex-snapshot
The performance of entrepreneurial ventures
inferred← citeshttps://doi.org/10.1108/jstp-02-2016-0035openalex-snapshot
Exploring the determinants and consequences of salesperson market orientation behavior
inferred← citeshttps://doi.org/10.1108/s1048-473620140000024005openalex-snapshot
Discerning Opportunity Types: Implications for Entrepreneurial Action and Entrepreneurship Education
inferred← citeshttps://doi.org/10.1108/s1074-7540(2012)0000014010openalex-snapshot
The Road to Riches? A Model of the Cognitive Processes and Inflection Points Underpinning Entrepreneurial Action
inferred← citeshttps://doi.org/10.1108/trc-01-2024-0001openalex-snapshot
Mental model of tourism entrepreneurs as social value creators: research based on Q methodology
inferred← citeshttps://doi.org/10.1108/wjstsd-04-2021-0042openalex-snapshot
Entrepreneurial opportunity recognition: a bibliometric overview and clustering analysis
inferred← citeshttps://doi.org/10.1109/ice.2014.6871613openalex-snapshot
Exploring the use of signals in the venture emergence of new technology-based firms
inferred← citeshttps://doi.org/10.1109/ice.2015.7438660openalex-snapshot
Do all paths lead to Rome? Technology and market orientation influence on the growth of new technology-based firms
inferred← citeshttps://doi.org/10.1109/ice/itmc39735.2016.9026146openalex-snapshot
Resource Combinations Influence on New Firm Growth, Studying New Entrants in a High Tech Industry
inferred← citeshttps://doi.org/10.1111/etap.12041openalex-snapshot
An Investigation of Marketing Capabilities and Social Enterprise Performance in the UK and Japan
inferred← citeshttps://doi.org/10.1111/etap.12172openalex-snapshot
The Role of Spiritual Capital in Innovation and Performance: Evidence from Developing Economies
inferred← citeshttps://doi.org/10.1111/etp.12172openalex-snapshot
The Role of Spiritual Capital in Innovation and Performance: Evidence from Developing Economies
inferred← citeshttps://doi.org/10.1111/jpim.12156openalex-snapshot
Salespersons as Internal Knowledge Brokers and New Products Selling: Discovering the Link to Genetic Makeup
inferred← citeshttps://doi.org/10.1111/jpim.12160openalex-snapshot
The Significance of the New Venture's First Sale: The Impact of Founders' Capabilities and Proactive Sales Orientation
inferred← citeshttps://doi.org/10.1111/jpim.12366openalex-snapshot
R&D, Marketing Innovation, and New Product Performance: A Mixed Methods Study
inferred← citeshttps://doi.org/10.1111/jsbm.12023openalex-snapshot
A Competency-Based Perspective on Entrepreneurship Education: Conceptual and Empirical Insights
inferred← citeshttps://doi.org/10.1111/jsbm.12170openalex-snapshot
The Differential Effect of Development Speed and Launching Speed on New Product Performance: An Analysis in SMEs
inferred← citeshttps://doi.org/10.1155/2021/3817644openalex-snapshot
Influence of Social Network Strength on Entrepreneurial Opportunity Recognition: A Chain Mediation Model of Need Knowledge and Technological Knowledge
inferred← citeshttps://doi.org/10.11648/j.ijebo.20251301.14openalex-snapshot
AI and Ethics: Scale Development for Measuring Ethical Perceptions of Artificial Intelligence Across Sectors and Countries
inferred← citeshttps://doi.org/10.1177/0022242921993176openalex-snapshot
Do Marketers Matter for Entrepreneurs? Evidence from a Field Experiment in Uganda
inferred← citeshttps://doi.org/10.1177/0149206311429614openalex-snapshot
Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research
inferred← citeshttps://doi.org/10.1177/01492063261471061openalex-snapshot
Countering Organizational Rigidity Through Operational Resource Bundling: Integrating Resource Orchestration and Dynamic Capabilities
inferred← citeshttps://doi.org/10.1177/0170840617717548openalex-snapshot
The Aesthetics of Entrepreneurship: How Arts Entrepreneurs and their Customers Co-create Aesthetic Value
inferred← citeshttps://doi.org/10.1177/0266242613496443openalex-snapshot
Marketing and entrepreneurship: An integrated view from the entrepreneur’s perspective
inferred← citeshttps://doi.org/10.1177/0276146719882748openalex-snapshot
Effectuation and Morphogenesis in the New Zealand Fairtrade Marketing System
inferred← citeshttps://doi.org/10.1177/09713557231210683openalex-snapshot
Entrepreneurial Value Creation by Rural Enterprises: A Process Model
inferred← citeshttps://doi.org/10.1177/1042258719830314openalex-snapshot
Entrepreneurship and Subjective Well-Being: The Mediating Role of Psychological Functioning
inferred← citeshttps://doi.org/10.1177/10422587211043354openalex-snapshot
Is There Opportunity Without Stakeholders? A Stakeholder Theory Critique and Development of Opportunity-Actualization
inferred← citeshttps://doi.org/10.1177/10422587221082679openalex-snapshot
More Than One Way to Tell a Story: A Configurational Approach to Storytelling in Crowdfunding
inferred← citeshttps://doi.org/10.1177/1069031x18809988openalex-snapshot
The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions
inferred← citeshttps://doi.org/10.1177/1356766716634153openalex-snapshot
The museum of old and new art
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Rethinking the bottom of the pyramid
inferred← citeshttps://doi.org/10.1186/s40100-017-0079-8openalex-snapshot
Competitive strategies among Ontario farms marketing direct to consumers
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Creating Value by Enhancing Innovative Capability: the Role of Absorptive Capacity and Institutional Framework
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Big Data and Knowledge-intensive entrepreneurship: trends and opportunities in the tourism sector.
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The Effect of Entrepreneurial Orientation, Market Orientation and Gender on Business Performance: An Empirical Study of SMEs in Bangladesh
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Bound for glory or cursed for life Exploring the impact of initial resources on the venture emergence of new technology-based firms
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Corporate social responsibility and Islamic marketing: some basic lessons
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Dynamic marketing capabilities and radical innovation commercialisation
inferred← citeshttps://doi.org/10.1509/jim.17.0144openalex-snapshot
The Interface of International Marketing and Entrepreneurship Research: Review, Synthesis, and Future Directions
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Consumption Constraints and Entrepreneurial Intentions in Subsistence Marketplaces
inferred← citeshttps://doi.org/10.1515/danb-2017-0004openalex-snapshot
Effectiveness of Marketing Mix Activities in Engineering Companies in the Czech Republic
inferred← citeshttps://doi.org/10.1515/jigs-2026-0002openalex-snapshot
Education on the importance of feedback with the development and deployment of artificial intelligence (AI) tools in healthcare ventures
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Analysing the Role of Framework Conditions Influencing International Entrepreneurial Opportunity Identification Process
inferred← citeshttps://doi.org/10.1590/s0034-75902012000200008openalex-snapshot
"Segurando na mão de Deus": organizações religiosas e apoio ao empreendedorismo
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Linking entrepreneurial orientation to firm performance in a post-socialist market context: the case of Hungary
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GİRİŞİMCİ PAZARLAMA: BOYUTLARI, AVANTAJLARI, ZORLUKLARI VE STRATEJİLERİ ÜZERİNE KAVRAMSAL BİR ÇERÇEVE
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EXAMINING ENTREPRENEURIAL MARKETING BEHAVIOURS IN SOCIAL ENTERPRISES
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Product and Marketing Innovation in Farm-Based Businesses: The Role of Entrepreneurial Orientation and Market Orientation
inferred← citeshttps://doi.org/10.22215/etd/2018-12632openalex-snapshot
Emancipated Entrepreneuring in the Nascent Commercial Spaceflight Industry: Authoring Ecosystems by Branson, Diamandis, and Musk
inferred← citeshttps://doi.org/10.22215/timreview/880openalex-snapshot
Do Actions Matter More than Resources? A Signalling Theory Perspective on the Technology Entrepreneurship Process
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Entrepreneurship Orientation and Holistic Marketing Mix in Creating Competitive Advantages Bumdes
inferred← citeshttps://doi.org/10.22463/0122820x.414openalex-snapshot
Agent-based Market Research Learning Environment for New Entrepreneurs
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The effect of entrepreneurial orientation, market orientation, total quality management and organizational culture on the SMEs performance: A theoretical framework
inferred← citeshttps://doi.org/10.24052/jbrmr/v13is04/art-15openalex-snapshot
The effect of strategic performance measures and market orientation on a firm’s performance
inferred← citeshttps://doi.org/10.24377/ljmu.t.00012709openalex-snapshot
Entrepreneurial Marketing as a Way for Chinese SMEs to Operate Effectively in a Transition Economy
inferred← citeshttps://doi.org/10.26021/5343openalex-snapshot
Network exploration and exploitation in international entrepreneurship: an opportunity-based view
inferred← citeshttps://doi.org/10.26686/wgtn.17142635.v1openalex-snapshot
Strategic Business Model Development in Ecosystems
inferred← citeshttps://doi.org/10.26710/jbsee.v4i1.360openalex-snapshot
Environmental Turbulence, Service Marketing Mix, Marketing Orientation and Microfinance Performance: A Conceptual Model
inferred← citeshttps://doi.org/10.31395/2415-8240-2022-100-2-28-43openalex-snapshot
Rationale for the development of models of marketing activities of agricultural enterprises in conditions of uncertainty
inferred← citeshttps://doi.org/10.33064/uaa/978-607-2638-04-4openalex-snapshot
Alteridad: La construcción del otro para la empresa del futuro Autores/as
inferred← citeshttps://doi.org/10.3311/ppso.7810openalex-snapshot
Financial Key Performance Indicators in Engineering Companies
inferred← citeshttps://doi.org/10.33215/sjom.v3i1.274openalex-snapshot
Entrepreneurial Marketing Theory: Current Developments and Future Research Agenda
inferred← citeshttps://doi.org/10.3390/su12020469openalex-snapshot
Enterprise Adaptive Marketing Capabilities and Sustainable Innovation Performance: An Opportunity–Resource Integration Perspective
inferred← citeshttps://doi.org/10.3390/su12104092openalex-snapshot
Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective
inferred← citeshttps://doi.org/10.3390/su12239996openalex-snapshot
Consumer Perception of Modern and Traditional Forms of Advertising
inferred← citeshttps://doi.org/10.3390/su15054116openalex-snapshot
The Effect of Value Creation on Startups Performance in the Digital Environment: Evidence from Chinese Digital Startups
inferred← citeshttps://doi.org/10.3390/world6020075openalex-snapshot
Entrepreneurial Abilities and Business Performance: Enacting Business Survival Paradigm from Electronics Informal Market, Nigeria
inferred← citeshttps://doi.org/10.34001/jmer.2020.6.01.1-3openalex-snapshot
ENTREPRENEURIAL ORIENTATION, ROLE OF THE GOVERNMENT, AND PARTNERSHIP ON MARKETING PERFORMANCE OF FURNITURE EXPORT SMES: A STUDY ON FURNITURE EXPORT COMPANIES IN JEPARA
inferred← citeshttps://doi.org/10.35138/organum.v3i1.63openalex-snapshot
Mengupas Type Models, Frameworks, Dimensi, dan Definisi: Literatur Review Entrepreneurial Marketing 10 Tahun Terakhir
inferred← citeshttps://doi.org/10.35376/10324/18903openalex-snapshot
Construyendo relaciones diádicas y en red en entornos protegidos. El caso de las incubadoras universitarias
inferred← citeshttps://doi.org/10.3846/btp.2015.436openalex-snapshot
Effectiveness of Marketing Activities in Engineering in Czech Republic
inferred← citeshttps://doi.org/10.3917/entre.173.0075openalex-snapshot
La théorie des conventions pour comprendre l’ancrage territorial des PME
inferred← citeshttps://doi.org/10.3990/1.9789036543200openalex-snapshot
The co-construction of entrepreneurial sensemaking
inferred← citeshttps://doi.org/10.4018/978-1-5225-7859-8.ch003openalex-snapshot
Social Enterprise Marketing Communication
inferred← citeshttps://doi.org/10.4018/979-8-3693-3455-3.ch004openalex-snapshot
An Understanding Through Marketing Information and Intelligence
inferred← citeshttps://doi.org/10.4018/ijtd.300745openalex-snapshot
Marketing Information and Marketing Intelligence
inferred← citeshttps://doi.org/10.46661/revmetodoscuanteconempresa.2236openalex-snapshot
Indicadores para medir la eficacia del marketing en las empresas checas
inferred← citeshttps://doi.org/10.51415/10321/5928openalex-snapshot
Determining the significant marketing mix elements influencing small retail businesses’ success in Durban Central
inferred← citeshttps://doi.org/10.53591/rug.v126i1.686openalex-snapshot
Propuesta metodológica para el desarrollo del emprendimiento en el entorno universitario
inferred← citeshttps://doi.org/10.53703/001c.77458openalex-snapshot
Marketing Capabilities and Competitive Performance in the SMEs Context: A Bi-Theoretical Perspective
inferred← citeshttps://doi.org/10.5465/ambpp.2015.18224abstractopenalex-snapshot
Exploitative learning by exporting
inferred← citeshttps://doi.org/10.5465/amj.2014.0532openalex-snapshot
When in Rome, Look Like Caesar? Investigating the Link between Demand-side Cultural Power Distance and CEO Power
inferred← citeshttps://doi.org/10.5465/amr.2014.0281openalex-snapshot
A Realist Perspective of Entrepreneurship: Opportunities As Propensities
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