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Augmented reality in marketing: Conceptualization and systematic review

https://doi.org/10.1111/ijcs.12930
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From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
inferredcites →https://doi.org/10.1002/mar.21576openalex-snapshot
Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs
inferredcites →https://doi.org/10.1002/mar.21600openalex-snapshot
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
inferredcites →https://doi.org/10.1002/mar.21618openalex-snapshot
Can augmented reality satisfy consumers' need for touch?
inferredcites →https://doi.org/10.1002/mar.21632openalex-snapshot
Augmented reality advertising via a mobile app
inferredcites →https://doi.org/10.1002/mar.21639openalex-snapshot
Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory
inferredcites →https://doi.org/10.1002/sd.1875openalex-snapshot
Green consumption: Closing the intention‐behavior gap
inferredcites →https://doi.org/10.1007/s00779-011-0494-xopenalex-snapshot
Expected user experience of mobile augmented reality services: a user study in the context of shopping centres
inferredcites →https://doi.org/10.1007/s10055-018-0335-6openalex-snapshot
Can’t touch this: the impact of augmented reality versus touch and non-touch interfaces on perceived ownership
inferredcites →https://doi.org/10.1007/s10997-020-09526-wopenalex-snapshot
Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry
inferredcites →https://doi.org/10.1007/s11002-021-09573-9openalex-snapshot
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures
inferredcites →https://doi.org/10.1007/s11042-017-4658-1openalex-snapshot
Augmented reality versus conventional interface: Is there any difference in effectiveness?
inferredcites →https://doi.org/10.1007/s11042-018-5758-2openalex-snapshot
Exploring the effectiveness of an augmented reality dressing room
inferredcites →https://doi.org/10.1007/s11042-019-08026-wopenalex-snapshot
Design and development of a spatial mixed reality touring guide to the Egyptian museum
inferredcites →https://doi.org/10.1007/s11747-017-0541-xopenalex-snapshot
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
inferredcites →https://doi.org/10.1007/s11747-019-00688-0openalex-snapshot
Seeing eye to eye: social augmented reality and shared decision making in the marketplace
inferredcites →https://doi.org/10.1007/s11846-019-00339-2openalex-snapshot
Learning from innovation failures: a systematic review of the literature and research agenda
inferredcites →https://doi.org/10.1016/j.ausmj.2020.04.004openalex-snapshot
Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
inferredcites →https://doi.org/10.1016/j.ausmj.2020.06.010openalex-snapshot
Augmented reality and the customer journey: An exploratory study
inferredcites →https://doi.org/10.1016/j.bushor.2015.10.003openalex-snapshot
Augmented reality: Designing immersive experiences that maximize consumer engagement
inferredcites →https://doi.org/10.1016/j.chb.2014.07.036openalex-snapshot
Present it like it is here: Creating local presence to improve online product experiences
inferredcites →https://doi.org/10.1016/j.chb.2015.12.014openalex-snapshot
Augmented places: An impact of embodied historical experience on attitudes towards places
inferredcites →https://doi.org/10.1016/j.chb.2017.12.043openalex-snapshot
Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
inferredcites →https://doi.org/10.1016/j.chb.2018.04.019openalex-snapshot
The state of immersive technology research: A literature analysis
inferredcites →https://doi.org/10.1016/j.chb.2019.07.002openalex-snapshot
Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
inferredcites →https://doi.org/10.1016/j.chb.2021.107105openalex-snapshot
I want it my way! The effect of perceptions of personalization through augmented reality and online shopping on customer intentions to co-create value
inferredcites →https://doi.org/10.1016/j.chb.2021.107126openalex-snapshot
‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
inferredcites →https://doi.org/10.1016/j.elerap.2019.100854openalex-snapshot
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
inferredcites →https://doi.org/10.1016/j.heliyon.2020.e04667openalex-snapshot
Effects of mobile augmented reality apps on impulse buying behavior: An investigation in the tourism field
inferredcites →https://doi.org/10.1016/j.ibusrev.2020.101717openalex-snapshot
The art of writing literature review: What do we know and what do we need to know?
inferredcites →https://doi.org/10.1016/j.ijhm.2021.103019openalex-snapshot
Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
inferredcites →https://doi.org/10.1016/j.ijhm.2022.103180openalex-snapshot
Augmented reality enhanced experiences in restaurants: Scale development and validation
inferredcites →https://doi.org/10.1016/j.ijresmar.2020.04.004openalex-snapshot
Virtual and augmented reality: Advancing research in consumer marketing
inferredcites →https://doi.org/10.1016/j.im.2017.02.008openalex-snapshot
Role of local presence in online impulse buying
inferredcites →https://doi.org/10.1016/j.indmarman.2020.12.004openalex-snapshot
Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda
inferredcites →https://doi.org/10.1016/j.intmar.2017.04.001openalex-snapshot
Is Augmented Reality Technology an Effective Tool for E-commerce? An Interactivity and Vividness Perspective
inferredcites →https://doi.org/10.1016/j.intmar.2019.05.004openalex-snapshot
What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
inferredcites →https://doi.org/10.1016/j.jbusres.2020.05.002openalex-snapshot
The playground effect: How augmented reality drives creative customer engagement
inferredcites →https://doi.org/10.1016/j.jbusres.2020.07.018openalex-snapshot
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
inferredcites →https://doi.org/10.1016/j.jbusres.2020.08.034openalex-snapshot
The effects of augmented reality mobile app advertising: Viral marketing via shared social experience
inferredcites →https://doi.org/10.1016/j.jbusres.2020.08.041openalex-snapshot
Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
inferredcites →https://doi.org/10.1016/j.jbusres.2020.10.050openalex-snapshot
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
inferredcites →https://doi.org/10.1016/j.jbusres.2021.03.026openalex-snapshot
Augmented self - The effects of virtual face augmentation on consumers' self-concept
inferredcites →https://doi.org/10.1016/j.jbusres.2021.04.057openalex-snapshot
The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control
inferredcites →https://doi.org/10.1016/j.jbusres.2021.07.040openalex-snapshot
Strategic approaches to augmented reality deployment by luxury brands
inferredcites →https://doi.org/10.1016/j.jbusres.2021.09.062openalex-snapshot
The impact of the COVID-19 pandemic on the creative industries: A literature review and future research agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2021.12.084openalex-snapshot
What is augmented reality marketing? Its definition, complexity, and future
inferredcites →https://doi.org/10.1016/j.jdmm.2017.03.002openalex-snapshot
Value of augmented reality at cultural heritage sites: A stakeholder approach
inferredcites →https://doi.org/10.1016/j.jretai.2019.03.005openalex-snapshot
Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
inferredcites →https://doi.org/10.1016/j.jretai.2019.10.008openalex-snapshot
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
inferredcites →https://doi.org/10.1016/j.jretconser.2012.02.002openalex-snapshot
Modeling innovative points of sales through virtual and immersive technologies
inferredcites →https://doi.org/10.1016/j.jretconser.2014.02.013openalex-snapshot
The impact of “e-atmospherics” on physical stores
inferredcites →https://doi.org/10.1016/j.jretconser.2016.02.004openalex-snapshot
Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
inferredcites →https://doi.org/10.1016/j.jretconser.2016.10.005openalex-snapshot
Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
inferredcites →https://doi.org/10.1016/j.jretconser.2017.05.011openalex-snapshot
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets
inferredcites →https://doi.org/10.1016/j.jretconser.2017.12.010openalex-snapshot
Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality
inferredcites →https://doi.org/10.1016/j.jretconser.2018.05.004openalex-snapshot
We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships
inferredcites →https://doi.org/10.1016/j.jretconser.2018.11.016openalex-snapshot
Psychological mechanisms of brand love and information technology identity in virtual retail environments
inferredcites →https://doi.org/10.1016/j.jretconser.2019.03.002openalex-snapshot
Anthropomorphism and augmented reality in the retail environment
inferredcites →https://doi.org/10.1016/j.jretconser.2019.03.004openalex-snapshot
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
inferredcites →https://doi.org/10.1016/j.jretconser.2019.07.002openalex-snapshot
Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101912openalex-snapshot
Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101938openalex-snapshot
The roles of perceived risk, attractiveness of the online store and familiarity with AR in the influence of AR on patronage intention
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101986openalex-snapshot
Adoption of augmented reality in online retailing and consumers’ product attitude: A cognitive perspective
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101987openalex-snapshot
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
inferredcites →https://doi.org/10.1016/j.jretconser.2019.102018openalex-snapshot
I searched, I collected, I experienced: Exploring how mobile augmented reality makes the players go
inferredcites →https://doi.org/10.1016/j.jretconser.2019.102020openalex-snapshot
How augmented reality affects advertising effectiveness: The mediating effects of curiosity and attention toward the ad
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102256openalex-snapshot
Restorative experiences and online tourists’ willingness to pay a price premium in an augmented reality environment
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102337openalex-snapshot
A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102464openalex-snapshot
Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102561openalex-snapshot
Exploring information technology success of Augmented Reality Retail Applications in retail food chain
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102575openalex-snapshot
The impact of user perceptions of AR on purchase intention of location-based AR navigation systems
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102649openalex-snapshot
“Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102717openalex-snapshot
How close do we feel to virtual product to make a purchase decision? Impact of perceived proximity to virtual product and temporal purchase intention
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102756openalex-snapshot
Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102828openalex-snapshot
Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective
inferredcites →https://doi.org/10.1016/j.techfore.2021.120853openalex-snapshot
Augmented reality is human-like: How the humanizing experience inspires destination brand love
inferredcites →https://doi.org/10.1016/j.techfore.2021.121013openalex-snapshot
How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences
inferredcites →https://doi.org/10.1016/j.tmp.2017.09.001openalex-snapshot
App based souvenirs and entry tickets: A new means of enhancing post visit memories: A case study from Taiwan
inferredcites →https://doi.org/10.1016/j.tmp.2020.100672openalex-snapshot
Exploring the value of augmented reality for tourism
inferredcites →https://doi.org/10.1016/j.tourman.2018.03.003openalex-snapshot
When art meets tech: The role of augmented reality in enhancing museum experiences and purchase intentions
inferredcites →https://doi.org/10.1016/j.tourman.2019.104023openalex-snapshot
Augmented reality experiences and sensation seeking
inferredcites →https://doi.org/10.1080/0144929x.2018.1505950openalex-snapshot
An experimental study on the role of augmented reality content type in an outdoor site exploration
inferredcites →https://doi.org/10.1080/02650487.2016.1244887openalex-snapshot
Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses
inferredcites →https://doi.org/10.1080/02650487.2020.1869387openalex-snapshot
The influence of flow experience in the augmented reality context on psychological ownership
inferredcites →https://doi.org/10.1080/02650487.2021.1908784openalex-snapshot
Modeling and evaluating the effectiveness of AR advertising and the moderating role of personality traits
inferredcites →https://doi.org/10.1080/0267257x.2016.1174726openalex-snapshot
‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
inferredcites →https://doi.org/10.1080/02763869.2012.670604openalex-snapshot
Augmented Reality: A Review
inferredcites →https://doi.org/10.1080/09593969.2021.1901765openalex-snapshot
Consumer behavior with augmented reality in retail: a review and research agenda
inferredcites →https://doi.org/10.1080/0965254x.2020.1740766openalex-snapshot
Engagement with chatbots versus augmented reality interactive technology in e-commerce
inferredcites →https://doi.org/10.1080/0965254x.2021.1972439openalex-snapshot
How augmented reality impacts retail marketing: a state-of-the-art review from a consumer perspective
inferredcites →https://doi.org/10.1080/10447318.2017.1393974openalex-snapshot
Marker versus Markerless Augmented Reality. Which Has More Impact on Users?
inferredcites →https://doi.org/10.1080/10496491.2018.1448323openalex-snapshot
The State of Augmented Reality Advertising Around The Globe: A Multi-Cultural Content Analysis
inferredcites →https://doi.org/10.1080/10496491.2018.1536624openalex-snapshot
Ad Creativity via Augmented Reality Technology in Online Video Ads: the Differential Role of Novelty, Message Usefulness, and Ad-Consumer Association
inferredcites →https://doi.org/10.1080/10630732.2014.884384openalex-snapshot
The “Non-Places” Meet the “Places:” Virtual Tours on Smartphones for the Enhancement of Cultural Heritage
inferredcites →https://doi.org/10.1080/10641734.2016.1171179openalex-snapshot
Novelty Effects in Augmented Reality Advertising Environments: The Influence of Exposure Time and Self-Efficacy
inferredcites →https://doi.org/10.1080/10641734.2018.1500321openalex-snapshot
Demystifying Novelty Effects: An Analysis of Consumer Responses to YouTube Videos Featuring Augmented Reality Out-of-Home Advertising Campaigns
inferredcites →https://doi.org/10.1080/10941665.2019.1653949openalex-snapshot
Antecedents of augmented reality experiences: potential tourists to Shangri-La Potatso National Park, China
inferredcites →https://doi.org/10.1080/13527266.2018.1471614openalex-snapshot
Can Pokémon GO catch brands? The fit effect of game characters and brands on efficacy of brand communications
inferredcites →https://doi.org/10.1080/13527266.2021.1897648openalex-snapshot
Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
inferredcites →https://doi.org/10.1080/13683500.2016.1224818openalex-snapshot
Enhancing art gallery visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective
inferredcites →https://doi.org/10.1080/13683500.2018.1514370openalex-snapshot
Assessing the impact of full-fledged location-based augmented reality games on tourism destination visits
inferredcites →https://doi.org/10.1080/13683500.2019.1598950openalex-snapshot
Augmented reality enhancing place satisfaction for heritage tourism marketing
inferredcites →https://doi.org/10.1080/15252019.2015.1125316openalex-snapshot
Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads
inferredcites →https://doi.org/10.1080/15252019.2018.1521317openalex-snapshot
Privacy Concerns, Perceived Intrusiveness, and Privacy Controls: An Analysis of Virtual Try-On Apps
inferredcites →https://doi.org/10.1080/15252019.2020.1738292openalex-snapshot
Inspection or Play? A Study of How Augmented Reality Technology Can Be Utilized in Advertising
inferredcites →https://doi.org/10.1080/17450101.2020.1816439openalex-snapshot
Micro-mobilities in curated spaces: agency, autonomy and dwelling in visitor experiences of augmented reality in arts and heritage
inferredcites →https://doi.org/10.1080/17543266.2018.1462858openalex-snapshot
A collaborative apparel new product development process model using virtual reality and augmented reality technologies as enablers
inferredcites →https://doi.org/10.1088/1748-9326/aa6defopenalex-snapshot
Using augmented reality to inform consumer choice and lower carbon footprints
inferredcites →https://doi.org/10.1089/cyber.2020.0057openalex-snapshot
The Effect of Augmented Reality on Consumer Learning for Search and Experience Products in Mobile Commerce
inferredcites →https://doi.org/10.1108/apjml-03-2019-0221openalex-snapshot
How and when AR technology affects product attitude
inferredcites →https://doi.org/10.1108/apjml-11-2019-0684openalex-snapshot
Augmented reality (AR) app use in the beauty product industry and consumer purchase intention
inferredcites →https://doi.org/10.1108/ijrdm-02-2019-0044openalex-snapshot
Increasing sustainable consumption: message framing and in-store technology
inferredcites →https://doi.org/10.1108/ijrdm-02-2019-0063openalex-snapshot
Factors influencing acceptance of augmented reality in retail: insights from thematic analysis
inferredcites →https://doi.org/10.1108/ijrdm-06-2017-0117openalex-snapshot
The impact of experiential augmented reality applications on fashion purchase intention
inferredcites →https://doi.org/10.1108/ijrdm-06-2021-0287openalex-snapshot
Augmented reality in online retailing: a systematic review and research agenda
inferredcites →https://doi.org/10.1108/imr-10-2018-0280openalex-snapshot
Gradual Internationalization vs Born-Global/International new venture models
inferredcites →https://doi.org/10.1108/intr-07-2012-0133openalex-snapshot
Formation of augmented-reality interactive technology's persuasive effects from the perspective of experiential value
inferredcites →https://doi.org/10.1108/itp-02-2019-0092openalex-snapshot
Try-on experience with augmented reality comforts your decision
inferredcites →https://doi.org/10.1108/itp-07-2020-0455openalex-snapshot
Is this real? Cocreation of value through authentic experiential augmented reality: the mediating effect of perceived ethics and customer engagement
inferredcites →https://doi.org/10.1108/jfmm-05-2018-0077openalex-snapshot
Evaluating garments in augmented reality when shopping online
inferredcites →https://doi.org/10.1108/jhtt-03-2021-0093openalex-snapshot
The mediation effect of marketing activities toward augmented reality: the perspective of extended customer experience
inferredcites →https://doi.org/10.1108/josm-01-2021-0012openalex-snapshot
Customer fairness perceptions in augmented reality-based online services
inferredcites →https://doi.org/10.1108/jrim-01-2018-0023openalex-snapshot
Making omnichannel an augmented reality: the current and future state of the art
inferredcites →https://doi.org/10.1108/jrim-01-2018-0027openalex-snapshot
Measuring the content characteristics of videos featuring augmented reality advertising campaigns
inferredcites →https://doi.org/10.1108/jsm-12-2020-0508openalex-snapshot
WOW, the make-up AR app is impressive: a comparative study between China and South Korea
inferredcites →https://doi.org/10.1108/jsm-12-2020-0519openalex-snapshot
Improving service brand personality with augmented reality marketing
inferredcites →https://doi.org/10.1108/qmr-11-2017-0142openalex-snapshot
Managing omni-customer brand experience via augmented reality
inferredcites →https://doi.org/10.1109/38.963459openalex-snapshot
Recent advances in augmented reality
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Organizational Ambidexterity: A Review and Research Agenda
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Brand communities: A literature review and future research agendas using TCCM approach
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How augmented reality media richness influences consumer behaviour
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Theory generation from literature reviews: A methodological guidance
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Sourcing from Africa: A Systematic Review and a Research Agenda
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A Survey of Augmented Reality
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Augmented Reality in Retail and Its Impact on Sales
inferredcites →https://doi.org/10.1177/0047287517708255openalex-snapshot
The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea
inferredcites →https://doi.org/10.1177/0047287517709090openalex-snapshot
Embodiment of Wearable Augmented Reality Technology in Tourism Experiences
inferredcites →https://doi.org/10.1177/0887302x21994287openalex-snapshot
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inferredcites →https://doi.org/10.1186/s40691-021-00261-wopenalex-snapshot
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inferredcites →https://doi.org/10.1504/ijtmkt.2019.104592openalex-snapshot
Augmenting reality: fusing consumers' experiences and interactions with immersive technologies in physical retail settings
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The potential of augmented reality to change the business
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THE ROLE OF AUGMENTED REALITY IN DESTINATION BRANDING
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Augmented Reality Marketing: A Systematic Literature Review and an Agenda for Future Inquiry
inferredcites →https://doi.org/10.3390/app10217868openalex-snapshot
A Gamified Augmented Reality Application for Digital Heritage and Tourism
inferredcites →https://doi.org/10.3390/electronics9111814openalex-snapshot
Comparing VR- and AR-Based Try-On Systems Using Personalized Avatars
inferredcites →https://doi.org/10.3390/informatics7020014openalex-snapshot
The Effects of Perceived Quality of Augmented Reality in Mobile Commerce—An Application of the Information Systems Success Model
inferredcites →https://doi.org/10.3390/jtaer16070148openalex-snapshot
Mechanism Linking AR-Based Presentation Mode and Consumers’ Responses: A Moderated Serial Mediation Model
inferredcites →https://doi.org/10.3390/su11205830openalex-snapshot
Augmenting Museum Communication Services to Create Young Audiences
inferredcites →https://doi.org/10.3390/su12219185openalex-snapshot
Mobile Augmented Reality in Electronic Commerce: Investigating User Perception and Purchase Intent Amongst Educated Young Adults
inferredcites →https://doi.org/10.3390/sym13030416openalex-snapshot
An Analysis of the Impact of Personality Traits towards Augmented Reality in Online Shopping
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Are AR shopping services valued the same way throughout Europe? A four-country Q-investigation
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The Impact of Co-Creating Through AR in Retail Stores on Purchase Intentions
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THE CURRENT TRENDS OF AUGMENTED REALITY IN EARLY CHILDHOOD EDUCATION
inferredcites →https://doi.org/10.5860/choice.43-5664openalex-snapshot
Systematic reviews in the social sciences: a practical guide
inferredcites →https://doi.org/10.69554/xhbq2723openalex-snapshot
The impact of augmented reality experiential marketing on brand equity and buying intention

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.4906112openalex-extracted
Affair of Augmented Reality in the Heart of Virtual Showrooming - the Ultimate Omnichannel Solution for Retailing Brand
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Does Augmented Reality Apps Trigger Loyalty Toward the Brand? A Myth or Reality: The Case of UK and UAE Consumers
inferred← citeshttps://doi.org/10.1002/mar.22143openalex-snapshot
Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
inferred← citeshttps://doi.org/10.1002/sd.3524openalex-snapshot
Social Media and Sustainability Reporting: A Literature Review
inferred← citeshttps://doi.org/10.1007/978-3-031-75316-9_2-1openalex-snapshot
Augmented Reality in B2B
inferred← citeshttps://doi.org/10.1016/j.actpsy.2025.104883openalex-snapshot
How to improve users' purchase intention of agricultural products through live streaming systems?
inferred← citeshttps://doi.org/10.1016/j.chb.2025.108656openalex-snapshot
Towards a conceptual framework for understanding the experiential and perceptual effects of augmented reality advertising
inferred← citeshttps://doi.org/10.1016/j.entcom.2026.101175openalex-snapshot
A systematic literature review of augmented reality in social media using TCCM and ADO frameworks
inferred← citeshttps://doi.org/10.1016/j.ijhm.2025.104340openalex-snapshot
Can Augmented Reality (AR) enhance how restaurants present Farm-to-Table information? The role of cognitive absorption, learning gains, and brand image congruence
inferred← citeshttps://doi.org/10.1016/j.jbusres.2026.116364openalex-snapshot
Stimulating older customers’ digital self-efficacy: A strengths-based approach to reduce digital vulnerability in augmented reality
inferred← citeshttps://doi.org/10.1016/j.jretconser.2023.103618openalex-snapshot
AR app-based brand engagement and outcomes: A moderated mediation approach
inferred← citeshttps://doi.org/10.1016/j.jretconser.2025.104655openalex-snapshot
An innovation resistance theory perspective on augmented reality in retail: The moderating role of culture in active and passive resistance
inferred← citeshttps://doi.org/10.1080/02642069.2023.2259313openalex-snapshot
Reuse intention of augmented reality apps: recreational consciousness as moderator
inferred← citeshttps://doi.org/10.1080/02642069.2025.2589317openalex-snapshot
Avoidance to acceptance: augmented reality infographics for low-acceptance sustainable foods
inferred← citeshttps://doi.org/10.1080/02650487.2026.2627108openalex-snapshot
Ethics in influencer marketing: a review, synthesis and research directions
inferred← citeshttps://doi.org/10.1080/10496491.2026.2707604openalex-snapshot
The Convergent Immersive Consumer Experience (CICE) Framework: A Conceptual Model of VR-AR-AI Integration in Promotion Management
inferred← citeshttps://doi.org/10.1080/10496491.2026.2720937openalex-snapshot
Convergent Smart Marketing in Live Commerce: A Dual-Pathway Model of AR–AI Integration, Psychological Ownership, and Creepiness
inferred← citeshttps://doi.org/10.1108/978-1-83662-342-720251016openalex-snapshot
Application of VR and AR in Museums: The Case of Three Croatian Museums
inferred← citeshttps://doi.org/10.1108/apjml-02-2025-0199openalex-snapshot
Augmented reality (AR) marketing, customer experiences and customer delight in soft drinks: an empirical study
inferred← citeshttps://doi.org/10.1108/imr-03-2025-0165openalex-snapshot
Extended reality research in marketing – an international review and research agenda
inferred← citeshttps://doi.org/10.1108/jbim-08-2023-0466openalex-snapshot
Experiential value of the augmented reality experience in business-to-business marketing: a stakeholder approach
inferred← citeshttps://doi.org/10.1108/jrim-04-2024-0180openalex-snapshot
Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective
inferred← citeshttps://doi.org/10.1108/mip-07-2024-0519openalex-snapshot
The ethical landscape of immersive marketing: virtual and augmented reality in advertising
inferred← citeshttps://doi.org/10.1109/icwr61162.2024.10533336openalex-snapshot
Analyzing Augmented Reality Technology Acceptance Models by Consumers: A Systematic Literature Review
inferred← citeshttps://doi.org/10.1111/beer.12631openalex-snapshot
Measuring greenwashing: A systematic methodological literature review
inferred← citeshttps://doi.org/10.1111/ijcs.12972openalex-snapshot
The evolving direct‐to‐consumer retail model: A review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13008openalex-snapshot
Phygital luxury experiences. A correspondence analysis on retail technologies
inferred← citeshttps://doi.org/10.1111/ijcs.13057openalex-snapshot
Adaptive apparel for people with disabilities: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.13072openalex-snapshot
Omnichannel shopping habit development
inferred← citeshttps://doi.org/10.1111/ijcs.70001openalex-snapshot
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70080openalex-snapshot
Enhancing the Well‐Being of Older Adults Through Augmented Reality: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70082openalex-snapshot
Bridging the Mental Gap: The Impact of Augmented Reality Multiproduct Presentation and Recommendation Strategy on Consumer Satisfaction
inferred← citeshttps://doi.org/10.1111/ijcs.70095openalex-snapshot
Brand Social Sustainability and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70097openalex-snapshot
Metaverse and Consumer Behavior: A Systematic Literature Review and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70189openalex-snapshot
Haptic Feedback and the Role of Need for Touch on Augmented Reality Mobile Shopping Apps
inferred← citeshttps://doi.org/10.1111/ijcs.70203openalex-snapshot
Customer Imagination—An Integrative Review
inferred← citeshttps://doi.org/10.1111/ijcs.70245openalex-snapshot
Creating Psychological Ownership Through Augmented Reality
inferred← citeshttps://doi.org/10.1177/00375497231223519openalex-snapshot
Model design to investigate the role of augmented reality technology on contextual marketing: a system dynamics approach
inferred← citeshttps://doi.org/10.1177/01672533261468582openalex-snapshot
Mapping AI and immersive technologies: Automation to human-centric service marketing
inferred← citeshttps://doi.org/10.32782/2663-5941/2023.5/32openalex-snapshot
JUSTIFICATION OF DESIGN DECISIONS ON VISUALIZATION OF CHARACTERS OF UKRAINIAN MYTHOLOGY USING AUGMENTED REALITY
inferred← citeshttps://doi.org/10.3390/mti8050041openalex-snapshot
User-Centered Evaluation Framework to Support the Interaction Design for Augmented Reality Applications
inferred← citeshttps://doi.org/10.36096/ijbes.v7i4.879openalex-snapshot
Inhibitors of online augmented reality shopping adoption for high-involvement products
inferred← citeshttps://doi.org/10.37394/23207.2026.23.78openalex-snapshot
Exploring Augmented Reality Marketing in the Food and Beverage Industry using the TCCM Framework
inferred← citeshttps://doi.org/10.4018/978-1-6684-7840-0.ch008openalex-snapshot
E-Commerce is an Innovative and Efficient Strategy for the Presentation of Products Through Quick Response Codes
inferred← citeshttps://doi.org/10.4018/979-8-3373-1082-4.ch012openalex-snapshot
Augmented Reality as an Efficient Tool During the Product Design Process in the Manufacturing Industry
inferred← citeshttps://doi.org/10.4018/979-8-3693-3455-3.ch006openalex-snapshot
Innovative Approaches Integrating AR and VR Into Marketing Campaigns
inferred← citeshttps://doi.org/10.4018/979-8-3693-4236-7.ch014openalex-snapshot
Neurological Pathways to Impulse Buying in Virtual Reality
inferred← citeshttps://doi.org/10.4018/979-8-3693-8115-1.ch014openalex-snapshot
A Virtual Visit to Museums Through Augmented Reality Is an Innovative Strategy to Increase Tourism
inferred← citeshttps://doi.org/10.4018/979-8-3693-8542-5.ch018openalex-snapshot
Marketing of Food Products in Convenience Stores Using Augmented Reality
inferred← citeshttps://doi.org/10.4018/joeuc.372896openalex-snapshot
The Impact of Technological Innovations on Consumer Behavior in E-Commerce
inferred← citeshttps://doi.org/10.51583/ijltemas.2025.140300028openalex-snapshot
A Systematic Review of Relationship between Virtual Reality Purchase Behaviour
inferred← citeshttps://doi.org/10.55737/qjssh.613928646openalex-snapshot
Big Five Personality Traits and Attitude Towards Augmented Reality Advertisement: Mediating Role of Consumer Attitude and Moderating Role of Brand Image
inferred← citeshttps://doi.org/10.55927/ministal.v2i4.6637openalex-snapshot
How Does Augmented Reality Contribute to Enhancing Consumer Experience?
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1335openalex-snapshot
Dijital Pazarlamanın Evrimi
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1336openalex-snapshot
Pazarlama ve Dijital Teknolojiler: Uygulama Örnekleri, Sentez ve Araştırma Ajandası
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1338openalex-snapshot
Dijital Pazarlamada X ve Y Kuşağının Rolü
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1339openalex-snapshot
Dijital Pazarlamada Tüketici Algısı
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1342openalex-snapshot
Dijital Etkileyiciler ve Satın Alma: Ulusal Literatürde Bir Meta Analiz Çalışması
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1344openalex-snapshot
Dijital Çağda Marka Nefreti
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1352openalex-snapshot
Dijital Pazarlama Uygulamalarında e-Ticaretin Yeri
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1353openalex-snapshot
Dijital Pazarlama Kapsamında E-Ticaret ve E-Ticaretin Gelecek Vizyonu
inferred← citeshttps://doi.org/10.58830/ozgur.pub254.c1354openalex-snapshot
Dijital Çağda Uluslararası Pazarlama
inferred← citeshttps://doi.org/10.58830/ozgur.pub610.c2592openalex-snapshot
Dijital Pazarlamada Büyük Veri
inferred← citeshttps://doi.org/10.58830/ozgur.pub610.c2595openalex-snapshot
Dijital Pazarlamada Yenilikçi Teknoloji ve Trendler
inferred← citeshttps://doi.org/10.59407/jismdb.v1i2.299openalex-snapshot
PARTIKA: DESIGNING AR-BASED APPLICATIONS FOR THE SALE OF NUSANTARA FABRICS
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.