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Privacy concerns when using augmented reality face filters? Explaining why and when use avoidance occurs

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1 of the 95 references listed on this page is in the Retraction Watch database as retracted (export 2026-11-11): 10.1037/0022-3514.93.1.23 (notice 2013-01-01).

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Do you filter who you are?: Excessive self-presentation, social cues, and user evaluations of Instagram selfies
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Privacy attitudes and privacy behaviour: A review of current research on the privacy paradox phenomenon
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Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks
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“I am not satisfied with my body, so I like augmented reality (AR)”
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inferredcites →https://doi.org/10.1016/j.jretconser.2017.04.004openalex-snapshot
Impact of flow on mobile shopping intention
inferredcites →https://doi.org/10.1016/j.jretconser.2017.05.011openalex-snapshot
Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets
inferredcites →https://doi.org/10.1016/j.jretconser.2017.12.010openalex-snapshot
Augmented reality in retail: A trade-off between user's control of access to personal information and augmentation quality
inferredcites →https://doi.org/10.1016/j.jretconser.2018.05.004openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.jretconser.2020.102160openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.sjme.2016.12.001openalex-snapshot
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inferredcites →https://doi.org/10.1016/j.tele.2020.101514openalex-snapshot
Snapping and chatting away: Consumer motivations for and outcomes of interacting with Snapchat AR ad lens
inferredcites →https://doi.org/10.1016/j.tourman.2010.08.011openalex-snapshot
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inferredcites →https://doi.org/10.1016/s1057-7408(07)70013-xopenalex-snapshot
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inferredcites →https://doi.org/10.1027/1864-9335/a000060openalex-snapshot
Construal Level Theory and Spatial Distance
inferredcites →https://doi.org/10.1037/0022-3514.93.1.23openalex-snapshot
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inferredcites →https://doi.org/10.1037/0096-3445.135.4.641openalex-snapshot
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inferredcites →https://doi.org/10.1080/02650487.2018.1556065openalex-snapshot
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inferredcites →https://doi.org/10.1080/0267257x.2016.1174726openalex-snapshot
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inferredcites →https://doi.org/10.1080/10447318.2019.1630933openalex-snapshot
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inferredcites →https://doi.org/10.1080/10496491.2018.1448323openalex-snapshot
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inferredcites →https://doi.org/10.1108/10662240910981399openalex-snapshot
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inferredcites →https://doi.org/10.1108/ejm-10-2017-0733openalex-snapshot
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The Effect of Construal Level on Subjective Probability Estimates
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inferredcites →https://doi.org/10.1111/j.1745-6606.2006.00070.xopenalex-snapshot
The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors
inferredcites →https://doi.org/10.1145/2810103.2813603openalex-snapshot
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inferredcites →https://doi.org/10.1177/002224378702400302openalex-snapshot
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inferredcites →https://doi.org/10.1177/0146167208318601openalex-snapshot
Mirror, Mirror on the Wall: Enhancement in Self-Recognition
inferredcites →https://doi.org/10.1177/0146167219867784openalex-snapshot
The Voice of Cognition: Active and Passive Voice Influence Distance and Construal
inferredcites →https://doi.org/10.1177/1357034x15592465openalex-snapshot
Selfies, Image and the Re-making of the Body
inferredcites →https://doi.org/10.1177/1948550612455931openalex-snapshot
Misplaced Confidences
inferredcites →https://doi.org/10.1207/s15327663jcp1401&2_6openalex-snapshot
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inferredcites →https://doi.org/10.1287/isre.1040.0032openalex-snapshot
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inferredcites →https://doi.org/10.1287/isre.1060.0080openalex-snapshot
An Extended Privacy Calculus Model for E-Commerce Transactions
inferredcites →https://doi.org/10.1287/isre.1120.0441openalex-snapshot
Research Note —Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions
inferredcites →https://doi.org/10.1287/isre.13.1.36.97openalex-snapshot
An Empirical Examination of the Concern for Information Privacy Instrument
inferredcites →https://doi.org/10.1509/jmkr.43.1.1openalex-snapshot
How Regulatory Fit Affects Value in Consumer Choices and Opinions
inferredcites →https://doi.org/10.1509/jmkr.44.2.175openalex-snapshot
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
inferredcites →https://doi.org/10.1509/jmkr.48.3.486openalex-snapshot
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations
inferredcites →https://doi.org/10.1609/icwsm.v6i1.14268openalex-snapshot
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inferredcites →https://doi.org/10.2307/1511458openalex-snapshot
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inferredcites →https://doi.org/10.2307/249008openalex-snapshot
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inferredcites →https://doi.org/10.2307/25148660openalex-snapshot
User Acceptance of Hedonic Information Systems1
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inferredcites →https://doi.org/10.53555/acr.v2i2openalex-snapshot
Advances in Consumer Research

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Snap, Share, Engage: Investigating the Effects of Ar Filters on Social Media Platforms in Customer-Brand Engagement
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AI Beauty Filters, and Appearance Self‐Esteem: An Empirical Investigation
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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
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Is Virtual Reality Lonely? The VR–Isolation Stereotype and Its Impact on VR Adoption
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Psychological Mechanisms Behind the Influence of Immersive Technologies on Consumer Well‐Being
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Seeing is Believing: The Impact of Augmented Reality on Customer Shopping Behavior of Lenskart in Bangalore
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‘What lies behind the filter?’ Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being
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What is XR? Towards a Framework for Augmented and Virtual Reality
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The effect of anthropomorphism of virtual voice assistants on perceived safety as an antecedent to voice shopping
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A Multi-Method Analysis of Sport Spectator Resistance to Augmented Reality Technology in the Stadium
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Examining the impact of augmented reality face filters on consumers’ self-concept and well-being
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Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach
inferred← citeshttps://doi.org/10.1108/ejm-05-2022-0402openalex-snapshot
The effect of semiautonomous augmented reality on customer experience and augmentation experience
inferred← citeshttps://doi.org/10.1108/ijchm-06-2023-0861openalex-snapshot
Privacy in hospitality: managing biometric and biographic data with immersive technology
inferred← citeshttps://doi.org/10.1108/intr-08-2021-0611openalex-snapshot
Using augmented reality for shopping: a framework for AR induced consumer behavior, literature review and future agenda
inferred← citeshttps://doi.org/10.1108/itp-06-2023-0596openalex-snapshot
Unraveling the factors that influence connectedness and relationship performance with augmented reality apps
inferred← citeshttps://doi.org/10.1108/jpbm-12-2023-4879openalex-snapshot
Decoding Generation Z's habits: the augmented reality shift from gimmick to utility in omni-digital shopping
inferred← citeshttps://doi.org/10.1108/jrim-07-2022-0213openalex-snapshot
Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention
inferred← citeshttps://doi.org/10.1108/jsit-12-2022-0282openalex-snapshot
Using facial enhancement technology (FET) in online sales of branded color cosmetics
inferred← citeshttps://doi.org/10.1108/jsm-05-2024-0222openalex-snapshot
Towards a responsible gaming ecosystem: a call to action
inferred← citeshttps://doi.org/10.1108/jsm-09-2025-0687openalex-snapshot
Augmented reality as a supplementary service in the phygital marketplace: Evidence of hedonic primacy and social influence variability
inferred← citeshttps://doi.org/10.1108/mip-06-2023-0268openalex-snapshot
Does humanizing help? Exploring the role of anthropomorphism and privacy concerns in shoppers adoption of voice-commerce
inferred← citeshttps://doi.org/10.1108/qmr-04-2024-0058openalex-snapshot
Imagination workshops as a creative method for exploring the sociomaterial dimensions of privacy
inferred← citeshttps://doi.org/10.1108/sjme-01-2025-0031openalex-snapshot
Why omnichannel shoppers adopt – or resist – AR try-on: a behavioural reasoning perspective
inferred← citeshttps://doi.org/10.1109/cccis64581.2025.00022openalex-snapshot
Technology Meets Vanity: How User Perception and Enjoyment in AR Virtual Makeup Application Drive Cosmetic Purchase Intentions
inferred← citeshttps://doi.org/10.1109/icaic63015.2025.10848827openalex-snapshot
AI-Driven Experiences: Exploring Consumer Purchase Intentions in a Social Context
inferred← citeshttps://doi.org/10.1109/iciss66954.2025.11389457openalex-snapshot
HA-GScore: A Novel Metric for Measuring Face Obfuscation Methods in Human Recognition and AI Accuracy
inferred← citeshttps://doi.org/10.1109/iciss71466.2026.11715305openalex-snapshot
Digital Twin Based AR Virtual Try-On: Enhancing Consumer Decision-Making in the Beauty Industry E-Commerce using TAM Approach
inferred← citeshttps://doi.org/10.1109/icscss64956.2025.11501012openalex-snapshot
Research on Digital Privacy: Current State and Future Prospects
inferred← citeshttps://doi.org/10.1109/icvadv67766.2026.11469807openalex-snapshot
Augmented Reality Face Filters: Identity, Technical Challenges, and Ethical Implications
inferred← citeshttps://doi.org/10.1109/imcom69009.2026.11360859openalex-snapshot
The Future of Online Shopping: Factors Influencing Customers' Intention to Use Virtual Try-On in Greater Jakarta, Indonesia
inferred← citeshttps://doi.org/10.1109/imitec60221.2024.10851091openalex-snapshot
A Review of the Factors Influencing Users' Privacy Attitudes in the Disclosure of Personal Information
inferred← citeshttps://doi.org/10.1109/ismar-adjunct64951.2024.00124openalex-snapshot
Exploring Device-Oriented Video Encryption for Hierarchical Privacy Protection in AR Content Sharing
inferred← citeshttps://doi.org/10.1109/mipro60963.2024.10569665openalex-snapshot
Marketing 4.0: Opportunities and Challenges of Extended Reality Marketing
inferred← citeshttps://doi.org/10.1111/ijcs.12930openalex-snapshot
Augmented reality in marketing: Conceptualization and systematic review
inferred← citeshttps://doi.org/10.1111/issj.12548openalex-snapshot
Augmented Reality Adoption: Exploring Security Concerns and Consumer Resourcefulness in the Era of Society 5.0
inferred← citeshttps://doi.org/10.1123/ijsc.2024-0030openalex-snapshot
Augmented Basking in Reflected Glory? A Case Study of Psychological Mechanisms Underlying Sport Fans’ Augmented Reality Filters
inferred← citeshttps://doi.org/10.1145/3706598.3713710openalex-snapshot
Surveillance on Exhibit: Using Problematic Technology To Teach About Problematic Technology
inferred← citeshttps://doi.org/10.1145/3832309openalex-snapshot
The Situational Influences of AR Face and Body Filters
inferred← citeshttps://doi.org/10.1155/ahci/3230147openalex-snapshot
A Survey of User Experiences in Augmented Reality‐Aided Energy Trading Platforms for Electromobility Charging Networks
inferred← citeshttps://doi.org/10.1177/03128962231181429openalex-snapshot
Immersive technologies and consumer behavior: A systematic review of two decades of research
inferred← citeshttps://doi.org/10.1177/03128962231199356openalex-snapshot
Filtering the reality: Exploring the dark and bright sides of augmented reality–based filters on social media
inferred← citeshttps://doi.org/10.1177/09711023241303208openalex-snapshot
Understanding the Role of Personalisation in Augmented Reality Applications for Enhancing User Experience
inferred← citeshttps://doi.org/10.1177/21582440251367590openalex-snapshot
Impact of Perceived Benefits and Risks on Face Swap Applications Usage Intentions
inferred← citeshttps://doi.org/10.1201/9781032706474-8openalex-snapshot
The City as a Service
inferred← citeshttps://doi.org/10.14267/phd.2024039openalex-snapshot
The Role of Facial Enhancement Technology in Online Sales of Branded Color Cosmetics
inferred← citeshttps://doi.org/10.1590/s0034-759020250206openalex-snapshot
PRIVACY PARADOX: INTEGRATIVE LITERATURE REVIEW
inferred← citeshttps://doi.org/10.1590/s0034-759020250206xopenalex-snapshot
PARADOXO DA PRIVACIDADE: REVISÃO INTEGRATIVA DA LITERATURA
inferred← citeshttps://doi.org/10.28991/esj-2023-07-02-01openalex-snapshot
Artificial Intelligence and Its Ethical Implications for Marketing
inferred← citeshttps://doi.org/10.29036/jots.v14i27.514openalex-snapshot
Emojis and Users’ Brand Engagement in Instagram. The Case of Eco-Friendly Restaurants
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.869865openalex-snapshot
A Literature Analysis of Consumer Privacy Protection in Augmented Reality Applications in Creative and Cultural Industries: A Text Mining Study
inferred← citeshttps://doi.org/10.3389/fpsyg.2026.1781164openalex-snapshot
Fear vs. temptation: a push-pull-mooring perspective on users' continuance intention toward AI face-swapping technology
inferred← citeshttps://doi.org/10.3390/info13060295openalex-snapshot
On the Malleability of Consumer Attitudes toward Disruptive Technologies: A Pilot Study of Cryptocurrencies
inferred← citeshttps://doi.org/10.3390/jtaer21070229openalex-snapshot
Algorithmic Transparency and Immersive Retail: Investigating the Joint Effects of Explainable AI and Augmented Reality on Consumer Trust and Purchase Decisions
inferred← citeshttps://doi.org/10.36647/ttitccr/02.01.art004openalex-snapshot
A Comparative Analysis of Augmented Reality and Virtual Reality
inferred← citeshttps://doi.org/10.4018/979-8-3373-6516-9.ch006openalex-snapshot
Sentiment and Emotion Analysis in Video Interviews Using Deep Learning Techniques
inferred← citeshttps://doi.org/10.4018/979-8-3373-8282-1.ch007openalex-snapshot
Scaling Personalization in Ecommerce Through Machine Learning for Hyper Relevant Customer Engagement
inferred← citeshttps://doi.org/10.4018/979-8-3693-8272-1.ch008openalex-snapshot
Computer Vision-Driven Assistive AR/VR/MR for Enhanced Geriatric Support
inferred← citeshttps://doi.org/10.47260/bej/1227openalex-snapshot
Augmented Reality Marketing Implementation in Greek SMEs - A SWOT Analysis
inferred← citeshttps://doi.org/10.54938/ijemdss.2026.05.3.763openalex-snapshot
The Rise of AI Beauty Filters and Their Psychological Impact on Body Image and Self- Esteem: A Systematic Review
inferred← citeshttps://doi.org/10.55057/ijaref.2024.6.1.8openalex-snapshot
Awareness On Online Financial Scams: A Case Study in Malaysia
inferred← citeshttps://doi.org/10.5585/remark.v22i4.23958openalex-snapshot
Realidade aumentada e varejo inteligente: um estudo sobre a percepção do usuário
inferred← citeshttps://doi.org/10.58830/ozgur.pub628.c2714openalex-snapshot
Sosyal Medya Reklamcılığı ve Elektronik Ticaret
inferred← citeshttps://doi.org/10.5937/ct_iti26488mopenalex-snapshot
Immersive technologies and artificial intelligence in the transformation of fashion sales
inferred← citeshttps://doi.org/10.61801/ouaess.2023.1.74openalex-snapshot
Exploring Barriers to Adoption of AR filters on Social Media
inferred← citeshttps://doi.org/10.63522/jabbs.201016openalex-snapshot
From Hype to Habit: An Integrative Review of Augmented Reality in Consumer Research
Editorial review for independent work. ICSAC — the Institute for Complexity Science and Advanced Computing — runs a structured editorial panel for researchers publishing outside journals, and publishes on CiteStamp rails. Submission is free and goes through ORCID: icsacinstitute.org/submit.