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Situational Motivation in Cognition: Host Country Publics’ Dual Processing of Mncs’ CSR Communications

https://doi.org/10.2139/ssrn.4851179
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DRAMA ADVERTISEMENTS: MODERATING EFFECTS OF SELF-RELEVANCE ON THE RELATIONS AMONG EMPATHY, INFORMATION PROCESSING, AND ATTITUDES
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The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.
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