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The role of elaboration likelihood model in consumer behaviour research and its extension to new technologies: A review and future research agenda
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2 of the 185 references listed on this page are in the Retraction Watch database as retracted (export 2026-11-04): 10.1002/mar.20375 (notice 2012-07-30), 10.1086/697083 (notice 2020-06-09).
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The persuasive impact of reported group opinions on individuals low vs. high in need for cognition: Rationalization vs. biased elaboration?
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Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework
inferredcites →https://doi.org/10.1002/mar.20120openalex-snapshot
Investigating initial trust toward e‐tailers from the elaboration likelihood model perspective
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Retracted: Beauty as a tool: The effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
inferredcites →https://doi.org/10.1002/mar.20865openalex-snapshot
Can a Celebrity Serve as an Issue-Relevant Argument in the Elaboration Likelihood Model?
inferredcites →https://doi.org/10.1002/mar.4220070305openalex-snapshot
Effects of involvement, argument strength, and source characteristics on central and peripheral processing of advertising
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Communication and Persuasion
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Information and Communication Technologies in Tourism 2015: Proceedings of the International Conference in Lugano, Switzerland, February 3 - 6, 2015
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Effects of Virtual Reality and Augmented Reality on Visitor Experiences in Museum
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Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage
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Virtually Enhancing the Real World with Augmented Reality Holograms: Use and Gratification Perspective: An Abstract
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From Intentions to Actions: A Theory of Planned Behavior
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World Congress on Engineering and Computer Science
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Information requirements analysis for holonic manufacturing systems in a virtual environment
inferredcites →https://doi.org/10.1007/s00779-011-0494-xopenalex-snapshot
Expected user experience of mobile augmented reality services: a user study in the context of shopping centres
inferredcites →https://doi.org/10.1007/s10055-017-0306-3openalex-snapshot
When brands come to life: experimental research on the vividness effect of Virtual Reality in transformational marketing communications
inferredcites →https://doi.org/10.1007/s11747-013-0336-7openalex-snapshot
Resource-based theory in marketing
inferredcites →https://doi.org/10.1007/s11747-016-0503-8openalex-snapshot
The effectiveness of celebrity endorsements: a meta-analysis
inferredcites →https://doi.org/10.1007/s11747-017-0541-xopenalex-snapshot
Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
inferredcites →https://doi.org/10.1016/0022-4405(94)90031-0openalex-snapshot
Influencing attitudes regarding special class placement using a psychoeducational report: An investigation of the elaboration likelihood model
inferredcites →https://doi.org/10.1016/0160-7383(92)90064-vopenalex-snapshot
Measuring novelty seeking in tourism
inferredcites →https://doi.org/10.1016/0166-4972(84)90018-xopenalex-snapshot
Diffusion of innovations
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Cognitive Learning, Cognitive Response to Persuasion, and Attitude Change
inferredcites →https://doi.org/10.1016/j.chb.2012.09.003openalex-snapshot
Persuasive messages on information system acceptance: A theoretical extension of elaboration likelihood model and social influence theory
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Understanding internet recruitment via signaling theory and the elaboration likelihood model
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Online selection of a physician by patients: Empirical study from elaboration likelihood perspective
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An adoption framework for mobile augmented reality games: The case of Pokémon Go
inferredcites →https://doi.org/10.1016/j.chb.2017.09.004openalex-snapshot
The persuasion of borrowers’ voluntary information in peer to peer lending: An empirical study based on elaboration likelihood model
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Exploring the effect of social media information quality, source credibility and reputation on informational fit-to-task: Moderating role of focused immersion
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Determining visitor engagement through augmented reality at science festivals: An experience economy perspective
inferredcites →https://doi.org/10.1016/j.chb.2019.02.024openalex-snapshot
How to persuade an online gamer to give up cheating? Uniting elaboration likelihood model and signaling theory
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Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions
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Impact of informational factors on online recommendation credibility: The moderating role of source credibility
inferredcites →https://doi.org/10.1016/j.dss.2016.10.002openalex-snapshot
Privacy concerns for mobile app download: An elaboration likelihood model perspective
inferredcites →https://doi.org/10.1016/j.elerap.2014.11.007openalex-snapshot
An eye-tracking study of the Elaboration Likelihood Model in online shopping
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The role of self-determination theory in marketing science: An integrative review and agenda for research
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Twenty-five years (1992–2016) of the International Business Review: A bibliometric overview
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The art of writing literature review: What do we know and what do we need to know?
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The information quality and source credibility matter in customers’ evaluation toward food O2O commerce
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Argument form and spokesperson type: The recommendation strategy of virtual salespersons
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Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives
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Setting the future of digital and social media marketing research: Perspectives and research propositions
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Central or peripheral? Cognition elaboration cues’ effect on users’ continuance intention of mobile health applications in the developing markets
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Preferred reporting items for systematic reviews and meta-analyses: The PRISMA statement
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Using the elaboration likelihood model to examine online persuasion through website design
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Experiencing immersive virtual reality in museums
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The effect of web interface features on consumer online purchase intentions
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Consumers' green involvement and the persuasive effects of emotional versus functional ads
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Persuasive messages, popularity cohesion, and message diffusion in social media marketing
inferredcites →https://doi.org/10.1016/j.jbusres.2017.12.049openalex-snapshot
International franchising: A literature review and research agenda
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Understanding the use of Virtual Reality in Marketing: A text mining-based review
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With or without you? Interaction and immersion in a virtual reality experience
inferredcites →https://doi.org/10.1016/j.jbusres.2019.09.030openalex-snapshot
‘Masstige’ marketing: A review, synthesis and research agenda
inferredcites →https://doi.org/10.1016/j.jbusvent.2017.09.002openalex-snapshot
Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance
inferredcites →https://doi.org/10.1016/j.jdmm.2019.02.003openalex-snapshot
Will virtual reality be a double-edged sword? Exploring the moderation effects of the expected enjoyment of a destination on travel intention
inferredcites →https://doi.org/10.1016/j.jretai.2019.10.008openalex-snapshot
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
inferredcites →https://doi.org/10.1016/j.jretconser.2019.03.004openalex-snapshot
Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
inferredcites →https://doi.org/10.1016/j.jretconser.2019.101987openalex-snapshot
Nostalgia beats the wow-effect: Inspiration, awe and meaningful associations in augmented reality marketing
inferredcites →https://doi.org/10.1016/j.jsis.2005.07.003openalex-snapshot
Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology
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Improving travel decision support satisfaction with smart tourism technologies: A framework of tourist elaboration likelihood and self-efficacy
inferredcites →https://doi.org/10.1016/j.techfore.2018.09.008openalex-snapshot
Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology
inferredcites →https://doi.org/10.1016/j.techsoc.2019.101149openalex-snapshot
Understanding backers’ funding intention in reward crowdfunding: An elaboration likelihood perspective
inferredcites →https://doi.org/10.1016/j.tele.2004.11.003openalex-snapshot
Exploring factors affecting the adoption of mobile commerce in Singapore
inferredcites →https://doi.org/10.1016/j.tele.2015.08.009openalex-snapshot
Dual-route of persuasive communications in mobile tourism shopping
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The impact of innovation and gratification on authentic experience, subjective well-being, and behavioral intention in tourism virtual reality: The moderating role of technology readiness
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Dual-route communication of destination websites
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Destination image and tourist loyalty: A meta-analysis
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Virtual reality, presence, and attitude change: Empirical evidence from tourism
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Effects of virtual reality on theme park visitors' experience and behaviors: A presence perspective
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Could virtual reality effectively market slow travel in a heritage destination?
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A controlled evaluation of an eating disorders primary prevention videotape using the Elaboration Likelihood Model of Persuasion
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The effects of sales presentation quality and initial perceptions on persuasion: a multiple role perspective
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Religious Symbols as Peripheral Cues in Advertising
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An examination of golf vacationers' novelty
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A model of destination image formation
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Destination image analysis—a review of 142 papers from 1973 to 2000
inferredcites →https://doi.org/10.1037//0022-0167.33.2.107openalex-snapshot
Counseling pretreatment and the Elaboration Likelihood Model of attitude change.
inferredcites →https://doi.org/10.1037//0022-3514.46.1.69openalex-snapshot
The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.
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Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures.
inferredcites →https://doi.org/10.1037/0022-3514.84.4.871openalex-snapshot
Inspiration as a psychological construct.
inferredcites →https://doi.org/10.1037/0022-3514.93.5.711openalex-snapshot
Happiness versus sadness as a determinant of thought confidence in persuasion: A self-validation analysis.
inferredcites →https://doi.org/10.1037/a0025986openalex-snapshot
Awe activates religious and spiritual feelings and behavioral intentions.
inferredcites →https://doi.org/10.1037/h0025848openalex-snapshot
Attitudinal effects of mere exposure.
inferredcites →https://doi.org/10.1037/h0030834openalex-snapshot
Integration theory and attitude change.
inferredcites →https://doi.org/10.1037/h0042782openalex-snapshot
Attitudes established by classical conditioning.
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A study of normative and informational social influences upon individual judgment.
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Virtual world brand experience and its impact on real world purchasing behavior
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The role of privacy assurance mechanisms in building trust and the moderating role of privacy concern
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Effects of Two Voice Characteristics on the Attitudes toward Advertising Messages
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THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories
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User interfaces and consumer perceptions of online stores: The role of telepresence
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An elaboration likelihood model based longitudinal analysis of attitude change during the process of IT acceptance via education program
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Testing the moderating role of need for cognition in smartphone adoption
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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
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The nature of awe: Elicitors, appraisals, and effects on self-concept
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Improving students’ attitudes about corporate social responsibility via ‘Apps’: a perspective integrating elaboration likelihood model and social media capabilities
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Study abroad information in the new media
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Persuasive Electronic Word-of-Mouth Messages in Social Media
inferredcites →https://doi.org/10.1080/08874417.2016.1184012openalex-snapshot
Examining the Impacts of Electronic Word-of-Mouth Message on Consumers’ Attitude
inferredcites →https://doi.org/10.1080/08874417.2017.1320953openalex-snapshot
Do Electronic Word-of-Mouth and Elaboration Likelihood Model Influence Hotel Booking?
inferredcites →https://doi.org/10.1080/0965254x.2020.1758198openalex-snapshot
The consumer behavior of luxury goods: a review and research agenda
inferredcites →https://doi.org/10.1080/10510970109388567openalex-snapshot
Testing the mediating role of cognitive responses in the elaboration likelihood model
inferredcites →https://doi.org/10.1080/10548408.2014.861694openalex-snapshot
Handling Negative Online Customer Reviews: The Effects of Elaboration Likelihood Model and Distributive Justice
inferredcites →https://doi.org/10.1080/10640260490444628openalex-snapshot
Applying the Elaboration Likelihood Model of Persuasion to a Videotape-Based Eating Disorders Primary Prevention Program for Adolescent Girls
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A review of research on outward foreign direct investment from emerging countries, including China: what do we know, how do we know and where should we be heading?
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New realities: a systematic literature review on virtual reality and augmented reality in tourism research
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Augmented reality enhancing place satisfaction for heritage tourism marketing
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Conceptualizing Persuasive Messages Using ELM in Social Media
inferredcites →https://doi.org/10.1080/15332861.2015.1006515openalex-snapshot
Persuasive Communication: A Study of Major Attitude-Behavior Theories in a Social Media Context
inferredcites →https://doi.org/10.1080/21645515.2016.1199309openalex-snapshot
A randomized trial of maternal influenza immunization decision-making: A test of persuasive messaging models
inferredcites →https://doi.org/10.1086/209346openalex-snapshot
Nostalgia and Consumption Preferences: Some Emerging Patterns of Consumer Tastes
inferredcites →https://doi.org/10.1086/209511openalex-snapshot
Vividness Effects: A Resource‐Matching Perspective
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A Study of Thinking.J. S. Bruner , J. J. Goodnow , G. A. Austin
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The Moderating Influence of Advertising Context on Ad Repetition Effects: The Role of Amount and Type of Elaboration
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Retracted: Connections to Brands That Help Others versus Help the Self: The Impact of Incidental Awe and Pride on Consumer Relationships with Social-Benefit and Luxury Brands
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The Combined Influence of Central and Peripheral Routes in the Online Persuasion Process
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Store layout effects on consumer behavior in 3D online stores
inferredcites →https://doi.org/10.1108/ijchm-10-2018-0820openalex-snapshot
Engaging visitors of science festivals using augmented reality: asymmetrical modelling
inferredcites →https://doi.org/10.1108/ijsms-03-2017-0022openalex-snapshot
Influence of multiple endorser-product patterns on purchase intention
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Two decades of research on nation branding: a review and future research agenda
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Gradual Internationalization vs Born-Global/International new venture models
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Multiple sequential mediation in an extended uses and gratifications model of augmented reality game Pokémon Go
inferredcites →https://doi.org/10.1108/intr-12-2017-0534openalex-snapshot
How functional and emotional ads drive smartwatch adoption
inferredcites →https://doi.org/10.1108/itp-07-2017-0216openalex-snapshot
Exploring player behavior and motivations to continue playing Pokémon GO
inferredcites →https://doi.org/10.1108/jrim-06-2017-0042openalex-snapshot
Virtual dressing room media, buying intention and mediation
inferredcites →https://doi.org/10.1108/rr-01-2018-0016openalex-snapshot
Encyclopedia of Information Science and Technology
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Design in the Experience Economy: Using Emotional Design for Service Innovation
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Tourists' experience of Virtual Reality applications
inferredcites →https://doi.org/10.1111/1467-9566.12109openalex-snapshot
The commodification of patient opinion: the digital patient experience economy in the age of big data
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A content analysis of television food advertising to children: comparing low and general‐nutrition food
inferredcites →https://doi.org/10.1111/ijcs.12570openalex-snapshot
A meta‐analytic investigation of consumer over‐indebtedness: The role of impulsivity
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Recruiting Through Job Advertisements: The Effects of Cognitive Elaboration on Decision Making
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The Taking of a Position: A Reinterpretation of the Elaboration Likelihood Model
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The Role of Virtual Reality in Built Environment Education
inferredcites →https://doi.org/10.1145/1785414.1785449openalex-snapshot
Creating the experience economy in e-commerce
inferredcites →https://doi.org/10.1146/annurev-psych-120709-145346openalex-snapshot
Heuristic Decision Making
inferredcites →https://doi.org/10.1177/0013916518820898openalex-snapshot
The Persuasive Route to Sustainable Mobility: Elaboration Likelihood Model and Emotions predict Implicit Attitudes
inferredcites →https://doi.org/10.1177/002224378001700405openalex-snapshot
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
inferredcites →https://doi.org/10.1177/0047287504263029openalex-snapshot
Destination Positioning Analysis through a Comparison of Cognitive, Affective, and Conative Perceptions
inferredcites →https://doi.org/10.1177/0047287506304049openalex-snapshot
Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations
inferredcites →https://doi.org/10.1177/0047287507304039openalex-snapshot
Measuring Experience Economy Concepts: Tourism Applications
inferredcites →https://doi.org/10.1177/0047287513478497openalex-snapshot
Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions
inferredcites →https://doi.org/10.1177/009365002237833openalex-snapshot
Linking the Heuristic-Systematic Model and Depth of Processing
inferredcites →https://doi.org/10.1177/0146167204264251openalex-snapshot
Resistance to Persuasion and Attitude Certainty: The Moderating Role of Elaboration
inferredcites →https://doi.org/10.1177/1461444814567982openalex-snapshot
Effects of infographics on news elaboration, acquisition, and evaluation: Prior knowledge and issue involvement as moderators
inferredcites →https://doi.org/10.1177/1948550611420481openalex-snapshot
Following What People Think We Should Do Versus What People Actually Do
inferredcites →https://doi.org/10.1207/s15327663jcp0701_02openalex-snapshot
Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue‐Relevant Elaboration
inferredcites →https://doi.org/10.1207/s15327663jcp1202_05openalex-snapshot
The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions
inferredcites →https://doi.org/10.1207/s15327663jcp1304_08openalex-snapshot
The Influence of Spokesperson Trustworthiness on Message Elaboration, Attitude Strength, and Advertising Effectiveness
inferredcites →https://doi.org/10.1207/s15327663jcp1401&2_13openalex-snapshot
Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
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Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model
inferredcites →https://doi.org/10.1287/isre.14.1.47.14767openalex-snapshot
Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption
inferredcites →https://doi.org/10.1287/isre.9.2.204openalex-snapshot
A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology
inferredcites →https://doi.org/10.1371/journal.pone.0183580openalex-snapshot
Individual versus group decision making: Jurors’ reliance on central and peripheral information to evaluate expert testimony
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Virtual reality in education: a tool for learning in the experience age
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inferred← citeshttps://doi.org/10.1093/oxfordhb/9780197689875.013.0010openalex-snapshot
The Psychology Underlying Media-Based Persuasion
inferred← citeshttps://doi.org/10.1108/978-1-83662-832-320251003openalex-snapshot
Market Research Paradigms That Dominate Virtual Reality Advertisements
inferred← citeshttps://doi.org/10.1108/978-1-83662-832-320251010openalex-snapshot
The Role of Virtual Reality and Augmented Reality in Enhancing the Consumer Experience: A Conceptual Framework
inferred← citeshttps://doi.org/10.1108/abac-01-2026-0024openalex-snapshot
Dual-route persuasion and moral norm activation as drivers of sustainable behavior adoption in UNESCO creative cities of gastronomy
inferred← citeshttps://doi.org/10.1108/apjml-01-2026-0186openalex-snapshot
AI-Generated image suitable for eco-products? The impact of image type and creativity level on consumers' eco-purchase intentions
inferred← citeshttps://doi.org/10.1108/bfj-10-2025-1443openalex-snapshot
Followers see, followers behave: unraveling how food vloggers influence Generation Z's restaurant visit decisions
inferred← citeshttps://doi.org/10.1108/ccij-03-2023-0042openalex-snapshot
How CSR communication and value co-creation shape consumer well-being and brand love in the post-COVID-19 pandemic: evidence from the UK
inferred← citeshttps://doi.org/10.1108/cdi-09-2022-0248openalex-snapshot
How do mentors influence the career satisfaction of protégés: dual processing mechanism of cognition and emotion
inferred← citeshttps://doi.org/10.1108/ejm-12-2022-0894openalex-snapshot
Countdown timers improve online video advertising effectiveness: evidence from eye-tracking data
inferred← citeshttps://doi.org/10.1108/emjb-04-2023-0114openalex-snapshot
Augmented reality characteristics as drivers of consumers’ purchase intention
inferred← citeshttps://doi.org/10.1108/emjb-04-2025-0159openalex-snapshot
Immersive technologies in retailing: a CiteSpace bibliometric analysis
inferred← citeshttps://doi.org/10.1108/gkmc-02-2024-0063openalex-snapshot
Insights into mobile app experience: a systematic literature review using TCCM framework
inferred← citeshttps://doi.org/10.1108/gkmc-10-2025-0784openalex-snapshot
A systems view of consumer trust and engagement with AI-powered virtual influencers in online shopping
inferred← citeshttps://doi.org/10.1108/ijchm-08-2025-1231openalex-snapshot
Meta-analysis of influencer marketing effectiveness in tourism and hospitality
inferred← citeshttps://doi.org/10.1108/ijebr-02-2023-0222openalex-snapshot
Investigating the impact of food tourism vlogger entrepreneurs' language characteristics on audiences' attitude and behaviours
inferred← citeshttps://doi.org/10.1108/ijis-06-2024-0166openalex-snapshot
Nurturing sustainability: the interplay among digital marketing communication, online customer experience and sustainable purchase intention
inferred← citeshttps://doi.org/10.1108/intr-06-2024-0933openalex-snapshot
Unraveling the dark threads: exploring the impact of cross-channel cognitive overload on consumers' behaviors in multichannel retailing
inferred← citeshttps://doi.org/10.1108/jcm-12-2021-5049openalex-snapshot
A bibliometric analysis of the elaboration likelihood model (ELM)
inferred← citeshttps://doi.org/10.1108/jeas-05-2023-0102openalex-snapshot
Demystifying the effect of social media usage and eWOM on purchase intention: the mediating role of brand equity
inferred← citeshttps://doi.org/10.1108/jebde-02-2025-0015openalex-snapshot
Impact of social support on social media purchase behavior: the mediating role of customer rating and review quality
inferred← citeshttps://doi.org/10.1108/jeim-05-2025-0403openalex-snapshot
Quantifying consumer perceptions in smartwatch markets: integrating aspect-based sentiment analysis with panel data modelling
inferred← citeshttps://doi.org/10.1108/jhth-06-2025-0097openalex-snapshot
Visual Voyages: Instagram reels and travel intentions toward hidden destinations
inferred← citeshttps://doi.org/10.1108/jhti-12-2024-1336openalex-snapshot
How do slow tourism messages on social media affect consumers’ mindsets? The impact of ethical consciousness
inferred← citeshttps://doi.org/10.1108/jhtt-02-2025-0106openalex-snapshot
Does past experience influence the preferences of consumers toward service robots?
inferred← citeshttps://doi.org/10.1108/jhtt-03-2024-0194openalex-snapshot
Rational, emotional or both: Decoding service robot adoption in tourism from elaboration likelihood model perspective
inferred← citeshttps://doi.org/10.1108/jrim-04-2025-0193openalex-snapshot
Visual search transforms the customer journey: elevating search enjoyment, product valuation, and consumption evaluation
inferred← citeshttps://doi.org/10.1108/jsocm-07-2023-0156openalex-snapshot
Reducing food waste through persuasive communication design: how data visualisation principles reinforce behaviour change social marketing messages
inferred← citeshttps://doi.org/10.1108/jtf-04-2025-0085openalex-snapshot
Central or peripheral? The effect of cognitive elaboration cues on eWOM and destination choice of gen Z travelers to Hanoi, Vietnam
inferred← citeshttps://doi.org/10.1108/mip-01-2024-0025openalex-snapshot
Effect of message types on customer engagement behavior with online grocery retail brands on Instagram
inferred← citeshttps://doi.org/10.1108/mip-12-2022-0568openalex-snapshot
Virtual reality in digital marketing: research agenda based on bibliometric reflection
inferred← citeshttps://doi.org/10.1108/mip-12-2024-0891openalex-snapshot
Decoding multiple facets of brand experience in the metaverse: the role of fun, perceived diagnosticity and social presence
inferred← citeshttps://doi.org/10.1111/csp2.70122openalex-snapshot
Enhancing voter attitudes and responses toward a greenspace ballot initiative through effective persuasive messaging
inferred← citeshttps://doi.org/10.1111/exsy.13448openalex-snapshot
A study on how social media influences on impulsive buying
inferred← citeshttps://doi.org/10.1111/ijcs.12695openalex-snapshot
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
inferred← citeshttps://doi.org/10.1111/ijcs.12758openalex-snapshot
Brand communities: A literature review and future research agendas using TCCM approach
inferred← citeshttps://doi.org/10.1111/ijcs.12790openalex-snapshot
How augmented reality media richness influences consumer behaviour
inferred← citeshttps://doi.org/10.1111/ijcs.12791openalex-snapshot
Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.12795openalex-snapshot
Bias‐driven marketing that instigates pledging to a crowdfunding campaign: An experimental consideration of behavioral anomalies
inferred← citeshttps://doi.org/10.1111/ijcs.12808openalex-snapshot
A transdisciplinary review and framework of consumer interactions with embodied social robots: Design, delegate, and deploy
inferred← citeshttps://doi.org/10.1111/ijcs.12848openalex-snapshot
Social media adoption behaviour: Consumer innovativeness and participation intention
inferred← citeshttps://doi.org/10.1111/ijcs.12864openalex-snapshot
eWOM processing from receiver perspective: Conceptualising the relationships
inferred← citeshttps://doi.org/10.1111/ijcs.12894openalex-snapshot
Beyond presence: Creating attractive online retailing stores through the cool AR technology
inferred← citeshttps://doi.org/10.1111/ijcs.12945openalex-snapshot
Digital touch in sponsorship: Getting closer to the brand through virtual reality
inferred← citeshttps://doi.org/10.1111/ijcs.12981openalex-snapshot
Digital consumer engagement in a social network: A literature review applying TCCM framework
inferred← citeshttps://doi.org/10.1111/ijcs.13008openalex-snapshot
Phygital luxury experiences. A correspondence analysis on retail technologies
inferred← citeshttps://doi.org/10.1111/ijcs.13040openalex-snapshot
Virtual reality: A review and a new framework for integrated adoption
inferred← citeshttps://doi.org/10.1111/ijcs.13077openalex-snapshot
Two decades of research on “masstige” marketing: A systematic literature review and future research agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70001openalex-snapshot
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70002openalex-snapshot
8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
inferred← citeshttps://doi.org/10.1111/ijcs.70107openalex-snapshot
Two Decades of Research on In‐Store Technology: Antecedents, Consequences and Future Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70150openalex-snapshot
Frugal Consumer Behavior: A Systematic Literature Review and Research Agenda
inferred← citeshttps://doi.org/10.1111/ijcs.70162openalex-snapshot
Digital Shopping Behavior Model ( DSBM ): Exploring the Role of Personalization, Reviews, and Purchase Intent on Amazon
inferred← citeshttps://doi.org/10.1177/02666669231207590openalex-snapshot
The impact of information factors on green consumer behaviour: The moderating role of information overload
inferred← citeshttps://doi.org/10.1177/10704965261483489openalex-snapshot
Green Innovation as a Strategic Driver of Competitive Advantage: Mediating and Moderating Effects of Green Corporate Image and Firm Resources
inferred← citeshttps://doi.org/10.1177/13567667241301814openalex-snapshot
The impact of Airbnb cover photo shot-scale presentation on consumer decisions
inferred← citeshttps://doi.org/10.1177/14673584251320680openalex-snapshot
Using mobile information technologies for service innovation in the hospitality industry: Evidence from a multi-moderated mediation model
inferred← citeshttps://doi.org/10.1177/20563051241306318openalex-snapshot
The Effects of Consistency and Inconsistency in the Source Features of WeChat Tweets on Older Chinese Adults’ Intentions to Adopt Personal Information Security Knowledge
inferred← citeshttps://doi.org/10.1177/21582440221123502openalex-snapshot
Influence Factors on Consumers’ Instant Cross-buying under Supermarkets’ Cross-border Integration: From the Perspective of the Elaboration Likelihood Model
inferred← citeshttps://doi.org/10.1177/21582440251330020openalex-snapshot
Influence Mechanisms of Museums’ Technological Embodiment and Tourist Satisfaction
inferred← citeshttps://doi.org/10.1177/21582440251379510openalex-snapshot
Cause-Related Marketing: A Past and Future Review Using SPAR-4 SLR Guidelines and TCCM Framework
inferred← citeshttps://doi.org/10.1177/23409444241248191openalex-snapshot
Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type
inferred← citeshttps://doi.org/10.1371/journal.pone.0297820openalex-snapshot
Role of successive round as a quality signal in equity crowdfunding: Novel evidence from the perspective of investors’ preferences
inferred← citeshttps://doi.org/10.15611/pn.2023.3.13openalex-snapshot
Applications of Psychology in the Analysis of Consumer Behaviour – Selected Issues
inferred← citeshttps://doi.org/10.20378/irb-98474openalex-snapshot
Essays on Technology Paternalism : Paternalistic Effects of Smart Technologies on User Behavior
inferred← citeshttps://doi.org/10.20429/jamt.2022.090105openalex-snapshot
Comparing the Effects of User Generated Video Reviews and Brand Generated Advertisements on Consumer Decisions on YouTube
inferred← citeshttps://doi.org/10.20944/preprints202312.1384.v1openalex-snapshot
Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement.
inferred← citeshttps://doi.org/10.20944/preprints202312.1384.v2openalex-snapshot
Understanding the Cricket Bat Buying Behaviour: Exploring Elaboration Likelihood Model and Digital Engagement
inferred← citeshttps://doi.org/10.2139/ssrn.5652272openalex-snapshot
When Rationality Fails: Economic Decision-Making Logic in an International Context
inferred← citeshttps://doi.org/10.2139/ssrn.6259856openalex-snapshot
Artificial Empathy Is Not Trusted the Same by Novice and Experienced Users: The Moderating Role of Prior Chatbot Experience on Trust in Social Support Chatbot
inferred← citeshttps://doi.org/10.2139/ssrn.6603380openalex-snapshot
Artificial Empathy Is Not Trusted the Same by Novice and Experienced Users: The Moderating Role of Prior Chatbot Experience on Trust in Social Support Chatbot
inferred← citeshttps://doi.org/10.2147/prbm.s450934openalex-snapshot
Understanding Social Media Information Sharing in Individuals with Depression: Insights from the Elaboration Likelihood Model and Schema Activation Theory
inferred← citeshttps://doi.org/10.21608/aja.2024.270485.1587openalex-snapshot
The Impact of Technological Innovativeness on the Intention to Utilize Digital Transformation: An Application of Diffusion of Innovation in the Egyptian Private Universities
inferred← citeshttps://doi.org/10.25236/ijfs.2023.050709openalex-snapshot
Fitness Studio Consumer Behavior Research Summary
inferred← citeshttps://doi.org/10.31219/osf.io/gkejhopenalex-snapshot
Facial attractiveness increases the likelihood of choosing a psychotherapist, irrespective of sexual preferences and perceived trustworthiness
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.903221openalex-snapshot
Influence of Multi-Role Interactions in Community Group-Buying on Consumers’ Lock-In Purchasing Intention From a Fixed Leader Based on Role Theory and Trust Transfer Theory
inferred← citeshttps://doi.org/10.3389/fpsyg.2022.913073openalex-snapshot
Influence of online comments on clothing impulse buying behavior in mobile short video app live broadcast
inferred← citeshttps://doi.org/10.3389/fpsyg.2026.1782027openalex-snapshot
From media engagement to global impact: a serial moderated mediation model of cultural relatability and emotional resonance in Chinese culture communication
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