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Toward Maximizing the Value of Artificial Intelligence in Business: The Effect of Chatbots’ User and System Factors on Consumers’ Brand Perceptions and Purchase Intention in the Presence of Resistance and Privacy Concerns

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Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
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Identifying relevant segments of AI applications adopters – Expanding the UTAUT2’s variables
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Emerging-market consumers’ interactions with banking chatbots
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The moderating effect of the need for interaction with a service employee on purchase intention in chatbots
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New Insights into Consumers’ Intention to Continue Using Chatbots in the Tourism Context
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Integration of UTAUT model in internet banking adoption context
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A meta-analysis of the effect of chatbot anthropomorphism on the customer journey
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Mobile Payment Usage in Online Shopping among Gen Z in the JABODETABEK Area: META-UTAUT Approach
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BRAND ADVOCACY AND BRAND BONDING: NEW PARAMETERS IN CONSUMER PURCHASE DECISION JOURNEY IN THE DIGITAL WORLD
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Network Marketing Strategies in Sale and Marketing Products Based on Advanced Technology in Micro-Enterprises
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User Acceptance of Information Technology: Toward A Unified View1
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The Growing Trend of Digital Economy: A Review Article
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The Roles of Effort Expectancy, Attitude, and Service Quality in Mobile Payment Users Continuance Intention
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UTAUT Model for Smart City Concept Implementation: Use of Web Applications by Residents for Everyday Operations
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Chatbot-Based Services: A Study on Customers’ Reuse Intention
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The Psychology of Advertising
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Technology acceptance model
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