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The Interplay between Strategic Design and Market Orientations in Achieving New Product Advantage
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Outgoing claims: the papers this work cites, builds on, or argues with.
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UNDERSTANDING THE DIFFERENCES IN KOREAN AND U.S. EXECUTIVES’ STRATEGIC ORIENTATIONS
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Customer-led and market-oriented: let’s not confuse the two
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Market‐oriented is more than being customer‐led
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Does market orientation matter?: a test of the relationship between positional advantage and performance
inferredcites →https://doi.org/10.1002/smj.494openalex-snapshot
Market orientation and performance: an integration of disparate approaches
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Network structure and innovation: The leveraging of a dual network as a distinctive relational capability
inferredcites →https://doi.org/10.1002/smj.764openalex-snapshot
Market orientation, marketing capabilities, and firm performance
inferredcites →https://doi.org/10.1007/bf02893935openalex-snapshot
A longitudinal study of the impact of market structure, firm structure, strategy, and market orientation culture on dimensions of small-firm performance
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A new criterion for assessing discriminant validity in variance-based structural equation modeling
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Effective customer journey design: consumers’ conception, measurement, and consequences
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The biasing effect of common method variance: some clarifications
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Why we buy what we buy: A theory of consumption values
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Market orientation and innovation
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Determinants of New Product Performance: A Review and Meta‐Analysis
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Emotion-driven product design
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Using product design strategically to create deeper consumer connections
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Seeing things: consumer response to the visual domain in product design
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Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers
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Enlightening the dynamic capabilities of design thinking in fostering digital transformation
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Design thinking for innovation: Composition, consequence, and contingency
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When limited edition packages backfire: The role of emotional value, typicality and need for uniqueness
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Managing design and designers for strategic renewal
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Search Styles in Style Searching: Exploring Innovation Strategies in Fashion Firms
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Collaborative Strategies in Design-intensive Industries: Knowledge Diversity and Innovation
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Framing the multifaceted nature of design thinking in addressing different innovation purposes
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Convergent designs in fine fashion: An evolutionary model for stylistic innovation
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The roles and effectiveness of design in new product development: A study of Irish manufacturers
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Market orientation and customer satisfaction: Evidence from British machine tool industry
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Consumer perceived value: The development of a multiple item scale
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Competing through Design
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Speaking the Buick language: capturing, understanding, and exploring brand identity with shape grammars
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The Positive Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.1016/s0737-6782(00)00069-2openalex-snapshot
How integrating industrial design in the product development process impacts on company performance
inferredcites →https://doi.org/10.1023/a:1009830402395openalex-snapshot
Learning Orientation, Market Orientation, and Innovation: Integrating and Extending Models of Organizational Performance
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The moderator-mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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Lack of method variance in self-reported affect and perceptions at work: Reality or artifact?
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Common method biases in behavioral research: A critical review of the literature and recommended remedies.
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Structural equation modeling in practice: A review and recommended two-step approach.
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Examining Performance of U.S. Multinationals in Foreign Markets
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An investigation of how design-oriented organisations implement design thinking
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Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives
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Co-creation and the new landscapes of design
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Principles and practices of a design-led approach to innovation
inferredcites →https://doi.org/10.1086/209528openalex-snapshot
Assessing Measurement Invariance in Cross‐National Consumer Research
inferredcites →https://doi.org/10.1086/346250openalex-snapshot
Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement
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Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis
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Toothpicks and Logos
inferredcites →https://doi.org/10.1108/01443570910986201openalex-snapshot
The impact of international designers on firm innovation capability and consumer interest
inferredcites →https://doi.org/10.1108/03090560810840934openalex-snapshot
The relationships between market orientation and alternative strategic orientations
inferredcites →https://doi.org/10.1108/03090569610130106openalex-snapshot
Market orientation and corporate success: findings from Germany
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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
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A cross‐cultural assessment of leading values in design‐oriented companies
inferredcites →https://doi.org/10.1108/ejim-07-2019-0187openalex-snapshot
Design orientation in new product development and its measurement
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Brand experimental value versus brand functional value: which matters more for the brand?
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The role of marketing and product design in driving firm’s performance
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Four kinds of design thinking: From ideating to making, engaging, and criticizing
inferredcites →https://doi.org/10.1111/caim.12412openalex-snapshot
Design and marketing: Intersections and challenges
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The perceived relevance of design thinking in achieving innovation goals: The individual microfoundations perspective
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Walking the Walk: Putting Design at the Heart of Business
inferredcites →https://doi.org/10.1111/ijcs.12687openalex-snapshot
Theory of consumption values in consumer behaviour research: A review and future research agenda
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The Impact of Market Orientation, Product Advantage, and Launch Proficiency on New Product Performance and Organizational Performance
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The Impact of Industrial Design Effectiveness on Corporate Financial Performance *
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The Different Roles of Product Appearance in Consumer Choice *
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Managing the Design Innovation–Brand Marketing Interface: Resolving the Tension between Artistic Creation and Commercial Imperatives*
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Market Orientation and Company Performance: Empirical Evidence From UK Companies
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Examining the Firm's Value Creation Process: A Managerial Perspective of the Firm's Value Offering Strategy and Performance
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Emotional Design: Why We Love (or Hate) Everyday Things
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The Contingent Value of Responsive and Proactive Market Orientations for New Product Program Performance*
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Strategies of Innovation and Imitation of Product Languages*
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Design, Meanings, and Radical Innovation: A Metamodel and a Research Agenda *
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What about Design Newness? Investigating the Relevance of a Neglected Dimension of Product Innovativeness
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Marketing–Industrial Design Integration in New Product Development: The Case of China*
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Product Design and Marketing: Reflections After Fifteen Years
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Diffusion Processes of Product Meanings in Design‐Intensive Industries: Determinants and Dynamics*
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Success Factors of Product Innovation: An Updated Meta‐Analysis
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The Effect of a Market Orientation on Business Performance: A Study of Small-Sized Service Retailers Using MARKOR Scale
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Valuing design: Enhancing corporate performance through design effectiveness
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Proving the Practical Power of Design
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How Design Can Improve Firm Performance
inferredcites →https://doi.org/10.1111/j.1948-7169.2011.00141.xopenalex-snapshot
Designers and Marketers: Toward a Shared Understanding
inferredcites →https://doi.org/10.1111/j.1948-7177.2002.tb00014.xopenalex-snapshot
Design and competitive edge: A model for design management excellence in European SMEs 1
inferredcites →https://doi.org/10.1111/jpim.12163openalex-snapshot
Perspective: Linking Design Thinking with Innovation Outcomes through Cognitive Bias Reduction
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Perspective: A Review of Marketing Research on Product Design with Directions for Future Research
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Resourceful Sensemaking: Overcoming Barriers between Marketing and Design in NPD
inferredcites →https://doi.org/10.1111/jpim.12434openalex-snapshot
Elevating Design in the Organization
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New Product Creativity Antecedents and Consequences: Evidence from South Korea, Japan, and China
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Designing the Future: Past and Future Trajectories for Design Innovation Research
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Design thinking: Critical analysis and future evolution
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The contributions of interpreters to the development of radical innovations of meanings: the role of ‘Pioneering Projects’ in the sustainable buildings industry
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Spark Innovation through Empathic Design
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Sources of Method Bias in Social Science Research and Recommendations on How to Control It
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Human Dignity and Human Rights: Thoughts on the Principles of Human-Centered Design
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Putting Technology in Its Place: Design Thinking’s Social Technology at Work
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Design-Led Strategy: How To Bring Design Thinking Into The Art of Strategic Management
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Integrating Design into Organizations: The Coevolution of Design Capabilities
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Leadership to Elevate Design at Scale: balancing conflicting imperatives
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Design Thinking for Organizational Innovation at PepsiCo
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Market Orientation: The Construct, Research Propositions, and Managerial Implications
inferredcites →https://doi.org/10.1177/002224299005400403openalex-snapshot
The Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.1177/002224299305700102openalex-snapshot
Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis
inferredcites →https://doi.org/10.1177/002224299305700304openalex-snapshot
Market Orientation: Antecedents and Consequences
inferredcites →https://doi.org/10.1177/002224299706100201openalex-snapshot
A Cross-National Comparative Study of New Product Development Processes: Japan and the United States
inferredcites →https://doi.org/10.1177/002224299806200303openalex-snapshot
Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination
inferredcites →https://doi.org/10.1177/002224299806200402openalex-snapshot
The Impact of Market Knowledge Competence on New Product Advantage: Conceptualization and Empirical Examination
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/002224378802500207openalex-snapshot
An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment
inferredcites →https://doi.org/10.1177/002224379703400107openalex-snapshot
Strategic Orientation of the Firm and New Product Performance
inferredcites →https://doi.org/10.1177/002224379703400113openalex-snapshot
Integrated Product Design for Marketability and Manufacturing
inferredcites →https://doi.org/10.1177/0049124187016001004openalex-snapshot
Practical Issues in Structural Modeling
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Alternative Ways of Assessing Model Fit
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The Synergistic Effect of Market Orientation and Learning Orientation on Organizational Performance
inferredcites →https://doi.org/10.1177/0149206317744252openalex-snapshot
Design Thinking and Organizational Culture: A Review and Framework for Future Research
inferredcites →https://doi.org/10.1177/0170840616655483openalex-snapshot
The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective
inferredcites →https://doi.org/10.1177/104225879101500407openalex-snapshot
The Relationship between Marketing Orientation and Entrepreneurial Orientation
inferredcites →https://doi.org/10.1201/9780203301302-8openalex-snapshot
From user-centered to participatory design approaches
inferredcites →https://doi.org/10.1201/9780203301302.ch1openalex-snapshot
From user-centered to participatory design approaches
inferredcites →https://doi.org/10.1207/s15328007sem0902_5openalex-snapshot
Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance
inferredcites →https://doi.org/10.1287/mnsc.35.8.942openalex-snapshot
Strategic Orientation of Business Enterprises: The Construct, Dimensionality, and Measurement
inferredcites →https://doi.org/10.1287/orsc.1060.0233openalex-snapshot
When Is a New Thing a Good Thing? Technological Change, Product Form Design, and Perceptions of Value for Product Innovations
inferredcites →https://doi.org/10.1287/orsc.3.2.179openalex-snapshot
Interpretive Barriers to Successful Product Innovation in Large Firms
inferredcites →https://doi.org/10.1348/000712603762842147openalex-snapshot
‘Most advanced, yet acceptable’: Typicality and novelty as joint predictors of aesthetic preference in industrial design
inferredcites →https://doi.org/10.1362/026725707x250368openalex-snapshot
Market orientation and design orientation: a management model
inferredcites →https://doi.org/10.1509/jmkg.65.1.1.18133openalex-snapshot
Entry Barriers: A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
inferredcites →https://doi.org/10.1509/jmkg.66.4.25.18513openalex-snapshot
Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
inferredcites →https://doi.org/10.1509/jmkg.68.2.114.27788openalex-snapshot
Market Orientation, Creativity, and New Product Performance in High-Technology Firms
inferredcites →https://doi.org/10.1509/jmkg.69.2.24.60761openalex-snapshot
Market Orientation: A Meta-Analytic Review and Assessment of its Antecedents and Impact on Performance
inferredcites →https://doi.org/10.1509/jmkg.69.2.42.60756openalex-snapshot
The Effects of Strategic Orientations on Technology- and Market-Based Breakthrough Innovations
inferredcites →https://doi.org/10.1509/jmkg.72.6.132openalex-snapshot
Cross-Functional Integration and New Product Success: An Empirical Investigation of the Findings
inferredcites →https://doi.org/10.1509/jmkg.73.3.52openalex-snapshot
Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
inferredcites →https://doi.org/10.1509/jmkg.74.5.061openalex-snapshot
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
inferredcites →https://doi.org/10.1509/jmkr.38.3.362.18861openalex-snapshot
Why Some New Products are More Successful than Others
inferredcites →https://doi.org/10.2139/ssrn.1584646openalex-snapshot
The Diffusion of Market Orientation Throughout the Organization: A Social Learning Theory Perspective
inferredcites →https://doi.org/10.2139/ssrn.2104017openalex-snapshot
Design Orientation: A Grounded Theory Analysis of Design Thinking and Action
inferredcites →https://doi.org/10.2307/1251757openalex-snapshot
The Effect of a Market Orientation on Business Profitability
inferredcites →https://doi.org/10.2307/1251854openalex-snapshot
Market Orientation: Antecedents and Consequences
inferredcites →https://doi.org/10.2307/1251866openalex-snapshot
Market Orientation: The Construct, Research Propositions, and Managerial Implications
inferredcites →https://doi.org/10.2307/1252250openalex-snapshot
Does Competitive Environment Moderate the Market Orientation-Performance Relationship?
inferredcites →https://doi.org/10.2307/1252285openalex-snapshot
Market Orientation and Organizational Performance: Is Innovation a Missing Link?
inferredcites →https://doi.org/10.2307/3069337openalex-snapshot
THE EFFECT OF PERCEIVED TECHNOLOGICAL UNCERTAINTY ON JAPANESE NEW PRODUCT DEVELOPMENT.
inferredcites →https://doi.org/10.2307/3150876openalex-snapshot
A Paradigm for Developing Better Measures of Marketing Constructs
inferredcites →https://doi.org/10.2307/3152072openalex-snapshot
Integrated Product Design for Marketability and Manufacturing
inferredcites →https://doi.org/10.2752/146069200789393562openalex-snapshot
The Emotional Domain in Product Design
inferredcites →https://doi.org/10.2752/146069201789378496openalex-snapshot
Designing Products with Added Emotional Value: Development and Appllcation of an Approach for Research through Design
inferredcites →https://doi.org/10.7551/mitpress/2333.001.0001openalex-snapshot
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