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Move over, Millennials: Generation Z is changing the consumer landscape

https://doi.org/10.69554/kahi1951
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inferred← citeshttps://doi.org/10.2139/ssrn.4770643openalex-extracted
Enhancing Online Retail: How Branded Gamification Resonates with Gen Z Shoppers
inferred← citeshttps://doi.org/10.1002/cb.1844openalex-snapshot
Addressing food waste: How to position upcycled foods to different generations
inferred← citeshttps://doi.org/10.1002/isd2.12300openalex-snapshot
User‐generated content and micro‐celebrity posts encourage Generation Z consumers to search social media for online purchase: A study on Dhaka City, Bangladesh
inferred← citeshttps://doi.org/10.1002/mar.21749openalex-snapshot
Influencer marketing: When and why gen Z consumers avoid influencers and endorsed brands
inferred← citeshttps://doi.org/10.1007/978-3-030-65923-3_9openalex-snapshot
Millennials and On-line Shopping: The Case of Smartphones
inferred← citeshttps://doi.org/10.1080/0267257x.2022.2083214openalex-snapshot
Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap
inferred← citeshttps://doi.org/10.1080/10495142.2021.1941498openalex-snapshot
Using Gamification Techniques to Enable Generation Z’s Propensity to Do Good
inferred← citeshttps://doi.org/10.1080/10496491.2022.2163033openalex-snapshot
A Comparison of Lifestyle Marketing and Brand Influencer Advertising for Generation Z Instagram Users
inferred← citeshttps://doi.org/10.1080/15378020.2020.1848259openalex-snapshot
Predicting college students’ intention to purchase local food using the theory of consumption values
inferred← citeshttps://doi.org/10.1080/17543266.2024.2441960openalex-snapshot
Chinese Gen Z’s luxury fashion goods shopping behaviour via drop marketing strategies
inferred← citeshttps://doi.org/10.1108/bfj-09-2025-1264openalex-snapshot
AI-based recommendations and sustainable agri-food purchase intentions: examining the credence goods paradox through emotional-TAM among Generation Z in India
inferred← citeshttps://doi.org/10.1108/bij-01-2020-0050openalex-snapshot
Millennials and Generation Z: a generational cohort analysis of Indian consumers
inferred← citeshttps://doi.org/10.1108/ijqrm-06-2022-0183openalex-snapshot
Measuring QSR service quality on behavioral intentions of gen Z customers using QUICKSERV–mediating effect of service value and satisfaction
inferred← citeshttps://doi.org/10.1108/jfmm-11-2020-0244openalex-snapshot
The future of maternity wear: Generation Z's expectations of dressing for pregnancy
inferred← citeshttps://doi.org/10.1108/jocm-02-2020-0058openalex-snapshot
Understanding Generation Z expectations for effective onboarding
inferred← citeshttps://doi.org/10.1108/jpbm-08-2021-013openalex-snapshot
Internal Branding - In search of a new paradigm: Guest editorial
inferred← citeshttps://doi.org/10.1177/09732586241305769openalex-snapshot
From Trust to Transaction: The Role of Micro-Influencer Image Satisfaction and Advertising Trust in Shaping Purchase Intentions
inferred← citeshttps://doi.org/10.1177/10949968221136862openalex-snapshot
Bridging Who They Are with Who They Thought They’d Be: The Effects of Gen Zers’ Subjective Well-Being on Their Boycott Responses to Online and Offline Unethical Situations
inferred← citeshttps://doi.org/10.1177/14707853231214188openalex-snapshot
NPS from the customer’s perspective: The influence of the recent experience
inferred← citeshttps://doi.org/10.1186/s43093-023-00276-3openalex-snapshot
Do user-generated content and micro-celebrity posts encourage generation Z users to search online shopping behavior on social networking sites—the moderating role of sponsored ads
inferred← citeshttps://doi.org/10.1386/fspc_00197_1openalex-snapshot
Factors determining fashion clothing interest and purchase intention: A study of Generation Z consumers in India
inferred← citeshttps://doi.org/10.17762/pae.v58i1.1192openalex-snapshot
Generation Z's Perceptions and Attitudes towards Tourism and Hospitality a Career Option – A Preliminary Investigation of Residents of Jharkhand
inferred← citeshttps://doi.org/10.18778/0208-6018.372.02openalex-snapshot
Customer Loyalty in E-Banking Across Generations
inferred← citeshttps://doi.org/10.2139/ssrn.4861287openalex-snapshot
Understanding the Buying Behavior of Generation Z Consumers in India: The Parasocial Mediating Role of Influencers on Consumption Tendency
inferred← citeshttps://doi.org/10.22441/pasti.2022.v16i1.007openalex-snapshot
PERAN CITRA MEREK DALAM MEMEDIASI PENGARUH INFLUENCER INSTAGRAM TERHADAP NIAT BELI PRODUK PAKAIAN PADA KAUM WANITA GENERASI Z DI KOTA BANDUNG
inferred← citeshttps://doi.org/10.22598/pi-be/2019.13.1.105openalex-snapshot
GENERATION Z IN BRICK-AND-MORTAR STORES: A REVIEW AND RESEARCH PROPOSITIONS
inferred← citeshttps://doi.org/10.25115/oralia.v29i1.10283openalex-snapshot
Los vocativos en el lenguaje juvenil de la ficción española
inferred← citeshttps://doi.org/10.29141/2218-5003-2024-15-5-7openalex-snapshot
Perception of commercial advertising by generations Y and Z
inferred← citeshttps://doi.org/10.30682/diid7923openalex-snapshot
Communication Design as a Relational Mediation Approach for Territorial Networks
inferred← citeshttps://doi.org/10.30682/diid7923mopenalex-snapshot
The Complexities of Political Engagement and Consumer Response to Woke Design
inferred← citeshttps://doi.org/10.3389/fcomm.2025.1554551openalex-snapshot
Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertising
inferred← citeshttps://doi.org/10.3390/soc14120265openalex-snapshot
Potaxies and Fifes: The Formation of New Subcultures on TikTok
inferred← citeshttps://doi.org/10.3390/su11236838openalex-snapshot
Trust in Sharing Economy Business Models from the Perspective of Customers in Szczecin, Poland
inferred← citeshttps://doi.org/10.3390/su15108213openalex-snapshot
Examining Generation Z Consumer Online Fashion Resale Participation and Continuance Intention through the Lens of Consumer Perceived Value
inferred← citeshttps://doi.org/10.36418/syntax-literate.v9i11.52288openalex-snapshot
Hubungan Antara Dukungan Sosial dengan Kebermaknaan Hidup pada Generasi Z
inferred← citeshttps://doi.org/10.36713/epra19781openalex-snapshot
GENERATIONAL MARKETING: A DEEP DIVE INTO BEHAVIOR AND CHARACTERISTICS OF GENERATION Z
inferred← citeshttps://doi.org/10.37625/abr.25.1.209-220openalex-snapshot
Effects of Product and Product Company Information on Generation Zs’ Purchasing Preferences
inferred← citeshttps://doi.org/10.4018/979-8-3373-4526-0.ch009openalex-snapshot
The Impact of AI-Driven User Experience in Digital Payment Systems
inferred← citeshttps://doi.org/10.47760/oajmr.2025.v01i02.003openalex-snapshot
Reimagining Consumer Redressal Mechanisms in AI-Driven Markets: The Case for Digital Mediation and Smart Regulation
inferred← citeshttps://doi.org/10.51867/aqssr.2.4.52openalex-snapshot
The impact of sustainable initiatives on Generation Z consumers’ behaviour: A serial mediation analysis
inferred← citeshttps://doi.org/10.52970/grmilf.v4i1.351openalex-snapshot
Gen-Z Marketing Strategies: Understanding Consumer Preferences and Building Sustainable Relationships
inferred← citeshttps://doi.org/10.54404/jts.2025.201v.04openalex-snapshot
Ảnh hưởng của sự hài lòng tới ý định mua sắm lặp lại đối với khách hàng gen Z trong lĩnh vực thương mại điện tử tại Việt Nam: vai trò trung gian của sự tin tưởng
inferred← citeshttps://doi.org/10.54480/slrm.v2i2.23openalex-snapshot
Understand China’s cross-border e-commerce industry: a market entry mode
inferred← citeshttps://doi.org/10.55927/jsih.v4i1.23openalex-snapshot
Interpersonal Communication Strategy Between Parents and Generation Z Children in Minimalizing FOMO (Fear of Missing Out) in Medan Sunggal District, Medan City, North Sumatera Province
inferred← citeshttps://doi.org/10.56028/aemr.7.1.568.2023openalex-snapshot
The consumption behaviors of Generation Z: evidence from China
inferred← citeshttps://doi.org/10.5937/ekopre2302129sopenalex-snapshot
Generation Z's letter to CEOs
inferred← citeshttps://doi.org/10.63963/001c.138824openalex-snapshot
Analysis of Gen Z Marketing Student Preference for Different Instructional Methods
inferred← citeshttps://doi.org/10.70675/8845fa2bz7277z4ed3za286z3ea2ed5ca16dopenalex-snapshot
Advertising strategies and consumer behavior : how product placement and native ads impact consumer’s perceptions and intentions
inferred← citeshttps://doi.org/10.9744/scriptura.12.1.33-442openalex-snapshot
POLA KOMUNIKASI KELUARGA DI MATA GENERASI Z
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