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Can human brands help consumers eat better? Influence of emotional brand attachment, self‐identification, and brand authenticity on consumer eating habits

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Outgoing claims: the papers this work cites, builds on, or argues with.

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Intervention effects of information and self-regulation on eating fruits and vegetables over two years.
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Attachment, identification, and loyalty: Examining mediating mechanisms across brand and brand community contexts
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Does brand authenticity alleviate the effect of brand scandals?
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Multivariate Data Analysis
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Highly Attractive Models in Advertising and the Women Who Loathe Them: The Implications of Negative Affect for Spokesperson Effectiveness
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Persona-fied brands: managing branded persons through persona
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The role of brand authenticity in developing brand trust
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Environmental Influences on Dietary Behavior among Children: Availability and Accessibility of Fruits and Vegetables Enable Consumption
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Celebrity chefs and masculinities among male cookery trainees in vocational education
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Consumers and Their Brands: Developing Relationship Theory in Consumer Research
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A Study of Thinking.J. S. Bruner , J. J. Goodnow , G. A. Austin
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Paradox and the Consumption of Authenticity through Reality Television
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When Brand Personality Matters: The Moderating Role of Attachment Styles
inferredcites →https://doi.org/10.1086/615047openalex-snapshot
The Quest for Authenticity in Consumption: Consumers’ Purposive Choice of Authentic Cues to Shape Experienced Outcomes
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Should the Devil Sell Prada? Retail Rejection Increases Aspiring Consumers' Desire for the Brand
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Long-term weight loss maintenance
inferredcites →https://doi.org/10.1093/her/cyg016openalex-snapshot
Reported barriers to eating more fruit and vegetables before and after participation in a randomized controlled trial: a qualitative study
inferredcites →https://doi.org/10.1108/00070701111131728openalex-snapshot
Celebrity chefs: expanding empires
inferredcites →https://doi.org/10.1108/10610421011033467openalex-snapshot
Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)
inferredcites →https://doi.org/10.1108/10610421211246667openalex-snapshot
Predicting adolescents' apparel brand preferences
inferredcites →https://doi.org/10.1108/17473611011025993openalex-snapshot
“Bend it like Beckham”: the influence of sports celebrities on young adult consumers
inferredcites →https://doi.org/10.1108/ejm-10-2014-0633openalex-snapshot
Authenticity in branding – exploring antecedents and consequences of brand authenticity
inferredcites →https://doi.org/10.1108/ejm-10-2017-0758openalex-snapshot
Social eating patterns, identity and the subjective well-being of Chinese teenagers
inferredcites →https://doi.org/10.1108/jcm-04-2018-2632openalex-snapshot
Improving consumers’ eating habits: what if a brand could make a difference?
inferredcites →https://doi.org/10.1108/jpbm-02-2019-2274openalex-snapshot
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Brand authenticity: model development and empirical testing
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inferredcites →https://doi.org/10.1108/jpbm-10-2017-1613openalex-snapshot
Emotional intelligence, external emotional connections and brand attachment
inferredcites →https://doi.org/10.1108/jpbm-12-2017-1710openalex-snapshot
Health and fitness online communities and product behaviour
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The development and modification of children's eating habits
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A slave to the stove? The TV celebrity chef abandons the kitchen: lifestyle TV, domesticity and gender
inferredcites →https://doi.org/10.1123/jsm.27.3.193openalex-snapshot
Human Brands in Sport: Athlete Brand Personality and Identification
inferredcites →https://doi.org/10.1177/0022243719830654openalex-snapshot
Putting the Person Back in Person-Brands: Understanding and Managing the Two-Bodied Brand
inferredcites →https://doi.org/10.1177/002224377701400320openalex-snapshot
Estimating Nonresponse Bias in Mail Surveys
inferredcites →https://doi.org/10.1177/002224378101800104openalex-snapshot
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
inferredcites →https://doi.org/10.1177/0956797609360756openalex-snapshot
Facebook Profiles Reflect Actual Personality, Not Self-Idealization
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Spaces of hope, enlivenment and entanglement: Explorations in the spatial logic of celebrity culinary brands
inferredcites →https://doi.org/10.1177/156482651103200408openalex-snapshot
Policy Interventions to Promote Healthy Eating: A Review of What Works, What Does Not, and What is Promising
inferredcites →https://doi.org/10.1207/s15327663jcp1303_14openalex-snapshot
You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands
inferredcites →https://doi.org/10.1207/s15327663jcp1501_10openalex-snapshot
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Exploring the effect of self-image congruence and brand preference on satisfaction: the role of expertise
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Brand Love
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When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization amid Product Wrongdoings
inferredcites →https://doi.org/10.1509/jmkg.67.3.19.18657openalex-snapshot
Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
inferredcites →https://doi.org/10.1509/jmkg.70.3.104openalex-snapshot
Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities
inferredcites →https://doi.org/10.1509/jmkg.74.6.1openalex-snapshot
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
inferredcites →https://doi.org/10.1509/jmkg.75.4.35openalex-snapshot
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self
inferredcites →https://doi.org/10.1509/jppm.26.2.221openalex-snapshot
Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample
inferredcites →https://doi.org/10.1515/9781503620766openalex-snapshot
A Theory of Cognitive Dissonance
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inferredcites →https://doi.org/10.2307/3594275openalex-snapshot
The "Oprahfication" of Literacy: Reading "Oprah's Book Club"
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Managing the Human in Human Brands
inferredcites →https://doi.org/10.2753/joa0091-3367400108openalex-snapshot
Personification in Advertising
inferredcites →https://doi.org/10.3917/sr.034.0007openalex-snapshot
L'Artification du culinaire
inferredcites →https://doi.org/10.5860/choice.45-6277openalex-snapshot
Authenticity: what consumers really want

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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