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A systematic literature review of virtual embodied experience
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What this work says
Outgoing claims: the papers this work cites, builds on, or argues with.
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E‐scapes: The electronic physical environment and service tangibility
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Simulated satiation through reality‐enhancing technology
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AI in Marketing, Consumer Research & Psychology: A Systematic Literature Review and Research Agenda
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Embodiment as a unifying perspective for psychology
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Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda
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Whence Perceptual Meaning? A Cartography of Current Ideas
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The value of being there: toward a science of immersive virtual field trips
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Virtual reality consumer experience escapes: preparing for the metaverse
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Aesthetic judgments of 3D arts in virtual reality and online settings
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The challenges of entering the metaverse: An experiment on the effect of extended reality on workload
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Visual Genome: Connecting Language and Vision Using Crowdsourced Dense Image Annotations
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Review articles: purpose, process, and structure
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Taste at first (person) sight: Visual perspective modulates brain activity implicitly associated with viewing unhealthy but not healthy foods
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A framework for context immersion in mobile augmented reality
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Creating a conversational context through video blogging: A case study of Geriatric1927
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Body in the interactive game: How interface embodiment affects physical activity and health behavior change
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Do World of Warcraft (MMORPG) players experience less loneliness and social anxiety in online world (virtual environment) than in real world (offline)?
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Psychological benefits of using social virtual reality platforms during the covid-19 pandemic: The role of social and spatial presence
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What is XR? Towards a Framework for Augmented and Virtual Reality
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Being the victim of virtual abuse changes default mode network responses to emotional expressions
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Will video be the next generation of e-commerce product reviews? Presentation format and the role of product type
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ASMR, affect and digitally-mediated intimacy
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Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
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Fuzzy-set Qualitative Comparative Analysis (fsQCA): Guidelines for research practice in Information Systems and marketing
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Digital Sensory Marketing: Integrating New Technologies into Multisensory Online Experience
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The role of live streaming in building consumer trust and engagement with social commerce sellers
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The impact of virtual, augmented and mixed reality technologies on the customer experience
inferredcites →https://doi.org/10.1016/j.jbusres.2019.10.038openalex-snapshot
Consumer experiences of virtual reality: Insights from VR luxury brand fashion shows
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The influence of scent on virtual reality experiences: The role of aroma-content congruence
inferredcites →https://doi.org/10.1016/j.jbusres.2021.04.075openalex-snapshot
Shopping in virtual reality: A literature review and future agenda
inferredcites →https://doi.org/10.1016/j.jbusres.2022.04.013openalex-snapshot
Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis
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Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
inferredcites →https://doi.org/10.1016/j.peva.2011.07.008openalex-snapshot
Characterizing and modelling popularity of user-generated videos
inferredcites →https://doi.org/10.1016/j.psychsport.2018.03.004openalex-snapshot
The influence of refereeing experiences judging offside actions in football
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Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
inferredcites →https://doi.org/10.1016/j.tourman.2021.104394openalex-snapshot
Virtual reality tourism experiences: Addiction and isolation
inferredcites →https://doi.org/10.1016/j.tourman.2022.104534openalex-snapshot
Immersive technology: A meta-analysis of augmented/virtual reality applications and their impact on tourism experience
inferredcites →https://doi.org/10.1016/s0093-934x(03)00355-9openalex-snapshot
Embodied meaning in a neural theory of language
inferredcites →https://doi.org/10.1016/s0160-7383(98)00103-0openalex-snapshot
Rethinking authenticity in tourism experience
inferredcites →https://doi.org/10.1016/s0364-0213(80)80017-6openalex-snapshot
The Metaphorical Structure of the Human Conceptual System
inferredcites →https://doi.org/10.1037//0022-3514.54.5.768openalex-snapshot
Inhibiting and facilitating conditions of the human smile: A nonobtrusive test of the facial feedback hypothesis.
inferredcites →https://doi.org/10.1037/0033-2909.132.3.381openalex-snapshot
Moving from cognition to behavior: What the research says.
inferredcites →https://doi.org/10.1037/a0023527openalex-snapshot
The substitutability of physical and social warmth in daily life.
inferredcites →https://doi.org/10.1080/07421656.2019.1659662openalex-snapshot
Virtual Reality in Art Therapy: A Pilot Qualitative Study of the Novel Medium and Implications for Practice
inferredcites →https://doi.org/10.1080/10253866.2012.662831openalex-snapshot
Height matters: practicing consumer agency, gender, and body politics
inferredcites →https://doi.org/10.1080/10481885.2020.1744971openalex-snapshot
Video Communication and Transgenerational Shame in the Mother/Daughter Bond
inferredcites →https://doi.org/10.1080/13527258.2017.1341946openalex-snapshot
With New Eyes I See : embodiment, empathy and silence in digital heritage interpretation
inferredcites →https://doi.org/10.1080/15213269.2019.1598435openalex-snapshot
Acting your avatar’s age: effects of virtual reality avatar embodiment on real life walking speed
inferredcites →https://doi.org/10.1080/19368623.2020.1770146openalex-snapshot
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement
inferredcites →https://doi.org/10.1080/87565641.2017.1303702openalex-snapshot
Embodied Simulation of Others Being Touched in 1-Year-Old Infants
inferredcites →https://doi.org/10.1086/598614openalex-snapshot
The Effect of Mere Touch on Perceived Ownership
inferredcites →https://doi.org/10.1089/cyber.2017.29099.griopenalex-snapshot
Neuroscience of Virtual Reality: From Virtual Exposure to Embodied Medicine
inferredcites →https://doi.org/10.1108/10610420210451625openalex-snapshot
Managing consumers’ product evaluations through direct product experience
inferredcites →https://doi.org/10.1108/10662241111158308openalex-snapshot
Effects of virtual‐experience combinations on consumer‐related “sense of virtual community”
inferredcites →https://doi.org/10.1108/ejm-10-2017-0776openalex-snapshot
How real are virtual experiences?
inferredcites →https://doi.org/10.1108/intr-04-2020-0180openalex-snapshot
Avoiding the ask on social media: investigating how process-related factors influence SNS donation avoidance
inferredcites →https://doi.org/10.1108/josm-04-2018-0119openalex-snapshot
Brave new world: service robots in the frontline
inferredcites →https://doi.org/10.1108/josm-12-2014-0323openalex-snapshot
Service experience co-creation: conceptualization, implications, and future research directions
inferredcites →https://doi.org/10.1108/josm-12-2021-0481openalex-snapshot
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
inferredcites →https://doi.org/10.1109/access.2021.3140175openalex-snapshot
A Metaverse: Taxonomy, Components, Applications, and Open Challenges
inferredcites →https://doi.org/10.1109/emr.2020.2990115openalex-snapshot
The Impact of COVID-19 on Consumers: Preparing for Digital Sales
inferredcites →https://doi.org/10.1109/mc.2022.3148642openalex-snapshot
Digital Self: The Next Evolution of the Digital Human
inferredcites →https://doi.org/10.1109/mcg.2003.1185574openalex-snapshot
Enabling a continuum of virtual environment experiences
inferredcites →https://doi.org/10.1111/cogs.12742openalex-snapshot
Affordance Compatibility Effect for Word Learning in Virtual Reality
inferredcites →https://doi.org/10.1111/j.1460-2466.1992.tb00812.xopenalex-snapshot
Defining Virtual Reality: Dimensions Determining Telepresence
inferredcites →https://doi.org/10.1111/j.1467-9280.2007.01853.xopenalex-snapshot
Action-Video-Game Experience Alters the Spatial Resolution of Vision
inferredcites →https://doi.org/10.1111/j.1468-2370.2010.00280.xopenalex-snapshot
Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context
inferredcites →https://doi.org/10.1145/3341225openalex-snapshot
The Supernumerary Hand Illusion in Augmented Reality
inferredcites →https://doi.org/10.1146/annurev.neuro.27.070203.144230openalex-snapshot
THE MIRROR-NEURON SYSTEM
inferredcites →https://doi.org/10.1163/22134468-bja10033openalex-snapshot
Time Speeds Up During Flow States: A Study in Virtual Reality with the Video Game Thumper
inferredcites →https://doi.org/10.1177/0047287517709090openalex-snapshot
Embodiment of Wearable Augmented Reality Technology in Tourism Experiences
inferredcites →https://doi.org/10.1177/1350508410387961openalex-snapshot
Lines of flight: everyday resistance along England’s backbone
inferredcites →https://doi.org/10.1177/1357034x15604030openalex-snapshot
Bodily Intra-actions with Biometric Devices
inferredcites →https://doi.org/10.1177/2042753019876043openalex-snapshot
Moments of friction in virtual reality: How feeling histories impact experience
inferredcites →https://doi.org/10.1186/s40309-022-00208-4openalex-snapshot
Metaverse through the prism of power and addiction: what will happen when the virtual world becomes more attractive than reality?
inferredcites →https://doi.org/10.13140/rg.2.2.34634.95688openalex-snapshot
Competing on Customer Journeys
inferredcites →https://doi.org/10.1371/journal.pmed.1000097openalex-snapshot
Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement
inferredcites →https://doi.org/10.1509/jmkr.39.1.61.18935openalex-snapshot
The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
inferredcites →https://doi.org/10.1561/1100000095openalex-snapshot
All One Needs to Know about Metaverse: A Complete Survey on Technological Singularity, Virtual Ecosystem, and Research Agenda
inferredcites →https://doi.org/10.17705/1cais.05008openalex-snapshot
Qualitative Comparative Analysis (QCA) In Information Systems Research: Status Quo, Guidelines, and Future Directions
inferredcites →https://doi.org/10.20870/ijvr.2016.16.1.2880openalex-snapshot
Proposition and Validation of a Questionnaire to Measure the User Experience in Immersive Virtual Environments
inferredcites →https://doi.org/10.2307/4132319openalex-snapshot
Analyzing the Past to Prepare for the Future: Writing a Literature Review
inferredcites →https://doi.org/10.3389/fnhum.2013.00521openalex-snapshot
The impact of sensorimotor experience on affective evaluation of dance
inferredcites →https://doi.org/10.3389/fpsyg.2015.00914openalex-snapshot
Editorial: Dynamic systems theory and embodiment in psychotherapy research. A new look at process and outcome
inferredcites →https://doi.org/10.3389/fpsyg.2019.01521openalex-snapshot
Putting Oneself in the Body of Others: A Pilot Study on the Efficacy of an Embodied Virtual Reality System to Generate Self-Compassion
inferredcites →https://doi.org/10.3389/fpsyg.2020.00820openalex-snapshot
Being the Victim of Intimate Partner Violence in Virtual Reality: First- Versus Third-Person Perspective
inferredcites →https://doi.org/10.3389/fpsyg.2021.806424openalex-snapshot
“Mine Works Better”: Examining the Influence of Embodiment in Virtual Reality on the Sense of Agency During a Binary Motor Imagery Task With a Brain-Computer Interface
inferredcites →https://doi.org/10.3389/frvir.2020.00001openalex-snapshot
The Ethics of Realism in Virtual and Augmented Reality
inferredcites →https://doi.org/10.3389/frvir.2020.575943openalex-snapshot
Avatar Embodiment. A Standardized Questionnaire
inferredcites →https://doi.org/10.3389/frvir.2021.647896openalex-snapshot
A Preliminary Embodiment Short Questionnaire
inferredcites →https://doi.org/10.3389/frvir.2021.668499openalex-snapshot
Remotely Perceived: Investigating the Influence of Valence on Self-Perception and Social Experience for Dyadic Video-Conferencing With Personalized Avatars
inferredcites →https://doi.org/10.3389/frvir.2022.989676openalex-snapshot
Identifying emotions toward an overweight avatar in Virtual Reality: The moderating effects of visuotactile stimulation and drive for thinness
inferredcites →https://doi.org/10.3390/computers10060073openalex-snapshot
To Sit or Not to Sit in VR: Analyzing Influences and (Dis)Advantages of Posture and Embodied Interaction
inferredcites →https://doi.org/10.3390/educsci11030118openalex-snapshot
A Worldwide Journey through Distance Education—From the Post Office to Virtual, Augmented and Mixed Realities, and Education during the COVID-19 Pandemic
inferredcites →https://doi.org/10.3390/jtaer16050075openalex-snapshot
Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic
inferredcites →https://doi.org/10.3390/robotics11020041openalex-snapshot
A Perspective Review on Integrating VR/AR with Haptics into STEM Education for Multi-Sensory Learning
inferredcites →https://doi.org/10.3390/rs14061335openalex-snapshot
Digital Twin Technology Challenges and Applications: A Comprehensive Review
inferredcites →https://doi.org/10.7790/sa.v10i1.384openalex-snapshot
Embodied cognition and its applications: A brief review
What points at this work
Incoming claims: where this work appears in other papers’ reference lists and arguments.
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The Rise of Human–Computer Integration in Marketing: A Theory Synthesis
inferred← citeshttps://doi.org/10.1007/s10055-025-01129-wopenalex-snapshot
Embodiment in virtual reality: an experiment on how visual and aural First- and Third-person modes affect embodiment and mindfulness
inferred← citeshttps://doi.org/10.1016/j.compedu.2025.105555openalex-snapshot
The effects of GAI-enhanced pedagogical agents in the metaverse (GPAiM) on elementary school students’ conceptual understanding and cognitive engagement patterns
inferred← citeshttps://doi.org/10.1016/j.jhtm.2026.101499openalex-snapshot
Visitors' sense of presence and absence in digital cultural heritage experience: The case of the digital Forbidden City
inferred← citeshttps://doi.org/10.1016/j.jhtm.2026.101501openalex-snapshot
Free-roam location-based virtual reality entertainment: An affordance analysis
inferred← citeshttps://doi.org/10.1080/00218499.2025.2483051openalex-snapshot
Explication of the Virtual Influencer Ecosystem
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Virtual reality as a sustainable alternative for authentic and satisfying tourism experiences
inferred← citeshttps://doi.org/10.1080/10696679.2024.2404422openalex-snapshot
Can Multi-Sensory Affordance Mitigate the Shortcomings of Metaverse offerings?
inferred← citeshttps://doi.org/10.1080/13683500.2025.2600433openalex-snapshot
Cybersickness in metaverse travel
inferred← citeshttps://doi.org/10.1080/14766825.2026.2682920openalex-snapshot
Ethnicity perception through food experiences using the ZMET method: Siqinama Mongolian restaurant, China
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Is Holding Better? A Gesture-Elicitation Study with Controllers in Virtual Reality
inferred← citeshttps://doi.org/10.1145/3743049.3743077openalex-snapshot
A Systematic Review of the Impact of a Standardized Embodiment Questionnaire on Virtual Reality Research
inferred← citeshttps://doi.org/10.1145/3756884.3766029openalex-snapshot
How Avatar User Visual Incongruities Impact the Sense of Embodiment in Virtual Reality: A Systematic Review
inferred← citeshttps://doi.org/10.1145/3795011.3795033openalex-snapshot
Evolutionary Games: Use VR games to enhance users' understanding of evolution and cultivate interest in biological knowledge
inferred← citeshttps://doi.org/10.1177/13567667241255383openalex-snapshot
Affordance, digital media literacy, and emotions in virtual cultural heritage tourism experiences
inferred← citeshttps://doi.org/10.1186/s12884-026-08921-9openalex-snapshot
Mothers’ perceptions of bonding with their newborns in different care settings: a descriptive qualitative study
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Enhancing Design Creativity Through Embodied Platforms: An Exploratory Study Comparing Desktop, Mixed Reality, and Virtual Reality in Design Education
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AI Empowering Urban Landscape Art Design
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