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Internal marketing: a review and some interdisciplinary research challenges

https://doi.org/10.1108/09564239510078849

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

inferredcites →https://doi.org/10.1002/jsc.4240010403openalex-snapshot

Vision into action: A study of corporate culture

inferredcites →https://doi.org/10.1002/smj.4250030107openalex-snapshot

The relationship of participation and effectiveness in strategic planning

inferredcites →https://doi.org/10.1002/smj.4250080102openalex-snapshot

Identifying and appraising how managers install strategy

inferredcites →https://doi.org/10.1002/smj.4250100205openalex-snapshot

Selecting tactics to implement strategic plans

inferredcites →https://doi.org/10.1002/smj.4250100604openalex-snapshot

Operationalizing strategic planning

inferredcites →https://doi.org/10.1016/0007-6813(76)90053-7openalex-snapshot

Selling jobs in the service sector

inferredcites →https://doi.org/10.1016/0007-6813(85)90008-4openalex-snapshot

Quality counts in services, too

inferredcites →https://doi.org/10.1016/0007-6813(88)90008-0openalex-snapshot

Developing a marketing-oriented organization

inferredcites →https://doi.org/10.1016/0007-6813(88)90053-5openalex-snapshot

The service-quality puzzle

inferredcites →https://doi.org/10.1016/0007-6813(89)90044-xopenalex-snapshot

Making internal services market driven

inferredcites →https://doi.org/10.1016/0007-6813(92)90069-lopenalex-snapshot

Integrating the personnel and marketing functions: The challenge of the 1990s

inferredcites →https://doi.org/10.1016/0019-8501(82)90019-0openalex-snapshot

Conflicts between engineering and marketing units

inferredcites →https://doi.org/10.1016/0019-8501(87)90032-0openalex-snapshot

Differentiate with the 5th P: People

inferredcites →https://doi.org/10.1016/0024-6301(87)90151-8openalex-snapshot

The new marketing—Developing long-term interactive relationships

inferredcites →https://doi.org/10.1016/0024-6301(88)90035-0openalex-snapshot

Strategy in action—Techniques for implementing strategy

inferredcites →https://doi.org/10.1016/0024-6301(91)90083-zopenalex-snapshot

Internal marketing—The missing half of the marketing programme

inferredcites →https://doi.org/10.1016/0024-6301(92)90354-5openalex-snapshot

Management research: An introduction

inferredcites →https://doi.org/10.1016/0024-6301(93)90026-copenalex-snapshot

Corporate reputation: Managing the new strategic asset

inferredcites →https://doi.org/10.1016/0148-2963(90)90043-dopenalex-snapshot

Internal marketing and organizational behavior: A partnership in developing customer-conscious employees at every level

inferredcites →https://doi.org/10.1016/0263-2373(88)90033-3openalex-snapshot

Servitization of business: Adding value by adding services

inferredcites →https://doi.org/10.1016/0263-2373(91)90006-copenalex-snapshot

Internal marketing: A new perspective for HRM

inferredcites →https://doi.org/10.1016/0969-5931(95)90007-1openalex-snapshot

Relationship marketing: Bringing quality, customer service and marketing together

inferredcites →https://doi.org/10.1080/0267257x.1987.9964038openalex-snapshot

Marketing capability—A key success factor in small business?

inferredcites →https://doi.org/10.1080/0267257x.1993.9964234openalex-snapshot

The scope of internal marketing: Defining the boundary between marketing and human resource management

inferredcites →https://doi.org/10.1080/09544129200000001openalex-snapshot

Total quality management as a strategic variable

inferredcites →https://doi.org/10.1080/09544129300000003openalex-snapshot

Total quality management—the critical success factors

inferredcites →https://doi.org/10.1080/09544129300000006openalex-snapshot

Holistic total quality management must take account of political processes

inferredcites →https://doi.org/10.1080/15332969.1987.9984854openalex-snapshot

Rainmakers, mushrooms, and immaculate conception: Internal marketing for professional service firm associates

inferredcites →https://doi.org/10.1080/15332969.1989.9984934openalex-snapshot

A practical guide to professional services marketing

inferredcites →https://doi.org/10.1108/00251749110002558openalex-snapshot

The Internal Marketing of Services: The New Age Surge

inferredcites →https://doi.org/10.1108/00251749110139106openalex-snapshot

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

inferredcites →https://doi.org/10.1108/00251749210011133openalex-snapshot

Organizational Homoeostasis: A Role for Internal Marketing

inferredcites →https://doi.org/10.1108/02634509010138224openalex-snapshot

Coming to Grips with Service Intangibles Using Quality Management Techniques

inferredcites →https://doi.org/10.1108/02656719210007545openalex-snapshot

Creating, Maintaining and Reinforcing a Customer Service Culture

inferredcites →https://doi.org/10.1108/03090569110139166openalex-snapshot

Marketing‐orientation Revisited: The Crucial Role of the Part‐time Marketer

inferredcites →https://doi.org/10.1108/08876049110035558openalex-snapshot

Internal Marketing: Integrating R&D and Marketing Within the Organization

inferredcites →https://doi.org/10.1108/09564239010001136openalex-snapshot

Managing the Service Encounter: A Focus on the Employee

inferredcites →https://doi.org/10.1108/09576059510091878openalex-snapshot

Down with the internal customer

inferredcites →https://doi.org/10.1108/eb001426openalex-snapshot

Leadership and Corporate Culture

inferredcites →https://doi.org/10.1108/eb006032openalex-snapshot

USING INTERNAL MARKETING TO DEVELOP A NEW CULTURE—THE CASE OF ERICSSON QUALITY

inferredcites →https://doi.org/10.1108/eb010791openalex-snapshot

The Impact of Internal Marketing on Customer Service in a Retail Bank

inferredcites →https://doi.org/10.1108/eb013449openalex-snapshot

The Marketing of Services

inferredcites →https://doi.org/10.1108/eb054826openalex-snapshot

Customer Care in Service Organisations

inferredcites →https://doi.org/10.1108/eum0000000000577openalex-snapshot

A Model for Reducing Internal Resistance to Change in a Firm′s International Marketing Strategy

inferredcites →https://doi.org/10.1108/eum0000000001069openalex-snapshot

Internal Marketing: Making Marketing Happen

inferredcites →https://doi.org/10.1108/eum0000000003044openalex-snapshot

TQM and Culture Change

inferredcites →https://doi.org/10.1108/eum0000000004658openalex-snapshot

Service Firms: Interdependence of External and Internal Marketing Strategies

inferredcites →https://doi.org/10.1108/eum0000000004784openalex-snapshot

A Service Quality Model and its Marketing Implications

inferredcites →https://doi.org/10.1111/j.1467-6486.1992.tb00681.xopenalex-snapshot

THE CULT[URE] OF THE CUSTOMER

inferredcites →https://doi.org/10.1111/j.1467-8616.2010.00658.xopenalex-snapshot

WHERE NEXT?

inferredcites →https://doi.org/10.1177/002224298705100302openalex-snapshot

Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

inferredcites →https://doi.org/10.1177/030630708801300402openalex-snapshot

Matching Marketing Strategies to Corporate Culture: The Parcel and the Wall

inferredcites →https://doi.org/10.1300/j026v03n01_09openalex-snapshot

Getting Your House in Order with Internal Marketing

inferredcites →https://doi.org/10.1300/j026v03n02_07openalex-snapshot

Internal Marketing for Hospitals

inferredcites →https://doi.org/10.1300/j090v02n04_07openalex-snapshot

Rainmakers, Mushrooms, and Immaculate Conception

inferredcites →https://doi.org/10.1300/j090v05n01_02openalex-snapshot

A Practical Guide to Professional Services Marketing

inferredcites →https://doi.org/10.2307/1251140openalex-snapshot

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence

inferredcites →https://doi.org/10.2307/1251491openalex-snapshot

Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses

inferredcites →https://doi.org/10.2307/1251605openalex-snapshot

The Marketing Edge: Making Strategies Work

inferredcites →https://doi.org/10.2307/1251963openalex-snapshot

Building a Chain of Customers: Linking Business Functions to Create the World Class Company

inferredcites →https://doi.org/10.2307/1252050openalex-snapshot

Marketing Services: Competing Through Quality

inferredcites →https://doi.org/10.2307/1252179openalex-snapshot

Marketing Performance Assessment

inferredcites →https://doi.org/10.2307/2393257openalex-snapshot

Cultures and Organizations: Software of the Mind.

inferredcites →https://doi.org/10.2307/2584051openalex-snapshot

Qualitative Methods in Management Research.

inferredcites →https://doi.org/10.2307/258910openalex-snapshot

Managing Change for Competitive Success

inferredcites →https://doi.org/10.2307/3172751openalex-snapshot

Basics of Qualitative Research

inferredcites →https://doi.org/10.4135/9789353885977.n13openalex-snapshot

Implementing Total Quality Management

inferredcites →https://doi.org/10.4324/9780203507766openalex-snapshot

Market-Led Strategic Change

inferredcites →https://doi.org/10.4324/9780203793206openalex-snapshot

The Discovery of Grounded Theory

inferredcites →https://doi.org/10.5281/zenodo.14579729openalex-snapshot

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

inferredcites →https://doi.org/10.5860/choice.30-2175openalex-snapshot

Strategic marketing management: planning, implementation and control

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

inferred← citeshttps://doi.org/10.2139/ssrn.2479449openalex-extracted

Internal Client Satisfaction and Adding Value in the Hospitality Industry: The Case of Tunisia

inferred← citeshttps://doi.org/10.2139/ssrn.2600632openalex-extracted

The Influence of the Internal Marketing on the Behavior of the Expatriate Employee and on the Determination of the External Customer Satisfaction

inferred← citeshttps://doi.org/10.2139/ssrn.4798052openalex-extracted

Enhancing Employee Satisfaction with Mobility and Transportation Offerings: A Managerial Approach

inferred← citeshttps://doi.org/10.1002/jsc.2290openalex-snapshot

Internal demarketing in the U.K. Civil Service since the 2007–2009 financial crisis

inferred← citeshttps://doi.org/10.1002/kpm.1602openalex-snapshot

Showcasing knowledge: The promotion of knowledge management in a technology‐based organization

inferred← citeshttps://doi.org/10.1002/kpm.211openalex-snapshot

E‐learning: a service offering

inferred← citeshttps://doi.org/10.1002/mar.21095openalex-snapshot

Internal marketing, employee customer‐oriented behaviors, and customer behavioral responses

inferred← citeshttps://doi.org/10.1002/pa.70149openalex-snapshot

Applying Net Promoter Score ( NPS ) in Political Marketing to Predict Recommending a Town Mayor for Reelection: An Exploratory Study

inferred← citeshttps://doi.org/10.1002/piq.20095openalex-snapshot

Employees as customers: Exploring service climate, employee patronage, and turnover

inferred← citeshttps://doi.org/10.1007/3-211-27283-6_34openalex-snapshot

An IT Approach Against Brand Positioning Confusion on Hospitality Enterprises: The Case of Greek Hotels

inferred← citeshttps://doi.org/10.1007/978-3-031-08675-5_2openalex-snapshot

Researching Clinical Communication in Chinese Contexts

inferred← citeshttps://doi.org/10.1007/978-3-031-62967-9_2openalex-snapshot

Internal Marketing: Future Research Direction

inferred← citeshttps://doi.org/10.1007/978-3-031-62967-9_9openalex-snapshot

Internal Marketing Mix Operationalization: A Review of the Literature

inferred← citeshttps://doi.org/10.1007/978-3-031-77681-6_7openalex-snapshot

Enhancing Customer Sentiment Analysis: A Hybrid Approach Using VADER and Machine Learning Techniques

inferred← citeshttps://doi.org/10.1007/978-3-319-10951-0_246openalex-snapshot

Brand Alignment:Developing a Model for Competitive Advantage

inferred← citeshttps://doi.org/10.1007/978-3-322-97752-6_8openalex-snapshot

Wettbewerbsvorteilsorientiertes Management Zentraler Service-Bereiche

inferred← citeshttps://doi.org/10.1007/978-3-322-99411-0_11openalex-snapshot

Internes Marketing als personalorientierte Qualitätspolitik

inferred← citeshttps://doi.org/10.1007/978-3-642-27966-9_65openalex-snapshot

Internal Marketing Establishes the Culture of Market Orientation

inferred← citeshttps://doi.org/10.1007/978-3-663-05973-8_1openalex-snapshot

Internes Marketing als Forschungsgebiet der Marketingwissenschaft

inferred← citeshttps://doi.org/10.1007/978-3-663-05973-8_16openalex-snapshot

Business Television als Instrument der Mitarbeiterkommunikation

inferred← citeshttps://doi.org/10.1007/978-3-8349-6147-1_2openalex-snapshot

Internal Marketing, Market Orientation and Organisational Performance: The Mythological Triangle in a Retail Context

inferred← citeshttps://doi.org/10.1007/978-94-007-5878-0_16openalex-snapshot

Case 15: Improving Employees’ Quality of Life

inferred← citeshttps://doi.org/10.1007/bf02944318openalex-snapshot

The impact of Internal Marketing to Market Orientation concept and their effects to bank performance

inferred← citeshttps://doi.org/10.1007/s11266-005-7724-0openalex-snapshot

Internal Marketing, Negative Experiences, and Volunteers'Commitment to Providing High-Quality Services in a UK Helping and Caring Charitable Organization

inferred← citeshttps://doi.org/10.1007/s12208-024-00424-7openalex-snapshot

Public sector marketing: a systematic literature review and research agenda

inferred← citeshttps://doi.org/10.1007/s12927-010-0008-9openalex-snapshot

A literature review of service research since 1993

inferred← citeshttps://doi.org/10.1007/s13162-020-00164-xopenalex-snapshot

Consequences of mandated usage of innovations in organizations: developing an innovation decision model of symbolic and forced adoption

inferred← citeshttps://doi.org/10.1016/j.evalprogplan.2020.101894openalex-snapshot

The effects of internal marketing strategies on the organizational culture of secondary public schools

inferred← citeshttps://doi.org/10.1016/j.ijhm.2013.12.002openalex-snapshot

Internal market orientation: An empirical research in hotel sector

inferred← citeshttps://doi.org/10.1016/j.jbusres.2005.10.003openalex-snapshot

Internal-market orientation and its measurement

inferred← citeshttps://doi.org/10.1016/j.jbusres.2010.09.001openalex-snapshot

Employees' awareness of their impact on corporate reputation

inferred← citeshttps://doi.org/10.1016/j.jbusres.2019.02.028openalex-snapshot

The internal ecosystem of high performance work system and employee service-providing capability: A contingency approach for servitizing firms

inferred← citeshttps://doi.org/10.1016/j.tranpol.2026.104110openalex-snapshot

Rethinking corporate mobility management: Enhancing employee loyalty through corporate mobility and transportation offerings

inferred← citeshttps://doi.org/10.1016/s0038-0296(99)80007-7openalex-snapshot

Marketing et gestion des ressources humaines postmodernes. Du salarié-machine au salarié-produit?

inferred← citeshttps://doi.org/10.1016/s0148-2963(02)00274-6openalex-snapshot

Internal market orientation

inferred← citeshttps://doi.org/10.1016/s0263-2373(97)00076-5openalex-snapshot

Global customerization of markets has arrived!

inferred← citeshttps://doi.org/10.1016/s0969-6989(96)00062-8openalex-snapshot

Employee involvement in the financial services sector: problems and pitfalls

inferred← citeshttps://doi.org/10.1037/a0022071openalex-snapshot

Service employees give as they get: Internal service as a moderator of the service climate–service outcomes link.

inferred← citeshttps://doi.org/10.1057/fsm.2012.15openalex-snapshot

An exploratory study into the implementation of internal marketing in small insurance brokers in the United Kingdom

inferred← citeshttps://doi.org/10.1057/palgrave.bm.2550058openalex-snapshot

Important factors to consider when using internal branding as a management strategy: A healthcare case study

inferred← citeshttps://doi.org/10.1080/02642060802626824openalex-snapshot

Friendly flexible working practices within the internal marketing framework: a service perspective

inferred← citeshttps://doi.org/10.1080/0267257x.2003.9728207openalex-snapshot

Internal Marketing in the UK Retail Banking Sector: Rhetoric or Reality

inferred← citeshttps://doi.org/10.1080/0267257x.2003.9728246openalex-snapshot

Analysing the Commitment – Service Quality Relationship: A Comparative Study of Retail Banking Call Centres and Branches

inferred← citeshttps://doi.org/10.1080/0965254x.2013.817474openalex-snapshot

Developing an integrative model of internal and external marketing

inferred← citeshttps://doi.org/10.1080/09751122.2016.11890449openalex-snapshot

The Effect of Internal Marketing on Work Engagement of Academic Staff in Higher Educational Institutions

inferred← citeshttps://doi.org/10.1080/10599231.2021.1983503openalex-snapshot

Having an On-land Life as Well as an On-sky Life: A Cross-country Study of the Configurational Effects of Internal Marketing on Work-family Facilitation

inferred← citeshttps://doi.org/10.1080/12297119.2002.9707308openalex-snapshot

내부마케팅과 시장지향성간의 관계에 대한 연구

inferred← citeshttps://doi.org/10.1080/12297119.2003.9707332openalex-snapshot

내부마케팅이 시장지향성과 고객만족에 미치는 영향에관한연구

inferred← citeshttps://doi.org/10.1080/13032917.2008.9687059openalex-snapshot

Internal Marketing and Hotel Performance

inferred← citeshttps://doi.org/10.1080/13527260903023916openalex-snapshot

Internal marketing as a change management tool: A case study in re-branding

inferred← citeshttps://doi.org/10.1080/13527266.2013.864321openalex-snapshot

Political brand identity: An examination of the complexities of Conservative brand and internal market engagement during the 2010 UK General Election campaign

inferred← citeshttps://doi.org/10.1080/13602381.2017.1366404openalex-snapshot

Enhancing knowledge sharing from self-initiated expatriates in Vietnam: the role of internal marketing and work-role adjustment in an emerging economy

inferred← citeshttps://doi.org/10.1080/13602381.2021.1858590openalex-snapshot

Internal marketing: a review and future research agenda

inferred← citeshttps://doi.org/10.1080/14783360802323479openalex-snapshot

How to improve service quality: Internal marketing as a determining factor

inferred← citeshttps://doi.org/10.1080/14783360903550095openalex-snapshot

Examining the relationships between internal service quality and its dimensions, and internal customer satisfaction

inferred← citeshttps://doi.org/10.1080/15228910903187999openalex-snapshot

Adoption and Implementation of Internal Marketing Systems by Ghanaian Small- and Medium-Sized Enterprises

inferred← citeshttps://doi.org/10.1080/15256480.2015.1090247openalex-snapshot

Effect of Internal Marketing on Hotels: Empirical Evidence for Internal Customers

inferred← citeshttps://doi.org/10.1080/15332845.2017.1340755openalex-snapshot

Mediating role of job stress between work-family conflict, work-leisure conflict, and employees' perception of service quality in the hotel industry in France

inferred← citeshttps://doi.org/10.1108/02634500210418545openalex-snapshot

Tackling implementation impediments to marketing planning

inferred← citeshttps://doi.org/10.1108/02634501311324834openalex-snapshot

Internal marketing and service quality in restaurants

inferred← citeshttps://doi.org/10.1108/02652321111117511openalex-snapshot

Modelling customer loyalty in financial services

inferred← citeshttps://doi.org/10.1108/02656710110386996openalex-snapshot

Service quality between internal customers and internal suppliers in an international airline

inferred← citeshttps://doi.org/10.1108/02656710810881890openalex-snapshot

Which management practices are contributory to service quality?

inferred← citeshttps://doi.org/10.1108/02656710810908098openalex-snapshot

The impact of internal service quality on customer service behaviour

inferred← citeshttps://doi.org/10.1108/03090560310486960openalex-snapshot

Internal marketing and the mediating role of organisational competencies

inferred← citeshttps://doi.org/10.1108/03090560710737688openalex-snapshot

Interfunctional trust as a determining factor of a new product performance

inferred← citeshttps://doi.org/10.1108/03090560810903664openalex-snapshot

Broadening even more the internal marketing concept

inferred← citeshttps://doi.org/10.1108/08876040010340991openalex-snapshot

INTSERVQUAL – an internal adaptation of the GAP model in a large service organisation

inferred← citeshttps://doi.org/10.1108/08876040410548311openalex-snapshot

Effects of contact employee supports on critical employee responses and customer service evaluation

inferred← citeshttps://doi.org/10.1108/08876040610691266openalex-snapshot

Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm

inferred← citeshttps://doi.org/10.1108/08876040810851978openalex-snapshot

The notion of internal market orientation and employee job satisfaction: some preliminary evidence

inferred← citeshttps://doi.org/10.1108/08876041011017907openalex-snapshot

What are the fundamental features supporting service quality?

inferred← citeshttps://doi.org/10.1108/08876041211266495openalex-snapshot

Intercultural service encounters (ICSE): an extended framework and empirical validation

inferred← citeshttps://doi.org/10.1108/09534811211228157openalex-snapshot

Offshore outsourcing of IT services as new service development

inferred← citeshttps://doi.org/10.1108/09555340410699811openalex-snapshot

Business agility and internal marketing

inferred← citeshttps://doi.org/10.1108/09564239910255352openalex-snapshot

“Tribal warfare” and gaps affecting internal service quality

inferred← citeshttps://doi.org/10.1108/09590550910964620openalex-snapshot

Internal marketing impact on business performance in a retail context

inferred← citeshttps://doi.org/10.1108/09604520210442065openalex-snapshot

Measurement of internal service quality: application of the SERVQUAL battery to internal service quality

inferred← citeshttps://doi.org/10.1108/09604521211253469openalex-snapshot

Developing our understanding of patronizing frontline employees

inferred← citeshttps://doi.org/10.1108/10595421211200179openalex-snapshot

An empirical model of marketing strategy and shareholder value

inferred← citeshttps://doi.org/10.1108/13522750510603334openalex-snapshot

Focus group exploration of firm‐employee relationship strength

inferred← citeshttps://doi.org/10.1108/13522750510603343openalex-snapshot

Exploring the role of employees in the delivery of the brand: a case study approach

inferred← citeshttps://doi.org/10.1108/13665620610647827openalex-snapshot

HRD: the shapes and things to come

inferred← citeshttps://doi.org/10.1108/14601061111124894openalex-snapshot

Linking internal market orientation and new service performance

inferred← citeshttps://doi.org/10.1108/14637151111122365openalex-snapshot

Stakeholder perspective on internal marketing communication

inferred← citeshttps://doi.org/10.1108/17506161011047398openalex-snapshot

Market orientation, job satisfaction, commitment and organisational performance

inferred← citeshttps://doi.org/10.1108/17566691011090062openalex-snapshot

A proposed model for measuring service quality in secondary education

inferred← citeshttps://doi.org/10.1108/978-1-64113-687-720251012openalex-snapshot

References

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In-Store Design and Marketing Effects: Taking Account of the Influence of Servicescape Design upon Retail Brand Frontline Employees

inferred← citeshttps://doi.org/10.1108/ccij-10-2022-0123openalex-snapshot

Is Internal Marketing a declining field? If so, why? A literature exploration from a hermeneutic perspective

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Exploring the effects of digital transformation from a dual (internal vs external) marketing management perspective

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The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay

inferred← citeshttps://doi.org/10.1108/ijbm-06-2015-0083openalex-snapshot

Internal marketing, employee job satisfaction, and perceived organizational performance in microfinance institutions

inferred← citeshttps://doi.org/10.1108/ijoa-06-2020-2254openalex-snapshot

The mediating role of job satisfaction and affective commitment in the relationship between internal marketing practices and customer orientation

inferred← citeshttps://doi.org/10.1108/ijoa-07-2021-2866openalex-snapshot

A comparative study of organizational commitment process in the private and public sectors

inferred← citeshttps://doi.org/10.1108/ijrdm-05-2013-0099openalex-snapshot

Identifying some internal S/F factors of NSD project performance

inferred← citeshttps://doi.org/10.1108/jhtt-03-2021-0091openalex-snapshot

Learning effectiveness of 3D virtual reality in hospitality training: a situated cognitive perspective

inferred← citeshttps://doi.org/10.1108/jrme-09-2021-0128openalex-snapshot

The role of internal market orientation on the adoption of external market orientation in retail banking

inferred← citeshttps://doi.org/10.1108/jsm-10-2017-0336openalex-snapshot

Internal market orientation as a value creation mechanism

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Training as an internal marketing tool within the franchise system

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Understanding the impact of internal marketing practices on both employees ' and managers ' organizational commitment in elderly care homes

inferred← citeshttps://doi.org/10.1108/pm-10-2019-0060openalex-snapshot

The influence of quality management on organization performance: service quality and product characteristics as a medium

inferred← citeshttps://doi.org/10.1108/qae-02-2016-0009openalex-snapshot

A unidimensional instrument for measuring internal marketing concept in the higher education sector

inferred← citeshttps://doi.org/10.1108/qmr-11-2016-0104openalex-snapshot

Ritualized retail events and brand-centric employee culture

inferred← citeshttps://doi.org/10.1109/access.2022.3150172openalex-snapshot

Sentiment Analysis of Reviews in Natural Language: Roman Urdu as a Case Study

inferred← citeshttps://doi.org/10.1109/icmit.2010.5492731openalex-snapshot

Performance improvement by investing in internal marketing management

inferred← citeshttps://doi.org/10.1109/icmss.2010.5577618openalex-snapshot

Employee Performance Improvement by Internal Customer Orientation

inferred← citeshttps://doi.org/10.1109/icsssm.2005.1499518openalex-snapshot

Value creating from exchanges among organizational value chain activities - the case study of District Educational Hospital

inferred← citeshttps://doi.org/10.1109/icsssm.2006.320695openalex-snapshot

Internal Marketing, Organizational Commitment and Service Quality

inferred← citeshttps://doi.org/10.1109/ieem.2010.5674293openalex-snapshot

Internal customer orientation and internal supply chain management

inferred← citeshttps://doi.org/10.1111/inr.12981openalex-snapshot

Impact of clinical pathway implementation satisfaction, work engagement, and hospital–patient relationship on quality of care in Chinese nurses

inferred← citeshttps://doi.org/10.1111/j.1365-2648.2011.05696.xopenalex-snapshot

Using internal marketing to improve organizational commitment and service quality

inferred← citeshttps://doi.org/10.1111/j.1540-5915.2004.02660.xopenalex-snapshot

The Impact of Organizational Culture on Time‐Based Manufacturing and Performance

inferred← citeshttps://doi.org/10.1111/j.1600-6143.2008.02155.xopenalex-snapshot

Increasing Organ Donations After Cardiac Death by Increasing DCD Support Among Health Care Professionals: A Case Report

inferred← citeshttps://doi.org/10.1123/jsm.23.1.65openalex-snapshot

Expressing Identity and Shaping Image: The Relationship between Corporate Mission and Corporate Sponsorship

inferred← citeshttps://doi.org/10.1177/02560909221105937openalex-snapshot

Managing Adversity: Brands and COVID-19

inferred← citeshttps://doi.org/10.1177/030630709602200105openalex-snapshot

Managing Knowledge-Work Support Functions

inferred← citeshttps://doi.org/10.1177/076737019801300304openalex-snapshot

Le marketing interne : Un état de l'art

inferred← citeshttps://doi.org/10.1177/106169340501400303openalex-snapshot

A Social Identities Perspective on the Effects of Corporate Sport Sponsorship on Employees

inferred← citeshttps://doi.org/10.1177/1094670504271154openalex-snapshot

Measuring Internal Market Orientation

inferred← citeshttps://doi.org/10.1177/1094670517712613openalex-snapshot

Absorbing Customer Knowledge

inferred← citeshttps://doi.org/10.1177/1356766712459689openalex-snapshot

Tourist destination brand equity and internal stakeholders

inferred← citeshttps://doi.org/10.1177/19389655231214737openalex-snapshot

The Effects of Internal Marketing Climate On Hotel Effectiveness and Competitive Excellence

inferred← citeshttps://doi.org/10.1177/22786821241237025openalex-snapshot

Internal Marketing, Faculty Engagement, and Innovative Behavior: An Empirical Study in Higher Education

inferred← citeshttps://doi.org/10.12680/balneo.2023.622openalex-snapshot

Marketing Communication and Perceived Health Care Quality: antecedents of Physiotherapists’ Job Satisfaction

inferred← citeshttps://doi.org/10.1300/j090v21n02_08openalex-snapshot

Information-Based Analysis of Service Quality Gaps–Managing Service Quality by Internal Marketing

inferred← citeshttps://doi.org/10.1300/j149v04n01_04openalex-snapshot

The Measurement of Job Satisfaction

inferred← citeshttps://doi.org/10.1300/j171v05n01_05openalex-snapshot

Foreign Language Ability

inferred← citeshttps://doi.org/10.1300/j396v27n03_05openalex-snapshot

Exploring the Implications of Market Orientation for Hospitality Employees

inferred← citeshttps://doi.org/10.13189/cea.2020.080528openalex-snapshot

Analysis of Interior Design of Restaurants with Reference to Ambience and Customer Gratification

inferred← citeshttps://doi.org/10.1504/ijmp.2009.026962openalex-snapshot

Internal marketing: focus on practice

inferred← citeshttps://doi.org/10.1504/ijpqm.2013.054864openalex-snapshot

Internal marketing for Six Sigma success: a conceptual framework

inferred← citeshttps://doi.org/10.1504/ijsom.2012.044797openalex-snapshot

An extension of internal service quality concept: lesson from the best low-cost carrier in the six regions of the world

inferred← citeshttps://doi.org/10.1504/ijstm.2006.011000openalex-snapshot

Intra-organisational quality measurement: the case of cellular mobile services

inferred← citeshttps://doi.org/10.1504/ijtmkt.2009.026870openalex-snapshot

Overcoming resistance to innovations: an approach for the use of communication tools within the innovation process

inferred← citeshttps://doi.org/10.1515/sues-2015-0011openalex-snapshot

Individual Consequences of Internal Marketing

inferred← citeshttps://doi.org/10.15580/gjea.2012.1.gjmbs11024openalex-snapshot

Organizational Protection by Work force Honoring

inferred← citeshttps://doi.org/10.15623/ijret.2017.0616004openalex-snapshot

SMES MARKETING MIX: EXAMINING INFLUENCING FACTORS FOR ITS SUCCESSFUL MANAGEMENT

inferred← citeshttps://doi.org/10.15665/dem.v17i1.1657openalex-snapshot

Internal Marketing: A Model for Implementation and Development

inferred← citeshttps://doi.org/10.15706/jksms.2009.10.1.005openalex-snapshot

The Relationship between Internal Service Quality and Organizational Commitment

inferred← citeshttps://doi.org/10.15706/jksms.2009.10.2.002openalex-snapshot

The influences of organizational service climate on internal service quality, employees' satisfaction and their commitment to the organization

inferred← citeshttps://doi.org/10.15706/jksms.2012.13.2.003openalex-snapshot

Effects of Creative Leadership on Job Satisfaction and Innovative Behavior in Service Firms : A Mediating and Moderating Role of Rapport

inferred← citeshttps://doi.org/10.15706/jksms.2015.16.1.003openalex-snapshot

Analyzing the Impact of Internal Marketing Dimensions on Internal Customers’Satisfaction in a Chemical Company: A Multi-Group Analysis of Gender and Position

inferred← citeshttps://doi.org/10.16953/deusbed.88777openalex-snapshot

İÇSEL PAZARLAMANIN SİNİZM VE ÖRGÜTSEL BAĞLILIĞA ETKİSİ ÜZERİNE BİR ARAŞTIRMA

inferred← citeshttps://doi.org/10.17092/jibr.2012.9.2.129openalex-snapshot

The Effect of Job Satisfaction and Volunteer Behaviour on Superior's Confidence and Work Formalization in Call Center

inferred← citeshttps://doi.org/10.17261/pressacademia.2015211610openalex-snapshot

INTERNAL MARKETING APPROACH IN QUALITY IMPROVEMENT OF EDUCATION: A MODEL SUGGESTION FOR THE TURKISH EDUCATIONAL SYSTEM

inferred← citeshttps://doi.org/10.17323/2312-5942-2024-14-2-27-43openalex-snapshot

An analysis of the effect of organizational citizen shipbehavior on internal service quality

inferred← citeshttps://doi.org/10.18070/euiibfd.89236openalex-snapshot

A DRAWBACK IN TURKISH BUDGET CLASSIFICATION: WHERE HAVE PUBLIC INVESTMENTS GONE?

inferred← citeshttps://doi.org/10.18510/hssr.2020.847openalex-snapshot

IMPROVING RELATIONSHIP QUALITY: A RELATIONAL MODEL OF INTERNAL MARKETING AND COMMITMENT TO CUSTOMER SERVICE IN HIGHER EDUCATION

inferred← citeshttps://doi.org/10.18533/ijbsr.v2i1.203openalex-snapshot

The Application of Internal Marketing (IM) in a Service Organization

inferred← citeshttps://doi.org/10.18690/um.fov.3.2024.65openalex-snapshot

Canine Co-Workers: Unraveling the Challenges, Benefits, and Branding Dimensions of Dogs in the Workplace

inferred← citeshttps://doi.org/10.19044/esj.2016.v12n4p353openalex-snapshot

Relatıonshıp Among Humor Styles, Internal Marketıng Practıces And Communıcatıon

inferred← citeshttps://doi.org/10.2047/ijltfesvol7iss1-1255-1267openalex-snapshot

Effect of Internal Marketing Mix on Healthcare, Banking and Educational Service Performance

inferred← citeshttps://doi.org/10.21203/rs.3.rs-5424374/v1openalex-snapshot

Job satisfaction and influencing factors of medical staff participating in a free HPV vaccination program for school girls in Shenzhen, China

inferred← citeshttps://doi.org/10.21427/d74s4wopenalex-snapshot

Internal Communication in Ireland Before and During the Economic Recession from the Perspective of Communication Practice, Technology, and Ethics

inferred← citeshttps://doi.org/10.22215/timreview/1081openalex-snapshot

Improving Internal Communication Management in SMEs: Two Case Studies in Service Design

inferred← citeshttps://doi.org/10.22515/relevance.v5i1.5091openalex-snapshot

Internal Marketing, Concept And Application For Increased Corporate Performance

inferred← citeshttps://doi.org/10.22598/mt/2018.30.1.61openalex-snapshot

Can New Product Selling and Innovation in Sales Be Improved by Using Internal Marketing and Empowerment?

inferred← citeshttps://doi.org/10.2466/01.07.pms.112.3.889-914openalex-snapshot

Leadership and Change Commitment in the Life Insurance Service Context in Taiwan: The Mediating-Moderating Role of Job Satisfaction

inferred← citeshttps://doi.org/10.2478/mmcks-2021-0014openalex-snapshot

Measuring a Multifaceted Concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing

inferred← citeshttps://doi.org/10.25904/1912/117openalex-snapshot

Building Employee Based Brand Equity: Model Conceptualisation and Development

inferred← citeshttps://doi.org/10.26468/trakyasobed.837035openalex-snapshot

THE MEDIATING ROLE OF INTERNAL MARKET ORIENTATION ON THE RELATIONSHIP BETWEEN PERCEIVED SERVICE QUALITY AND JOB SATISFACTION: THE CASE OF TURKISH HOTEL COMPANIES

inferred← citeshttps://doi.org/10.26585/chlab.2015..50.008openalex-snapshot

A Study on the Effect of Ethical Leadership on Individual Autonomy and Psychological Ownership in China

inferred← citeshttps://doi.org/10.26686/wgtn.16945753openalex-snapshot

The Transfer of Learning from the Classroom to the Workplace: a New Zealand Case Study

inferred← citeshttps://doi.org/10.26686/wgtn.16945753.v1openalex-snapshot

The Transfer of Learning from the Classroom to the Workplace: a New Zealand Case Study

inferred← citeshttps://doi.org/10.29119/1641-3466.2023.174.3openalex-snapshot

Internal communication in enterprises located in Poland with the use of means of electronic communication – research findings

inferred← citeshttps://doi.org/10.29214/damis.2012.31.3.009openalex-snapshot

The Effect of Internal Marketing Factors on Job Satisfaction and Organizational Commitment: Focused on Taxi Company in Kangwon Province

inferred← citeshttps://doi.org/10.30794/pausbed.953054openalex-snapshot

YÖNETİCİ BAKIŞ AÇISI İLE OTEL İŞLETMELERİNDE PAZAR ODAKLILIK

inferred← citeshttps://doi.org/10.30997/jgs.v6i2.3059openalex-snapshot

BUILDING THE PUBLIC ORGANIZATION BRAND BASED ON THE INTERNAL BRANDING PERSPECTIVE

inferred← citeshttps://doi.org/10.31203/aepa.2009.6.4.004openalex-snapshot

A Study on the Effects of Organizational Commitment and Compensation for Service Immersion and Quality

inferred← citeshttps://doi.org/10.31784/zvr.8.1.18openalex-snapshot

Employee engagement and improvement as important principles of TQM in public health institutes

inferred← citeshttps://doi.org/10.31916/sjhc.2018.01.01.1-11openalex-snapshot

An Effect of Employee Support on Critical Employee Response and Customer Service Evaluation for Deluxe Hotel

inferred← citeshttps://doi.org/10.32709/akusosbil.509675openalex-snapshot

Otel İşletmelerinde İçsel Pazarlama Uygulamalarının Örgütsel Bağlılık Üzerindeki Etkisi: Antalya Örneği

inferred← citeshttps://doi.org/10.33071/ssricb.38.2.201408.93openalex-snapshot

A Study on the Structural Relationships between Internal Marketing and Organizational Performance in University

inferred← citeshttps://doi.org/10.33095/jeas.v29i135.2502openalex-snapshot

The Effect of Internal Marketing on Organizational Citizenship Behavior

inferred← citeshttps://doi.org/10.33712/mana.1260039openalex-snapshot

Sağlık Kurumlarında İçsel Pazarlama Uygulamalarının İş Performansına Etkisi: Pazar Odaklılığın Aracı Rolü

inferred← citeshttps://doi.org/10.3390/businesses5010011openalex-snapshot

Mapping the Landscape of Restaurant Research: A Bibliometric Analysis of Consumer Behavior, Organizational Behavior, and Finance Studies

inferred← citeshttps://doi.org/10.3390/ijerph19031496openalex-snapshot

Internal Quality and Job Satisfaction in Health Care Services

inferred← citeshttps://doi.org/10.3390/su8020179openalex-snapshot

The Effect of the Internal Side of Social Responsibility on Firm Competitive Success in the Business Services Industry

inferred← citeshttps://doi.org/10.34917/1702030openalex-snapshot

An Overview of change management in the hospitality industry

inferred← citeshttps://doi.org/10.36941/ajis-2021-0120openalex-snapshot

The Analysis of Cognitive Moral in Bridging the Gap Between Internal Marketing and B2B Salespeople Performance

inferred← citeshttps://doi.org/10.3917/mama.034.0084openalex-snapshot

Marketing interne et « écoute » des salariés dans un service de communication : entre reconnaissance de sujet et manipulation d'objet

inferred← citeshttps://doi.org/10.3990/1.9789090210018openalex-snapshot

Organizational identification and communication: Employees' evaluations of internal communication and its effect on identification at different organizational levels

inferred← citeshttps://doi.org/10.4000/sdt.37473openalex-snapshot

Marketing et gestion des ressources humaines postmodernes. Du salarié-machine au salarié-produit ?

inferred← citeshttps://doi.org/10.4018/978-1-4666-0288-5.ch004openalex-snapshot

Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?

inferred← citeshttps://doi.org/10.4018/978-1-4666-2773-4.ch008openalex-snapshot

The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry

inferred← citeshttps://doi.org/10.4018/978-1-4666-3631-6.ch018openalex-snapshot

The Mediating Role of Job Embeddedness between Internal Marketing and Turnover Intention

inferred← citeshttps://doi.org/10.4018/978-1-4666-4671-1.ch014openalex-snapshot

Establishing the Linkage between Internal Market Orientation and Service Innovation

inferred← citeshttps://doi.org/10.4018/978-1-4666-4671-1.chcrfopenalex-snapshot

Compilation of References

inferred← citeshttps://doi.org/10.4018/978-1-4666-6268-1.ch055openalex-snapshot

Establishing the Linkage between Internal Market Orientation and Service Innovation

inferred← citeshttps://doi.org/10.4018/978-1-5225-8479-7.ch013openalex-snapshot

Leadership and Organization Innovation Adoption

inferred← citeshttps://doi.org/10.4018/978-1-6684-3698-1.ch018openalex-snapshot

Internal Marketing Cybersecurity-Conscious Culture

inferred← citeshttps://doi.org/10.4018/978-1-7998-0131-3.ch007openalex-snapshot

Internal Marketing Cybersecurity-Conscious Culture

inferred← citeshttps://doi.org/10.4018/978-1-7998-1618-8.ch002openalex-snapshot

Employer Branding in the Digital Era

inferred← citeshttps://doi.org/10.4018/979-8-3693-4195-7.ch016openalex-snapshot

Driving Innovation Through Internal Marketing Initiatives

inferred← citeshttps://doi.org/10.4018/ijal.2011010102openalex-snapshot

The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry

inferred← citeshttps://doi.org/10.4018/jal.2011010102openalex-snapshot

The Development of Synergy Model on Internal and External Suppliers for Asian Airlines Industry

inferred← citeshttps://doi.org/10.4018/jcrmm.2010090404openalex-snapshot

Can Firms Develop a Service-Dominant Organisational Culture to Improve CRM?

inferred← citeshttps://doi.org/10.4018/jcrmm.2011100103openalex-snapshot

The Mediating Role of Job Embeddedness Between Internal Marketing and Turnover Intention

inferred← citeshttps://doi.org/10.4275/kslis.2008.42.2.235openalex-snapshot

A Theoretical Study on the Concept of 'Customer' as n Replaced Term with User

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