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Unmasking a phantom: a psychometric assessment of mystery shopping22Some work on this paper was carried out while the first author was Visiting Professor, Institute of Marketing, Norwegian School of Economics and Business Administration and the second author was a doctoral candidate at University…
Mood as a Determinant of Postconsumption Product Evaluations: Mood Effects and Their Dependency on the Affective Intensity of the Consumption Experience
The Effect of Feeling State on Evaluation of Positive, Neutral, and Negative Stimuli: When You "Accentuate the Positive," Do You "Eliminate the Negative"?
Understanding the effect of smart retail brand – Consumer communications via mobile instant messaging (MIM) – An empirical study in the Chinese context
Exploring the effects of customers' assessments of a restaurant's atmospherics and emotional assessments on a fine-dining experience and intentions to return
Unlocking the secrets of Miri country music festival in Malaysia: a moderated-mediation model examining the power of FOMO, flow and festival satisfaction in driving revisiting intentions
Co-creating emotional value in a guided tour experience: the interplay among guide’s emotional labour and tourists’ emotional intelligence and participation
Understanding the relationships among internal marketing practices, job satisfaction, service quality and customer satisfaction: an empirical investigation of Saudi Arabia’s service employees
Can healthcare servicescape affect customer’s attitude? A study of the mediating role of image congruence and moderating role of customer’s prior experience
Does culture affect the relationships among utilitarian and non-utilitarian values, satisfaction and loyalty to shopping centres? Evidence from two Maghreb countries
The effect of service recovery on socially distant third-party customers: an experimental research on emotions, forgiveness, repatronage intention and WoM
Understanding travel intention formation in government culture and tourism TikTok accounts: An integration of the SOR model and emotion appraisal theory
Investigating the effect of a hotel's physical environment on customers' pleasure, satisfaction, loyalty and behavioural intentions: a conceptual framework
AMBIENTE DE SERVICIO Y CALIDAD PERCIBIDA EN LA SALA DE URGENCIAS DE UNA IPS (INSTITUCIÓN PRESTADORA DE SERVICIOS DE SALUD) PRIVADA EN EL ORIENTE DE BOGOTÁ
The Influence of The Environmental Characteristics of Unmanned Convenience Stores and The Personal Characteristics of Customers on Emotional Experience, Affectively based Satisfaction, and Loyalty
I REGRETTED HAVING FACIAL HARMONISATION. BIBLIOMETRIC STUDY ON REGRET, COGNITIVE DISSONANCE AND SELF-ESTEEM IN THE REPURCHASE PROCESS OF FACIAL HARMONISATION AESTHETIC PROCEDURES
Addressing Demographic Differences in Servicescape Influence among Department Stores’ Patrons in Malaysia
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