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Rethinking the Customer Journey: Impact of AI for Consumers and Businesses—A Systematic Literature Review and Research Agenda

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What this work says

Outgoing claims: the papers this work cites, builds on, or argues with.

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Smart speakers and customer experience in service contexts
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When digital spaces matter: The influence of uniqueness and place attachment on self‐identity expression with brands using generative AI on the metaverse
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The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers
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From data to action: How marketers can leverage AI
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Assessing the impact of artificial intelligence on customer performance: a quantitative study using partial least squares methodology
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Developing classic systematic literature reviews to advance knowledge: Dos and don'ts
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The art of writing literature review: What do we know and what do we need to know?
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Customer-robot interactions: Understanding customer experience with service robots
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AI-powered marketing: What, where, and how?
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Transforming the Customer Experience through New Technologies
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Frontline encounters of the AI kind: An evolved service encounter framework
inferredcites →https://doi.org/10.1016/j.jbusres.2020.01.007openalex-snapshot
Influence of new-age technologies on marketing: A research agenda
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inferredcites →https://doi.org/10.1016/j.jbusres.2020.12.028openalex-snapshot
Going on a journey: A review of the customer journey literature
inferredcites →https://doi.org/10.1016/j.jbusres.2021.05.005openalex-snapshot
Writing an impactful review article: What do we know and what do we need to know?
inferredcites →https://doi.org/10.1016/j.jbusres.2022.08.035openalex-snapshot
“How mAy I help you today?” The use of AI chatbots in small family businesses and the moderating role of customer affective commitment
inferredcites →https://doi.org/10.1016/j.jbusres.2023.114142openalex-snapshot
Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
inferredcites →https://doi.org/10.1016/j.jjimei.2024.100232openalex-snapshot
Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agenda
inferredcites →https://doi.org/10.1016/j.jjimei.2024.100255openalex-snapshot
Genie: Enhancing information management in the restaurant industry through AI-powered chatbot
inferredcites →https://doi.org/10.1016/j.jretai.2019.11.009openalex-snapshot
Culture and the Consumer Journey
inferredcites →https://doi.org/10.1016/j.jretconser.2020.102186openalex-snapshot
Engaging and retaining customers with AI and employee service
inferredcites →https://doi.org/10.1016/j.jretconser.2021.102610openalex-snapshot
“Alexafying” shoppers: The examination of Amazon's captive relationship strategy
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The social significance of AI in retail on customer experience and shopping practices
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Hi, May AI help you? An analysis of the barriers impeding the implementation and use of artificial intelligence-enabled virtual assistants in retail
inferredcites →https://doi.org/10.1016/j.jretconser.2023.103440openalex-snapshot
What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective
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inferredcites →https://doi.org/10.1016/j.techfore.2021.120783openalex-snapshot
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The consumer decision journey: A literature review of the foundational models and theories and a future perspective
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Emotion and service quality of anthropomorphic robots
inferredcites →https://doi.org/10.1016/j.techfore.2022.121711openalex-snapshot
Alexa, what's on my shopping list? Transforming customer experience with digital voice assistants
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Unravelling the customer journey: A conceptual framework and research agenda
inferredcites →https://doi.org/10.1016/j.tourman.2023.104745openalex-snapshot
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inferredcites →https://doi.org/10.1080/00207543.2023.2294116openalex-snapshot
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inferredcites →https://doi.org/10.1080/0144929x.2020.1743362openalex-snapshot
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inferredcites →https://doi.org/10.1080/0144929x.2024.2362956openalex-snapshot
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inferredcites →https://doi.org/10.1080/08874417.2022.2067794openalex-snapshot
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inferredcites →https://doi.org/10.1080/10447318.2024.2400395openalex-snapshot
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Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How?
inferredcites →https://doi.org/10.1080/17543266.2023.2261019openalex-snapshot
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inferredcites →https://doi.org/10.1080/21639159.2024.2362654openalex-snapshot
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inferredcites →https://doi.org/10.1108/eum0000000002542openalex-snapshot
Consumer Resistance to Innovations: The Marketing Problem and its solutions
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Littering behaviour: A systematic review
inferredcites →https://doi.org/10.1111/ijcs.12695openalex-snapshot
Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)
inferredcites →https://doi.org/10.1111/ijcs.12791openalex-snapshot
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inferredcites →https://doi.org/10.1111/ijcs.12849openalex-snapshot
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inferredcites →https://doi.org/10.1111/ijcs.12985openalex-snapshot
Anthropomorphism and consumer behaviour: A SPAR‐4‐SLR protocol compliant hybrid review
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Digital transformation: A multidisciplinary perspective and future research agenda
inferredcites →https://doi.org/10.1111/ijcs.70001openalex-snapshot
Curiosity in Consumer Behavior: A Systematic Literature Review and Research Agenda
inferredcites →https://doi.org/10.1111/ijcs.70103openalex-snapshot
Crafting Impactful Systematic Literature Reviews: Thumb Rules and Suggestions
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inferredcites →https://doi.org/10.1177/014920639101700108openalex-snapshot
Firm Resources and Sustained Competitive Advantage
inferredcites →https://doi.org/10.1177/1069031x19898767openalex-snapshot
Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys
inferredcites →https://doi.org/10.1177/10946705241296051openalex-snapshot
The Service Robot Customer Experience (SR-CX): A Matter of AI Intelligences and Customer Service Goals
inferredcites →https://doi.org/10.1177/10963480231168609openalex-snapshot
How Do Customers React to Technology in the Hospitality and Tourism Industry?
inferredcites →https://doi.org/10.1177/14413582241252904openalex-snapshot
Integrating Artificial Intelligence and Customer Experience
inferredcites →https://doi.org/10.1177/20594364241228880openalex-snapshot
Does ChatGPT change artificial intelligence-enabled marketing capability? Social media investigation of public sentiment and usage
inferredcites →https://doi.org/10.1287/isre.3.1.60openalex-snapshot
Information Systems Success: The Quest for the Dependent Variable
inferredcites →https://doi.org/10.1509/jm.15.0420openalex-snapshot
Understanding Customer Experience Throughout the Customer Journey
inferredcites →https://doi.org/10.1509/jmkg.68.1.1.24036openalex-snapshot
Evolving to a New Dominant Logic for Marketing
inferredcites →https://doi.org/10.2307/249008openalex-snapshot
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
inferredcites →https://doi.org/10.2307/30036540openalex-snapshot
User Acceptance of Information Technology: Toward A Unified View1
inferredcites →https://doi.org/10.24136/oc.2914openalex-snapshot
Purchase intentions in a chatbot environment: An examination of the effects of customer experience
inferredcites →https://doi.org/10.32479/irmm.18962openalex-snapshot
Smart Government Initiatives: Transforming Global Supply Chains through Digital Change
inferredcites →https://doi.org/10.32479/irmm.19474openalex-snapshot
Internet of Things-Driven Information Sharing: A Strategic Approach to Mitigating Supply Chain Risks
inferredcites →https://doi.org/10.3390/informatics11040074openalex-snapshot
Artificial Intelligence in Retail Marketing: Research Agenda Based on Bibliometric Reflection and Content Analysis (2000–2023)
inferredcites →https://doi.org/10.3390/jtaer19040142openalex-snapshot
Business and Customer-Based Chatbot Activities: The Role of Customer Satisfaction in Online Purchase Intention and Intention to Reuse Chatbots
inferredcites →https://doi.org/10.3390/jtaer19040148openalex-snapshot
AI-Driven Business Model: How AI-Powered Try-On Technology Is Refining the Luxury Shopping Experience and Customer Satisfaction
inferredcites →https://doi.org/10.3390/su13147625openalex-snapshot
Determinants of Continuance Intention towards Banks’ Chatbot Services in Vietnam: A Necessity for Sustainable Development
inferredcites →https://doi.org/10.3390/su151612441openalex-snapshot
Influence of Customer Perception Factors on AI-Enabled Customer Experience in the Ecuadorian Banking Environment
inferredcites →https://doi.org/10.34105/j.kmel.2022.14.007openalex-snapshot
Partial least square structural equation modelling (PLS-SEM) in knowledge management studies: Knowledge sharing in virtual communities
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The Moderation Role of AI-Enabled Service Quality on the Attitude Toward Fitness Apps
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Exploring Determinants That Influence the Usage Intention of AI-Based Customer Services in the UAE

What points at this work

Incoming claims: where this work appears in other papers’ reference lists and arguments.

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Substitutive and Augmentative Delegation in GenAI ‐Assisted Shopping: Perceived Benefits, Constraints, and Consumer Tensions
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GAI-enabled CRM and sales unit performance: A user-level pathway through perceived quality and technology acceptance, moderated by adoption duration
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A lean-based method for patient journey improvement: enhancing value and performance in healthcare delivery
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What shapes chatbot service quality? Insights from a systematic literature review in AI-driven customer interactions
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Synergizing AI Chatbots, Operational Intelligence, and Contactless Payments: A Pathway to Value Creation in Culinary SMEs
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Demystifying the Impact of Homophily on Continued Use Intention of AI ‐Avatar–Assisted Shopping: Length of Shopping Experience as a Moderator
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Is AI Use Intensity Associated With Consumers' Pro‐Climate Intentions? The Roles of Climate Anxiety, Climate Commitment, and Awareness of AI 's Environmental Impact
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Connecting Sustainability and Electronic Word‐of‐Mouth in Luxury Markets: A Systematic Literature Review and Future Research Agenda
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Mapping AI and immersive technologies: Automation to human-centric service marketing
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Predictive Analytics and AI as Drivers of Personalized Consumer Experience in Digital Service Ecosystems
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Artificial Intelligence in marketing: a systematic review of usage, integration, and strategic gaps
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How Anthropomorphism And Initial Trust Shape Chatbot Customer Experience? The Moderating Role Of Technology Anxiety
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